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How to Do Lead Generation in WordPress Like a Pro

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Do you want to generate leads and increase sales on your website? 

Lead generation should be a top priority for all businesses because converting visitors into subscribers and customers is how you make money online.

In this article, we will show you how to do lead generation in WordPress like a pro.

How to do lead generation in WordPress like a pro

This is a comprehensive guide on lead generation in WordPress, so we’ve added a table of contents for easier navigation:

What Is Lead Generation in WordPress?

Lead generation means getting potential customers, or ‘leads’, interested in your products and services, and capturing their contact information.

More than 75% of visitors who come to your website will leave, and you’ll never hear from them again. But by having strong lead generation in place, you can gather those users’ information, continue to engage with them and turn them into happy customers. 

Depending on the type of website you run, you can encourage your visitors to share their contact information by:

  • Submitting a contact or inquiry form on your site
  • Joining your email newsletter
  • Signing up for an upcoming webinar
  • Using an online calculator with email results
  • Entering a viral giveaway you run

Essentially, lead generation is all about opening a communication channel between you and your visitors. 

Once you get a user to perform an action that opens up a communication channel, you can begin to send them special offers, freebies, good content, and more to bring them back to your website and convert them into customers.

Who Should Start Generating Leads?

Whether you are a new blogger, a small or large business, or even a hobby blogger, you need to start doing lead generation.

Even non-profit owners can benefit from lead generation to get more support and donations. 

If you care about growing your audience and getting more traffic to your website, then you should start generating leads today. 

Many successful online marketers and bloggers will tell you that the biggest mistake was not starting an email list to capture leads earlier.

When Should I Start Lead Generation?

It takes time to generate leads. Every moment you don’t have lead generation in place, you lose potential customers. 

Even when you just started a blog and are only getting a little bit of traffic, those leads can build over time.

Business owners who haven’t launched their websites yet can still benefit from lead generation by creating coming soon pages to create anticipation and hype before launch.

With that said, let’s take a look at how to get started with lead generation in WordPress. 

Getting Started With Lead Generation in WordPress

Before you can start generating leads, you must make sure that you are using the right WordPress platform. Yes, there are two types of WordPress.

We recommend using, the self-hosted version because it lets you use all WordPress features without any restrictions and build a website ready to generate leads.

For more details, see our comparison between vs.

You’ll need the following things to get started building a WordPress site for lead generation:

  • WordPress hosting (this is where your website files are stored)
  • A domain name (for example,
  • WordPress lead generation tools and plugins (highlighted below)

First, you need to get a domain name and web hosting.

We recommend using Bluehost for your web hosting. Their hosting plans are officially recommended by WordPress.

Clicking the Get Started Now button in the Bluehost page

WPBeginner readers can get a huge discount on hosting, plus a free domain name and SSL certificate.

Simply click on the Bluehost button below, and the discount will automatically be applied.

Once you’ve purchased hosting, make sure to check out our ultimate guide on how to make a website.

Recommended Lead Generation Tools and Plugins to Get Started

Next, we highly recommend using a few plugins and tools for lead generation. 

First, you need to sign up with an email marketing service provider. This will let you collect email addresses on your website to build your email list and send emails in an easy-to-use interface.

Some great services to get started with include Constant Contact, HubSpot, and Brevo (formerly Sendinblue).

Next, you’ll also need a popup tool like OptinMonster. It’s one of the best popup plugins and lead generation tools in the market, used by over 1.2 million websites.


This will help you create popups, floating bars, scroll boxes, and more to collect leads on your website. 

You’ll also want a WordPress form builder like WPForms. It’s one of the best lead generation plugins and form builders in the market used by over 6 million sites.

WPForms Site

This will help you create lead-generation forms, sign-up forms, and more.

Aside from that, we will be covering several other WordPress lead-generation plugins, tools, and tips below to help you convert website visitors into leads, customers, and subscribers. 

Lead Generation Using Forms in WordPress

One of the most effective ways to generate leads on your website is using WordPress forms. This can be a simple contact form, request a quote form, general interest form, and much more. 

The easiest way to add forms to your website is by using the WPForms plugin mentioned above.

It’s very beginner-friendly and will let you create nearly any kind of form with the drag-and-drop builder. There are over 1300+ form templates you can use to get started.

WPForms form templates

Plus, it integrates will all the top email marketing providers, so you can easily send your leads to your preferred tool. 

Below, we will show you a few different ways you can use WPForms to generate leads. 

Create Simple Lead Generation Forms in WordPress

The simplest way to generate leads on your site is with a simple contact form. WPForms makes it easy to create a contact form in minutes using the drag-and-drop builder. 

WPForms form builder

You can even use the free version of WPForms to create a simple form and connect it to Constant Contact to send emails to your list. 

For more details, see our step-by-step guide on how to create a contact form in WordPress

WPForms also has built-in settings that let you view and manage all of your form submissions directly from your WordPress dashboard.

Simply go to WPForms » Entries, and you can view all of your form submissions.

View form leads in WPForms

Redirect Users After Form Submission

Another technique you can use to boost sales and sign-ups is adding a redirect page upon successful form submission.

WPForms allows you to easily redirect users to any page after submitting a form using the smart form confirmation feature.

To do this, go to Settings » Confirmations in your form editor screen and then select your confirmation type from the drop-down list.

Change after form redirect action

You can choose to show a confirmation message, redirect users to another WordPress page, or even a different URL. 

If you select the ‘Show Page’ option, then you can create a separate page on your WordPress site with special offers, coupons, or show users content to help convert visitors into customers.

Change form submission redirect page

Once you’re done, make sure to click the ‘Save’ button to confirm your changes. 

Add Newsletter Signup Forms to Your Website

Contact forms and other types of inquiry forms are great for collecting inbound leads, but you can also use them to build your email list.

Using WPForms, you can create simple email newsletter opt-in forms to add to different areas of your website. 

Simple email sign up form example

To set up your email newsletter form, see our guide on how to create an email newsletter the right way.

You can add these forms to different areas of your WordPress site, including your sidebar, footer area, and below your blog posts.

If you want to create simple single-line forms that are easy to place throughout your site, then see our guide on how to display your form in a single line in WordPress.

Lead Generation Using Popups and Dynamic Opt-ins in WordPress

When doing lead generation, it’s important to have multiple types of lead generation in place. For example, your readers might miss a simple sidebar email opt-in box, but you can create engaging popups that will capture your reader’s attention.

This is where OptinMonster comes in. It’s the best email capture tool for WordPress that allows you to create high-converting opt-in forms for your WordPress site without hiring a developer. 

We use it on WPBeginner and have increased conversions by over 600% with this plugin alone.

With OptinMonster, you can create personalized opt-ins based on user behavior so you can send users the right message at the right time. 

For example, you can create customized opt-ins that will show up based on:

  • The page, post, or category being viewed
  • Your user’s location in the world
  • What previous interactions they’ve taken on your site
  • Where your visitors are coming from (Google Search, Facebook, etc.)
  • Which device they’re using to browse your site
  • And much more.

Combined with these targeting options, dynamic opt-in forms are the most powerful tool in any marketer’s toolbox.

Here are a few different ways you can use OptinMonster to generate more leads. 

Use Exit-Intent Lightbox Popup for Email Signups

OptinMonster has a unique exit-intent technology that detects when a user’s mouse is leaving the page and shows a popup at that exact moment.

This gives your visitors one last chance to sign up before they decide to leave your website. It’s less intrusive and doesn’t annoy your visitors since it won’t show up until they’re leaving. 

Exit intent popups simply work, which is why we use them on all of our brands for easy lead generation.

Exit intent popup example

With OptinMonster, there’s also a wide variety of popup types you can create like spin to win opt-ins, floating bars, mobile popups, and more.

You can create multiple different types of opt-ins for your site and test them to see what works best.

Spin to win popup example

Now, we’ll look at a few more unique ways to use OptinMonster for lead generation.

Boost Conversions with Fullscreen Welcome Mats

Welcome mats let you capture your visitor’s attention and allow you to display a full-screen overlay on your content.

To view the page, your visitors will need to give you their contact information or close it. 

Full screen welcome mat example

Similar to exit intent popups, this style of opt-in also converts incredibly well. 

For more details, see our guide on how to create a welcome mat for your WordPress site.

Lock Your Content to Improve Lead Generation

Content locking is a technique used by site owners to encourage people to take action.

This can be anything from joining an email newsletter to signing up for a premium paywall.

Premium locked content example

If you have a ton of high-quality content, then you can hide this behind a content locker to generate more leads. 

For more details, see our guide on how to add content locking to WordPress.

Offer Users Incentives to Join Your Email List

Similar to using a content locker, a content upgrade is an exclusive bonus you offer to your readers in exchange for joining your email list. 

You can create all kinds of content upgrades like checklists, eBooks, worksheets, and more. We recommend using Beacon to easily create content upgrades because it comes with ready-made templates and a drag and drop builder.

Content upgrades are great because they use on-click popups to deliver the download. Your visitors simply click the link and a popup will appear.

Click for content upgrade example

This takes advantage of the powerful Zeigarnik effect. This psychological principle states that users who start an action are more likely to finish it.

For more details, see our guide on how to add content upgrades in WordPress and grow your email list.

Lead Generation Using Custom WordPress Pages

When building your site, you may need to create custom pages to generate leads. For example, you can create a landing page that people will visit when coming to your site from social media only.

These pages are built for a very specific purpose and often have higher conversion rates than other pages since there’s less distraction.

The easiest way to build these custom pages is by using SeedProd. It’s the best drag-and-drop WordPress page builder in the market, used by over 1 million websites.

SeedProd Website and Theme Builder

With this plugin, you can create any type of landing page without writing any code. It has dozens of professional templates you can customize easily with the drag-and-drop builder.

Many of these can be used to generate leads, like opt-in pages, sales funnel landing pages, webinar registration pages, and more.

SeedProd page example

You can also connect SeedProd with popular email marketing tools and other lead-generation plugins like WPForms. 

Every single template can be completely customized to help you start generating leads as quickly as possible.

There are dozens of blocks designed to improve your landing pages and convert better, like countdown timers, CTA buttons, rotating testimonials, and more. 

SeedProd page builder

For more details on building high-converting landing pages, see our guide on how to create a landing page in WordPress.

Lead Generation in WordPress Using Funnels

Unlike a landing page, which is a standalone page that includes one offer and call-to-action, a lead generation funnel is an automated sequence of web pages.

A lead generation funnel can also have more than one offer. For example, your funnel can start with a page that promotes a freebie in exchange for visitors’ contact info.

Then, you can redirect them to a sales page or a checkout page for your paid product. You can even add cross-sell or upsell pages to encourage additional purchases.

Creating a lead generation funnel or sales funnel might seem complicated, but it’s easy with FunnelKit.

FunnelKit website

FunnelKit, formerly WooFunnels, is one of the top WordPress funnel builder plugins on the market.

It comes with dozens of multi-step funnel templates that you can import in one click.

FunnelKit funnel page templates

You can also easily customize the funnel page templates using the drag-and-drop builder.

To learn more, check out our guide on how to make a high-converting sales funnel in WordPress.

Lead Generation in WordPress Using Simple Online Calculators

Online calculators are a very popular type of lead magnet used by some of the best blogs in the world today. 

These calculators help your users solve a problem or answer a question. To get the results from the calculator, your readers will enter their email addresses.

You can use online calculators in virtually any popular blogging niche like finance, fitness, travel, and much more. 

The easiest way to add online calculators to your website is with WPForms. This plugin is mainly for creating forms, but you can use it to easily create calculators.

With WPForms, you can create various online calculators without writing code using their ready-made templates.

WPForms calculator form templates

Another way is to use the Formidable Forms plugin.

This plugin is recommended if you’re looking for an advanced calculator. It comes with dozens of different templates like BMI calculators, paycheck calculators, mortgage calculators, and so much more.

Formidable Forms

For more details, see our guide on how to generate more leads with free online calculators.

Lead Generation in WordPress Using Viral Giveaways 

Giveaways are a super powerful way to get more traffic, grow your email list, grow your brand recognition, and more. 

Running a giveaway on your WordPress website gives you control over the result. You can choose whether you want to get more email subscribers, social media followers, and more. 

To enter the contest, your users will need to complete an action that you decide. 

The easiest way to do this is with RafflePress. It’s the best WordPress giveaway and contest plugin in the market that lets you easily run giveaways on your site. 


It has built-in 1-click fraud protection and verification so you can ensure that all of the leads you’re collecting are real.  

You can use the viral template library and drag-and-drop content builder to quickly create your giveaways and contests.

Example contest in RafflePress

To learn more about RafflePress, you can read our in-depth RafflePress review.

Lead Generation in WordPress by Improving Comments

Comments are a great way to build user engagement. If you have users who are regularly commenting and interacting on your site, then there’s a good chance they’ll become customers or join your email list.

However, the default WordPress comment system is not very efficient in bringing back the users who leave comments.

Here are a few different ways to capture leads from your comment forms and get people to come back to your website. 

Capture Leads by Adding a Comment Redirect

By default, when a user submits a comment on your website, they’ll see the same page again. There’s nothing new on that page except for the preview of their new comment.

You can convert these visitors into subscribers by redirecting them to a different page on your site after commenting. This could be a thank you page, a special offer page, and more. 

The easiest way to add a comment redirect feature is by using the Thrive Comments plugin. It’s one of the best comment plugins to increase user engagement and moderate comment interaction.

The first thing you need to do is install and activate the plugin. For more details, see our guide on how to install a WordPress plugin.

Then, go to the Thrive Dashboard » Thrive Comments page and open the ‘Comment Conversion’ tab. Go ahead and select the ‘Redirect’ option and insert the URL where new commenters should arrive at after leaving a comment.

For instance, you could insert your custom thank you page in the field.

Redirecting commenters to a custom page with Thrive Comments

Now, all first-time commenters on your website will be redirected to your custom page.

You can also select other options like a thank you message, social sharing buttons, related posts, or opt-in forms using the Thrive Leads plugin.

Add Comment Subscription Option in WordPress

As we mentioned earlier, WordPress doesn’t send any notifications to users after they leave a comment. The user will have to come back to your site manually to see if someone replied to their comment.

Adding a comment subscription option will allow users to get notified about new comments. This will give you more opportunities to convert those visitors into subscribers.

You can let users subscribe to comments using Thrive Comments. For more details, you can see our guide on how to allow your users to subscribe to comments in WordPress.

Edit comment notification options

Optimizing Your WordPress Lead Generation Campaigns 

Lead generation is an ongoing effort. You will need to monitor what is working well for your website and see how you can improve it.

Here are a few tips that will help you optimize your lead-generation efforts over time:

  • Track your form conversions to reduce abandonment.
  • Use an A/B testing tool to improve opt-ins.
  • Use multiple opt-in locations to maximize your efforts.
  • Experiment with different colors, images, videos, and more.
  • Create and use multiple lead magnets in different areas of your website.
  • Think about the user experience and don’t annoy users with too many distractions.

Beyond lead generation, you may also want to think about what happens after a visitor becomes a lead. 

You’ll need to have an effective follow-up strategy and consider your long-term sources of leads.

Here are a few ideas to get you started:

We hope this article helped you learn how to do lead generation in WordPress like a pro. You may also want to check out our free business name generator and our expert picks of the best payroll software for businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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19 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Moinuddin Waheed says

    Lead generation is the key to have an increased traffic to the blog. it also helps in branding the product or services or even an authority figure in the particular domain.
    I think for the beginners the best method would be to utilise seedprod plugin for this purpose as it makes beautiful and intuitive lead generation page for your blog or buisness.
    Thanks wpbeginner for listing all the possibile options of lead generation.

  3. jakson says

    online marketing is really good for generation leads. also social media is one of the important factor for generation leads. thanks for sharing nice information.

  4. Jason Jones says

    A very useful article got useful and informative facts through the article. Still, the confusion and question arise whether email marketing or lead generation will be more beneficial to the consumer in getting the leads.

    • Nate says

      Email marketing is what you’re able to do, based on your successful lead gen efforts. A lead can only be marketed to via email once they’ve opted in. I don’t think it’s a matter of one or the other, rather, first lead gen, then email marketing (lead nurturing).

  5. Sharon simcox says

    Your advice on automatically signing people up to email lists when completing a form on a website is now bad advice according to the GDPR (General Data Protection Regulation) legislation which is currently in place and deadline for compliance in the UK is May 2018.

    Data subjects – the person completing the form – must give explicit permission for their email address to be marketed to (must give explicit permission for each use you would want to use it for).

    • WPBeginner Support says

      Hi Sharon,

      The user will still have to explicitly give consent to join the email list. They can do so by checking the box that says, yes sign me up for your email list, or you can redirect them to a page showing an email newsletter signup form. In either case, users will not be subscribed to email list without giving explicit consent. Hope this helps :)

      For more details, you may also want to see our article on how to use contact form to grow your email list.


  6. Ankit says

    Very great post. Lead generation is very important as someone is willing to monetize his blog. It’s the better way to get repeated visitors and convert them into customers.
    I like this and btw in-depth guide for anyone who wants to start money blogging or monetizing his online platform. Very nice.

  7. Karl Dumas says

    Great article. Regarding Google’s position on penalizing websites that use popup software on mobile devices beginning in January, what do you have to say about this topic?

  8. Olaf Mueller says

    Thanks, again a multitude of ine ideas. I have some doubts though on coming up with an email opt-in popup or a Like button too soon. The visitor likes to have a look-see for a while, take in what’s being offered. And then should be asked for his/her opinion. If you do it too quick and too eagerly it becomes annoying and the visitor moves on without engagement.

  9. Leo Pirela says

    Great post once again! I work with inbound marketing and growth driven design and as you know that is all about generating leads. How much do you think running all these plugins on a monthly basis will cost? It has been difficult to find a solution other than hubspot where everything is one platform. However 80% of my users are only willing to use WordPress.

    Thanks for sharing this great content.


    • WPBeginner Support says

      Hi Leo,

      The costs depend on which email service provider you choose, which plan you choose for each plugins, etc. In the long run it will still be very cost effective.


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