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How to Write Powerful Headlines Using AI (Explained)

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Harnessing artificial intelligence (AI) can revolutionize the way you create headlines for your blog posts.

Many bloggers have embraced AI tools like ChatGPT to streamline their content creation process, enhancing both efficiency and impact. However, integrating these tools safely into one’s workflow remains a concern for some.

This article will detail how to effectively use AI to craft powerful headlines on your WordPress blog, providing you with practical tips to maximize the potential of these innovative tools.

Writing effective headlines using AI

Why Is Writing Powerful Headlines Important?

Did you know that 4 out of 5 people will not click on your website even when it appears on the first page of search results?

Users don’t typically read pages as much as they scan them. It takes them just a few seconds to decide which search result they will click.

As a publisher, your job is to display your search listing more prominently to get user attention.

To do that, you can optimize your blog post for SEO, use schema markup, and write better headlines.

The headline or the SEO title is one of the most prominently displayed parts of a listing in the search results.

Headlines in search results

Writing irresistible headlines encourages more users to click on your website, which brings you more visitors, conversions, and sales.

Plus, the benefits of powerful headlines are not just limited to search results. They also encourage users to view more pages on your blog and help them discover more of your content.

This leads to a superior user experience and more revenue for your business.

What Kind of Headlines Work Best?

Now, the big question is: how do you know which headlines are more effective?

Luckily, marketers have been perfecting headline-writing techniques for decades. Even before the internet, headlines played a significant role in newspapers, magazines, television, advertising, and more.

The most popular headline writing technique is Emotional Marketing Value (EMV). It recommends using headlines that generate an emotional response among your readers.

Other things you may need to consider are the headline’s length and making it more helpful, relevant, and discoverable by search engines for your target keyphrases.

Now, you may wonder how to handle all these things when writing headlines.

The good news is that there are already plenty of tools available that can help you optimize your headlines. For instance, you can use WPBeginner’s free Headline Analyzer tool to improve your headlines.

WPBeginner headline analyzer

However, you will still need to write different headlines to optimize and test them.

This is where AI can help.

Artificial intelligence is excellent at recognizing patterns and reproducing them. You can use AI to generate headline ideas and manually edit them to make them more powerful.

How to Write Better Headlines Using AI

There are many writing assistant tools available that utilize AI. Some of them can help you generate headlines using artificial intelligence.

We will discuss the two easiest options, and you can choose the one that works best for you.

Both methods will be using OpenAI’s ChatGPT. In our tests, it came up with the most useful headline ideas.

You can use the quick links below to jump to the method you’re most interested in:

Note: ChatGPT and other AI apps do not create content that can be copied and pasted without any human edits. When you use an AI tool, you must thoroughly review the results to make sure that all information is correct and that the messages are appropriate for your audience.

Method 1: Using All in One SEO to Generate AI-Powered Headlines

This method is recommended for most users because it works inside your WordPress admin dashboard.

One of the easiest ways to write better headlines using AI is by using OpenAI’s ChatGPT.

ChatGPT is a machine learning-based artificial intelligence software. It answers users’ queries using plain language in a chatbox-like interface.

To instruct ChatGPT, you must phrase your question as a ChatGPT prompt. You will need to write a prompt that can generate headlines using your content and other criteria we mentioned above.

However, this process means you will need to open a separate browser tab, copy and paste your content, and optimize your prompt based on the results.

This is where All in One SEO for WordPress comes in. It is the best WordPress SEO plugin on the market that allows you to easily use AI to generate powerful headlines for your posts and pages.

First, you need to install and activate the All in One SEO for WordPress plugin. For more details, see our tutorial on how to install a WordPress plugin.

Upon activation, you will be prompted to follow the setup wizard to configure plugin settings. Just follow the on-screen instructions to finish the setup.

AIOSEO setup wizard

After that, you need to edit a post or page where you want to create a new headline.

On the post edit screen, scroll down to the AIOSEO Settings section and click on the robot icon next to the ‘Post Title’ field.

Generate headlines using AI

This will show a popup where you will need to provide API keys for your OpenAI account.

Note: You will need the premium version of ChatGPT to use this feature.

Connect OpenAI

You can generate API keys on the OpenAI website by visiting the API Keys page in your account.

Simply generate a new Secret key and copy and paste it into the AIOSEO settings.

OpenAI API keys

Once AIOSEO is connected to OpenAI, you will see the option to generate SEO titles.

Simply click on the ‘Generate Titles’ button to continue.

Generate titles

All in One SEO will now generate SEO-friendly titles for your post using artificial intelligence.

You will see five post titles on the screen. They all automatically use the most up-to-date best practices for writing effective headlines.

AI generated headlines

Just click on the ‘+’ button next to the headline you want to use. It will then appear in the SEO Title field in the All in One SEO settings.

You can also use AI to generate SEO-friendly meta descriptions by clicking on the robot icon next to the ‘Meta Description’ option.

Generate article descriptions using AI

Once you have chosen a headline, you can then use AIOSEO’s built-in Headline Analyzer to test and further improve your headline.

Simply click on the ‘Headline Analyzer’ button in the top right corner of the screen.

All in One SEO headline Analyzer

It will show you a score for your headline based on the recommended best practices with practical tips to improve your score.

Basically, any score above 70 is considered good for an effective and SEO-friendly headline. For more details, you can see our guide on how to use the Headline Analyzer in WordPress.

Method 2: Using ChatGPT AI to Write Powerful Headlines for WordPress Posts and Pages

This method is recommended for users who don’t have the premium version of ChatGPT or don’t use All in One SEO.

The downside of this method is that you will need to design your own prompt. You will also need to copy and paste your post content into ChatGPT so that it can analyze it.

First, you will need to visit OpenAI’s ChatGPT website. You can sign up for a free account to try out ChatGPT or log in to continue.

Try ChatGPT

Once you have signed up, you will see a chat window with a text field at the bottom where you can type your instructions.

The AI will then respond to your instructions by replying to your prompts.

Asking questions to ChatGPT

You can ask ChatGPT to help you come up with headline ideas for your content by typing a prompt into the box.

For example, you can use the following prompt to generate a powerful WordPress post or page headline:

I want you to act as an SEO expert and copywriter. Suggest at least 5 SEO-friendly titles and meta descriptions for the following blog post [Enter your blog post text here].
You must use the following focus keyword at least once in each title and description: [Enter your Focus Keyword Here]
Use a persuasive and intriguing tone. Make sure that each title is no more than 60 characters long. Make sure that each description is no longer than 160 characters.

You will need to replace [Enter your blog post text here] with the contents of your blog post or page. You must also replace [Enter your Focus Keyword Here] with the focus keyword you want to use for your blog post.

After that, just hit ‘Enter’ and wait for ChatGPT to respond.

ChatGPT generated headlines and descriptions

You can then select any of these headlines and descriptions to use as your blog post title and description.

If you are not using All in One SEO for WordPress, then you may want to run your headlines through WPBeginner’s free Headline Analyzer tool.

Headline Analyzer score

The free Headline Analyzer tool tests your headlines based on a variety of parameters, including sentiment, character count, and word balance.

You can then use its suggestions to make your headlines more powerful and effective.

Bonus: Using SeedProd to Generate AI-Powered Headlines for Custom Landing Pages

This method is recommended for users that want to create custom landing pages in WordPress.

SeedProd is the best drag-and-drop WordPress page builder on the market. It allows you to create custom WordPress themes, page layouts, and landing pages without code.

It also comes with a powerful AI Assistant that integrates directly with ChatGPT. You can use it to instantly generate attention-grabbing headlines from right inside WordPress.

To get started, you need to install and activate the SeedProd plugin. If you need help, see our guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd available. However, you need to purchase a premium SeedProd plan and the paid AI addon to access the AI generator.

Once the plugin is activated, you can create your first custom landing page. To do that, simply go to SeedProd » Landing Pages and click on the ‘Add New Landing Page’ button.

Add new landing page

SeedProd comes with 300+ pre-made templates that you can customize by pointing and clicking. For step-by-step instructions, see our tutorial on how to create a landing page with WordPress.

To use the AI Assistant, select any Headline block when editing your page and click on the ‘Edit with AI’ button.

Click the Edit with AI button to generate a headline

Next, the ‘Write with AI’ popup will appear where you can type a prompt to generate a headline.

For example, we used the following prompt: “Create an exciting page title that encourages people to sign up for my webinar about growing your website traffic with Pinterest.

Once you’ve entered your prompt, hit the ‘Generate Text’ button.

Type a prompt for your headline in SeedProd

After a few seconds, SeedProd will display your AI-generated headline. If you want to edit the headline, you can use the buttons to make it shorter, make it longer, simplify the language, or change the tone.

Edit your AI-generated headline with SeedProd

Again, you may want to run your headlines through WPBeginner’s free Headline Analyzer tool to make sure they’re optimized for clicks.

When you’re happy with your headline, simply click the ‘Insert’ button to add it to your page.

We hope this article helped you learn how to use AI to write powerful headlines. You may also want to see our tutorial on how to use AI to write content in WordPress or see our expert picks for the best AI plugins for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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11 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Dayo Olobayo says

    As a marketer, I’m always on the lookout for innovative ways to boost my content’s visibility. I’ve tried using AI tools before but I never knew how to effectively integrate them into my content creation process. The step-by-step guide provided here is incredibly helpful. Thank you!

  3. Dennis Muthomi says

    I have a question about the API key.
    can we use API keys from other AI services besides just OpenAI with the AIOSEO?

    • WPBeginner Support says

      For now it is OpenAI but possibly more options will be available in the future.


  4. Ralph says

    I was never good at creating headlines, but then I learned the concept of creating titles like:
    How to do X
    How to do X in time (for example, 5 minutes /1 hour)
    How to do X to achieve Y

    It’s a cool trick that lets you create something that people are attracted to.
    I still use ChatGPT to improve, but I will definitely check out All In One SEO as well.

    • Jiří Vaněk says

      Yes, many people are also attracted by curiosity. Therefore, in the same principle, I also started creating titles such as X things you must know, or be careful about these x things. By not making the headline specific, many people will click on it to learn more details about the content of the article. I don’t really like clickbait but sometimes and in moderate form it really helps to increase traffic as well.

  5. Jiří Vaněk says

    I use my own solution for headlines first, then try AI to see if it can improve the headline. In the end, I also use your headline analyzer, checking whether my suggestion or the one from artificial intelligence has more points. It helps a lot in creating headlines that are more likely to engage users.

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