Are you looking for a reporting plugin for your WooCommerce store?
A reporting and analytics plugin for WooCommerce will help you track your online store’s performance and also give you key insights to understand your audience and boost your revenue.
In this article, we’ll help you pick the best WooCommerce report and analytics plugins for your online store.
Why Do You Need a WooCommerce Reporting Plugin?
If you’re running a WooCommerce store, then it’s important to know how well it’s performing. You should be able to track your conversions, find out where your customers are from, and uncover which marketing strategies are working.
To find out all of this and more, you’ll need a WooCommerce reporting plugin. It will help you get insights into how customers use your website, so you can offer the products and services they like the most.
Besides that, you can use a WooCommerce reporting and analytics tool to measure your marketing campaigns and discover where potential customers are leaving your site before they complete a purchase.
That being said, let’s look at some of the best WooCommerce reporting and analytics plugins.
The best part about using MonsterInsights is that it shows all the information you need to measure your WooCommerce store’s performance inside your WordPress dashboard.
It makes it super easy to set up and use Google Analytics. Plus, you don’t have to work your way through the complicated Google Analytics reports to find the data you need to make decisions.
The MonsterInsights eCommerce report lets you view your revenue, number of transactions, conversion rate, and average order value at a glance.
MonsterInsights also shows the most popular products on your WooCommerce store and helps you find out which products generate the most sales and revenue.
Using this information, you can offer similar products and services that your customer prefer and grow your eCommerce revenue.
The plugin also tracks your top conversion sources, so you can see which websites are sending you high-converting traffic. This helps you to invest more in marketing strategies that are already proven to work.
There are more shopper behavior reports you can view in your WordPress dashboard. For instance, MonsterInsights shows you the total items added to cart, removed from cart, time to purchase, and sessions to purchase a product.
You can even add annotations to your MonsterInsights reports when you make key changes to your site, like publishing a new landing page, running an ad campaign, or adding a new product. This makes it easy to track which events make an impact on your website traffic.
Another advantage of using MonsterInsights is its Popular Products feature. It lets you easily display your top-selling products anywhere on your WooCommerce store.
MonsterInsights offers multiple themes to choose from and also provides different options to customize and display popular products on WooCommerce product pages.
Other than that, you also get advanced tracking features with MonsterInsights. For instance, it helps you set up custom dimension tracking, scroll tracking, link click tracking, outbound link tracking, and much more.
Pricing: To track your WooCommerce store in Google Analytics, you’ll need the MonsterInsights Pro plan which will cost you $199.50 per year. There is also a free version, but it doesn’t include an enhanced eCommerce tracking report.
WP Mail SMTP is one of the best WooCommerce plugins for your store. It ensures that your emails reach the inbox of your customers, and offers tracking and reporting on all the emails your site sends out.
On a WooCommerce store, you’ll need to send your customers receipts of their purchases, order details, user account details, order confirmation emails, and much more.
If your customers aren’t getting these important emails, then it will result in a bad user experience, and you’ll lose potential customers.
With WP Mail SMTP, you can track whether your emails are being delivered or not. All you have to do is enable the email logs in WP Mail SMTP, and the plugin will take care of the rest.
You can then view your email logs inside your WordPress dashboard.
You will be able to see the delivery status, opens, and clicks for each email.
For more information, you can follow our step-by-step tutorial on how to set up WordPress email logs.
Pricing: WP Mail SMTP premium plans include the email logs feature, starting from $39 per year.
FunnelKit Automations is a powerful marketing automation engine and CRM for WooCommerce. You can use it to easily create automated and personalized email marketing campaigns for WooCommerce.
With the drag-and-drop email builder and pre-made workflows, you can quickly set up sequences for abandoned cart recovery, next-order coupons, subscription renewal reminders, and much more.
You get access to complete campaign analytics to track how your emails are performing in real time. You can view important insights such as orders placed, carts recovered, revenue, new subscribers, unsubscribes, click-through rates, and more.
There’s also a contact journey feature that allows you to enter a contact’s name and see what stage of the automation they are in.
Plus, using the built-in CRM, you can keep track of all of your customers and their purchase history in one place. You can see the orders they placed, items they purchased, coupons that were redeemed, and more.
Product Sales Report for WooCommerce is a great reporting tool for finding out how many sales your eCommerce store is getting and then sharing the sales reports with other people.
There are also different options for showing reporting fields in the report. For instance, you can choose to show product ID, SKU, name, quantity sold, gross sales, product category, and much more.
The best part about using Product Sales Report for WooCommerce is that you can generate and view the sales report inside your WordPress dashboard and download it as a CSV file to share with others.
Pricing: You can use Product Sales Report for WooCommerce for free. However, you can also subscribe to its premium version for more reporting features, with prices starting from $199 per year.
Google Analytics and Google Shopping plugin for WooCommerce, which was formerly known as Enhanced Ecommerce Google Analytics Plugin, is the next plugin on our list.
The plugin allows you to easily set up Enhanced Ecommerce tracking in Google Analytics with your WooCommerce store. Not only that, but you can also connect your Google Ads and Google Merchant accounts.
The downside of using Google Analytics and Google Shopping plugin for WooCommerce is that you don’t get to see reports inside your WordPress dashboard like you can with MonsterInsights.
However, you can unlock different Google Analytics eCommerce reports and view them in your Analytics. These include the shopping behavior report, checkout behavior report, product performance report, and sales performance report.
Pricing: Google Analytics and Google Shopping plugin for WooCommerce is available for free.
Abandoned Cart for WooCommerce is one of the best WooCommerce reporting and analytics plugins to have on your website. It’s designed specifically to track abandoned carts and help recover lost sales.
An abandoned cart occurs when people visit your WooCommerce store, add products to the cart, but then leave without checking out. As a result, you lose potential customers and sales.
Using the plugin, you can easily track abandoned users and see a report inside your WordPress dashboard. You get to see a complete list of abandoned carts, capture customer emails at checkout and see from which page the user left your store.
Another advantage of using the plugin is that it helps create workflows for abandoned customers and send automated emails to abandoned users.
Pricing: Abandoned Cart for WooCommerce is a free plugin to use. If you upgrade to the paid version, then you get features like instant notifications when any cart abandonment happens and more.
Metorik is a useful reporting and analytics tool for WooCommerce that helps you track your store’s performance.
You can access real-time data on many key metrics such as revenue, sales, and customer behavior. What makes Metorik unique is that they provide advanced segmentation options. For example, you can filter data by date range, customer group, product category, and more.
Then you can analyze that data so that you can spot trends and gain insights, so you can make smarter decisions.
On top of that, Metorik integrates with some of the most popular third-party tools such as Zapier, Mailchimp, and Google Analytics. That ensures data is shared between platforms. You can easily customize dashboards, so all of the most important metrics are top of mind.
What are the Metrics and KPIs You Should Be Tracking?
Now that you know the best WooCommerce reporting plugins, you may be wondering what metrics you should be tracking in the first place.
Key performance indicators (KPIs) are important for all ecommerce stores. Here are of the metrics you be looking at, so you’re on top of your numbers and maximize your profits.
- Conversion rates: You want to maximize each person that comes to your store. If they leave your site, the chances of them returning is slim to none. Add pop-ups, spin a wheel coupons or even social proof on your product pages to help prevent them from bouncing before making a purchase.
- Cart abandonment rates: It can be frustrating to know that your customers leave during checkout. You may want to examine your customer journey. Maybe they checkout due to an unexpected shipping fee. But a simple exit-intent pop-up with a shipping discount can make a world of difference.
- Inventory turnover: You should know exactly how much you’re selling. That way you’re never out of stock frantically having to turn down customers in the process.
- Bounce rates: Do your visitors frequently leave your site without fully exploring what you have to offer? In that case, you may want to use heatmap tools to see why visitors are leaving. You could also optimize your page speeds, UI design or website content.
- Net profit: Making sales is great and all, but you need to keep an eye out for your profits as well. You can increase profits by offering cross-sells and upsells during the checkout or thank you page.
- Customer retention rates: Do you often get repeat purchases? Consider offering a membership program, so customers pay you every month.
Which Is the Best WooCommerce Reporting Plugin?
If you want a complete reporting tool that easily tracks your WooCommerce store’s performance along with advanced tracking features, then we recommend MonsterInsights.
We hope this article helped you pick the best WooCommerce reporting and analytics plugin. You may also want to look at our guide on how to create a free business email address, or see or expert comparison of the best live chat software for small business.