Do you want to use AI (artificial intelligence) to write content in WordPress?
Artificial Intelligence tools like ChatGPT and GPT can produce well-researched content in natural language. Many users want to explore it to see if it can help with content writing.
In this article, we will talk about how to write content using artificial intelligence in WordPress, like ChatGPT and GPT, as well as its pros and cons.
What Are ChatGPT and GPT AI?
ChatGPT is a computer program that uses artificial intelligence to have conversations in a chatbot-like interaction environment.
GPT3 (Generative Pre-trained Transformer 3) is a similar artificial intelligence-based computer program that is designed to be more generic and broader than ChatGPT.
Both programs use a type of machine learning called Natural Language Processing and are trained on large language models. This allows them to understand and respond to user input.
In simpler words, they learn by going through vast amounts of information that is publicly available so that they can answer your questions in a well-thought-out manner.
The premium version of ChatGPT gives you access to GPT4. It is a newer version of GPT3 trained on larger datasets and can handle more complex tasks.
You can provide more details in your ChatGPT prompt to adjust the response according to your given parameters.
For instance, we asked it to write an essay about black holes at a 6th-grade reading level, using simple words and keeping the response between 600-800 words.
This is how it responded.
ChatGPT can also write code, poetry, music, explain mathematical equations, and more.
Are ChatGPT and GPT3 AI Good Enough to Write Content?
ChatGPT and GPT3 are good at providing detailed responses that are very well written. This leads many users to believe these tools can be used for content creation on their websites or as an autoblogging tool.
However, before you put these AI writing tools to the test on your actual website, there are a few things that you need to be mindful of.
1. Accuracy of Information
The information provided by ChatGPT could be outdated or sometimes even false. It’s critical that you double-check all the information included in the article.
2. No Recent Events Are Considered
ChatGPT’s free version is trained on resources up to January 2022, so it has limited knowledge of events after that. GPT4 has access to newer datasets, and it has limited browsing capability, but if the content you want to generate is time-sensitive, then keep this in mind.
3. Doesn’t Give Strong Opinions
ChatGPT is trained to be impartial and unbiased. Unlike a human writer, it lacks the creativity required to argue for a particular opinion, be passionate, and have preferences.
Can ChatGPT AI Be Good for SEO?
ChatGPT AI can generate content in a web-friendly format. However, it does not specifically follow any SEO best practices.
Researchers at Google have worked for years to detect content generated by artificial intelligence tools. In the past, they have penalized them for being low quality.
We feel that artificial intelligence tools like GPT3 can be used as writing assistants rather than full writers.
For instance, GPT AI can be used to create an article outline, gather information, and pick up some key research points.
After that, a human writer can work on it to make it more comprehensive, opinionated, factual, and SEO-friendly.
That being said, let’s take a look at how to use ChatGPT AI to create content in WordPress.
Using ChatGPT Artificial Intelligence to Write Content in WordPress
Upon activation, you need to click on the GPT3 AI Content Generator menu from the admin sidebar to view the plugin’s settings page.
From here, you need to provide an API key. You can get one by creating a free account on the OpenAI website.
After copying and pasting your API key, don’t forget to click on the Save button to store your plugin settings.
Other default options would work for most users, but you can review and change them if needed.
For instance, you may want to change the image size generated by the AI or leave it blank if you want to generate AI images by yourself or add other images.
Now you are ready to start generating AI content.
Simply create a new post or page, and you will find the GPT 3 AI Content Writer & Generator settings below the text editor.
First, you need to choose a language for your article.
Currently, the AI writer supports English, Spanish, French, German, Italian, Portuguese, Russian, Japanese, Korean, Chinese, Dutch, Indonesian, Turkish, Polish, Ukrainian, Arabic, Romanian, Greek, Czech, Bulgarian, Swedish, and Hungarian.
Below that, you can provide a title for your article. The Pro version of the plugin also allows you to add or exclude keywords.
After that, you can set the number of headings you want to include in your article and which heading tag to be used.
Next, you can choose a writing style and tone for your article. For example, you can select an informative writing style with a casual tone of voice.
Below that, you can add an anchor text and set a link. However, we recommend that you manually enter internal links when you are editing the article.
The plugin also allows you to add a call to action and choose the position where you want to display it.
Finally, click on the ‘Generate’ button to start generating content.
The plugin will then begin generating content using artificial intelligence.
It may take a while, depending on your settings and the topic of your article. Once finished, you will see the generated text in the box.
From here, you can simply click on the ‘Save Draft’ button. The plugin will load the text inside the WordPress editor wrapped in the Classic block.
This will allow you to edit the text using the block editor. You can convert the text inside the Classic block into regular blocks and start editing.
Tips on Editing AI-Generated Content
GPT3 AI content generator will write a comprehensive article covering different aspects of the topic you choose as your article title.
However, it is far from perfect.
Search engines can easily identify it as AI-generated content, and you could get penalized and lose your search rankings.
We recommend only using GPT3 AI content for research and quick outlines. Once you have an article outline, you can thoroughly review, fact-check, add an intro, match your website copy style, and edit it to expand and create original content.
Following are a few things you can do to make the article unique and in your own voice:
1. Check All Information for Accuracy
Depending on your topic, ChatGPT algorithms can make mistakes and may sometimes include incorrect information. Fact-check information to ensure high-quality content and don’t entirely rely on AI copywriting.
For eCommerce websites, check your product descriptions and landing page copy to ensure everything is factually correct and not misleading customers.
2. Create and Use Your Own Images
GPT3 AI Content Generator can generate images using artificial intelligence. However, for most topics, these images do not look very good. Here’s an example image that it generated for us.
Create images for blog posts as you would typically do for any article you write.
3. Add Internal and External Links as Needed
GPT3 AI doesn’t know which articles on your website are related to the topic, and it cannot automatically generate internal links.
You need to manually add internal and external links to provide more context and make your article more user-friendly. You can make it part of your content creation process to make each of your articles SEO-optimized.
4. Use Table of Contents, FAQs, and Lists
GPT3 is a text generator and does not concern itself with formatting to improve the reading experience.
5. Personalize the Article With Your Expertise & Knowledge
As AI content writing tools become more popular, it will become more critical for authors to add their voice, expertise, and experiences to make an article unique and interesting. This differentiator will play an essential role in determining authentic content vs. not.
Personalizing the article with your experience and making it more coherent is essential in making it more user-focused.
6. Optimize Content for SEO
By default, GPT3 generates easy-to-read text. However, this text is not precisely optimized for on-page SEO. You need to do keyword research to include important keywords.
It allows you to easily check your content for SEO, add headlines and description using AI, create social media images, and generate schema markup.
FAQs About Using AI Content Writing Tools
1. What are some ChatGPT alternatives?
There are many ChatGPT alternatives available as AI writing tools. Tools like Writesonic, Jasper, CopyAI, and Rytr are popular among bloggers and content marketing teams. Most of these tools are paid with different pricing options.
2. Can AI content writers pass a plagiarism checker?
These AI apps are trained on publicly available data and use natural language processing to answer users’ input. It is possible that the content they produce could be similar to the content published by other websites. This is why we recommend using them as AI writing assistant tools.
3. What are some common use cases for ChatGPT?
ChatGPT can be used for copywriting, long-form content, ad copy, marketing copy, social media posts, and landing pages.
AI technology can also be used in editorial workflow as part of the writing process. It can assist with generating content ideas, marketing strategies, product descriptions, social media posts, extending original content, and brainstorming different types of content.
Some users also use AI writing tools to eliminate writer’s block and quickly get started with a workable outline.
Final Thoughts on AI Content in WordPress
This is just the beginning, and there will be many other tools that will come to the market in the coming months and years.
If you don’t want to use an AI content plugin for WordPress, then you can directly go to the ChatGPT website and write the prompts there to experience the technology for yourself.
We hope this article helped you learn how to write content using AI in WordPress. You may also want to see our pick of the most useful WordPress plugins or see our complete WordPress SEO handbook to grow traffic on your website.