Do you want to create a custom landing page on your WordPress site?
If you are running a marketing or advertising campaign, then a landing page can help you achieve your goals and get more conversions.
In this article, we will show you how to easily create a landing page in WordPress.
What Is a Landing Page?
A landing page is a standalone page created for a specific advertising, email, social media, or marketing campaign. Users coming from these sources will land on this page first, which is why it is called a landing page.
Landing pages are designed to get conversions, which just means the visitor performs the desired action on your website. That might be buying a particular product from your online store, subscribing to your email list, filling in a form, or any other action that benefits your site.
What Is the Difference Between a Homepage and a Landing Page?
A homepage is the page that visitors see when they type your domain name into their browser. You can think of it as your website’s front page or store window.
A good homepage will encourage visitors to engage with your WordPress website, explore other pages, browse products, or sign up for your email newsletter. With that in mind, a homepage typically has lots of links and gives visitors many different choices.
On the other hand, a landing page is built to get conversions. It has fewer links and typically has a single goal, which is called the call to action, or CTA. You can use any CTA you like, but a lot of landing pages encourage visitors to buy something or share information as part of a lead generation strategy.
Your website will only ever have one homepage, but you can create as many landing pages as you want. For more on this topic, please see our guide on the differences between landing pages and a website.
That said, let’s take a look at how to create a beautiful custom landing page in WordPress. Simply use the quick links below to jump straight to the method you want to use.
Note: To help our readers avoid choice paralysis, we haven’t included all the landing page builders like Beaver Builder, Elementor, Leadpages, Instapage, Unbounce, or ClickFunnels. Instead, we have picked the best solutions for small businesses.
Method 1: How to Create a Landing Page in WordPress Using the Block Editor (No Plugin Required)
Unfortunately, this method doesn’t work with every WordPress theme. If you are not using a block-based theme, then we recommend using a page builder plugin instead.
To start, simply create a new WordPress page, which we will turn into our landing page.
In the right-hand menu, click on the ‘Page’ tab. Then, click on the link next to ‘Template.’ The exact link text may vary depending on the template you are currently using.
A popup will now appear with your current template.
Simply go ahead and click on the ‘New Template’ icon.
Now, give your landing page template a name. This is just for your reference, so you can use anything you want.
With that done, click on ‘Create.’
This launches the template editor. You can now design your landing page in exactly the same way you build a page in the standard WordPress block editor.
To add blocks to the landing page, just click on the blue ‘+’ button. You can now drag different blocks onto your design.
You can add content to a block or change its formatting using the familiar WordPress tools.
For example, you can type text into a Paragraph block, add links, change the text alignment, and apply bold or italic effects.
You can also create a landing page using WordPress block patterns, which are collections of blocks that are often used together. Patterns can help you create a landing page with a nice layout, fast.
To see the patterns that are included in your WordPress theme, go ahead and click on the blue ‘+’ button and then select the ‘Patterns’ tab.
You can either drag and drop a block pattern onto your layout or click on the pattern, which will add it to the bottom of your template.
After adding a pattern, you can click to select any block within that pattern and then make your changes. For example, you can replace any placeholder text or add links so the call to action points to different areas of your WordPress blog.
When you are happy with how the custom landing page looks, click on the ‘Publish’ button and then select ‘Save.’
Now, your page will be using the new template. You can simply update or publish the page to make your landing page live.
Method 2: Creating a WordPress Landing Page Using SeedProd (Recommended)
The plugin comes with more than 180 professionally-designed templates, including pages that are designed to help you get conversions.
Unlike the WordPress full site editor, SeedProd works with any WordPress theme, so you don’t need to be using a block-based theme.
For more information, see our complete SeedProd review.
First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Note: There is a free version of SeedProd available on WordPress.org, but we will be using the Pro version since it has more templates and blocks, including eCommerce blocks.
Upon activation, head over to SeedProd » Settings and enter your license key.
You can find this information under your account on the SeedProd website. After entering the license key, click on the ‘Verify Key’ button.
Choose a Landing Page Template
Next, simply go to SeedProd » Landing Pages and click on ‘Add New Landing Page.’
You can now choose a template for your landing page.
SeedProd has lots of designs that are organized into different campaign types, such as coming soon and 404 pages. You can click on the tabs at the top of the screen to filter templates based on campaign type.
Since we are creating a landing page, you may want to take a look at the Sales, Webinar, or Lead Squeeze tabs.
To preview a design, simply hover your mouse over it and then click on the magnifying glass.
Choosing a design that matches the type of landing page you want to create will help you build the page faster. However, every template is fully customizable, so you can change every part of the template and create any landing page you like.
When you find a template that you want to use, simply click on ‘Choose This Template.’
We are using the Fitness Sales Page template in all our images, but you can use any design.
Next, go ahead and type in a name for your landing page. SeedProd will automatically create a URL based on the page’s title, but you can change it to anything you want.
A descriptive URL will help search engines understand what the landing page is about so they can show it to the right users, which will improve your WordPress SEO.
To give your landing page the best chance of appearing in relevant search results, you may want to add any keywords that are missing from the URL. For more details, please see our guide on how to do keyword research.
When you’re happy with the information you’ve entered, click on the ‘Save and Start Editing the Page’ button.
Design Your Custom Landing Page
SeedProd will now open your chosen template in its drag and drop page builder. You’ll see a preview of the design to the right, and some block settings on the left.
Blocks are a core part of SeedProd, and you can use them to create any kind of landing page.
Most templates already come with built-in blocks. To customize a block, simply click to select it in the page preview and then make any changes in the left-hand menu.
For example, to replace a placeholder image, simply click the Image block. Then, click on the ‘Select Image’ icon in the left-hand menu.
You can now either choose an image from the WordPress media library or upload a new file from your computer.
Similarly, you can replace any placeholder text with your own words. Simply select any Text or Headline block and then type into the small text editor.
Most of these settings are fairly self-explanatory, so it is worth selecting different blocks in your layout and then looking through the settings.
You can also drag and drop blocks to move them up or down in your layout.
To add more blocks to your landing page, simply drag and drop them onto your design.
Even better, SeedProd has lots of blocks that are perfect for creating a high-converting landing page.
For example, you may want to add a countdown timer that will count down the minutes until the visitor misses out on an offer. This can add a sense of urgency to sales, free gift coupons, pre-orders, and other campaigns.
Simply find the Countdown block and drag it onto your landing page.
You can then set a time and date when the timer will expire.
In this way, you can use FOMO on your WordPress site to increase conversions.
SeedProd also comes with ‘Sections,’ which are blocks that are often used together. This includes lots of sections that can help you build a landing page, including a header, hero image, call to action, testimonials, contact form, FAQs, features, footer sections, and more.
To take a look at the different sections, simply click on the ‘Sections’ tab. To preview any section, hover your mouse over it and then click on the magnifying glass.
If you want to use the section, then just click on ‘Choose This Section.’
SeedProd will add the section to the bottom of your landing page, but you can move it around using drag and drop.
Get More Sales on Your Online Store (Optional)
SeedProd is also fully compatible with WooCommerce, so you can easily create new landing pages to promote your products, services, sales, and other events.
Even better, SeedProd comes with special WooCommerce blocks, including add to cart, checkout, recent products, and more. This allows you to create custom WooCommerce checkout pages, custom cart pages, and more.
If you are building a landing page to get more sales on your online store, then we recommend creating popular products or recommended products sections.
To create this section, simply drag a Best Selling Products block onto your page.
The block will show your most popular products by default, but you can also show products that are on sale, your newest products, and more.
Simply open the ‘Type’ dropdown and choose any option from the list.
In this way, you can create a high-converting online store without being limited by your WooCommerce theme.
Connecting Your Landing Pages to Third-Party Tools
If you are creating a landing page to capture leads, then you may want to add a sign-up form for your email newsletter, or similar.
Simply click on the ‘Connect’ tab and then select your email service provider.
SeedProd will then show you exactly how to integrate this landing page with your email marketing service.
If you don’t see your email provider listed, don’t worry. SeedProd works with Zapier, which acts as a bridge between SeedProd and more than 3000+ other apps.
Just scroll to the ‘Other’ section and hover over ‘Zapier.’ When the ‘Connect’ button appears, give it a click and then follow the onscreen instructions to connect SeedProd and Zapier.
Using a Custom Domain for Your Landing Page
By default, SeedProd will publish the landing page under your website’s domain. However, sometimes you may want to use a custom domain instead.
This will give your campaign its own distinct identity, separate from the rest of your website. You’ll also find it easier to track the page’s performance in Google Analytics to see whether you’re achieving your Google Analytics goals.
Instead of creating a WordPress multisite network or installing multiple websites, you can easily map a custom domain to any landing page you create in SeedProd.
Before you get started, make sure your WordPress hosting provider allows you to use multiple domains, and add the domain name to your hosting dashboard, if you haven’t already.
For more details, please see our article on how to add a custom domain alias for your WordPress landing page.
With that done, select ‘Page Settings’ in the SeedProd editor. Then, click on ‘Custom Domain.’
In the ‘Domain Name’ field, type in your custom domain.
After that, click on the ‘Custom Domain’ switch so it goes from ‘Off’ to ‘On.’
Don’t forget to click on ‘Save’ to store your changes.
Saving and Publishing Your Landing Page
When you are happy with how the landing page looks, it is time to publish it by clicking on the ‘Save’ button.
Then, choose ‘Publish.’
The landing page is now live on your website.
Method 3: Creating a Landing Page in WordPress Using Thrive Architect
Choose a Thrive Architect Template
Upon activation, go to Pages » Add New from your WordPress admin dashboard to create a new landing page. Then, open the Thrive Architect Editor by clicking on the ‘Launch Thrive Architect’ button.
Next, a popup window will appear where you can choose to create a normal page or a pre-built landing page.
Click on the ‘Pre-built Landing Page’ option to select it.
After that, you will be taken to Thrive Architect’s library of over 300+ landing page templates.
Simply scroll through the library and choose a landing page template that you like by clicking on it.
If you select a template from the ‘Smart Landing Page Sets’ section, then you can pick from multiple different landing page types. For this guide, we will choose the ‘Smart Lead Generation Page’ option.
When you find a design you like, click on the ‘Apply Template’ button to continue.
Build a Custom Landing Page
Now, the template will open in the Thrive Architect Editor, where you can adjust each page element to match your brand or your specific offer.
For example, to edit the ‘Heading’ text, simply click on it and type in some text. Clicking on the ‘Heading’ element will also bring up options for changing the font size, color, line spacing, and more.
In the left-hand menu, you will also find options to change the section height, background style, border style, add a border and padding, and so on.
To add a new element to your landing page, click on the ‘Add Element’ button, which appears as a ‘plus sign (+)’ icon on the right-hand menu.
Thrive Architect offers many pre-built elements that you can add to your landing page. You can choose from elements like buttons, testimonials, countdown timers, Google Maps, star ratings, and much more.
To add a new element, simply drag it from the right-side menu and drop it into place on your landing page.
You can now continue editing your landing page by adding elements and customizing them using the settings in the left-hand menu.
As you are editing your landing page, don’t forget to hit the ‘Save Work’ button in the bottom left-hand corner.
Connecting Your Landing Page to an Email Service Provider
Since you’re creating a landing page for lead generation, let’s also take a look at how to connect your email service provider with Thrive Architect.
To get started, simply click on the lead generation form on your landing page.
In the left-hand menu, make sure the ‘Connection’ is set to the ‘API’ option. Then, click on the ‘Add Connection’ button next to ‘Send leads to.’
Next, you’ll need to see the list of available services.
With that in mind, click on the blue ‘Go to the API Dashboard’ link.
This opens the Active Connections dashboard in a new window.
From here, click on the ‘Add new Connection’ button.
In the dropdown menu, select the email marketing provider you want to use.
After that, you will need to copy and paste the provider’s API URL and API key into the appropriate fields. You can typically find this information in the settings area of your email service provider account.
With that done, click the ‘Connect’ button.
Once your email service provider is properly connected, you will see a success message.
Click ‘Done’ to return to the Thrive Architect editor.
Now, when you click the ‘Add Connection’ button again, you can select the email service provider you just connected from the dropdown menu.
From here, you can select the mailing list where you will send your new subscribers. You can also select which form you want to use, and add tags to organize your form leads.
With that done, click the ‘Apply’ button to save your changes.
When you are ready to make the page live, click on the arrow (^) button next to ‘Save Work.’
Then, click the ‘Save and Return to Post Editor’ option.
Once you are back in the WordPress editor, simply click the ‘Publish’ button.
You can now visit your website to see the landing page in action.
We hope this article helped you learn how to create a landing page with WordPress. You may also want to see our proven tips on driving more traffic to your WordPress site or our comparison of the best business phone services.