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How to Start an Online Store in 2026 (Step by Step for Beginners)

Got something you want to sell, but no idea how to actually take payments on your own website?

You don’t need to hire a developer or spend thousands of dollars to get started. With WordPress and WooCommerce, you can build a fully functional online store in about an hour, for just a few dollars a month, and without writing a single line of code.

In this guide, we’ll show you exactly how to set up your online store, add products, accept payments, and start selling.

Start an Online Store

Why Choose WooCommerce for Your Online Store?

If you’re new to WordPress, WooCommerce is a free eCommerce plugin that you install on your WordPress website. It adds all the features you need to turn a regular WordPress site into a fully functional online store, including product listings, shopping carts, checkout, and payment options.

It’s no wonder why WooCommerce is the most popular eCommerce platform in the world. It gives you complete ownership of your store and its content. You can easily extend its features with plugins. Unlike other platforms, you don’t pay platform fees on top of what your payment processor charges.

WooCommerce is especially useful if you’re selling physical products that need to be shipped. You can create shipping zones, offer different delivery options, calculate shipping costs, and even set up rules based on factors like order weight or destination.

If you’re planning to sell digital downloads or online courses, then you can follow our dedicated step-by-step guides.

Follow this tutorial rigorously. By the end, you’ll have product pages, a shopping cart, secure checkout, payment processing, and shipping options set up, and your store will be ready to accept its first order.

Preview of online store created with Botiga

Step 1. Get Your Store Online

To start your online store with WordPress and WooCommerce, you’ll need a domain name and web hosting.

Your web host stores your website files, while your domain name is the web address customers will use to find your store (for example, yourstore.com).

After testing dozens of WordPress hosting providers, we recommend Bluehost or Hostinger for beginners.

Both of them are affordable and include a free domain name for the first year, a free SSL certificate, and WordPress pre-installed.

Alternatively, if you need a managed WordPress host with plans tuned for WooCommerce stores, then Levamo is a great option. It handles performance, updates, and security, making it the right pick if you’d rather not deal with the technical side of running a website.

Once you’ve signed up for your preferred hosting account, connect your domain name and log in to your WordPress dashboard. If you’re using another host, then see our guide on how to install WordPress.

Step 2. Set Up WooCommerce

If your hosting plan didn’t pre-install WooCommerce, then you can install it like any other plugin. See our guide on how to install a WordPress plugin for help.

Follow the wizard to enter your store details, including your business information and store location. WooCommerce will also create a few pages that are essential to an eCommerce store, like Shop, Cart, Checkout, and My Account pages automatically.

Configure your setup details in the Woo setup wizard

Alternatively, you can have AI set up your WooCommerce store for you.

All you have to do is to connect your AI assistant, like ChatGPT or Claude, to WordPress using the WPVibe plugin. Then, ask AI to set up your online store in plain English.

Using WPVibe and Claude to set up your store

When WooCommerce recommends additional extensions, you can install the ones you need or click ‘Skip this step’ and add them later.

Your WooCommerce store is now ready to use. For a detailed walkthrough of every setting, see our complete WooCommerce made simple guide.

Step 3. Design Your Store

Next, you’ll need to make your eCommerce store look stunning by installing a free WordPress theme. On the free WordPress.org repository, you can find more than 3,000 eCommerce based themes.

We recommend the free Botiga theme, which is built specific to WooCommerce stores. It comes with professionally designed starter sites, so you can import a full store layout instead of building each page yourself.

Install and activate Botiga by navigating to Appearance » Themes. After activation, click the ‘Let’s Get Started’ button, enter your website name, and select a starter site.

We used the Beauty starter site, which is the one included with the free theme.

Import a starter template in Botiga

Before importing, you can select which pages to include, customize your colors and typography, and enable any recommended features.

Once the import is complete, replace the demo content with your own logo, images, and branding. You should also update your homepage to feature your best-selling or newest products.

Review everything before publishing to make sure your store’s design reflects your brand.

WooCommerce store homepage

Finally, preview your store on a phone and tablet to confirm that your homepage, product pages, and checkout look great on every screen.

Step 4. Add Your Products

Once you’ve set up a WordPress theme and customized its appearance, it’s time to add products to your store. Simply go to Products » Add New Product in your WordPress dashboard.

Start by adding a clear product title and description that tell shoppers what you’re selling and why they should buy it.

AI can give you a head start by writing product titles and descriptions. But don’t publish the AI-generated text as-is. Review it carefully, add specific details about your product, and highlight the features that matter most to your customers.

This makes your product pages more useful and can also help them get discovered in search engines and AI search.

Add product title and description in WooCommerce

Next, choose your ‘Product Type’ by scrolling down to the Product Data section.

Most stores should use ‘Simple Product,’ while ‘Variable Product’ is best for items with different sizes, colors, or other options. Then, enter your product price.

If you want WooCommerce to track inventory automatically, enable ‘Stock Management’ and enter your stock quantity.

Adding an SKU is optional but recommended, since it makes it easier to track individual products in your orders and inventory reports.

Set product price in WooCommerce

Finally, upload a high-quality product image and any additional gallery images. Then, assign your product to one or more categories to keep your store organized. You can also use AI to generate descriptive alt text for your product images.

When you’re finished, click ‘Publish.’ Then repeat these steps for the rest of your products.

Step 5. Set Up Checkout

Before customers can place an order, you need to configure a few important checkout settings. This includes choosing how customers will pay, setting up taxes, and deciding how you’ll handle shipping.

Accept Payments

To get paid for your products, go to WooCommerce » Settings » Payments and enable the payment methods you want to offer.

WooPayments is the easiest option because it’s WooCommerce’s own payment solution and takes credit and debit cards without sending customers to another site.

Set up WooPayments in WooCommerce

If it isn’t available in your country, then you can connect another gateway like Stripe or PayPal. You’ll need to sign in to your payment provider’s account during setup, or create one if you don’t already have it.

Configure Taxes

WooCommerce hides its tax settings until you turn them on, so go to WooCommerce » Settings » General, scroll down to the ‘Enable taxes’ option, and check the box.

Save your changes, and the Tax tab will appear.

Check Enable Taxes box in WooCommerce

Open that tab to choose how WooCommerce calculates and displays tax at checkout.

You can select if your product prices include tax, how WooCommerce calculates tax at checkout, and whether your store displays prices with or without tax.

For most beginners, we recommend using the free WooCommerce Tax extension, which automatically calculates tax based on your customer’s location.

Please note that this extension requires you to connect a free WordPress.com account to calculate real-time rates.

Configure tax settings in WooCommerce

Before launching your store, make sure your tax settings comply with your local regulations. You can also see our tutorial on collecting taxes for Stripe payments to learn more.

Set Up Shipping

With your tax settings saved, switch to the Shipping tab and create shipping zones for the locations you deliver to.

Then, choose the shipping methods you want to offer, such as Free Shipping, Flat Rate, or Local Pickup.

Choose a shipping method in WooCommerce

If your shipping costs vary based on the order, you can also create shipping rules. For example, you can charge different rates based on the order weight, destination, or cart total.

If you plan to use weight-based or carrier-calculated shipping, then make sure you’ve added your products’ weights and dimensions.

For step-by-step instructions, see our guide on setting up weight-based shipping in WooCommerce.

Preview of shipping classes based on weight

Once everything is configured, turn on your payment gateway’s test mode and place a test order yourself. Add a product to the cart, go through checkout, and confirm the order appears under WooCommerce » Orders.

This is where you’ll catch a shipping zone that doesn’t cover a customer’s address, or a tax rate that never applied.

Increase Sales with Checkout Optimization (Optional)

Getting customers to checkout is only half the job. A few checkout optimizations can help you close more sales and increase the value of each order.

  • Show upsells and cross-sells to recommend related or premium products. WooCommerce includes these features by default.
  • Offer one-page checkout so customers can complete their purchase on a single page.
  • Add order bumps to encourage shoppers to include complementary products before placing their order.
  • Enable express checkout with payment methods like Apple Pay and Google Pay for a faster checkout experience.

You can set up these checkout optimizations separately, but that often means using multiple plugins. If you want everything in one place, FunnelKit lets you create a custom checkout with features like order bumps, one-click upsells, and express checkout built in. To learn more, see our guide on creating a faster WooCommerce checkout.

Checkout created with FunnelKit

Step 6. Prepare Your Store for Launch

Your store is almost ready to launch. Before you open the doors, run through these final checks to make sure everything works smoothly for your customers.

Optimize Your Store for SEO and AI Search

To help shoppers find your products through search engines and AI tools, you’ll want to make sure your store is properly optimized for search.

We recommend the All in One SEO plugin because it makes WooCommerce SEO much easier. It helps you optimize SEO titles and meta descriptions and generate product schema as well.

Add WooCommerce product details in AIOSEO

For a complete walkthrough, see our WooCommerce SEO guide.

Speed Up and Protect Your Store

A fast store gives shoppers a better experience and can also help your search rankings. Start by compressing your product images and enabling caching to reduce page load times.

You can also use Cloudflare to improve your store’s speed and add an extra layer of security.

Finally, protect your hard work with automatic backups. If something goes wrong, you’ll be able to quickly restore your store and get back up and running.

For more tips, see our tutorial on speeding up WooCommerce.

Build Customer Trust

Before launching, make sure your store includes important trust signals such as product reviews, a contact page, and clear shipping, return, and refund policies.

You can also display trust badges, such as Secure Checkout, SSL Secured, or Satisfaction Guaranteed, to reassure customers that your store is safe and reliable.

Track Your Store’s Performance

Set up tracking now, so that from day one you can see how customers find your products, what they buy, and where they leave the checkout process.

Google Analytics gives you these insights so you can improve your store over time. If setting it up sounds overwhelming, then we recommend the free MonsterInsights plugin.

It helps you set up the basic Google Analytics tracking for you. You can upgrade to the paid plan to unlock advanced eCommerce tracking features.

eCommerce overview report in MonsterInsights

To set it up, take a look at our guide on WooCommerce conversion tracking.

Step 7. Get Your First Customers

Launching your store is just the beginning. You’ll also need to get it in front of the right people. Here are four simple ways to attract your first customers.

  • Build an email list so you have a direct way to reach people who are interested in your products. Add an email signup form to your store and offer a reason to subscribe, such as a first-order discount or early access to new products.
  • Promote your store on social media by sharing new products, customer stories, tutorials, and short videos. You can also add your store to Facebook so shoppers can buy directly from your posts.
  • Create a launch offer with a limited-time discount, free shipping, or a free gift. WooCommerce’s built-in coupon feature makes it easy to run your first promotion.
  • Publish helpful content such as buying guides, tutorials, FAQs, and product comparisons. This can bring long-term traffic from search engines and AI search while helping shoppers make informed buying decisions.

FAQs About Starting an Online Store

Can I start an online store for free?

Some eCommerce platforms offer limited free trials so you can get started without paying, but you’ll eventually need to sign up for a paid subscription once the trial period ends.

WooCommerce itself is completely free open-source software, but you’ll still need a domain name and a web hosting plan to get your store online, which do carry small upfront costs.

How much does it cost to start an online store?

The cost of starting an online store depends on your plan and budget. By using our exclusive link, you can launch your shop with Bluehost for just $2.99 per month while relying on free plugins and themes to keep your initial setup costs extra low.

We always recommend starting small and spending more on premium tools only as your business grows.

Can I create an online store without shipping products?

Yes. For example, you can use specialized dropshipping plugins to handle inventory, build an Amazon affiliate store to earn referral commissions, or run an online marketplace where other sellers handle their own order fulfillment.

Do I need to know how to code to run a WooCommerce store?

No. Everything in this guide, from initial setup to site design and payment processing, is done entirely through easy point-and-click settings and friendly plugins, so you never need to write a single line of code.

Video Tutorial

If you would rather watch than read, our video tutorial shows how to start an online store from beginning to end:

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We hope this guide helped you learn how to start an online store. You may also want to see our actionable tips to drive traffic to your new store or our eCommerce launch checklist.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

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Reader Interactions

358 CommentsLeave a Reply

  1. Folks, when I posted this article link in linkedin, the caption for the image was “How to start an online store in 2019” You might want to update that. :)

  2. I would like to set up my art gallery with just a Buy it Now button from PayPal. Is this possible or do I have to use WooCommerce?

    • For single items you could do that, WooCommerce gives you more tools for showing and tracking purchases on your site.

      Admin

  3. Great tutorial! I’m in the process of setting up an e-commerce business but don’t have my branding / business name yet.

    In the meantime I want to start a blog to start building my audience.

    If I start the blog with a particular name and domain name, and then decide to launch the business under another name – will this cause me a big issue in future?

    Thanks,
    Medha

    • Long term it should not cause an issue but in the short term, you may see a drop in visitors.

      Admin

  4. When I use your affiliate link to purchase hosting from Bluehost with wordpress and woocommerce is this a wordpress.org or a wordpress.com site? Thanks.

  5. Hi, nice tutorial, but…

    I am looking to create an online showroom (for antiques, second-hand furniture etc.) but do NOT want a shopping cart – I don’t want people to be able to order online.

    I have read that this can be called catalog mode…

    Do you have any views (or experience) of how this can be achieved?

    Thanks

  6. This is a great tutorial. I’m curious about setting up a platform for mobile users and if that’s a whole different animal. I’m looking to launch a merch Store but would like to have the option to have mobile support as well

    • As long as your theme does not have issues on mobile browsers this should also work for mobile devices.

      Admin

  7. I love the information you provided. I’m interested in starting an Online Store to sell products and I would like to sell my own Courses. Can that be done on one website?

  8. Thank you very much for the update. Was a bit confused and I thought having an online store would be expensive, a lot of work and demanding, after reading. However, with the screenshots and explanation provided it seems a lot more easier.

    Thank you very much for the information.

  9. I’m new and am eager to get started. I have a domain and FatCow is my hosting service. Can WooCommerce work with it? I am intending to promote both digital and material content/products. Anything else I should do…besides study WPBeginner…:)

    • WooCommerce should work on any hosting provider, for now our recommendation is to go through our articles and take a look at the WooCommerce documentation on WooCommerce’s site

      Admin

  10. Great for beginners ,iam a 77 year old man I love business this was great for me
    I want to open an on line store at this time I continue to learn .
    We will talk iam just about ready

    Thank you JJ

  11. Thank you for the in depth post. I’m getting ready to switch my ecommerce site from weebly to WordPress woocommerce.

    I currently have my hosting on hostgator.

    I have a couple of questions.

    1. Should I use WordPress. Com or WordPress. Org as recommended by other bloggers?

    2. Are the instructions in this blog valid for hostgator?

    Thanks in advance

    • If you are signing up on HostGator your site would be a WordPress.org site. Our instructions should work on any host other than the installation steps as hosts can have different installation tools for WordPress.

      Admin

  12. Thanks for providing this information. I definitely have a better idea of how to set this up on my own.

  13. I am really impressed by WordPress I thought that to make an online store would be hard but it’s easy after reading this article whereby I learnt that I can setup the website in 30 minutes and how to install Woocommerce which is the heart of online store.Thanks for the information.

  14. Thanks for this detailed guide.

    With your help, I set up my WP site in 2017 through BlueHost.
    I have just added the WooCommerce Plugin as I try to set up a way of directly selling my ebooks.
    I was able to upload a PDF file for one of my books but not a .mobi (for Kindle) file. The error message said that type of file could not be uploaded for security reasons.
    Am I doing something wrong or do I need a different plugin?
    Thanks for your interest and support.

  15. Am I able to accept credit card numbers without having to process payment online? I would much rather use my Square to type in the credit card credentials and charge that way, then ship to my customers.

    • Unless I hear otherwise, we don’t have a method we would recommend for setting that up.

      Admin

  16. great stuff, I willing to start an online store but I am facing some difficulties on that because I don’t have complete knowledge about the business, now I got a great knowledge, keep doing this great work and keep sharing with us.

  17. Awesome post. This is really helpful. So simple that even a 7 year old can set this up.

    A little tip here for those who may not be able to accept payments through Paypal and Stripe.
    Go to your add new plugin page and search for “payment gateway [Your country]. Replace [Your country] with your country.

    Now, make sure you research about the plugin you choose. Always ensure it is compatible with your installed wordpress version.

    Thank you

  18. Hello Dear,

    Thanks for sharing kind of article, It really nice and big article and as a Blogger, I can understand your efforts :).

    It will also help me for my E-Commerce website where having multiple products

    Thanks Again!

  19. Hi, this convinced me to bite the bullet and get a site. I followed your link and paid for an account, got my website name, created my password and logged in but I’m not getting the “You will be greeted with a popup informing you that WordPress with WooCommerce is pre-installed on your website.” I waited another hour in case something wasn’t set up yet. I also verified that my receipt states WooCommerce included. Now I’m completely at a loss…

    • You can reach out to BlueHost and check with them, there is a chance that your browser or a browser addon prevented the popup from appearing.

      Admin

  20. But when i check the hosting price for Bluehost as you rightly said. The Price d total price outside extra packages was 179.40 dollars

    • BlueHost does have multiple plan options so if you select a different plan that could change your pricing. At the moment BlueHost is also having the payment upfront rather than a monthly fee which may be part of the confusion.

      Admin

  21. I tried to do a Shopify account but when I got to the billing section it required only a Credit Card. The problem is I’m a student and I don’t have a credit card. I do however have a Paypal account and debit cards. Does WordPress/Woocommerce also require only credit card payments for billing purposes or are there alternative options I can explore?

    Thanks, and also great video!

    • WooCommerce starts as a free plugin with paid addons, for the cost of WordPress it would depend on the hosting provider you use for what’s available.

      Admin

  22. Hi, on setting up the payment by selecting Paypal standard, is it a personal or business paypal account? I asked because my paypal is a personal account. Can it be used in my online shop to accept payment by paypal and credit cards? Do I have to have a paypal business account.? If yes, then I will have to go tjrough the whole hassle of a business/company registration process, business name, incorporation, company bank account, etc… please advise.

  23. Came to this post looking for an answer and knowing of WPBeginner’s positive reputation. Couldn’t find the answer so …

    I’m using WooCommerce, I keep being asked to connect my store to my wordpress.com account. I have one, but don’t use it as our blogs are on the .org site.

    Do I need to do this? It seems odd to me, but I’m no tech expert!

    • WooCommerce is requesting that as that is how they are handling keeping their extensions updated. While not required, it is recommended.

      Admin

  24. -Is this the same if I use Siteground instead of Bluehost?
    -Can I manage my website/online shop with a mobile device or only a desktop computer?
    Thank you!

    • The installation steps for WordPress would be different but you could do the other steps the same. Yes you should be able to edit the site from mobile or computer as you would with any WordPress site :)

      Admin

  25. Hello,

    When I reached step 3, I changed the URLs as shown but no I cant access Wordpress Admin page! Please, help!

    The error is:

    “Not Found

    The requested URL /404.html was not found on this server.

    Additionally, a 404 Not Found error was encountered while trying to use an ErrorDocument to handle the request.

    • You may not have an SSL certificate active at the moment if you tried to change to https and can no longer reach your admin area. You would want to start by reaching out to your hosting provider to have them ensure your SSL certificate is active for your site.

      Admin

  26. Wow! That’s awsome!
    I’m setting my Etsy shop, but it is not ready yet.
    I just want to maie sure that I understand the cost of having a website vias Wordpress+Woocommerce = 6.95$/month?
    Or does Woocommerce has other fees? I can’t see if they are on their website.
    Because if this is less expensive than Etsy, I would switch right away.

    Thank you :)

    • Unless you want to purchase one of their paid addons, WooCommerce does not have any extra fees to be used. :)

      Admin

  27. Hi WPBeginner,
    May I ask a question.
    I have a site using Wordpress – barely used in five years because I detest it.
    Domain is hosted on Siteground.
    I would like to do a clean set up of a new site using same domain name.
    Is this possible?
    Where do I start?
    Regards Cheryl

  28. Dear Wpbeginner team,

    Thank you so much for such wonderful material, I cannot wait to start my ecommerce website.

    Unfortunately, I did not find/read Wpbeginners before buying the domain, web hosting and SSL certificate, otherwise I would have done it thorugh Bluehost since it seems pretty userfriendly.

    I have one question, do you have a tuttorial that I can follow (something just like this) when my website works with print on demand? becuase I do not have to deal myself with shipments or inventory, etc. Or which would be the right process to follow?

    Thank you so much in advance!!

    Best Regards,

    Vanessa

  29. How is your WPB discount better than the current discount prices? Seem like the month to month with the same comparison is cheaper straight from bluehost. right now $4.45 a month gets me more for the money. unlimited sites and unlimited storage which is not included in 6.95. just one site and 100G. — is there somethings I am missing?

    • BlueHost has multiple types of hosting, you may be looking at the standard shared hosting with that pricing.

      Admin

  30. Hi

    I would lige to know if there is a standard setup for taxes and transport in all counties , so the customer will be able to calculate the actual price for buying the goods ?

    Best regards
    Christian

    • There are a few different methods to set this up, if you reach out to WooCommerce with how you would like it specifically they should be able to let you know which method would work best for you.

      Admin

  31. Hi
    Great tutorials. Do some of the theme templates allow for pages of informational content plus a eCommerce store? Any advice on setting up a dropshipping site. Thanks for your time

  32. Hi,
    your bluehost link doesn’t work. I clicked on it to get your discount pricing but there’s nothing on the landing page. Help!

    Thank you for your awesome tutorials!

    Monica

    • At the moment, there should be a large green button on the left-hand side once your browser finishes loading the BlueHost site. If you mean you can’t get to the BlueHost site you may want to try a private/incognito browser to see if the issue could be caused by a browser addon :)

      Admin

    • You certainly could, you would normally want to set a posts page under Settings>Reading to specify what page your blog will be on

      Admin

  33. I have looked online and on Wordpress, but I can’t find anything that gives me good info on the differences between Wordpress Premium and Business. I just posted a previous question, which may help inform this one.

    On my site, I want to provide lots of information (health-related) as well as the products. There will be about 20 products. Most people will be interested in about 4 or 5 of them. There is a huge price jump between Premium and Business. Thank you again for your help.

  34. How much does it cost per month for the ecommerce store? I am confused about the pricing you listed.

  35. I want to start a blog and an e commerce store which should l start first. I was thinking the blog first.

  36. Hello,

    First of all, I would like to thank the entire team for helping us out with such insightful information about each and everything related to WordPress.

    Now having said that, I have few queries and I request you to please guide me through.

    I am from India and I already have a Personal Blog and it’s on Wordpress platform (hosted by Bluehost)
    Now I am willing to start a small business and it comprises of services related to Digital Marketing and also that of a Clothing brand.

    << I wish to know if I need to get a new website for the same or I can convert my personal blog into the Online Store.

    <<Does all these features hold good in India and How to connect it to amazon.in

    <<Also, can I add "Call to action" button and "payment option" in my personal blog.

    << How much I will be charged yearly and whats the validity period.

    Please let me know, Thank you.

    • Hi Preety,

      Your business website and online store can be on your personal domain name if you are using your personal brand as your business identity. However, many businesses choose a suitable business name and then build it as a separate brand. In that case, you will need a new domain name and website.

      Most of the tutorial would work fine for Indian users.

      Yes you can add call to action buttons and payment options in your personal blog as well.

      Admin

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