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How to Track User Journey on WordPress Lead Forms

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Do you want to track user journeys on WordPress lead forms?

Tracking user journeys lets you see exactly which pages your visitors view before they fill out a form on your website. This information can help you capture more leads and grow your business.

In this article, we will show you how to easily track user journeys on your WordPress contact form and lead forms.

Tracking user journey on WordPress lead forms

Why Track User Journey for Your WordPress Forms?

Ever wondered why some users fill out forms on your website, and some don’t? Well, the answer often lies in how users interact with your WordPress website.

Wouldn’t it be nice if you could see the steps users take on your website before they fill out a form?

This information is called the user journey, and by tracking it, you can learn a lot about user behavior and activity on your WordPress blog.

Once you find out what compels users to fill out forms on your website, then you can replicate it to generate more leads and grow your business.

How to Track the User Journey for Your WordPress Forms?

If you are already tracking conversions in WordPress using Google Analytics, then you can get some insights into user activity before filling out a form on your website.

However, you won’t be able to match it to the actual user who submitted the form and the data they submitted.

This is where WPForms comes in.

It is the best WordPress form builder plugin on the market that’s used by over 6 million websites. You can use it to create any kind of form in WordPress.

WPForms seamlessly integrates with all the top email marketing services, supports multiple payment gateways, and is super easy to use.

It also comes with a User Journey addon, which allows you to see where your users came from and what path they took that led them to a successful form submission.

User journey steps

You can also see how much time they spent on each page before filling out the form.

That being said, let’s take a look at how to easily track user journeys for WordPress forms.

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How to Track User Journey for WordPress Lead Forms

First, you need to install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: WPForms also has a free plan. However, you’ll need the pro version of the plugin to unlock the User Journey addon.

Upon activation, head over to the Settings » License page from the WordPress admin sidebar to enter your license key.

You can find this information in your account on the WPForms website.

Entering your WPForms license key on your site

Once you’ve done that, visit the WPForms » Addons page from the WordPress dashboard and find the User Journey Addon.

Next, click on the ‘Install Addon’ button to download and activate it on your website.

Install user journey addon in WordPress

After that, you can start creating your forms. WPForms makes it super easy to create any kind of form. You can create a simple contact form, an email sign-up form, user registration and login forms, booking forms, and more.

For the sake of this tutorial, we will create a contact form.

Simply go to the WPForms » Add New page to create your form.

From here, start by typing a name for the form and then click the ‘Use Template’ button under the ‘Simple Contact Form’ template.

A WPForms contact template

This will launch the contact form template in the WPForms drag-and-drop form builder.

Here, you will notice a form preview in the right corner with all the available fields in the left column on the screen.

Edit contact form

You can add new form fields from the left column, edit or remove existing fields, or rearrange fields by moving them up or down.

Once you are happy with your form, you can click on the ‘Save’ button to store your form and exit the form builder.

For more details, see our tutorial on how to create a contact form in WordPress.

You can now add this form to any WordPress post or page. Simply edit the page where you want to display the form.

In the block editor, click the ‘Add Block’ (+) button at the top left corner of the screen to open the block menu.

From here, find and add the WPForms block to the page.

Select a form from the dropdown menu in the WPForms block

In the WPForms block settings, you need to click on the dropdown menu to select the form you created earlier. WPForms will display a preview of your form in the content area.

You can now save your post or page and preview it to see your form in action.

Viewing User Journey Reports for Your Forms in WordPress

After a few users have submitted the form, you can view the user journey reports for all the form entries.

To do this, visit the WPForms » Entries page from the WordPress admin area and click on the form you created earlier.

Select the form you want to view

This will direct you to the ‘Entries’ page, where you’ll see a list of form entries submitted by users.

From here, simply click on the ‘View’ link next to a form entry to see full details.

Viewing form entries

This will open the ‘View Entry’ page, where you will see the form fields submitted by the user at the top.

Once you are there, you have to scroll down to the ‘User Journey’ section.

User journey steps

It will show you the referral source that sent the user to your website. Below that, you will see the path they took with all the pages visited leading up to the form submission.

It also shows how much time users spend on each step of their journey. This helps you understand which content they found more engaging or helpful.

If you also want to track the user’s geographic region, then you can go to the WPForms » Addons page and install the Geolocation Addon.

Geo Location Addon in WPForms

This will allow you to view the user’s geographic location along with the rest of the user journey data.

For more details on this, please see our ultimate guide to geolocation targeting in WordPress.

Geo location tracking for form submissions in WordPress

Using User Journey Data to Capture More Leads

Now that you can track user journeys for your lead forms in WordPress, the next step is to use this data to capture more leads and grow your business.

Luckily, there are lots of tools you can use to nudge users in the right direction.

1. OptinMonster

The OptinMonster Homepage

OptinMonster is the best lead generation and conversion optimization software on the market. It helps you capture more leads without affecting the user experience on your website.

It comes with smart lightbox popups, mobile popups, slide-in scroll boxes, countdown timers, floating banners, and more. You can also use powerful display rule features to dynamically show personalized content to users at a precise time.

All these tools help you improve the user journey and create an effective path for higher form conversion rates.

2. SeedProd

SeedProd Website and Theme Builder

SeedProd is the best WordPress landing page builder on the market. It allows you to quickly create landing pages for your WordPress lead forms, sale campaigns, advertising campaigns, and more.

You don’t need any design skills to create those pages. You can pick from 300+ beautiful templates and then use a simple drag-and-drop tool to make it your own.

Most importantly, all of these templates are designed to improve user journeys, generate more leads, and boost conversion rates.

For more details, you may want to see our tutorial on how to create a landing page in WordPress.

3. All in One SEO for WordPress

The All in One SEO (AIOSEO) search engine optimization plugin

All in One SEO for WordPress is the best WordPress SEO plugin on the market. It allows you to easily optimize your WordPress site to get more free traffic from search engines like Google.

All in One SEO comes with powerful SEO tools that just work out of the box. You don’t even need to be an SEO expert to use it.

It includes local SEO, rich schema, eCommerce support, advanced XML sitemaps, SEO health checks, and more. These tools make sure that users can easily find your website in search results.

You can use AIOSEO to further optimize your popular pages to boost your organic traffic and leads.

Bonus: Set Up WordPress Form Tracking in Google Analytics

Apart from tracking user journeys, you can also track how your WordPress forms are performing using Google Analytics. This will help you understand which marketing campaigns are performing well and how different users interact with your form.

To set up WordPress form tracking, you must install and activate MonsterInsights. For details, you can see our tutorial on how to install Google Analytics in WordPress.

Once you do that, visit the Insights » Addons page from the WordPress dashboard and click the ‘Install’ button under the ‘Forms’ addon.

Install the Forms addon in MonsterInsights

MonsterInsights will now automatically detect your WordPress form plugin and track your forms in Google Analytics. To view this report, you must visit the Insights » Reports page and switch to the ‘Forms’ tab.

Here, you can now see the number of people who have viewed your form. You can also see the conversions, the number of people who completed the form, and conversion rates for each form on your website.

View the form tracking report

You can also see further form data in Google Analytics. For more information, see our tutorial on how to set up WordPress form tracking in Google Analytics.

We hope this article helped you learn how to easily track user journeys in WordPress lead forms. You may also want to see our ultimate guide on conversion tracking in WordPress for more practical tips to boost conversions and our expert picks for the best WordPress plugins to grow your site.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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