Are you looking for ways to recover WooCommerce abandoned cart sales?
On average, 60 to 80% of people who add items to their cart don’t buy. This means if you have an online store, then you’re losing out on a lot of sales.
In this article, we’ll share proven tips to recover WooCommerce abandoned cart sales with real examples.
Why Recover Abandoned Cart Sales in WooCommerce?
When users add a product to their cart, they start the transaction process. In physical retail stores, people rarely abandon their carts. However, the shopping cart abandonment rate can go as high as 80% with online shopping.
There are many reasons why people abandon shopping carts without finishing their purchase. Some of the most common include high shipping costs, a slow checkout process, and requiring users to log in or create an account.
If you want to reduce cart abandonment rates, then you need to address these factors on your WooCommerce website. By making small tweaks, you can recover a significant portion of sales that you’re losing right now.
That being said, let’s take a look at some of the most effective ways to recover WooCommerce abandoned cart sales.
1. Remind Users of Cart Items with Exit-Intent Popups
Exit-intent popups appear when a user is about to leave your website. They show up exactly when a user’s mouse leaves the browser window.
You’ve likely seen one of these overlays on many top WordPress websites since they deliver incredible results.
Often you can recover between 3 to 8% of abandoning cart sales by offering customers exclusive coupons or free shipping.
But what if you’re already offering a discount, and it’s applied to the cart?
Some users will start to doubt their purchase decisions at the last minute. Sometimes they have a question that isn’t being answered, which leads to an abandoned cart. Other times, they need reassurance that they’re making the best decision.
In that case, you can create a popup that gives users the option to get their questions answered, like this one on OptinMonster.
If they click the ‘Claim My Discount Now’ button, then the popup closes and allows the user to finish the purchase.
Alternatively, if they have a question, then they can click on the ‘I have a few questions first!’ button, which loads a contact form inside the popup. The question gets sent to our support team so we can assist the customer.
This single popup has helped us recover tens of thousands in lost sales just in one month alone.
Want to add exit-intent popups on your WooCommerce store?
It helps you convert abandoning website visitors into subscribers and customers.
Note: WPBeginner’s founder, Syed Balkhi, created OptinMonster to solve this problem in our business, and now it’s the leading solution in the industry, serving billions of impressions each month.
For detailed instructions, see our guide on how to create a WooCommerce popup to increase sales.
2. Send Subscribers Abandonded Cart Notifications
Push notifications let you connect with your visitors after they leave your store. These messages will display in your subscriber’s browser even when they’re not actively browsing your store.
When a customer abandons their cart, you can send a push message to get them to come back.
Here’s an example push notification to encourage users to complete their purchases.
You can easily set up abandoned cart push notifications that will send out automatically.
For more details, see our guide on how to add web push notifications to WordPress.
You can also get started with the free version of the plugin that lets you send 30 campaigns for up to 200 subscribers every month.
To easily set up automated, high-converting abandoned cart emails for WooCommerce, we recommend using FunnelKit Automations.
FunnelKit Automations, which is a popular WooCommerce marketing automation plugin, comes with a full library of email automation workflows, including abandoned cart workflows. These workflows include pre-written copy, delay intervals, goals, and more.
You can import an email workflow in a single click and use the visual email automation builder to make any customizations. You can even add time-bound coupon codes to encourage more customers to complete their purchases.
For more details, see our guide on how to customize WooCommerce emails.
3. Make the WooCommerce Cart Visible and Noticeable
Many customers simply want to save items in their cart to review later. However, human attention spans are very short, especially when it comes to the internet.
Your customers may forget they’ve added items to their shopping cart. Displaying a shopping cart icon and making it more noticeable will remind users of the items they’ve saved.
This is why you see a clean and simple shopping cart icon on every screen of the Amazon.com website.
Almost every good WooCommerce theme comes with a dedicated shopping cart icon at the top of the page or in the navigation menus.
However, if your theme doesn’t have one, then you will need to add it separately.
Upon activation, you need to visit WooCommerce » Menu Cart Setup to configure the plugin settings. On this page, you can customize your menu and choose which menu to add the cart icon to.
Then, make sure to click the ‘Save’ button to save your settings.
You can now visit your store to see the cart icon in the navigation menu.
4. Avoid High Shipping Fees and Hidden Costs
High shipping costs are one of the top reasons for shopping cart abandonment.
Sometimes costs are out of your hands, but you can make it easier for your customers to handle.
You can tackle the shipping cost issue by showing the shipping cost right away. If you know the exact shipping cost, then you can easily show that in the product description or on the pricing page.
However, many stores sell products with variable pricing, making shipping estimates difficult.
Luckily, there are several WooCommerce add-ons and plugins you can use for variable pricing and shipping cost calculations.
We recommend using Table Rate Shipping because it allows you to define variable shipping costs for every single product in your store.
It simply adds an additional shipping option to your WooCommerce product pages.
This allows your users to see shipping costs for all products, even those with variable pricing, before adding it to their cart.
Alternatively, you can build the shipping cost in your product price and then advertise free shipping to boost your conversions.
5. Enable Guest Checkout Without Account Creation
Many eCommerce stores want users to create an account for faster checkouts in the future. However, a lot of customers don’t want to create another account just to buy a product.
By enabling a guest checkout feature in WooCommerce, you allow customers to buy the products they like without signing up.
To do this simply go to WooCommerce » Settings and click the ‘Accounts & Privacy’ tab.
Then, check the ‘Guest checkout’ box.
Don’t worry, you’ll still be able to store the customer information you need to process the order while eliminating a step from your checkout process.
6. Make the WooCommerce Checkout Process Faster
Ever noticed how blazingly fast Amazon.com is? That’s because a single second delay in page loading time can cost the company millions of dollars.
According to a StrangeLoop case study that involved Amazon, Google, and other large sites, a 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.
This goes for your WooCommerce store, too. It needs to be quick and responsive to maintain user attention.
To improve your WooCommerce speed and performance, see our ultimate guide on how to boost WordPress speed and performance.
For a better checkout experience, you may also want to look at our guide on how to customize the WooCommerce checkout page the easy way.
7. Offer Multiple Payment Methods During Checkout
Lack of payment options is another reason customers will abandon their saved carts. This is why conversion experts always recommend adding multiple payment methods to reduce cart abandonment.
WooCommerce makes it easy to add multiple payment methods like credit cards, PayPal, and more. Simply go to WooCommerce » Settings and click on the ‘Payments’ tab to adjust your payment settings.
Each payment gateway has different fees on transactions that you need to review as a business owner.
For example, on our MonsterInsights website, we offer both credit card and PayPal as an option.
This gives users a choice on how to pay, and the more options they have, the more likely they are to make a purchase.
8. Effectively Use Urgency and Scarcity Tricks on Product and Cart Pages
Scarcity and urgency are tricks used by sellers since ancient times. eCommerce websites use this tactic by showing limited product stock or limited-time discount offers.
Booking.com does a great job of using both urgency and scarcity on its hotel listing pages.
There are a few different ways to implement urgency and scarcity in your store.
The first is using OptinMonster. It comes with a countdown timer feature you can easily add to your campaigns.
For more details, see our guide on how to add a countdown timer in WordPress.
It lets you build completely custom WooCommerce cart pages with the drag-and-drop builder.
Plus, it comes with all kinds of conversion-boosting elements like countdown timers, testimonials, popular products, and more.
For more details, see our guide on how to create a custom WooCommerce cart page with no code.
9. Use FOMO to Discourage WooCommerce Cart Abandonment
FOMO, or ‘fear of missing out,’ is a psychological term that describes anxiety about missing out on something exciting and trendy.
As a WooCommerce store owner, you can take advantage of this human behavior with your marketing strategy to discourage cart abandonment.
When customers are close to completing their purchase, they’ll see a notification from other customers who have also bought.
This will help nudge users to complete their purchase while giving them confidence in their decision.
TrustPulse makes setting up these notifications easy. You can install it on your online store without code and customize the notifications to match your brand.
For more details, see our guide on how to use FOMO to increase conversions.
10. Make it Easy for Customers to Get Questions Answered
Another big reason for cart abandonment is lack of information. Your customers may still have lingering questions about the product, and if they can’t find answers quickly, then they’ll simply leave.
An easy way to answer user questions is by adding product FAQs. You can use Custom Product Tabs plugin to add a separate tab with FAQs.
The first thing you need to do is install and activate the plugin. For more details, see our step by step guide on how to install a WordPress plugin.
After that, simply open up the product page where you want to add an FAQ section.
Then, in the ‘Product Data’ section, click the ‘Custom Tabs’ option. You can enter your product FAQ into the new tab.
You can also use the SeedProd plugin mentioned above to add a FAQ section to your WooCommerce product pages easily.
For more details, see our guide on how to customize WooCommerce product pages.
However, you cannot cover every single customer question in a FAQ section. This is where live chat support comes in.
Live chat lets you quickly answer your visitor’s questions and help them move forward with finishing their purchase.
It lets you easily add live chat to your WooCommerce store and instantly respond to questions.
For more details, see our guide on how to add LiveChat to your WooCommerce store and boost sales.
Alternative: If you’re looking for chatbot software, then check out ChatBot.com to fully automate your WooCommerce live chat.
11. Add Trust Boosters to WooCommerce Cart Page to Build Confidence
People are more cautious when shopping online, particularly when buying from a store they’ve never heard of before.
In this case, customers look for trust signals to ensure they are buying from a legit business and their personal and payment information is secure.
First, you need to make sure your site is using an SSL certificate. An SSL certificate helps to protect your website data and is a requirement for processing payments online.
For more details, see our guide on how to get a free SSL certificate for your WordPress website.
You can also add customer testimonials to your cart page to help build social proof.
At AIOSEO, we feature a customer testimonial directly on the user’s cart page so they can see the social proof all the way to the end of the checkout process.
That way, they are reminded that they’re making the right decision.
To add user reviews and testimonials, see our guide on how to add rotating testimonials in WordPress.
Finally, you can consider adding security badges to your website footer, checkout, and cart pages.
You can obtain these plain certificates from different internet security and trust agencies like Norton, McAfee, Better Business Bureau, and more.
We display trust badges on our TrustPulse site on the user’s checkout page:
12. Make it Easy to Contact Your Team
Adding product FAQ sections and live chat support is great. However, some users won’t want to use live chat and aren’t in a rush to make a decision.
In this case, you should offer alternatives, so your customers can use the contact method they prefer.
One of the most common methods is adding a contact form to your eCommerce store.
It comes with a library of over 300 templates and the drag and drop builder to create any kind of website form you like.
For more details, see our guide on how to create a contact form in WordPress.
You can also add a business phone number so that customers can call your team with their questions.
13. Allow Users to Save Their WooCommerce Cart
Most shoppers often browse multiple sites for price comparisons, reviews, and they look at different products. During this process, they may close the tab or leave your store altogether.
By allowing users to save the cart for later, you can provide a better shopping experience to your customers.
To do this, simply install and activate the YITH WooCommerce Save For Later plugin.
The plugin works out of the box and will add a ‘Save for Later’ option to your shopping cart page.
14. Make Data Driven Decisions About Your WooCommerce Store
Many beginners rely on their best guesses and simple traffic stats to recover abandoned cart sales. You don’t need to do that when you can get actual data to drive your decision-making.
This is where using Google Analytics comes in.
With Google Analytics, you can enable enhanced eCommerce tracking, which gives you access to customers’ shopping and checkout behavior. It even assigns a unique identifier to each customer.
However, the IDs assigned by Google Analytics won’t accurately give you information about each user.
The plugin makes it easy to set up enhanced eCommerce tracking with no coding needed. Plus, it works with Google Analytics 4 (GA4), so you can get ahead of the game in switching to the new version before the current universal analytics is retired in July 2023.
The MonsterInsights dashboard gives you an easy-to-read breakdown of your store’s performance, top-selling products, and more.
For more details, see our step by step guide on how to enable customer tracking in WooCommerce.
If you’re looking for even more ways to improve your sales and conversions, then see our list of the best WooCommerce sales funnel plugins to boost conversions.
We hope this article helped you learn new ways to recover WooCommerce abandoned cart sales. You may also want to see our guide on how to create a free business email address and our picks of the best WooCommerce plugins for your store.