Do you want to know how we increased our email subscribers at WPBeginner by 600%?
Over the years, we’ve tried numerous techniques to get more email subscribers. After trying several WordPress lead-generation plugins, our founder Syed Balkhi partnered with Thomas Griffin and decided to create a perfect solution that delivers results.
In this article, we will show you how we increased our email subscribers by 600% using OptinMonster.
Some of you would think that 600% growth probably meant that we weren’t getting many subscribers before. That’s not true.
On a daily basis, we would get around 70 – 80 new subscribers from the sidebar form, contact forms, and other landing pages on the site. By making one single change on the site, we increased our daily email signup rate to around 445 – 470 new subscribers per day.
That’s a 600% growth with the same amount of traffic that we’re getting before.
So what changed? Well, we started using OptinMonster.
What is OptinMonster?
OptinMonster is the best lead-generation plugin for WordPress, and over 1.2 million websites use the software to grow their email list, increase sales, and get more leads.
And it’s not just limited to the small businesses either. Big companies like Patreon, McAfee, Pinterest, American Express, and many more use OptinMonster on their websites.
OptinMonster allows you to easily create and integrate highly effective optin forms on your website. It integrates with all major email service providers, and comes with powerful features such as drag and drop campaign builder, page-level targeting, A/B split testing, exit-intent technology, and more.
Using OptinMonster, we created a smart lightbox popup with an exit intent.
Wait, don’t all popup sucks? Yes, most popups suck because they’re not done right.
What is a Smart Lightbox Popup?
An average popup is usually opened on a separate window (normally when you visit a website or click on the screen). Those are freaking annoying as heck.
Then there are the other lightbox popups that you probably see a lot of bloggers using. These are boxes that open within the same window, usually right when you visit the website. These are not as bad, but they can definitely annoy some users. Then there is a smart lightbox popup.
An exit-intent smart lightbox popup is a targeted message that opens on a specific page right when the user is about to leave.
How is that not annoying?
We ran a split test on WPBeginner to see how the lightbox popup affects our bounce rate and whether we get any user complaints.
The first thing we found was that the bounce rate on a page with an exit-intent lightbox was the exact same as the page with no lightbox. Second, we had absolutely zero user complaints. Last but not least, the number of new email subscribers we got with exit-intent lightbox was significantly higher.
Exit-intent Magic
The key reason behind these phenomenal results is exit-intent. Why? Because the users who were going to leave your website will leave anyways. Using the exit-intent technology, we converted abandoning visitors into subscribers.
OptinMonster’s exit-intent technology track user’s mouse gesture and velocity as they browse through your website. This allows the plugin to detect the precise moment the user is about to leave and prompts them with a targeted campaign.
Unlike other annoying exit popups, it does not prevent the user from leaving. They can close the window like they normally would. However, what this does is that it gives you a new real estate, technically an extra pageview, to retain that visitor and potentially get them to subscribe to your email list.
Most visitors leave your WordPress website without subscribing, even when they like the content. That’s because they have a short attention span, and there is no clear call-to-action on most pages.
Now, if you make it easy for them to subscribe and give them a gentle reminder, then they’re much more likely to subscribe. If you offer them a free bonus, then that’s even better.
How to Use OptinMonster to Get Maximum Benefits
You’re probably thinking that it will be a complex setup. Well, it really isn’t. It took us less than 10 minutes to get this all set up.
The exit-intent technology is available in the OptinMonster Pro plan and other features like countdown timers, mobile campaigns, and integrations.
The first thing you need to do is install and activate the OptinMonster plugin on your website, as it acts as a connector between your site and OptinMonster. For more details, please see our guide on how to install a WordPress plugin.
Upon activation, the OptinMonster setup wizard will automatically launch. Go ahead and click the ‘New? Claim Your Free Account’ button.
After that, simply follow the onscreen instructions to set up OptinMonster on your website and create a free account.
Next, you can head over to OptinMonster » Campaigns from the WordPress dashboard and click the ‘Create Your First Campaign’ button.
After that, you’ll see different campaign types to choose from. To add an exit-intent popup, go ahead and select the ‘Popup’ campaign type.
For each campaign type, you also get multiple templates. Simply select one for your website and customize it. We used the Case Study template for the popup on WPBeginner.
On the next screen, you’ll see the drag and drop campaign builder.
You can select any element from the menu on your left and add them to the template.
There is also an option to enable Yes / No view which has proven to increase conversions by 18%.
To enable two-step, simply click the ‘Yes/No’ option next to Optin at the bottom. After that, go ahead and click the ‘Enable Yes / No for This Campaign’ button.
Next, you can head to the ‘Display Rules’ tab and set the campaign conditions.
Go ahead and select ‘Exit Intent’ from the dropdown menu and choose which devices you’d like to show your lightbox popup. You can add multiple rules and display your popups on selected pages and posts as well.
Plus, OptinMonster also lets you choose the sensitivity of the exit intent technology. By default it will be set to Medium, but you can change it to Low or High.
Besides that, OptinMonster offers actions for your campaigns. For instance, you can add effects, play sound, and show the campaign view based on optin or success.
After that, you can head over to the ‘Integrations’ tab. Then click the ‘+ Add New Integration’ button from the menu on your left and select your email marketing service from the dropdown menu.
Once you’re done, go to the ‘Publish’ tab at the top.
Now change the ‘Publish Status’ from Draft to Publish.
Don’t forget to click the ‘Save’ button to store your settings.
Here’s what the final exit-intent popup looks like on WPBeginner.
Results
This 10-minute setup resulted in close to 3200 new subscribers this past week. See the stats below:
Note: Optins are not running site-wide. It is only on single posts.
We’re now working on creating targeted campaigns for specific pages, categories, and custom post types to build a hyper-targeted email list.
Final Thoughts
Yes, we hate popups just like everybody else, but this is different. When you create a targeted campaign and give users what they want, then they will happily subscribe. The data above is proof of that.
We didn’t get any extra traffic nor did we do any special campaigns. We simply used OptinMonster to turn abandoning visitors into subscribers.
OptinMonster also has other optin types (footer bar and slide-ins) for those who don’t want to use the lightbox popup. More optin types are also in the works and will be released in the coming months.
If you want to get more email subscribers and improve your lead generation efforts in WordPress, then we highly recommend that you start using OptinMonster.
Oh and here is an additional OptinMonster Coupon just four our readers.
We hope this article helped you learn how we increased our email subscribers by 600%. You may also want to see our guide on how to add a gamified spin to win optin, and the best WooCommerce plugins.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Mai says
Hi. I have OptinMonster and I have successfully set up an optin page. However, I could not integrate it with my MailChimp account. I retried and retried but it kept spinning for hours and hours. I’m using OptinMonster 2.1.7, is there an error with this version?
Thanks
WPBeginner Support says
Hey Mai,
Please contact OptinMonster support team. They will be able to help you better.
Admin
nigel says
Can it be used with Get Response?
Thank you for an interesting post.
WPBeginner Support says
Yes, it can be used with GetResponse.
Admin
Gin says
okay someone help me out here…i’m starting to get confused with all these opt in/subscription options.
So Mail Chimp is for if you want someone to opt in to your newsletter?
Jet Pack is to add an option so someone can subscribe to your blog that’s on your website?
and…
OptinMonster is for if you want someone to opt in to receiving emails from you?
Are all 3 really necessary to cover all 3 of those opt in options, or is there some easier way to accomplish all 3 things?
Also how does one get the newsletter or any other item to the subscriber once they opt in? Do you have to upload the form to Mail Chimp and then tell Mail Chimp which email addresses to send the information to?
Sooo confused…help me out please!
WPBeginner Support says
MailChimp is an email service provider. If you are building an email list, then you will need an email service provider that specializes in sending mass email.
JetPack lets you add a signup form and it can also send your posts to readers. But it is not an email newsletter service, which makes it very limited.
OptinMonster connects your WordPress site to MailChimp or any other email service provider. It helps you create beautiful signup forms that appear in sidebar, popups, slideins, footer bar, etc. This helps you get more subscribers and signups for your mailing list.
hope this helps.
Admin
Sarah says
The idea of saving subscribers data on/with a third party is not something we like to do.
Much prefer to be able to save the data on our own server thus in ‘control.
Tom Brady says
How much?
Steve Ceaton says
I wonder if this still works, or whether it’s been so saturated it actually puts people off now? I know it puts me off.
WPBeginner Support says
We still use it and works really well for us. OptinMonster comes with options that allow you to make it less off putting. For example, you can load it on exit-intent, increase cookie duration so that it is not bothering users on subsequent visits, you can launch it on second-page view, and many more.
Admin
Gudtalent says
This is really a helpful article
But I will love to know how to stop the pop up box is you are already a subscriber to avoid annoying your reader?
Alex Khan says
Can you much such plugin for Google Blogger ? Or can you suggest a good alternative?
Jess Gaithers says
Hmm, this makes sense in the short run. But in the long run won’t visitors get really annoyed by repeatedly getting the exit message even though they already signed up? Is there any way to set cookies or something so if someone subscribes this lightbox window won’t ever show up again? Thanks.
Editorial Staff says
Yes you can set a cookie length of 365 days or as long or short as you want.
Admin
Jason says
You can just have what ever php action that is being used to record the emails set a cookie that never expires. Or use javascript to set a cookie that won’t expire on whatever thank you page the form redirects too after submit.
Navuth says
OptinMonster is really interesting me. But how it look like? It pop up like this page, right?
WPBeginner Support says
Yes, you may also visit optinmonster.com for more information.
Admin
Bryan Cork says
Definitely worth a try.
rich says
Can it create optin like this website ? Pop up asks question then leads people to different paths? One of them is the optin.
Nabtron says
why did you stop using it now?
WPBeginner Staff says
Not right now, but may be in the future.
Fred says
Would you ever consider offering this on the Shopify platform as a Shopify app? I would love to have this on my store’s site.
WPBeginner Staff says
Here is how to get support for OptinMonster.
Institutomujeres says
I was finally decided to buy the plugin and after I installed it and made my first lightbox, when Im integration it does not allow me to connect to mailchimp. After i insert the API number it gets stuck and keeps trying load. You have any idea what could be causing this?
Syed Balkhi says
Yes, OptinMonster does have click to open functionality. We’re calling it MonsterLink, and it will be highlighted a bit better in the new redesign.
Here’s the tutorial on how to do it:
http://optinmonster.com/docs/how-to-manually-load-optinmonster-popup-with-click-of-a-button/
Tony says
Hey, I love the look of some of the optinmonster exits I have seen, I was wondering is there and option to link directly to the pop up (eg from an image on wordpress), I have leadpages and I do not really like the look of the popup.
WPBeginner Staff says
OM can accommodate additional fields only with custom HTML form option or Canvas. If you use the default integration, it will only work with 2 fields (Name / Email).
You can use Canvas and integrate with Gravity Forms and add as many fields as you like (note you will have to customize the design yourself).
Dance says
Syed, my aweber form has an additional custom field. Can OM accommodate that field in the available forms within OM.
WPBeginner Staff says
If they have HTML form then yes
anjanish kumar says
Is it possible to integrate OptinMonster with Sendy ?
Jop says
Well it works, I subscribed due to this! Brilliant.
WPBeginner Staff says
Yes, OptinMonster now has an After Post Add-on which allows you to add an optin at the end of the article.
WPBeginner Staff says
Actually the lighbox popup will not appear on mobile devices.
Alexa Bloom says
So this plugin sounds really good. I’m keen to try it. But I’m wondering if there is a comparable plugin to encourage site visitors to follow a twitter account in a similar fashion?
Tammy Hawk-Bridges says
You dont think that the optin box pushes away the mobile user?
WPBeginner Staff says
No it does not work with Jetpack’s subscription service. OptinMonster uses cookies to detect returning users. You can choose to hide an optin from logged in users.
Dee @ The Kitchen Snob says
2 questions – Does OptinMonster work with Jetpack subscription service? And once someone subscribes, is there a way to make it so it never pops up for that IP address again? I’d hate if my subscribers got the same popup 30-90 days later (or whatever I set it to) when they’ve already subscribed. Thanks for the info.
Katie Harp says
That’s incredible. As much as I used to be opposed to lightboxes/any form of popup, I may have to do some testing after reading this.
WPBeginner Staff says
We tried multiple different ways of comment lead-gen, but none to very much success.
– We added a checkbox below the comment submit button that was automatically checked “Subscribe to WPBeginner Weekly Newsletter”. This worked to an extent, but it confused users. We put a cookie setting in place, but people clear cookies, use different browsers, etc. Regular users started complaining that they had to uncheck the box every time they leave a comment because they’re already subscribed. Essentially it created a bad UX, and we don’t want that.
– We changed the checkbox from auto-checked to giving users an option to check it. This had negligible optin rate compared to the amounts of comments we got.
The reasons for switching to Disqus has been outlined in our article (which far outweighs the lead-gen benefits)
https://www.wpbeginner.com/plugins/how-to-add-disqus-comment-system-in-wordpress/
P.S. I’m sure if you were to go 100% blackhat and optin everybody without their permissions, then comments would be huge lead-gen source… but we don’t believe in doing that.
-Syed
Nate Maingard says
Thank you for taking the time to write this great response Syed. Consider me convinced :).
Warm regards
Nate
Nabtron says
you could have added condition of subscribing if the user is already subscribed or not
Nate Maingard says
Interesting that you’re using Disqus for commenting, but it doesn’t allow for lead generation? Any reason you feel that using Disqus outweighs that potential lead source? I know it’s slightly off topic, but this is a post about increased lead generation
Dhiraj says
Totally agree.
Olly says
Hi!
Plugin looks great, will it work with DotMailer?
Thanks
Oliver
WPBeginner Support says
If the DotMailer provides an HTML email form embed code then it would work with DotMailer as well.
Admin
Dario says
Is it possible to let the user to download a file after the subsciption?
abdullah says
Hi
i need plugin which show popup up at the end of page saying (thanks you for reading the artical ) is there any pliugin which remove on scroll up with out disturbing the whole page .hlep me getting this.
thanks in advance.
Michael says
Hi,
I was wondering how OptinMonster compares to PopUp Domination?
For instance, if I want to put an email collection form on my 1 site with the exit intent what benefit do I get paying $199 for the pro version of OptinMonster versus the $47 I’d pay for the standard version of PopUp Domination?
I can’t see how a WYSIWYG customizer and some extra fonts is worth $152, so maybe there is something I’m missing?
Thanks,
Michael
WPBeginner Support says
Speed // Code Quality is what makes us better. We also offer other add-on types such as Footer Bar, Slide-ins, Sidebar Optins, After Post Optins, and more to come. OptinMonster offers much better support as well.
Admin
John Matras says
When I saw the exit intent technology, I was really blown away. I can’t help thinking that you’d get a lot more buyers–more than enough to make up the reduced revenue per sale–with a lower price. Exit intent I’d buy, but I can’t afford that price.
WPBeginner Support says
John, it’s our signature feature and we’d like to keep it at the Pro level or higher.
Admin
Vitaly says
Have you tested this plugin for speed, server requests? Does it affect page load times much?
WPBeginner Support says
Page load times and site speed are very important for us at WPBeginner, and OptinMonster is highly optimized for page speed.
Admin
Sarah says
Does this work on mobile devices since there is no mouse movement to detect?
I usually browse the web from my iPad.
Thanks!
WPBeginner Support says
No, currently it does not.
Admin
Ankur says
Syed,
Thanks for your wonderful blog.
I just wanted to know, how is your experience with normal popups (the ones that pop-up after ‘n’ seconds of page load) vs exit pop-ups? Which you found providing better conversions?
Editorial Staff says
Hey Ankur,
The popups that are triggered after X seconds can work as long as you can nail down the perfect time setting. So it’s not as simple as plug and play. You really have to test out the settings to get the best results. Whereas exit-intent is plug and play. A friend of mine recently tried exit-intent vs timed popup. The time popup for him didn’t convert as well when compared to exit-intent. My reasoning there was because he didn’t experiment with the time setting. I think you can get it right if you try hard enough, however exit-intent is just so much easier.
-Syed
Admin
Ankur says
For me, personally, the in-content targeted opt-in works best. Though I keep experimenting with the pop-ups, I don’t like their invasive nature.
Also, a humble suggestion, you may want to have a ‘Subscribe to comments’ feature enabled in your blog. It becomes easy for the commentor to track responses on the comments made.
Mayank says
$49 look expensive. But what %age of the total number of visitors can we convert as subscribers
Brad says
$49 for a 600% lift? You can’t beat that. It is the EXACT opposite of expensive.
Janine says
Opt-in Cookie Duration for an email signup pop-up on a website home page… Does anyone know the recommended optimal cookie duration for an email signup pop-up? Is “30 days” the accepted time frame before an email signup pop-up is displayed again to a repeat visitor?
WPBeginner Support says
Yes 30 – 90 days is a good time.
Admin
Sascha says
Wow great. I first saw your video in the interview with Jame Tardy.
You really walk the talke. This optin form is a great idea. Actually I do not even get 1 subscriber from 200 visitors. I get only very few….
So, but I am using Wysija for my Email Newsletter and I do not want to change it, as I am not so keen to changing it….
Is it possible to use your Plugin with Wysija?
If not, kindly implement that :p
Sascha
WPBeginner Support says
Sascha, Thanks for watching the interview. As for OptinMonster, yes you can use Wysija with OptinMonster.
Admin
Junior says
Hi, I use a delayed buy button in my video sales page. To avoid losing returning customers that don’t want to wait for the button show up, I’ve placed a pop with exit intent bringing the visitor to the text version of the sales page, which shows the buy button right away. This way at least returning visitors know that they have this possibility to reach buy button instead of waiting for the button loads below video. Then I’d like to know if there is a way to disable cookies on exit intent feature only for visitors who have closed the pop, and not for those who have already subscribed to the mailing list (and consequently accessed the buy button into the text version of the sales. Thanks!
George says
Although it seems that it will be annoying for some visitors, i really want to try it! I just need to know how the plugin will work without the exit intent. Can you describe it please?
WPBeginner Support says
Please check out OptinMonster‘s website for demonstration video and details about each feature.
Admin
Rina says
Hi guys,
So the pop up webform that I just got before leaving your site is Optinmonster? It must really work becaue I just signed up!
WPBeginner Support says
Yes, it is OptinMonster. Thanks for joining us.
Admin
Zeeshan says
It is a wonderful plugin and the first time i noticed a Exit Intent technology on the blog. I signed up right away because i knew this blog is something special and it really is.
I have a wordpress website with mailchimp mailing list, i will invest in this plugin very soon.
Thanks for the knowledge.
Igor says
Hello, I would like to promote the Optin Monster, but Shareasale is probably one of the worst afiiliate tracking software I’ve ever worked with)
There is one called http://www.idevdirect.com/ and it is much more flexible in terms of affiliate management from one side, and affiliate link tracking from another, and it is standalone, so you don’t depend on any external website…
WPBeginner Support says
We find shareasale to be very good for our needs.
Admin
Michael says
I have purchased the pro version of this plugin thinking I had full control over the pop-up. I want to include my own text, image and a link to another site in the exit intent pop-up.
I can’t for the life of me work out how to do this with Optin Monster.
Is it possible?
WPBeginner Support says
You can definitely add your own text and image on the Design tab when creating or modifying an optin.
Admin
Casey says
Hey Guys~~ Loving this, I am seriously looking at adding this across my site portfolio. Quick question, does it allow people to sing up using either their facebook or twitter login??
Thanks so much!! Just found your site last night and am loving the content!!
Have an awesome day!
Casey
WPBeginner Support says
No, currently it does not support signing up using Facebook or Twitter.
Admin