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How to Add Spin to Win Optins in WordPress and WooCommerce

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Do you want to add a spin-to-win optin to your WordPress site or online store?

A spin-to-win optin adds gamification to your signup forms. You can use it to share discounts, special offers, and perks as a reward. This kind of optin is proven to increase engagement and sales.

In this tutorial, we will show you how to easily add a spin-to-win optin to your WordPress site or WooCommerce store.

How to Add spin-to-win optins in WordPress

What Is a Spin-to-Win Optin?

A spin-to-win optin is a signup form or a discount coupon wheel that adds gamification to your WordPress website.

Your users play a game to win discounts, unlock special offers, or access downloads after playing the game.

Case studies have shown that gamified optins get conversion rates as high as 30% or more. The reason for that is quite simple. These gamified optins are fun, interactive, and instantly get users’ attention.

Spin the wheel popup preview

By offering rewards and coupons on your spin the wheel website, you can also encourage users to complete the game they started by using the reward they have earned, like making a purchase using a discount code.

Similarly, you can use spin-to-win options to offer incentives like free shipping and bundle offers for your online store and boost conversions.

That said, let’s see how you can easily add spin-to-win optins in WordPress and WooCommerce.

Adding a Spin-to-Win Optin in WordPress and WooCommerce

The best way to add gamification to your website is by using OptinMonster. It is the best lead generation software on the market.

With OptinMonster, you can grow your email list, get more leads, and convert website visitors into paying customers. Its drag-and-drop campaign builder makes it super easy to create a spin-to-win optin and set up powerful display rules.

For more information, see our complete OptinMonster review.


First, you will need to visit the OptinMonster website and click the ‘Get OptinMonster Now’ button to sign up for an account.

To create a spin-to-win wheel, you’ll need their ‘Growth’ plan to access the Coupon Wheel Campaigns feature.

After that, you need to install and activate the free OptinMonster plugin on your WordPress website. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin connects your WordPress website to the OptinMonster app.

Upon activation, you’ll see the OptinMonster welcome screen. Simply click the ‘Connect Your Existing Account’ button.

Connect your existing account

Next, a popup window will open where you can connect your WordPress site with the OptinMonster account.

Go ahead and click the ‘Connect to WordPress’ button.

Connect OptinMonster to WordPress

Once you’ve connected OptinMonster with your site, you can also connect it to your WooCommerce account.

For this, you can go to OptinMonster » Settings from your WordPress dashboard.

Under the ‘General’ tab, scroll down to the WooCommerce section and click the ‘Auto Generate Keys + Connect WooCommerce’ button.

Auto generate keys and connect WooCommerce

WooCommerce will now automatically generate keys and connect to your OptinMonster account. After connecting WordPress and WooCommerce to your OptinMonster account, you’ll need to create a new campaign.

First, head to OptinMonster » Campaigns from your WordPress dashboard and then click the ‘Create Your First Campaign’ button.

Create first OptinMonster campaign

After that, OptinMonster will ask you to select a template or choose a ready-to-use campaign from the playbook.

For this tutorial, we will use the ‘Templates’ option.

Choose a template or playbook

Next, you’ll need to select a campaign type and a template for your spin-to-win optin.

For the campaign type, go ahead and select the ‘Gamification’ option.

Select gamification campaign type

After that, you can select a campaign template.

OptinMonster offers multiple templates to choose from. Simply hover over one and click the ‘Use Template’ button.

Select a spin the wheel websites template

Once you select a campaign, you’ll be asked to provide a name for your template.

Simply enter a name and click the ‘Start Building’ button.

Enter a name for your campaign

After that, you will see the OptinMonster campaign builder interface.

You can drag and drop different blocks from the menu on your left onto the templates, like buttons, videos, countdown timers, and more.

Add blocks to your spin to win campaign

OptinMonster also lets you change your campaign design, text colors, fonts, spacing, and more. You can simply point and click on any item in the template to edit its appearance.

Next, go ahead and click on the wheel element in the template to see more options. For instance, you can edit the section and wheel colors.

From here, you can click on the ‘Customize Wheel Sections’ button to edit the values for each of the coupon wheel sections.

Customize your wheel

A popup window will now open with all the sections in your gamification wheel.

This popup allows you to add coupon codes and special offers to the wheel. You can select whether or not each option has a chance of winning.

When you turn an option off or on, the win percentages will be automatically recalculated.

Edit wheel sections

After customizing each section, you can simply close the popup window.

Choose When to Show the Spin to Win Optin

Next, you must select when you want your spin-to-win campaign to be displayed on your WordPress blog or online store.

OptinMonster gives you powerful targeting and display options that allow you to trigger the spinner anywhere and at any time on your website.

Simply switch to the ‘Display Rules’ tab in the OptinMonster dashboard. From here, you can select different display rulesets for your campaign.

For example, you can use the ‘Exit Intent’ ruleset to launch the spinner campaign when a user is about to leave your website.

Exit intent display rules

You can also configure the sensitivity of the exit intent and change it to low, medium, or high.

Next, scroll down to combine different rulesets. For example, you can set another rule to launch the campaign only on specific pages.

For this tutorial, we will select the ‘current URL path’ from the dropdown menu and then choose the ‘is any page’ option. This way, your spin-to-win optin will appear on all the pages and posts throughout your website.

Select exit intent sensitivity

After adding display rules, click on the ‘Done? Go to Actions’ button.

From here, you’ll be asked to select a view. Simply select the ‘Optin’ view and also choose a sound effect for your campaign.

If you don’t want to add a sound effect, then you can keep the default setting to ‘None.’

Add MonsterEffects and animations

Next, you can scroll down and set the cookie settings.

For instance, you can decide when to show the campaign again if someone hasn’t converted yet.

Edit cookie settings in OptinMonster

Go ahead and click on the ‘Done? Go to Summary’ button.

Once you’re done, you’ll see a summary of your display rules. You can now click on the ‘Save’ button at the top to store your changes.

View summary of your wheel campaign

Adding the Spin to Win Wheel to WordPress and WooCommerce

Now that your spin wheel campaign is almost ready, let’s add it to your website.

First, you will need to publish your campaign. From the OptinMonster dashboard, switch to the ‘Published’ tab and change the Publish Status to the ‘Publish’ option.

Publish your spin-to-win campaign

Don’t forget to click the ‘Save’ button to store your changes and close the campaign builder.

You can now visit OptinMonster » Campaigns from your WordPress dashboard.

You’ll see your recently created spin-to-win wheel campaign along with the ‘Published’ status highlighted in green.

If you don’t, then click on the ‘Change Status’ option under your campaign name and then change the status to ‘Published.’

Change status of your campaign

You can visit your website or WooCommerce store in a new incognito browser window to see a live preview of your campaign.

Based on your display rules, you’ll see the spin-to-win wheel popup on the screen.

Spin the wheel popup preview

We hope this article helped you add a spin-to-win optin to your WordPress website or WooCommerce store. You may also want to see our ultimate guide to boosting WordPress speed and our picks of the best fun WordPress plugins for boosting interaction.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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7 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Dennis Muthomi says

    huge thankss for this!
    I’ve been looking for ways to make my opt-in forms more engaging, and a spin-to-win wheel seems like a great idea.
    I appreciate the step-by-step instructions on setting it up with OptinMonster. I’ll definitely give this a try on my WordPress site to see if it boosts my conversions
    do you have any tips on creating the most appealing rewards for the wheel sections?

    • Mrteesurez says

      Well, It’s varies but you can create a mix of rewards with varied value and instant gratification to appeal to a your users like surprises, ebooks, templates, discount, or premium contents, these will incentivize them and keep your your users (participants) engaged and excited.

  3. Mrteesurez says

    This is incredible. Spin to win is definitely a form of gamification and for a user like me, I like gamification. It’s create loyalty in users and increase site engagement.
    I like that sound effects you mentioned, it creates sense of playing games.
    I want to create it gain more signup and create loyalty in my users.

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