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2024’s Most Popular and Best WordPress Themes (Expert Pick)

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Are you looking for the best WordPress themes of 2024?

With thousands of free and premium WordPress themes available, it’s hard for beginners to choose the right WordPress theme for their site.

In this article, we will share our expert picks of all the best and most popular WordPress themes of 2024.

Most Popular and Best WordPress Themes

The Most Common Traits of All Popular and Best WordPress Themes

WordPress themes are either niche-based or multipurpose when it comes to features and options.

You can use a niche-based theme designed especially for your industry, such as a restaurant theme.

Alternatively, you can also choose a multipurpose theme that’s highly flexible and can work for any kind of website.

Regardless of the type, all the best WordPress themes have the following features and traits:

  • Mobile-responsive design: The theme designs are responsive and retina-ready, so your WordPress website looks great on all screen sizes and mobile devices.
  • SEO optimization: The theme follows the best SEO (search engine optimization) practices so your website can rank higher in search results.
  • Page builder support: The theme is compatible with popular WordPress drag and drop page builders. This helps you create custom landing pages whenever you need them.
  • Speed and performance: Your theme plays an important role in the speed and performance of your website. You should look for themes that are well-designed to keep your site fast.
  • Customer support: The best themes include documentation and instructions that are easy to follow, updated often, and backed by a great support team to help you out if you get stuck.

These are the essential features you should look for in a theme before selecting it for your website.

Every theme in our list comes with many other useful features besides the main ones mentioned above. You can read about these features in their descriptions.

Now that we have discussed the common traits of all popular themes, let’s take a look at our expert pick of the best themes of 2024.

Note: Looking to start a new website, blog, or online store? Follow our step-by-step guides on how to start a blog, how to create a website, or how to start an online store.

You can even have our team set up your blog or WordPress site for free with our free blog setup service.

1. Divi

Elegant Themes Divi

Divi is one of the most popular WordPress themes owned by Elegant Themes. It includes an ultimate page builder and has multiple visual elements and modules that help you create a beautiful website.

The theme comes with hundreds of free, ready-made layouts for multiple industries and niches. The 1-click demo importer lets you import professionally designed pages and blog layouts to start quickly. You can then replace the content with your own using the front-end editor.

With the built-in drag-and-drop page builder, you can move elements, save and manage custom designs, and use global styles on all your website pages. You can easily add testimonials, too.

Divi gives you complete control of the layout design, inline text editing, and custom CSS on your site. It’s highly flexible and easy to use. Plus, it’s SEO-friendly to help your site rank well in Google and other search engines.

Elegant Themes offers great customer support if you have problems with the theme.

Get the Divi theme today!

2. Astra

Astra

Astra is a modern WordPress theme designed to create any website. It works with all the popular drag-and-drop page builders seamlessly.

The theme comes with several starter sites that you can use to launch your website quickly. These ready-made websites are perfect for small businesses, startups, blogs, and WooCommerce stores.

Astra has many amazing features, including page headers, a mega menu, multiple layout choices, Google Fonts, unlimited color customization options, separate blog page layouts, and custom widgets.

Plus, Astra offers powerful integration with the WooCommerce plugin to create an online store. Their WooCommerce theme includes infinite scrolling, a quick product view, a shop page, a product gallery, and cart options.

It also integrates with popular learning management systems like LearnDash. Astra has built-in SEO optimization to help your website rank well in Google and other search engines. For more details, see our complete Astra review.

Get the Astra theme today!

3. SeedProd

SeedProd WordPress Website Builder

SeedProd is the best WordPress website builder on the market. It lets you design your custom theme layout with a visual drag-and-drop builder without writing code.

SeedProd comes with several professionally-designed theme templates. These templates include all the page layouts you need for your website and high-converting landing pages. They can be used as-is or completely customized to suit your needs.

You can use the SeedProd page builder to customize the layout and design of all of your theme pages. It shows a real-time preview of all the changes, so you can see how your website will appear to users before it’s even published.

Besides the theme builder, it also offers coming soon and maintenance mode templates. When making your website, you can enable the coming soon page to engage your users and grow your email list.

SeedProd’s visual builder is powerful yet beginner-friendly. Whether you want to design a custom landing page or a complete website, it’s easy to set up with the drag-and-drop options.

Get the SeedProd theme builder today!

4. Ultra

Ultra

Ultra is a powerful multipurpose WordPress theme built to help you easily make a website. It comes with dozens of ready-made sites for niches such as lifestyle, magazines, restaurants, photography, fashion, and more.

It also includes the Themify page builder that you can use for customization. Ultra has several builder addons to add advanced elements like progress bars, counters, pricing tables, an audio player, and more.

Other notable features include smart layout options, color choices, crisp typography, section-based scrolling, image filters, and portfolio options.

Ultra is also a perfect theme to start an online store as it has full WooCommerce compatibility. It’s easy to set up and customize your site with the live WordPress theme customizer.

Get the Themify Ultra theme today!

5. OceanWP

OceanWP

OceanWP is a free and responsive WordPress theme. It comes with a 1-click demo content importer and hundreds of ready-made sites to launch a website instantly.

The theme has multiple extensions to add features to your websites, like a login popup, an Instagram feed, a sticky footer, a featured posts slider, and more. It’s also translation-ready to create a multilingual website.

The OceanWP theme supports WooCommerce out of the box. It has built-in SEO features to help improve your website rankings.

Get the OceanWP theme today!

6. Breakthrough Pro

Breakthrough Pro

Breakthrough Pro is a minimalist WordPress theme. It’s built on top of the Genesis Framework by StudioPress, which makes it powerful and robust.

The theme is ideal for any business website. It comes with custom widgets, layout options, landing page templates, and a custom header. It works with the WordPress block editor (Gutenberg editor) to customize posts and pages smoothly.

StudioPress is now part of WP Engine, the most popular managed WordPress hosting company. You can get this theme and all 35+ other StudioPress themes when you sign up for WP Engine hosting to build your website.

Bonus: WPBeginner users also get an additional 20% OFF. Get started with WP Engine today!

Get the Breakthrough Pro theme today!

7. Hestia Pro

Hestia Pro

Hestia Pro is a modern multipurpose WordPress theme that’s optimized for speed. It has both one-page and multi-page layouts to make any type of website.

With a slick design, Hestia Pro lets you showcase your business and services professionally. It integrates with popular page builders like Beaver Builder, Elementor, Visual Composer, and more.

Hestia Pro is fully compatible with WooCommerce, allowing you to create beautiful products and shop pages easily. It also ships with multiple starter sites for eCommerce stores and other business niches.

Get the Hestia Pro theme today!

8. Nozama

Nozama

Nozama is a WordPress WooCommerce theme built to start an online store quickly. It’s highly customizable to display your featured products on the homepage.

It comes with a built-in storefront to create product filters, custom product layouts, and more. Other features include social media integrations, color customization, and header visibility.

Get the Nozama theme today!

9. Eclipse

Eclipse

Eclipse is an advanced WordPress photography and personal blog theme. It’s well-suited for photographers, bloggers, and authors.

The theme comes with a featured slideshow, widgetized columns, an Instagram image carousel, ad placement spaces, and more. It’s beginner-friendly and easy to set up.

Get the Eclipse theme today!

10. Sydney Pro

Sydney

Sydney Pro is a fantastic WordPress multipurpose theme. It uses the custom Elementor blocks for a carousel slider, pricing tables, and a timeline.

Other notable features include page templates, header choices, customizer options, and a video header. The theme is translation-ready and allows you to create a multilingual website easily.

Get the Sydney Pro theme today!

11. Blocksy

Blocksy WordPress Theme

Blocksy is an ultra-fast and modern WordPress multipurpose theme. It comes with dozens of starter sites for different business niches, including car services, photography, fitness, personal blogs, and more.

The theme works with any popular page builder like SeedProd or Elementor Pro. It also fully supports the block editor to customize your pages and website content.

And, if you want to create an online store, Blocksy integrates with WooCommerce out of the box. It provides multiple eCommerce modules and styling options to display your products beautifully.

You can also take a look at our complete guide on how to speed up your eCommerce website!

Get the Blocksy theme today!

12. Storefront

Storefront

Storefront is a high-quality and popular WordPress WooCommerce theme. It comes with an intuitive and flexible layout to create an online store.

It works with all WooCommerce extensions seamlessly. The theme is fully customizable for background, colors, and font using the WordPress customizer that shows your changes in real time.

Get the Storefront theme today!

Bonus: See our guide on the best WooCommerce plugins to grow your store.

13. Inspiro

Inspiro

Inspiro is a stylish WordPress theme. It comes with a fullscreen video background slideshow that supports YouTube, Vimeo, and custom videos.

The theme is perfect for a portfolio, small business, or eCommerce website. It ships with a gallery module to beautifully display your images, videos, and work portfolio.

Don’t miss our article on the best portfolio WordPress themes.

Get the Inspiro theme today!

14. Neve

Neve

Neve is a modern WordPress multipurpose theme designed to create all kinds of websites easily. It’s highly flexible and easy to use.

This theme is compatible with popular page builders, including the Divi website builder, Beaver Builder, and more. Neve also supports the WordPress block editor to customize your pages and posts.

Get the Neve theme today!

15. Authority Pro

Authority Pro

Authority Pro is a powerful WordPress theme. It’s built with a multipurpose approach to let you create any professional business website or online store.

The theme is highly scalable and works equally well for small to large business websites. It supports the WPForms plugin to create a contact form or any other form quickly.

Get the Authority Pro theme today!

16. News Portal

News Portal

News Portal is a free WordPress magazine theme. It has a widgetized layout and multiple ready-made magazine templates to launch your online magazine instantly.

It comes with multiple color schemes, category color options, background colors, and more. The theme is easy to set up and manage with the WordPress live customizer. Plus, you can easily add widgets and shortcodes to the widget areas.

News Portal is also retina-ready and uses responsive design, meaning your site will look great on all devices.

Get the News Portal theme today!

17. Shoptimizer

Shoptimizer

Shoptimizer is a fast WordPress WooCommerce-ready theme. It comes with multiple features to set up and grow your e-commerce store quickly.

The theme has a beautiful layout, custom header, featured content section, cart options, and a wishlist. It’s optimized for SEO and speed performance. Plus, it’s designed to boost conversions.

Get the Shoptimizer theme today!

18. Gema

Gema

Gema is a beautiful WordPress theme designed specifically for photographers, personal bloggers, authors, and lifestyle and fashion websites.

It comes with a custom logo, a classic navigation menu, buttons, post layouts, and a style manager. The Gema theme is beginner-friendly and easy to set up.

Get the Gema theme today!

19. Tusant

Tusant

Tusant is a unique WordPress podcast theme well-suited for musicians, bands, podcasters, vlogs, and any audio or video streaming website.

It allows you to embed videos and audio from multiple sources. The theme has several layout choices, crisp typography, and custom background color. You can also use the drag-and-drop page builders for customization.

Related: If you want to check out other options, then see our handpicked list of the best WordPress themes for podcasters.

Get the Tusant theme today!

20. Saved

Saved

Saved is a WordPress church theme built for non-profits, churches, and fundraising websites. It comes with a built-in homepage builder to set up your website’s homepage quickly.

It has a Church Content plugin that lets you add sermons, staff profiles, events, and locations. Other useful functionality includes custom page templates, a sticky menu, font choices, color schemes, and more.

Get the Saved theme today!

21. Didi

Didi

Didi is a WordPress theme designed specifically for fashion, lifestyle, and wellness blogs. It comes with a white background that makes your content stand out.

It offers multiple layout choices, custom page templates, sidebar layouts, and video support. The Didi theme is compatible with WPML to create a multilingual website.

Get the Didi theme today!

22. Travel Way

Travel Way

Travel Way is a modern WordPress theme ideally built for travelers, travel bloggers, and travel photographers.

It features a fullscreen custom header background with call-to-action buttons, social icons, a custom logo, a navigation menu, and other details. The theme has multiple sections to display your favorite locations beautifully.

You should also check out our article on the best WordPress themes for travel blogs.

Get the Travel Way theme today!

23. Fitness

Fitness

Fitness is an elegant WordPress theme beautifully crafted for personal trainers, gyms, yoga instructors, and any health-related business.

It allows you to create custom pages for trainers and fitness classes, such as online yoga classes. With the 1-click demo content importer, you can import a ready-made website and get started quickly.

Looking for more options? Check out our expert picks for the best WordPress themes for CrossFit and gyms.

Get the Fitness theme today!

24. Foodica

Foodica

Foodica is a modern WordPress theme for food bloggers, food critics, chefs, and food recipe websites. It comes with a minimalist layout and color schemes.

On the homepage, Foodica has a beautiful featured slider, a featured recipes section, multiple ad placement spaces, and more. The theme integrates with WooCommerce to start an online food delivery service quickly.

Related: You should also check out our article on the best WordPress restaurant themes.

Get the Foodica theme today!

25. Kale Pro

Kale Pro

Kale Pro is a premium WordPress food blog theme. It has a beautiful layout that you can also use to create a lifestyle blog, a fashion website, or an online magazine.

It features recipe index templates to showcase your recipes stylishly. Other features include a sticky navigation menu, an image slider, custom fonts, color schemes, and a background image.

You should also check out our article on the best WordPress magazine themes.

Get the Kale Pro theme today!

26. Kea

Kea

Kea is a WordPress hotel theme designed for hotels, resorts, BnBs, and accommodation businesses. It has a fullscreen image background on the homepage.

Kea allows you to integrate a reservation and booking service to manage your online bookings easily. The theme supports a fullscreen video or carousel slideshow to display your hotel rooms, lobby, and services.

Get the Kea theme today!

27. Elite

Elite

Elite is a creative WordPress fullscreen theme packed with tons of features that you can use to launch a powerful eCommerce store. It allows you to showcase your products in beautiful image galleries and increase your sales.

It comes with image and video galleries, a custom logo option, Google Fonts, page layouts, and more. The Elite theme is easy to set up using the WordPress customizer with a live preview.

Get the Elite theme today!

28. Essence Pro

Essence Pro

Essence Pro is a beautiful WordPress theme designed specifically for health, wellness, and lifestyle niches. It features an eye-catching, full-width custom header image to create a powerful first impression.

The theme is built on top of the Genesis Framework, which makes it rock solid and robust. It ships with the Atomic Blocks and WPForms plugin to help you get started quickly.

Other notable features include layout options, custom widget areas, landing pages, and more. It’s translation-ready and supports WooCommerce out of the box.

Get the Essence Pro theme today!

29. Panoramic

Panoramic

Panoramic is a free WordPress multipurpose theme to create any website. It has a minimalist layout with a simple and clean design that makes a great first impression on your visitors.

The theme integrates seamlessly with popular WordPress plugins such as WPForms, SiteOrigin’s page builder, and WooCommerce. It comes with a homepage slider and flexible theme options that you can manage using the WordPress live customizer.

Get the Panoramic theme today!

30. Botiga

Botiga

Botiga is a free WordPress theme designed specifically for digital agencies, corporate businesses, photographers, freelancers, eCommerce stores, and portfolio websites.

It has a light color background with a beautiful selection of fonts, headlines, and buttons. The theme is SEO-ready and compatible with the WPML plugin to translate your website easily.

Get the Botiga theme today!

31. Silk

Silk

Silk is a modern WordPress fashion blog theme. It comes with an attractive layout and a featured content slider on the homepage.

With this theme, you get an Instagram feed display, social tools, custom post layouts, an image slider, and a mega menu. It has color choices, animations, fonts, and custom backgrounds.

Related: Check out our complete article on how to start a fashion blog and make money.

Get the Silk theme today!

32. Blockchain

Blockchain

Blockchain is a crypto business WordPress theme. It’s ideally built for financial traders, investors, advisors, and consultants.

The theme includes cryptocurrency exchange tables, post types, unlimited color schemes, custom widgets, and more. It fully supports drag-and-drop page builder plugins and the WordPress WooCommerce plugin.

Get the Blockchain theme today!

We hope this article helped you find the best and most popular WordPress themes. You may also want to see our other useful guides for any WordPress website, blog, or online store.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

6 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Msparks says

    I’m looking for a website revamp and trying to find a theme. I’ve been a Studiopress user for years (since 2008) but it seems like many are moving away. I noticed that you have several Studiopress themes listed. Do you still recommend the Genesis framework?

    • WPBeginner Support says

      It would depend on how you want your site to work but we still recommend the themes at the moment.

      Admin

  3. Moinuddin Waheed says

    Among all these mentioned themes, Astra and oceanwp are my favourite.
    Both these themes come with lot of functionalities and customisations.
    These are the perfect choice and beginner friendly.
    We can use these two to make any kind of websites, be it ecommerce store, blog or any other kind of online businesses.

  4. Jiří Vaněk says

    Among the mentioned ones, I use Astru and Sydney. Both are excellent appearance templates. Sydney, in addition, has a sticky header, which is handy for certain websites. Otherwise, both these templates are truly a great choice, and I can recommend them.

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