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Today, WPBeginner officially turns 16 years old! If WPBeginner was a kid, it would be old enough to drive in Florida. Crazy how time flies. Looking back, it’s hard to believe that what started as a simple WordPress resource site has grown into such an… Read More »
Welcome to the June 2025 edition of WPBeginner Spotlight! This month brings exciting updates across the WordPress ecosystem, including new plugin features, AI tools, and community highlights. Highlights include Charitable’s donor management system, expanded AI in Uncanny Automator, and takeaways from WordCamp Europe 2025 There’s… Read More »
May has been a month of big changes in the WordPress ecosystem. From enhanced SEO features in AIOSEO to important privacy updates in WPConsent and performance boosts in WooCommerce, there’s a lot to cover. This month, we also saw the formation of a dedicated AI… Read More »
Welcome to the April 2025 edition of WPBeginner Spotlight! The WordPress community has been buzzing this month with exciting updates, new tools, and important changes across the ecosystem. These include everything from the launch of WordPress 6.8 to major plugin releases like RewardsWP, product milestones,… Read More »
WordPress 6.8 is finally here 🥳, and we’ve been testing it since the early beta. It’s the first major release of 2025 with several important changes. You’ll notice speed improvements after the update, thanks to the new speculative loading feature that makes pages feel like… Read More »
Today, I’m extremely excited to share that aThemes is joining the Awesome Motive network, and they’re now part of the WPBeginner family of products. aThemes is a popular WordPress theme company known for building beautiful website templates that are optimized for speed and performance. Over… Read More »
March has been a busy month across the WordPress ecosystem. We’re excited that WordPress 6.8’s first release candidate (RC1) is now available for testing, and we’ve also seen innovative new features roll out for popular plugins. AI continues to be a recurring theme — from… Read More »
We’ve recently been testing WordPress 6.8 and are excited to share the upcoming changes with this release. Small tweaks make WordPress feel much smoother, while new features improve its performance and customization. For example, this upcoming release comes with a major security update, including new… Read More »
Are you risking hefty fines because of outdated cookie consent management? Here’s a shocking fact: Many WordPress websites are non-compliant with current privacy regulations, and the fine for violating GDPR, for example, can be up to €20 million. That’s not a typo – millions! If… Read More »
There has been a lot happening in the WordPress world this month, and we’re here to break it all down for you! There are plenty of new developments, including WPForms’ new instant SMS/WhatsApp notifications. We also cover the exciting launch of WPConsent, a plugin for… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.