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Have you ever lost a customer because they couldn’t find an answer fast enough? Maybe they had one simple question before checkout… but couldn’t reach anyone for help. That lost sale probably went straight to your competitor. Now, imagine if you could instantly interact with… Read More »
October brought a wave of new AI tools and smart features across the WordPress ecosystem. From faster website creation to smarter SEO and form automation, there’s plenty of WordPress news for both beginners and pros to explore. Each update this month focuses on saving time… Read More »
The first beta for WordPress 6.9 is now available for testing. When it’s officially released later this year, it will be the second and final major WordPress update of 2025. This version will bring big improvements to writing, collaboration, and performance. For example, you’ll see… Read More »
We’re back with the September 2025 edition of WPBeginner Spotlight: our monthly roundup of WordPress news, plugin updates, and community highlights. This issue is packed with major product releases, new AI tools, and insights from WordCamp US 2025 in Portland. Among the most significant updates… Read More »
August has been full of exciting updates in the WordPress ecosystem. From new features in major plugins to early previews of the redesigned admin interface, WordPress site owners have plenty to look forward to. This month’s highlights cover tools for creating professional forms, accepting modern… Read More »
July was a big month for WordPress, with major updates across AI, automation, and community initiatives. Several plugins rolled out real AI features right inside the dashboard, making content creation and SEO faster and easier. On the community side, we saw exciting momentum. WordPress.org launched… Read More »
Today, WPBeginner officially turns 16 years old! If WPBeginner was a kid, it would be old enough to drive in Florida. Crazy how time flies. Looking back, it’s hard to believe that what started as a simple WordPress resource site has grown into such an… Read More »
Welcome to the June 2025 edition of WPBeginner Spotlight! This month brings exciting updates across the WordPress ecosystem, including new plugin features, AI tools, and community highlights. Highlights include Charitable’s donor management system, expanded AI in Uncanny Automator, and takeaways from WordCamp Europe 2025 There’s… Read More »
May has been a month of big changes in the WordPress ecosystem. From enhanced SEO features in AIOSEO to important privacy updates in WPConsent and performance boosts in WooCommerce, there’s a lot to cover. This month, we also saw the formation of a dedicated AI… Read More »
Welcome to the April 2025 edition of WPBeginner Spotlight! The WordPress community has been buzzing this month with exciting updates, new tools, and important changes across the ecosystem. These include everything from the launch of WordPress 6.8 to major plugin releases like RewardsWP, product milestones,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.