Building an email list is a hot topic among bloggers and small business owners. Just about every expert will tell you to build an email list, but most forget to cover common questions like what is an email list? why build an email list? how to build an email list in WordPress? etc. In this email marketing 101 guide, we will cover every aspect of email newsletters and WordPress. This includes the very basics to advanced tricks, recommended services & plugins, secret tips to increase opt-in rates, and much more.
Because this is a long article, we recommend that you follow the table of content below to navigate through the article.
Email Marketing 101
- What is an Email List?
- Why Build an Email List?
- How to Get Started With Your Email List Building?
- Which Service to Use for Email List Building?
- How to Add Your Email List to WordPress?
What is an Email List?
An email list consists of email addresses of users who have voluntarily signed up on your website to receive email updates in a newsletter or special announcement format. It allows you to stay in touch with your existing and potential customers on a regular basis (daily, weekly, monthly etc). You can send emails about exclusive news, product related announcements, or give special deals to your email newsletter subscribers.
Why Build an Email List?
On our websites, we have noticed that email outperforms social networks in the number of clicks. We have tested this repeatedly, and always got the same result. Emails got us 10 times more clicks than all social media combined.
Why email performed so well? The answer is simple: email is private and personal. If this is not a good enough reason to start building your email list, then we got plenty more.
- Guaranteed Reach – When you use Twitter or Facebook, your statuses are bound to be missed due to the very nature of twitter/fb updates. However, people tend to check their emails a lot more carefully than their timelines on social networks.
- Access and Ownership – You don’t own any data on Twitter or Facebook. At anytime, you can get your account suspended and lose all your followers. Or what if Twitter and FB goes away, not saying they will anytime soon, but email list is something that you can hold on to. Second, you are not limited to 140 characters. You set your limits yourself. You can integrate email newsletters within your WordPress blog a lot better than Facebook or Twitter (We will show you how later in this guide).
- Better Targeting – The best part about email newsletters is that you can target it locally (for folks in specific countries, cities, states). If you are launching a product in select locations, then email is the best way to reach your subscribers in that location.
- Increase Revenue – Bottom line is when you have guaranteed reach, better targeting, and attention of your users, then you are definitely going to increase revenue.
But what about social media? Isn’t email dead and social media is where everyone’s at?
If email was truly dead, then why does every social media website require you to have an email address before you sign up?
Email has been the most reliable form of electronic communication for the past two decades, and it hasn’t slowed down.
Building an email list is a lot easier than building a following on Facebook, Twitter, or Google+.
Facebook limits the reach of your pages to a small percentage of your followers. Similarly your tweets only appear for a limited time on a user’s timeline. On the other hand, when you send an email it reaches to all your subscribers and stays in their inbox until they take an action.
We are not saying that you should abandon social networks. Social networking sites are great for building user engagement, but email will bring you more visitors, conversions, and sales.
Lastly, a social media site can disappear or become less popular (remember Myspace?). When they disappear, they will take your followers with them. On the other hand email is around since the dawn of the internet, and it is still the most popular way people communicate on the internet.
How to Get Started With Your Email List Building?
The first thing that you need is a reliable email service provider. These companies specialize in email delivery, and you need them to ensure that your email reaches the inbox of all your subscribers (instead of having your email marked as spam).
Even though, you can use WordPress to send emails, we strongly recommend against that (see why you should never use WordPress to send email newsletters).
These professional email service providers spend a lot of money and resources on their email delivery infrastructure to make sure that your email does not end up in your subscribers junk mail. All major companies like Facebook, Apple, eBay, etc use a third-party email marketing service.
Which Email Marketing Service Should You Use?
There are tons of great email marketing providers out there. It’s a very competitive industry which means companies are always trying to keep their costs low while offering a lot of features. Below are just some of the providers that we have work with and highly recommend.
Constant Contact
Constant Contact is the best email marketing service provider for all size of businesses and websites. It lets you send emails, manage subscribers, track emails, view analytics, setup autoresponders, create beautiful email templates, target subscribers, and split test your campaigns.
The best part is that Constant Contact comes with a two month free trial. This gives you enough time to setup your email list and start capturing email addresses. By the end of the trial, your list will be paying for itself. Signup for FREE!
Note: You do have to pay after the trial period.
Aweber
Aweber is one of the most popular email service provider among bloggers and internet marketers. It lets you send emails, manage subscribers, and offer great tracking. Aside from that, you can also send sequence of automatically delivered emails (autoresponder), automatically create emails from your newest blog posts, and target subscribers based on their action, location, etc with a single click.
With Aweber, you can easily split test email templates, headlines, headline color, text color, text of submit button, and much more. You can try Aweber for $1 for the first month.
Some others that we have worked with include Campaign Monitor, GetResponse, MailChimp, etc. They all offer similar functionality. You mainly have to compare prices and user interface.
How to Grow Your Email List in WordPress?
Once you have signed up for an email service provider, the next step is to integrate email subscription forms through out your WordPress site.
The success of your email marketing depends on it.
To increase your email subscribers, you need to find the perfect spot on your site where subscription forms perform the best.
WordPress Popup also known as Ligthbox Popup
Lightbox popups are by far the highest converting signup forms you can place on your website.
We have successfully used lightbox popup on WPBeginner and noticed a 600% increase in our subscribers without affecting the user experience or any decrease in pageviews.
Our founder, Syed Balkhi, built a popular WordPress lead-generation plugin called OptinMonster that allows you to create WordPress lightbox popups.
The best part about OptinMonster is the exit-intent technology. This feature tracks user’s mouse behavior and only show them the popup at the precise moment they are about to leave. This has proven to be less intrusive and offers the best conversion.
You can also use OptinMonster to do A/B testing of your forms, show different forms on specific categories or pages, and much more.
If you’re someone who is a bit hesitant on using a popup on your site, then we have a challenge for you. Try it out for 14 days, and if you don’t increase your subscribers by huge numbers, then you can turn it off.
Folks are often surprised when they see the results. This is why OptinMonster is now being used on QuickBooks website, Michael Hyatt’s blog, and at many other reputable online sources.
Get OptinMonster now and use the coupon WPB10 to get 10% off.
Floating Footer Bar
Floating footer bar is what you see at the bottom of every page on WPBeginner. It’s a bar that scrolls with the user as they scroll.
We have written a tutorial on how you can create a sticky floating footer bar in WordPress.
You can easily add email signup forms to the floating bar to maximize the optin rate.
For those who don’t want to deal with following a tutorial and customizing HTML / CSS, then we have it built-in to OptinMonster.
Aside from getting pre-built designs that you can easily edit without writing any code, you also get full power of OptinMonster.
For example, if a user closes the bar, then you can choose to never show them the bar again for 30 days or any period that you desire. You can show different message on different categories, posts, or pages.
Footer bars convert a little bit less than popups, but they are still one of the better converting email signup forms on your site.
If you use OptinMonster vs another plugin, you will actually see the conversion data. While it’s fairly easy to create a footer bar (see tutorial above), it’s hard to collect data, run split tests, etc.
Get OptinMonster now and use the coupon WPB10 to get 10% off.
Slide-ins or Slide-ups
Slide-ins are forms that slide from the bottom right corner of your screen with an email signup offer. Unlike static sidebar forms, these get user’s attention and are considered to be less annoying than popups.
Business owners feel more comfortable with this form when compared to popups. While it gets decent conversion rate, it is no match for a popup.
There are tons of plugins that allow you to create a slide-in form.
The three that we recommend are OptinMonster, Qualaroo, and Drip.
Qualaroo and Drip come with monthly subscription plans, while OptinMonster comes with an annual fee.
Generic Sidebar and After Post Forms
It’s become a common practice to put an email signup form in the sidebar and after the post.
These forms usually get the lowest conversion, but most folks don’t realize it because these forms come built-in with the themes.
Due to popular demand, we have added the forms to OptinMonster mainly to allow users to split-test their message along with seeing the actual results, so you can see how well the sidebar forms and after post forms convert when compared to the other form types.
Contact Forms
While the title read contact forms, we are talking about any WordPress form in general so it includes: user signup forms, general contact form, request a quote form, submit a post form etc.
You can creatively add a checkbox in your form that says something like this “Yes I want to receive updates from WPBeginner”. We have seen this technique used in numerous big brand websites where they will have two checkboxes where one says, I agree with the Terms of Service and the other says sign me up for the updates. Normally coding this would be impossible for beginners. But it has been made easy with our favorite WordPress form plugin: WPForms.
With the WPForms drag and drop form builder, you can simply create as many forms you want, and use their Aweber, GetResponse, or MailChimp addons to have the opt-in option within your contact form. Note: This addon is available for their Plus & Pro plan, so Basic Plan users don’t get this addon.
We believe this is a great way to stay in touch with your clients, if you are a designer or consultant. It can be used in anyway you want, so sky is really the limit.
Use this WPForms coupon to get 10% off your purchase.
Interacting with your Subscribers
Once you have started building your email list, it’s crucial that you engage with your subscribers.
You should make a habit of sending them regular updates, whether it’s weekly or monthly.
Not every email has to be promotional. You can send emails requesting feedback, giving helpful tips, etc.
We hope this email marketing 101 guide helped you build an email list in WordPress.
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Good read! Exactly the info I was looking for.
Glad our guide could be helpful
Thank you so much for this. It must be a good sign I am reaching this part of the process.
Thank you
You’re welcome, glad our guide was helpful
Hi there, thank you for this article! I just want to clarify a few points. Am I right in thinking you can use WP Forms for creating your contact form on your ‘Contact’ page, but will have to upgrade to the Pro version in order to store the emails submitted here? Then you can ALSO install say Optimonster for added opt-in pop-ups etc across your website which also collect email address. Then in addition you will need something like Constant Contact to send emails and manage your subscriber lists?
The pro version of WPForms would also store your submissions on your site instead of only emailing them to you. OptinMonster offers the popups to bring attention to your email list, for collecting and sending emails you would want to use Constant contact.
Thank you! If I got constant contact or mail chimp, would I need to pay to upgrade to WPForms Pro or would these plugins collate my email addresses into a list for me?
Those plugins would be able to collect your email list for you. If you wanted to connect your email list to your contact form it would require the paid version for that feature.
This topic is interesting to read and it is very useful.
Glad you found our guide helpful
I love WordPress. I love email marketing ting. They’re my favorite. Thank you so much
You’re welcome, glad you found our article helpful
I am just now building an email list and letting people subscribe to my website. My biggest concern is that I tend to go back and update posts, sometimes 5 times in 5 minutes. Obviously, I don’t want that to cause everyone on my list to get that same article five times just because I changed a semicolon to a comma. Do any of these services allow you to send only newly published posts and not posts that have been updated?
Most of the auto-email options for those are based on RSS so you shouldn’t need to worry as if you edit a post it shouldn’t republish it in your RSS.
Is an email list the same as a follower, ie when folks sign up to follow my blog? Is there a way to download/save this list of links to followers in the event that something were happen with wordpress?
It would depend on what you are using for creating the option to follow. More than likely you are using Jetpack then it is slightly different as they are using WordPress.com to follow your site rather than signing up for your email list.
Yeah nice article. Loved it
Thank you
I am so easy understand .This airticle is Informative and entertaining at the same time. I have learned a lot from this post.
Glad you liked our article
This is what I needed a very easy and helpful content
Glad our content could be helpful
A wonderful step by step process explained very well for novices on how and why to build an email list. It was very helpful. Thank you.
You have the most comprehensive site for WP newbies like me.
Thank you!
Thanks, sayid Balki sir, you created a great space for beginners. WP Beginner is my all time favorite website to clarify my WordPress concerns.
I am so grateful for your post.Thanks Again. Great post !!
Hi,
I had my blog for 3 years now and decided to start an email list to send to my subscribers a newsletter. But I’m using the wordpress blog the free version (WordPress.com), how can I get my subscribers who decided to follow me to get their e-mail addresses to send them the newsletter? Or do I have to create an e-mail list and how do I put it on WordPress? Sorry I’m still new to this.
Great article though I have a better understanding than before.
Thanks,
Bonnie
Hello Wp team members,
You guys did a fantastic job and share quality knowledge consistently. In this post, you have nicely explained that how to build an email list in WordPress, along with the spectacular recourses which help out individuals for successful email marketing campaigns
As we all know that collecting emails is the most significant part of this process OptinMonster make it easy for us to do so nicely and effectively.
Warm Regard’s
Mairaj
Hi , is it possible to use wordpress for email auto responders?
I’m intrested in Integrating an email sign up Box on my checkout screen for my word press site. I actually had not thought of that before but it has come to the forefront with me right now because I’m having a problem with the site. The Box that they can check already exists which I was not aware of. What the problem is just the other day my website started having an internal server error as people tried to get to the payment screen. After playing around with-it for a little bit I found that if they check the Box it would move to the payment screen but if you don’t check the Box it gives the error message and I cannot figure out how to find and correct this issue . Please help.
Thanks for the information! I am wondering which version of WordPress is necessary in order to build an email list. I haven’t been able to find that information anywhere online. Right now I have the free version, and am wondering if my only option is upgrading to the 300$ business plan.
Hi Emily,
You will need a self hosted WordPress.org site to build your email list properly. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.
Hi,
Thanks for all this info.
I’ve been trying to set up a new blog on wordpress.org.
I’m using optins (optin monster) in the sidebar and after the posts, for people to subscribe to my blog.
I have then connected those optins to mailchimp in the ‘Integrations’ while editing the optins.
But I am unable to set up mailchimp to send out welcome emails or confirmation emails to new subscribers through those optins.
Any help will be highly appreciated.
Hi Romil,
You need to enable double optin for your mailing list or setup an automation workflow in MailChimp. Please check this article on OptinMonster support website for detailed instructions.
am i can trust them, to build my email list
Hi,
Please see this article on why you should never buy an email list.
Once you have created your list, think of ways to stand out from the crowd. These days, inboxes are overflowing with emails and you do not want yours to be the ones sent to the trash folder. Use a unique template, offer discounts and always include calls to action so your list can keep growing and improving through time. By measuring the success rate of your campaign, you will know how big of a driving sales force it is and make the next one even better.
This is great EXCEPT that MailChimp and others REQUIRE posting your physical address! Yikes!!!! for a lifestyle blogger, I don’t want my address out there! Isn’t there any way to subscribe readers for free? All these other services cost $10-$20/month… I’m just writing! not making a dime!
Are you talking about the address seen at the bottom of the footer in your email? I deleted mine when I was designing my campaign newsletter. Just select the footer box, find your address in the side column and delete it.
Right now I have a free wordpress blog and am preparing to go self-hosted within the next few months. I’m trying to figure out if my wordpress followers count as email subscribers, as I’m trying to figure out which email provider to go through.
Shelly, no they do not count as email subscribers. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.
H!
I am completely new to wordpress and am trying to set up a mailing list for my page. I have seen lots of discussions online on how to set up different tools, but my main question wasn’t even touched:
Where is all the data stored?
Do I need a mail provider to collect and store all the subscribers, or can I start with a free service and collect these adresses within my own system (i.e. wordpress) to have a free alternative for the start?
It seems the tools itself are not that expensive, the email providers are…
Thanks for any reply
You will need an email marketing service to manage your email list.
I was thinking the same thing! Thanks for asking!
Hello Wp Team!
Usually, people think twice before signing up for a blog with daily post updates as they find daily updates in their inbox a bit frustrating. It is logical to give them different options like “Get Updates Daily” or “Get Updates Weekly” etc.
I really like the subscription form that you are using on the sidebar. Which plugin or service are you using for that? I suspect it is WPForms.
How you send your subscribers news?
Depends on which email marketing software you are using. If you are using Constant Contact, then you just need to click on the create button to write your email and then send it right away or schedule it.
Thank you so much for the advice – simple and straight forward
Can you suggest any wordpress subscription plugin for my Event Management bog in flat design …
Can I include my current subscribers to my email newsletter list? Just regular blog subscribers? Or is it only for new subscribers? Thanks!
OptinMonster is one of my email builder tested and its less irritating the visitor is the one quality that a blogger jewelry as Balkhi can develop.
Thank you for sharing this wonderful post that I also share social media to help my friends.
Very clear to understand, very efficient, I really liked it!
Thank you!
You know what? I still prefer GetResponse- it’s my number one!
its easy to understand.
I really don’t have a clue about anything technological and I’ve found this very helpful, thank you!
What about hosting your own email marketing service with plugins like “Email Newsletter” or “Newsletter”. Anyone have experience with it? Is it too complicated? I would think if you’re just starting out, it would be pretty easy to manage a small list on your own site. Just a thought.
-Thomas
I pay an annual fee for my wordpress.com site. Can I use the optinmonster on it?
No you cannot. Please see our guide on the difference between WordPress.com and Self Hosted WordPress.org sites.
If your site draws the general population, it matters less than if your site is scholarly or intense. People who will read for more than, say, ten minutes of information, are more likely to be turned off by pop-ups. I don’t use them because people are using my site as reference material. I don’t even have email capture because I don’t understand it, but that may explain part of how, with no promotion whatsoever, no SEO, my site draws a, to me, impressive number of repeat visitors.
I don’t like the popup type email signups. I think the slide-in types are okay, but it gets tedious when they reappear after I’ve minimized them.
Thanks for the good ideas!
I’ve used campaignmonitor for newsletters, highly recommend it.
Norm
Hi
It is one of the most comprehensive post on email marketing I ever read.
I think instead of trying the limited options of free MailChimp service one needs to get premium from the day one if he is really damn serious to build an email list and earn money easily.
OptinMonster is one of my tested email builder and its least irritating the visitor is the unique quality which a gem of blogger like Balkhi can develop.
Thanks a lot for sharing this wonderful post which I also share at social media to help my friends.
Good to read and like to get the monstaroptin and gravity forms free !