Are you looking for the best analytics solutions for your WordPress website?
An analytics tool allows you to learn how many visitors are coming to your website, where they come from, and what they do on your site.
Many beginners rely on their best guesses when starting a new website or blog. You don’t have to do that when you can collect data and make informed decisions to grow your business with these analytics solutions.
In this article, we have hand-picked the best analytics solutions for WordPress users. We will take a look at each one of them and their pros and cons.
Why Do You Need Analytics for Your WordPress Site?
Website analytics help you get detailed insights into your website visitors. Here are just a few things you can learn from your website analytics:
- The number of visitors coming to your website.
- Which sources are sending you traffic? For example, search engines, social media, advertisements, or referral links.
- What are your most important pages?
- What do users do when they are on your website?
- Which products do people buy the most?
- Where do your visitors click when they are reading your blog posts?
- Which post types perform the best?
- How are your marketing campaigns performing?
A good WordPress analytics solution presents all this data in an easy-to-understand report. This enables you to make informed decisions about your website, which ultimately helps you get more traffic, customers, conversions, and sales.
How we tested the WordPress analytics plugins:
Before recommending any of the WordPress analytics plugins or solutions in this article, we installed each of the tools on our test sites or signed up for an account. Then, we tried out each of the features and checked out the reports to see the pros, cons, and key benefits.
Disclaimer: Some of the plugins in this list have affiliate links. If you click on one of these links and make a purchase, then we will make a small commission. That being said, we only recommend products that we trust and have tested ourselves.
That being said, let’s take a look at the best analytics solutions for WordPress.
If you’d prefer written instructions, then just keep reading.
The best part about using MonsterInsights is that you can add the Google Analytics tracking code without editing the code or hiring a developer.
It adds a website stats dashboard in your WordPress admin area, showing your top traffic sources. MonsterInsights also displays the top-ranking articles, pages, and more so you can better understand user behavior and grow your business with confidence.
With the Site Notes feature, you can easily record key changes to your website in order to track how those events impact your traffic.
For example, you can add annotations when you update your WordPress blog, publish a new landing page, or run an ad campaign.
MonsterInsights comes with powerful features to help set up advanced tracking in Google Analytics out of the box. For instance, you can track outbound links, affiliate link clicks, contact form conversions, file downloads, scroll depth tracking, and more.
It also offers addons that help you get more insights about your visitors. For example, it comes with enhanced eCommerce tracking, which makes it super easy to track WooCommerce users in Google Analytics. You can also use this Google Analytics data to reduce cart abandonment on your website.
Besides helping show analytics data, MonsterInsights has unique features like Popular Posts. It helps you display your most popular content and products anywhere on your website.
Other than that, you can even use MonsterInsights to find out how fast your WordPress website loads. Using its Site Speed report, you get insights about improving your site’s performance and boosting your search engine rankings.
Note: There’s also a free version of MonsterInsights that you can use to get started.
Why we recommend MonsterInsights: Overall, MonsterInsights is the best WordPress analytics solution for beginners and experts alike. It gives you access to all the Google Analytics data you need, directly from your WordPress dashboard.
For more information, you can see our complete MonsterInsights review.
ExactMetrics (formerly Google Analytics Dashboard for WP) is one of the top Google Analytics plugins for WordPress.
Many beginners find Google Analytics reports a bit hard to understand. ExactMetrics makes them easy to understand and shows beautiful reports right inside your WordPress admin area. You can track important metrics like pageviews, session duration, bounce rate, and conversions, and view your site’s performance at a glance.
It includes demographics reports, enhanced link tracking, affiliate link tracking, real-time reports, and more. Plus, you can also use the EU Compliance addon to ensure that your site complies with GDPR and other privacy regulations.
Why we recommend ExactMetrics: ExactMetrics is a great WP analytics plugin for agencies because you can use it on up to 500 websites on the highest plan. It’s also a good option for online store owners because of its comprehensive eCommerce reports.
Google Analytics is the most popular analytics solution available. It is free, and you can quickly get started by creating a Google Analytics account or signing up using a Google account.
However, you will need to write code to add the tracking ID code to your site. An easier way of doing this and making sure nothing breaks is by using a plugin like MonsterInsights.
You can use a single account to install it on multiple websites and view all your reports under one dashboard. It’s a must-have for all types of small businesses, eCommerce stores, bloggers, large organizations, and nonprofit organizations.
You can also connect Google Analytics with Google Search Console and view keywords that people use to find your website on search engines.
Why we recommend Google Analytics: Since most website owners get the majority of their traffic from Google, it makes sense to use their analytics platform. There, you’ll get access to a wealth of information, including user engagement, traffic sources, and conversions. That being said, it can be overwhelming for beginners, so we recommend using a Google Analytics plugin like MonsterInsights instead.
Heap is a powerful WordPress analytics tool that allows you to codelessly capture data for every click, tap, change, swipe, and page view.
It comes with advanced behavioral data that allows you to deeply analyze your website traffic. Made for people who love data, analytics, and stats, Heap makes it possible to generate custom reports, views, and tracking.
For eCommerce websites, Heap offers advanced attribution, conversion rate optimization, faster reports, and user tracking for not just acquisition but long-term value.
Why we recommend Heap: Overall, Heap is a great option if you want access to analysis and insights rather than just raw analytics data. It’s also a great choice for larger companies and teams since it offers custom pricing for specific needs.
WP Statistics is a free WP analytics plugin for your site. It displays tracking stats with simple graphs in your WordPress admin area.
WP Statistics allows you to filter data according to browser versions, visitor’s country, search keywords, IPs, pages, and more. It can also automatically email reports for all statistics.
The downside is that it stores all the data on your WordPress site. After a period of time, this may increase your WordPress backup size.
Why we recommend WP Statistics: Overall, if you are looking for a free WP analytics plugin, then WP Statistics is a great choice. It provides plenty of easy-to-understand data directly from your WordPress admin.
Other than heat mapping, it shows you how far the users scroll on your pages so you can analyze the content of your website. Their Confetti tool allows you to segment the clicks into referrals, sources, search terms, etc.
It offers an A/B testing tool to pick the right color, font, and image based on user stats. This helps you make data-driven actions for your website’s design and landing pages.
Why we recommend Crazy Egg: If you want to understand the precise actions that users take on your website, then Crazy Egg is an excellent choice.
Mixpanel helps you add real-time event tracking for your campaigns. It is available for websites as well as mobile apps.
It comes with powerful user-level targeting and helps you build user retention by sending push notifications and emails to your users.
It also allows you to create funnels to track customers and increase conversions. The pricing is based on actions people take on your site/app, so this could go higher than your expectations.
Why we recommend Mixpanel: Mixpanel is the best option for tracking your visitors in real time and creating sales funnels.
Matomo (formerly Piwik) is a free, self-hosted open-source analytics solution for your websites. It has a premium cloud-hosted version, too. Matomo offers user-centric insights, data protection, custom and extensive analytics reports, and more.
You can use it on an enterprise level. Matomo’s support team actively helps you configure the analytics platform on your site. It has a mobile app that can display statistics on your phone.
Why we recommend Matomo: Matomo is a great option if you are looking for an open-source and privacy-friendly analytics solution for WordPress.
You can create funnels and monitor what’s stopping your users from taking action on your site. Woopra has a WordPress plugin that makes the integration easy.
Why we recommend Woopra: Woopra is easy to set up, so it’s a great option for beginners. It’s particularly good for customer tracking.
You can see easy-to-follow reports for your traffic sources, visitor locations, browsers, and more.
The WordPress analytics plugin is easy to use but lacks the advanced features that you get from other analytics solutions. For example, eCommerce tracking, affiliate link tracking, goals and event tracking, and more.
Why we recommend StatCounter: StatCounter is a great WordPress analytics plugin for beginners due to its simple interface and beginner-friendly reports.
Jetpack by WordPress.com displays basic stats in your WordPress dashboard. You can use this plugin on any self-hosted WordPress site to track your visitors.
It is free to use and a good option for small blogs, offering simple and easy-to-understand traffic reports. You will need a free WordPress.com account to connect your website to WordPress.com servers and run Jetpack on your site.
Why we recommend Jetpack: Jetpack is an excellent option if you just want access to free and simple stats on your WordPress site.
Which Is the Best Analytics Solution for WordPress?
Our top pick is MonsterInsights because it lets you set up Google Analytics in WordPress without editing code. The plugin shows your site’s performance inside the WordPress dashboard so you can make data-driven decisions.
Plus, it automatically sets up advanced tracking right out of the box. For instance, you can track affiliate link clicks, file downloads, outbound links, scroll depth tracking, and more.
You can also use its popular post feature to show your best content anywhere on your site, add annotations to note down key changes to your website, and use addons to set up eCommerce and form conversion tracking.
We hope this article helped you find the best analytics solutions for WordPress. You may also want to see our expert pick of the best WordPress SEO plugins to boost your rankings and learn how to track the customer journey in WordPress.