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Welcome to this month’s WPBeginner Spotlight! May has been a big month for the WordPress ecosystem. The headline is the long-awaited release of WordPress 7.0 “Armstrong,” but it’s far from the only news. This issue is also packed with a fresh wave of AI-powered tools… Read More »
Ever logged into WordPress to publish a post, only to end up spending hours on admin tasks? It happens more often than we probably want to admit. You meant to write, but then you noticed yesterday’s orders needed checking. A landing page needed updating before… Read More »
WordPress 7.0 is finally here 🥳, and we’ve been testing it since the early beta. It’s the first major release of 2026, and it’s a big one, with a brand-new AI Connectors screen, responsive block controls, and a refreshed admin experience that makes the dashboard… Read More »
Want better spam protection for your WordPress forms without frustrating your visitors? Imagine your contact forms, signup forms, and comments could block spam without having to show a single CAPTCHA to your real visitors. They fill out the form, hit submit, and move on. No… Read More »
If you woke up to news that StellarWP is being dissolved as a brand, you probably have questions. Back in 2021, hosting company Liquid Web (the same parent that owns Nexcess) launched StellarWP as an umbrella brand to bring together a growing portfolio of WordPress… Read More »
Ever wished you could double your traffic by reaching international audiences who don’t speak English? Imagine if you could click a few buttons to translate your entire WordPress site into 100+ languages without hiring a developer or professional translators. Sadly, most website translation tools are… Read More »
Since the early days of WordPress, Contact Form 7 has been helping website owners add simple forms to their sites. If you’ve trusted it on your own site, then you made a perfectly reasonable choice that millions of other site owners have made, too. But… Read More »
WPVibe launched on WordPress.org, and with it, something genuinely new: the ability to manage your entire WordPress site through a simple conversation with AI. No dashboard, no switching tabs. Just tell Claude or ChatGPT what you want done, and it happens. That’s the headline, but… Read More »
Welcome to Issue 22 of WPBeginner Spotlight! March was full of exciting developments in the WordPress industry. In this issue, we are celebrating a massive decade-long milestone for one of our favorite WordPress form builders and exploring exciting new AI tools designed to put your… Read More »
Welcome to another exciting edition of the WPBeginner Spotlight! February 2026 has been an incredible month for the WordPress community. WordPress 7.0 Beta is available for testing, with the first major admin redesign in years, along with built-in AI infrastructure and long-awaited collaboration features. There… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.