Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
If you’re trying to choose between WordPress and Laravel for your next website, you’re not the only one. Both platforms are popular, but they serve very different purposes. WordPress is beginner-friendly and great for getting a site online quickly. On the other hand, Laravel offers… Read More »
A friend recently asked me, “Should I use WordPress or Django for my new website?” It’s a great question, and a common one. Choosing the right content management system (CMS) can shape your entire online experience. While WordPress has always been my go-to for building… Read More »
From a plugin built for a local baseball team to one of the most trusted tools in the WordPress ecosystem, TablePress is a story of steady growth, community focus, and user-first development. Its creator, Tobias Bäthge, didn’t start as a software engineer. He studied control… Read More »
I started my first blog with a shared hosting plan because I just needed the cheapest way to get my content online. But as my blog grew and traffic picked up, I noticed things getting slower. Sometimes, my site would take forever to load, and… Read More »
From freelancer to successful co-founder, Ionut Neagu has worked with WordPress for 13+ years. Along the way, he has grown his company, Themeisle, into one of the most respected names in the WordPress ecosystem. Their flagship products, including Neve and Hestia, are helping shape the… Read More »
Picking the right web server software can go a long way toward speeding up your site and creating a better user experience. Now, you might be thinking that choosing web server software sounds a bit technical. But this will usually come down to which hosting… Read More »
From a professional blogger to Asia’s first WordPress VIP Partner, Rahul Bansal’s journey with WordPress spans almost twenty years. As the founder and CEO of rtCamp, he has built a thriving, enterprise-focused WordPress agency that now employs over 200 WordPress engineers. What started as a… Read More »
If you’re setting up an online store with WordPress, then choosing between Stripe and PayPal can be a struggle. With all those confusing transaction fee tables and long lists of payment methods – how are you supposed to make sense of it all? Plus, it… Read More »
Google Analytics 4 (GA4) is an incredibly powerful tool for learning about your website visitors. Unfortunately, it’s also pretty difficult to use, especially for beginners. If you’re looking for deeper insights into visitor behavior without drowning in complex data sets, then you may be debating… Read More »
Choosing between Teachable, Skillshare, and MemberPress to sell your online courses can feel overwhelming, especially as they’re quite different. On the one hand, Teachable and Skillshare offer easy platforms for directly uploading, selling, and marketing your courses, but you won’t have full control. On the… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.