Botiga

After years of helping businesses build high-converting online stores, I’ve learned one thing for sure: choosing the right WooCommerce theme is absolutely crucial for success.

That’s why I was so excited when Awesome Motive acquired Botiga. This popular theme is built specifically to help WooCommerce stores thrive. After bringing Botiga onboard, I spent countless hours testing every feature and comparing it with all the other WooCommerce themes I’ve used throughout the years.

In this in-depth review, I’m going to share exactly why Botiga has quickly become one of my top recommendations for WooCommerce stores. My goal is simple: to give you all the information you need to decide whether Botiga is the perfect theme for your online business. 

Botiga Review: Why Use It in WordPress (My Honest Opinion)?

First things first: Botiga is a WooCommerce theme that can help you launch an online store quickly and easily. ​​

This theme is built with speed in mind, and believe me, a fast website is absolutely crucial when it comes to eCommerce. I’ve seen firsthand how a performance-focused, well-designed theme like Botiga can make all the difference in driving conversions and revenue.

Now, one of the things that immediately grabbed my attention is Botiga’s fantastic collection of ready-made starter sites. And the best part? You can import them into your own site with just a few clicks.

If you’re just starting out with WooCommerce, then I can only imagine what a lifesaver this feature would be. No more staring at a blank screen wondering where to even start! 

But what truly sets Botiga apart is its impressive array of WooCommerce-specific features, all designed with one goal in mind: to help you make more sales. I’m talking about things like wishlists, customizable product filters, ‘buy now’ buttons, a mini cart, and live Ajax search. 

All these features work together to help your customers find items they want to buy, and then complete the purchasing process with ease.

If you’re just getting started or have a limited budget, then you can download the free version of Botiga from WordPress.org, or the official Botiga website.

Even the free theme comes with a single, ready-made demo site to help you get started. Plus, it comes with intuitive drag-and-drop header and footer builders, and that essential live Ajax search.

However, I highly recommend upgrading to the premium theme. It lets you customize and optimize practically every part of your online store. Plus, it unlocks all those conversion-boosting features I mentioned earlier like wishlists, customizable product filters, and ‘buy now’ buttons. 

Not to mention, you’ll get access to a ton of extra layouts and site demos. 

Botiga Review: Is It the Right WooCommerce Theme for You?

Over the years, I’ve had the chance to test hundreds of WooCommerce and WordPress themes. 

Each one has its own strengths, weaknesses, and even the occasional quirk. That said, when I take a look at a new theme like Botiga, I don’t just skim the surface.

In this comprehensive review, I’ll be putting Botiga through its paces, testing its features, performance, and ease of use to see how it compares to other WooCommerce themes on the market. 

1. Supercharge Your SEO and Get Found More Easily

When you’re picking a WooCommerce theme, finding one that’s built for speed is absolutely key.

Google loves speedy online stores because they’re easier to crawl and index, which can seriously boost your WordPress SEO and help more people discover your shop.

On the flip side, a slow-loading site will leave your visitors feeling frustrated. This can lead to higher bounce rates, lower engagement, and lost sales. In fact, slow-loading websites cost retailers $2.6 billion in lost sales each year, according to our web design stats. 

That’s why I was really impressed to see that Botiga is designed with performance at its core. According to the Botiga website, it boasts 100% scores on both GTmetrix and Lighthouse’s performance tests. 

Our Honest Review: Everything about Botiga sounds like a recipe for a fast, customer-friendly, and SEO-friendly WooCommerce store.

2. Pre-Built Demo Sites

Want to get your WooCommerce store looking professional and ready to sell in no time? Pre-built demo sites can be your secret weapon.

Instead of staring at a blank screen and wondering where to even begin, ready-made templates give you a fantastic head start.

Botiga totally gets this, which is why they’ve got a bunch of demo sites specifically designed to help you make sales.

These demos are all built using the Botiga theme itself and come loaded with content, images, widgets, and even pre-set customization options.

And to make things even easier, Botiga includes a super handy one-click importer. It’s like magic – just one click and you’re well on your way!

Our Honest Review: With Botiga’s demo sites, you can get a fully working, professional-looking WooCommerce store up and running in minutes. It doesn’t get any better than that. 

3. Real-Time Customization 

Botiga lets you change every part of your store’s design in real time, so you can see your updates straight away. I’m talking about customizing everything from the overall layout, header styles, footer designs, sidebars, blog layout, background images, and a whole lot more.

And when it comes to displaying your products, Botiga gives you complete control over those all-important product cards. To start, you can choose from a variety of pre-designed card styles.

Once you’ve picked a style, you can dive deeper and customize things like colors, fonts, the corner radius, and more. 

Plus, Botiga lets you easily rearrange the elements within your product cards using simple drag-and-drop. Want to show the product title above the price? Just drag it into place! 

Our Honest Review: If you’re looking for a WooCommerce theme that gives you complete control over how your store looks, then Botiga is definitely worth checking out. It basically puts you in the driver’s seat when it comes to design, without any of the technical headaches.

4. Header and Footer Builder

With Botiga, getting your website’s header and footer looking just right is surprisingly easy thanks to their intuitive builders – you can simply drag and drop pre-designed elements exactly where you want them. 

Both the header and footer builders let you work with up to three rows, and you can choose how many columns are in each row. Plus, the Botiga team has thought about how things look on different devices, and include responsive settings so you can fine-tune the experience for smartphone and tablet users.

And the customization doesn’t stop there. Each pre-designed component has its own style settings, so you can tweak things like colors, fonts, spacing, and more.

Our Honest Review: For anyone wanting complete control over their website’s crucial header and footer areas, Botiga’s intuitive drag-and-drop builders are fantastic. 

5. Targeted Sidebars for Every Page

Botiga gives you the flexibility to customize the sidebars on every single page of your WooCommerce store. This means you don’t have to use the exact same sidebar everywhere, even when it’s not useful or relevant. 

Instead, you can use sidebars to strategically place the right information, promotions, or calls to action in the best possible spot. Whether that’s highlighting related items on a specific product page, or encouraging blog readers to subscribe to your newsletter.

Even better, Botiga lets you show different sidebars depending on whether someone is logged into an account or not, or you might design totally different sidebars for different user roles.

Our Honest Review: Botiga’s sidebar customization lets you control exactly what your visitors see. By showing stuff that’s actually relevant and useful, I predict you’ll see a nice big jump in engagement and sales. 

6. Effortless Design with Blocks or Elementor

Botiga is built using blocks, which is awesome because it means it plays nicely with the WordPress Customizer. So, if you’re comfortable using the standard WordPress interface, you’ll feel right at home with Botiga.

Do you use a page builder plugin instead? No worries! Botiga also works seamlessly with Elementor.

Our Honest Review: No matter how you prefer to build your website, Botiga integrates seamlessly with the interface and tools you’re already using. There’s no complaints here! 

7. Create Unlimited Custom Templates

Botiga lets you create custom templates using either the Botiga theme, the WordPress block editor, or Elementor.

No matter which approach you prefer, you can build templates for a wide range of crucial pages. This includes your archive pages, individual blog posts, your shop archive, single product pages, the ‘my account’ area, the thank you page, and more. 

You can even go further and design custom mega menu layouts and modal popups.

You can create as many templates as you want and even use ‘display conditions’ to control when and where Botiga uses each design.

For example, you might create a unique template for logged-in users. 

Our Honest Review: One thing that really excites me about Botiga is its fantastic template builder. It lets you create completely custom designs using your favorite tools. It doesn’t get any better than that!

8. Conquer Confusing Navigation

Have you ever visited a shop with tons of products and categories, and the navigation is just a confusing mess? That’s where mega menus come in.

They’re ideal for displaying a wide range of product categories, collections, and other important links in a really organized and easy-to-understand way. 

Here at WPBeginner, we use a mega menu to display all our most important links right at the top of the page. When you click any item, a big dropdown opens up, showing even more links. In this way, we keep our navigation menu clean and tidy, even though we have a TON of content. 

With Botiga, you can create both horizontal and vertical mega menus with as many submenus as you want. You can also add labels and badges to help shoppers understand your mega menu at a glance.

Our Honest Review: In my opinion, mega menus are a must-have for online stores that have lots of different products and categories. If that sounds like your site, then you’re in luck: Botiga makes it easy to create mega menus. 

9. Instant Product Details 

Want to make browsing your WooCommerce store lightning fast and super convenient? Botiga comes with an awesome quick view button, built right in. 

Your visitors can just click the button on any product in your store, and a popup appears with all the important product information. 

This means less clicking around and waiting for product pages to load, and more time actually buying things. 

Our Honest Opinion: In my experience, this is a perfect example of a simple feature that can have a big impact on your conversion rates.

10. Promote Related & Recently Viewed Products 

Let’s talk about a super smart way to boost your WooCommerce sales: showing your customers related or frequently-bought-together products. 

As you’ve probably already guessed, Botiga can display related and recently-viewed products to shoppers.

Just be aware that Botiga’s ‘recently viewed products’ feature does make use of cookies.

Our Honest Review: In my opinion, these kinds of cross-promotions are a must-have feature for any online marketplace or store.

11. Ready-to-Use Gallery Styles

Adding product galleries to your online store is a seriously smart move. Instead of just one lonely image, you can show off your items from all angles, zoom in on those important details, and even include lifestyle shots to help shoppers imagine using the product themselves.

Botiga gets this, which is why it comes with three different gallery styles right out-of-the-box.

You can set these galleries up vertically or horizontally, and even let shoppers open your images in a lightbox.

Botiga also has this cool ‘Image Hover Swap’ feature. When someone moves their mouse over a product image, it smoothly transitions to the next image. It’s a really eye-catching effect that’s guaranteed to grab the shopper’s attention.

Our Honest Review: I think Botiga’s approach to product galleries is a real winner for any WooCommerce store owner who wants their products to truly shine. 

Forget those boring single images! With its multiple gallery styles, Botiga lets you really show off your items properly.

12. Go Beyond Static Images

In the crowded online shopping space, regular old product photos often aren’t enough to grab the customer’s attention.

But here’s the good news: Botiga lets you add multiple videos and audio files to your product galleries. Plus, you can choose between 7 professionally-designed gallery layouts, including things like sliders, thumbnail carousels, and grids.

Botiga works with videos from YouTube, Vimeo, and Dailymotion, plus self-hosted videos. Simply paste the video link into the editor, and Botiga will handle the rest. It works with audio links, too.  

Our Honest Review: A few basic photos aren’t the best way to grab the customer’s attention and get them excited about what you’re selling. That’s why I’m a big fan of WooCommerce themes that go beyond static images – and Botiga certainly checks that box.

13. Highlight Key Benefits 

Botiga lets you add a ‘Reasons to Buy’ list to your product pages. This is a really handy way to give potential customers a quick and compelling rundown of all the best things about your products. I’m talking about the key features, the benefits they’ll get, and what makes your product so great. 

Our Honest Review: Not every feature needs to be super fancy or complex to be valuable. Botiga’s ‘Reasons to Buy’ list is a perfect example of that. It’s simple, it’s straightforward, but it’s a really nice touch that can make a big difference. I think it works really well!

14. Build Instant Trust

You know how important it is to make your customers feel safe and secure when they’re shopping online? 

Well, Botiga lets you add trust badges to your site. These are visual symbols or icons that appear on all your product pages. These badges are designed to show people that your store is trustworthy, and that it’s safe to share personal information with your site or make a purchase. 

Our Honest Review: Botiga’s trust badges are a smart way to address a crucial aspect of online shopping: building customer confidence. It’s a simple feature, but trust me – it works. 

15. A Big Improvement for Product Variations 

Do you sell products with variations, like clothes that come in different colors? Then showing these options clearly is so important. 

Botiga handles this really well with its Variation Swatch feature. Rather than using clunky dropdown menus, you can display these options as swatches, like color samples or size buttons. This makes it super easy for customers to see what’s available.

And here’s another cool thing: you can upload different images for each product variation. So, if you’re selling a shirt that comes in red, blue, and green, then you can have separate images for each color. This way, customers can see exactly what they’re getting.

Our Honest Review: I’m really impressed with Botiga’s approach to product variations. Its Variation Swatches are a big improvement over standard dropdowns, making it so much easier for customers to see their options. It’s a big thumb’s up from me! 

16. Eliminate Sizing Uncertainty

Let’s talk about something that might seem small, but can actually make a big difference to your WooCommerce store: size charts.

When shoppers are unsure about sizing, it creates hesitation that can lead to abandoned carts. Botiga solves this problem by letting you add size charts directly to your product pages.

You can keep it simple with a basic table that shows the key measurements, or you can go all-out with a full-page chart that has detailed instructions on how to measure yourself.

This way, you can make customers feel much more confident about making a purchase. You can also avoid those annoying returns that happen when items don’t meet the shopper’s expectations.

Our Honest Review: Botiga’s size chart is a small thing that can make a BIG difference to your conversion rates – not to mention customer satisfaction.

17. A Direct ‘Buy Now’ Button

Every time you ask the customer to click a button during the checkout process, you risk losing them. That’s because there’s a chance they might change their mind and abandon their shopping cart completely. Trust me, it happens all the time and it’s a big challenge for online stores. 

That’s why I’m a big fan of adding a ‘Buy Now’ button to your site (in fact, I even created WP Simple Pay to help website owners do exactly that).

As you’ve probably already guessed, Botiga lets you add a ‘Buy Now’ button to your store. This way, you can take customers straight to the checkout page, making the whole purchasing process much faster and more convenient.

Our Honest Review: Let’s be real, cart abandonment is a major problem. That’s why I think Botiga’s ‘Buy Now’ button is such a smart feature. It tackles the problem head-on by making the checkout process way simpler. 

18. Free Shipping Progress Bar

Customers love freebies and discounts, and Botiga has a really neat Free Shipping Progress bar that shows shoppers how close they are to getting free delivery.

By showing customers this information, you’re encouraging them to add more items to their cart. It’s almost like a game – people naturally want to hit that target.

Our Honest Review: Botiga’s ‘Free Shipping Progress’ bar is a subtle yet incredibly effective way to boost your WooCommerce store’s average order value. It’s a technique I’ve seen work time and time again. 

19. Lightning-Fast Product Search

Botiga comes with an instant Ajax search, so customers can search and get results in real time without having to reload the page. This helps shoppers find exactly what they’re looking for, fast.

It’s great for keeping customers engaged, helping them discover new products, and boosting your sales. 

Our Honest Review: Botiga’s instant Ajax search is a real winner in my book, as it helps to keep your visitors happy. And happy visitors? They’re way more likely to become paying customers. 

20. Customizable Product Filters

Let’s talk about something that can make a big difference to how people shop: product filters. Think about it: instead of forcing visitors to scroll through every single product, filters let them narrow down their search and find exactly what they want, straight away. 

With Botiga, you can create customizable filters for product categories, sizes, colors, brands, prices, and more.

Botiga also lets you customize the look and placement of these product filters.

To start, you can display them in a space-saving accordion style. You can also choose whether these filters are visible onscreen, hidden until clicked, or even presented in an off-screen panel.

Have you created custom fields using plugins like Meta Box or Advanced Custom Fields (ACF)? Botiga lets you create filters for those custom fields, too. In this way, you can get very specific with your filters, which is a major win for customers and your bottom line.

Our Honest Review: Botiga’s filtering system is a major plus. It really helps customers find what they’re looking for. And happy customers mean more sales – what’s not to love? 

21. See Your Cart at a Glance

Isn’t it frustrating when you have to click through several pages just to see what’s in your cart?

Botiga fixes this by adding a fly-out mini cart so customers can instantly see the items they’ve added and the current total, along with a quick link to complete their purchase.  

Our Honest Review: Botiga’s fly-out mini cart is another example of Botiga taking what WooCommerce gives you out-of-the-box, and making it even better.

22. Beyond Basic Checkouts

While WooCommerce comes with a default checkout page, it’s not optimized for conversions.  After working with countless eCommerce businesses, I’ve found that replacing this built-in page with a custom checkout can have a big impact on your conversion rates. 

Botiga gets this, which is why it lets you choose between several checkout layouts, including a multi-step checkout, Shopify style and one-page checkout. I particularly like Botiga’s multi-step checkout design, as it breaks the whole process down into smaller, more manageable chunks.

Our Honest Review: By offering these different, well-designed checkout options, Botiga really helps you create a fantastic shopping experience – right up until the very last click. 

And you know what that means, right? Fewer abandoned carts and more completed purchases. 

23. Save Now, Buy Later with Wishlists

Botiga lets you add a wishlist to your online shop, so customers can save all their favorite products in one place. 

This is super handy for shoppers, because it means they can easily come back and buy these items later. 

Plus, it’s a great way for them to share their favorite items with friends and family. They might even use this feature to create things like wedding registries!

Our Honest Review: In my opinion, the wishlist feature in Botiga is a really smart addition. It’s not just about being convenient for the customer (though it’s definitely that!). It’s also a powerful tool for encouraging repeat visits and potential sales.

24. Build Trust & Confidence With Advanced Reviews

Product reviews are an absolute must-have. Think about it: if a potential customer can’t find ANY reviews, they may hesitate to make a purchase. Even worse, they might start to wonder if your store is trustworthy in general. 

That said, it’s no surprise that Botiga lets you display product reviews in a few different ways. This includes a visual summary with progress bars for each rating, so shoppers can quickly see the overall feedback.

And here’s another handy thing: shoppers can sort through the reviews using a dropdown menu. This makes it easy for customers to find the information they care about.

Botiga can also show a popup where customers can easily leave their own reviews. This is a really smart way to get more feedback. 

Our Honest Review: With its visual summaries, sorting options, and easy review submission, Botiga is brilliant for building trust and helping customers make confident purchasing decisions.

25. Create Engaging Popups for Your Store

Popups are a fantastic way to grab the visitor’s attention (that’s why I created OptinMonster, ​​a tool packed with everything you need to create eye-catching popups).

And guess what? Botiga comes with its own modal popup builder. This is seriously convenient because it means you can create engaging popups without necessarily having to install a separate WordPress plugin. 

Just be aware that Botiga’s modal popup uses cookies, and certain regulations require you to get the user’s consent before setting any cookies on their devices.

Our Honest Review: Having a modal popup builder baked right into the Botiga theme is an absolute win for WooCommerce store owners. We’ve got great results from using popups across WPBeginner and many of our partner sites – and Botiga puts this kind of power right at your fingertips. 

26. Go Global with Ease

If you’re serious about growing your WooCommerce store and reaching more customers, then you absolutely need to think globally.

That’s why I’m so impressed that both the free and premium versions of Botiga come translation-ready, right out of the box. This makes it incredibly straightforward to build a multilingual website using a widely-trusted plugin such as WPML.

You can also use the Loco Translate plugin to translate text strings from Botiga.

Our Honest Review: I think Botiga’s seamless integration with translation plugins is a total must-have if you want to grow your online business. It just makes it so much easier to connect with an international audience.

27. White Labeling for WordPress Agencies

Do you run a WordPress development agency? If you upgrade to the Agency package, then you’ll unlock the White Label feature. This lets you remove all the Botiga branding and replace it with your own branding.

Our Honest Review: This feature is absolutely essential for WordPress agencies or freelancers who want to create a better experience for their clients. It’s all about adding that extra layer of professionalism and personalization.

Botiga Review: Community and Professional Support

One of the first things that really stood out to me about Botiga is how incredibly user-friendly it is. And trust me, after helping countless businesses get started online, I know what makes a theme easy to work with.

With Botiga’s ready-to-go website demos, that fantastic one-click importer, and its intuitive drag-and-drop builders, you can create a high-converting store without having to wrestle with complicated settings. 

I also understand that sometimes you just need some extra help. And that’s where Botiga really shines too.

If you’re someone who likes to figure things out for yourself, then Botiga has some seriously detailed online documentation that’s available around the clock. This documentation was my absolute go-to resource while I was putting together this Botiga review.

But what if you prefer a one-on-one approach? If you choose the premium version of Botiga, then you’ll get access to email support. 

And get this, according to the Botiga website you can expect a response within 8 business hours. From my experience, that’s a pretty impressive turnaround time and shows Botiga is serious about supporting their users.

Botiga Review: Pricing and Plans

Do you want to try before you buy? Then you can download the lite version of Botiga from WordPress.org. 

Even in the free version, you get three different product gallery styles to show off your products, some handy extra settings for your store’s header, a well-structured single site layout, and a professionally-designed demo site. Plus, it’s fully translation-ready, which is a real bonus if you want to grow your business and reach customers around the globe.

Eager to unlock everything I’ve highlighted in this Botiga review? Then you’ll need to upgrade to the premium version.

No matter whether you upgrade to the Personal or Professional plan, you’ll get access to all the Botiga features, a wider range of stunning demo sites, more versatile layouts, and additional styles. The premium plan also comes with email support, so you can reach out to the Botiga team with any questions you might have and get help directly from the experts.

The key difference between these plans, is the number of websites where you can install Botiga:

• Personal. For $68 per year, you can use Botiga on a single website, blog, or online store.
• Professional. Priced at $119 per year, this plan lets you install Botiga on up to 10 websites. 

Do you run a WordPress development agency? Then my top pick is definitely the Agency plan. Not only does it let you use Botiga on up to 100 websites, but it gives you the ability to white-label Botiga. It’s perfect for strengthening your branding.

Botiga Review: Is It the Right WooCommerce Theme for You?

To sum things up this detailed Botiga review, I’ve really enjoyed putting this theme through its paces.

As someone who’s spent years helping businesses build high-converting stores, I can confidently recommend Botiga to anyone who’s looking for a fast, professionally-designed WooCommerce theme.

From the theme’s integrated popup builder, right through to its detailed display rules, variation swatches, unique layouts and more, this theme has a TON of features to explore.

No matter whether you’re just getting started or looking to upgrade an existing store, I highly recommend giving Botiga a try.

Even better, there’s a free version available on WordPress.org and the official Botiga website, so there’s really no reason not to give it a shot! And if you like what you see, you can upgrade to the premium version of Botiga and unlock a whole world of conversion-focused features.

I hope this Botiga review helped you decide whether it’s the right WooCommerce theme for you. You can also check out our guide on how to increase WooCommerce sales, or see our expert pick of the best WooCommerce plugins for your store. 

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