Are you looking for the best analytics solutions for your WordPress website? An analytics tool allows you to learn how many visitors are coming to your website, where they come from, and what they do on your site.
Many beginners rely on their best guesses when starting a new website or blog. You don’t have to do that when you can collect data and make informed decisions to grow your business with these analytics solutions.
In this article, we have hand-picked the best analytics solutions for WordPress users. We will take a look at each one of them and their pros and cons.
Why Do You Need Analytics for Your WordPress Site?
Website analytics help you get detailed insights into your website visitors. Here are just a few things you can learn from your website analytics:
- The number of visitors coming to your website.
- Which sources are sending you traffic. For example, search engines, social media, advertisements, or referral links.
- What are your most popular pages.
- What do users do when they are on your website.
- Which products do people buy the most.
- Where do your visitors click when they’re reading your blog posts.
- Which post types perform the best.
- How are your marketing campaigns performing.
A good WordPress analytics solution presents all this data in an easy-to-understand report. This enables you to make informed decisions about your website, which ultimately helps you get more traffic, customers, conversions, and sales.
That being said, let’s take a look at the best analytics solutions for WordPress.
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The best part about using MonsterInsights is that you can add the Google Analytics tracking code without editing code or hiring a developer. Plus, it offers a Dual Tracking feature, which makes it super easy to switch to Google Analytics 4.
It adds a website stats dashboard in your WordPress admin area showing your top traffic sources. MonsterInsights also displays the top ranking articles, pages, and more, so you can better understand user behavior and grow your business with confidence.
MonsterInsights also offers powerful features and helps set up advanced tracking in Google Analytics out of the box. For instance, you can track outbound links, affiliate link clicks, contact form conversions, file downloads, scroll depth tracking, and more.
It also offers addons that help you get more insights about your visitors. For instance, it comes with enhanced eCommerce tracking which makes it super easy to track WooCommerce users in Google Analytics. You can also use this Google Analytics data to reduce cart abandonment on your website.
Besides helping show analytics data, MonsterInsights comes with features like Popular Posts. It helps you display your most popular content and products anywhere on your website.
Other than that, you can even use MonsterInsights to find out how fast your WordPress website loads. Using its Site Speed report, you get insights about improving your site’s performance and boosting your search engine rankings.
ExactMetrics (formerly Google Analytics Dashboard for WP) is one of the top Google Analytics plugins for WordPress. Many beginners find Google Analytics reports a bit hard to understand.
ExactMetrics makes them easy to understand and shows beautiful reports right inside your WordPress admin area. You can track important metrics like pageviews, session duration, bounce rate, and conversions, and view your site’s performance at a glance.
It includes demographics reports, enhanced link tracking, affiliate link tracking, real-time reports, and more. Plus, you can also use the EU Compliance addon to ensure that your site complies with GDPR and other privacy regulations.
Google Analytics is the most popular analytics solution available. It is free and you can quickly get started by creating a Google Analytics account or signup using a Google account.
However, you will need to write code to add the tracking ID code to your site. An easier way of doing this and making sure nothing breaks is by using a plugin like MonsterInsights.
You can use a single account to install it on multiple websites and view all your reports under one dashboard. It’s a must have for all types of small businesses, eCommerce stores, bloggers, large organizations, and nonprofit organizations.
You can also connect Google Analytics with Google Search Console and view keywords that people use to find your website on search engines.
Heap is a powerful WordPress analytics tool that allows you to codelessly capture data for every click, tap, change, swipe, and page view.
It comes with advanced behavioral data that allows you to deeply analyze your website traffic. Made for people who love data, analytics, and stats, Heap makes it possible to generate custom reports, views, and tracking.
For eCommerce websites, Heap offers advanced attribution, conversion rate optimization, faster reports, and user tracking for not just acquisition but long-term value.
WP Statistics is a WordPress analytics plugin for your site. It displays tracking stats with simple graphs in your WordPress admin area.
WP Statistics allows you to filter data according to browser versions, visitor’s country, search keywords, IPs, pages, and more. It can also automatically email reports for all statistics.
The downside is that it stores all the data on your WordPress site. After a period of time, this may increase your WordPress backup size.
Crazy Egg shows you where your visitors are clicking on your site. This technology is called heat mapping, and it allows you to visualize how your users interact with your website.
Other than heat-mapping, it shows you how far the users scroll on your pages, so you can analyze the content of your website. Their Confetti tool allows you to segment the clicks into referrals, sources, search terms, etc.
It offers an A/B testing tool to pick the right color, font, and image based on the user stats. This helps you make data-driven action for your website’s design and landing pages.
Mixpanel helps you add real-time event tracking for your campaigns. It is available for websites as well as mobile apps.
It comes with powerful user-level targetting and helps you build user retention by sending push notifications and emails to your users.
It also allows you to create funnels to track customers and increase conversions. The pricing is based on actions people take on your site/app, so this could go higher than your expectation.
Matomo (formerly Piwik) is a free self-hosted open source analytics solution for your websites. It has a premium cloud-hosted version too. Matomo offers user-centric insights, data protection, custom and extensive analytics reports, and more.
You can use it on an enterprise level. Matomo’s support team actively helps you configure the analytics platform on your site. It has a mobile app that can display statistics on your phone.
Woopra is another web analytics solution that offers real-time stats and tracks users to the individual level. It focuses on customer trends, retention, segmentation, and more.
You can create funnels and monitor what’s stopping your users from taking an action on your site. Woopra has a WordPress plugin that makes the integration easy.
You can see easy-to-follow reports for your traffic sources, visitor locations, browsers, and more.
The WordPress analytics plugin is easy to use but lacks the advanced features that you get from other analytics solutions. For example, eCommerce tracking, affiliate link tracking, goals and event tracking, and more.
Jetpack by WordPress.com displays basic stats in your WordPress dashboard. You can use this plugin on any self-hosted WordPress site to track your visitors.
It is free to use and a good option for small blogs, offering simple and easy-to-understand traffic reports. You will need a free WordPress.com account to connect your website to WordPress.com servers and run Jetpack on your site.
We hope this article helped you find the best analytics solutions for WordPress. You may also want to see our expert pick of the best WordPress SEO plugins to boost your ranking, and best business phone services to close more sales.