Do you want to learn the difference between landing page vs website?
Many small businesses wonder whether they should use a landing page or a full-fledged website to create an online presence.
In this article, we’ll show you the difference between landing page vs website, so you can decide which one makes sense for your business.
What is a Landing Page?
A landing page is a stand-alone web page designed for a specific purpose or goal. Many businesses use landing pages in marketing, advertising, and lead generation campaigns.
You can also use landing pages to create coming soon campaigns, product sales pages, ‘request a quote‘ forms, and more.
Landing pages are specifically designed to get conversions, such as buying a particular product on your WooCommerce store or signing up for your email newsletter. These actions are called the page’s ‘call to action.’
With that in mind, a good landing page will have lots of characteristics that encourage visitors to convert. You’ll also want to minimize distractions so visitors can focus on the landing page’s call to action.
A landing page could also be a stand-alone website with different sections all leading to a clear call to action. For example, the following image shows a landing page with three different tabs but a single call to action.
What is a Website?
A website is a collection of different landing pages and sections that help users find what they’re looking for.
For instance, a typical business website may have an About section, a separate blog page, a Contact Us page, products and services pages, and more.
How a Website Differs from a Landing Page?
Unlike a landing page, a WordPress website can have multiple pages with different goals and purposes. Some of these pages may have a clear call to action that drives conversions, but some may not.
For instance, a business website may have pages that simply give visitors information about a product or service. Other pages may encourage shoppers to make a purchase, book an appointment, follow certain social media pages, and more.
A single website may have multiple landing pages for different marketing campaigns. For instance, a membership website may advertise its subscription plans on one landing page, and sell its online courses on another page.
Landing page vs Website – Which One to Choose?
Many beginners struggle to decide whether to create a landing page or a website.
The answer will vary depending on your own needs and goals.
If you want to launch a product quickly, establish an online presence for your business, or get registrations from an upcoming event, then a landing page is a fast and easy option.
However, if you want to create an online presence that spans multiple pages, create an online store, start a blog, and more, then it typically makes sense to create a website instead.
If you’re not sure, then the good news is that WordPress is a very flexible platform, so you can change your mind later. For example, you can convert a landing page into a full website as your business grows.
Similarly, you can make a WordPress website and then build stand-alone landing pages for specific campaigns.
What Do I Need to Make a Landing Page vs Website?
No matter whether you’re creating a landing page or a website, you’ll need a domain and a web hosting account.
A domain name is the address that people will type to visit your website or landing page, such as www.wpbeginner.com.
The web hosting account is the place where your landing page or website files are stored.
Normally, a domain costs around $16 per year, and hosting plans start at $7.88 per month (usually paid annually). As you can see, this can be expensive, especially for new businesses that are just starting out.
Luckily, our friends at Bluehost have agreed to offer a free domain name and a generous discount on hosting for WPBeginner users.
Basically, you can launch a landing page or even an entire website for just $2.75 per month.
Bluehost is one of the biggest hosting companies in the world and is even officially recommended by WordPress.org.
Once you’ve signed up for a hosting account, Bluehost will automatically install WordPress for you. You can then simply log into your WordPress account dashboard and start building your website or landing page.
If you don’t want to use Bluehost, then you can also install WordPress on other hosting companies like Hostinger, SiteGround, or WP Engine following a fairly similar process.
For detailed step-by-step instructions, please see our guide on how to install WordPress.
How to Make a Landing Page for My Business
The easiest way to make a landing page is by using SeedProd. It is the best landing page builder on the market and allows you to create landing pages using a drag-and-drop editor.
SeedProd comes with more than 180 professionally-designed templates and 90 ready-made blocks that you can simply drag onto your landing pages. This allows you to create all kinds of page designs without having to write a single line of code.
First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Note: There is a free version of SeedProd that you can use to build a landing page no matter what your budget. However, we’ll be using the pro version as it has more landing page templates and integrates with all of the best email marketing services you may already be using to get conversions.
After activating the plugin, SeedProd will ask for your license key.
You can find this information under your account on the SeedProd website. After entering the key, click on the ‘Verify Key’ button.
Once you’ve done that, go to SeedProd » Landing Pages and click on the ‘Add New Landing Page’ button.
You can now choose a template for your landing page.
SeedProd’s templates are organized into different campaign types such as thank you, coming soon, and 404 page. Since we’re creating a landing page, you’ll typically want to select either ‘Sales’ or ‘Lead Squeeze.’
If you want to start from scratch, then SeedProd also has a blank template.
To take a closer look at a design, simply hover your mouse over that template and then click on the magnifying glass icon.
When you find a design you like, click on ‘Choose This Template.’ We’re using the ‘Fitness Sales Page’ template in all our images, but you can use any template you want.
After choosing a template, you can type in a name for the landing page.
SeedProd will automatically create a URL based on the page’s title, but you can change this URL to anything you want. For example, adding relevant keywords to the page’s URL can improve your WordPress SEO by helping search engines understand what the page is about.
When you’re happy with the information you’ve entered, click on the ‘Save and Start Editing the Page’ button.
SeedProd will now load the page builder with a live preview of your template on the right, and different settings on the left.
To edit any block on the page, simply click to select it in the editor. The left-hand toolbar will then show all the settings for that block.
For example, here we’re changing the text inside a ‘Text’ block.
You can format the text, add links, change its alignment, add CSS animations, and more using the settings in the left-hand menu.
To add more blocks to your landing page, just find a block in the left-hand menu and then drag it onto the editor.
You can then customize this block by following the same process described above.
SeedProd also comes with ‘Sections,’ which are rows and block templates that can help you create a landing page, fast.
For example, if you’re designing a Google Ad landing page, then you might use SeedProd’s ready-made Hero, Call To Action, or feature boxes sections.
To see all the available sections, simply click on the ‘Sections’ tab.
If you’re using an email marketing service to get conversions, then SeedProd integrates with all of the top providers including Constant Contact, Sendinblue, and Drip.
To connect the landing page to your email marketing service, simply click on ‘Connect.’
You can then hover your mouse over the email marketing service that you use on your website, and click on the ‘Connect’ button when it shows up. SeedProd will then show you how to connect the email marketing provider to your landing page.
When you’re happy with how the landing page looks, click on the ‘Save’ button and choose ‘Publish’ to make it live.
Publishing Landing Page as Homepage for Your Domain
By default, WordPress shows your latest blog posts on the homepage. If you want to show the landing page instead, then you’ll need to change your site’s settings.
In the WordPress dashboard, go to Settings » Reading. From here, select the radio button next to ‘A static page.’
You can then open the ‘Homepage’ dropdown and select the landing page you created earlier. Finally, click on ‘Save Changes’ to store your settings.
For more information, please see our beginner’s guide on how to create a custom home page in WordPress.
Creating Landing Pages for Other Domain Names?
As we already mentioned, a website can have multiple landing pages. However, sometimes you may want to create landing pages for different domain names.
This comes in handy if you want to create different content for different geographical areas, or you want to expand into new markets without confusing your existing audience.
Let’s say you have a food blog where you publish cooking recipes on a domain name called
awesomerecipes.com. Now you want to expand your business and start selling online cooking courses as well.
You could spend time and money building a second website, but it’s much easier to add a custom domain and then point it to a landing page on your existing WordPress installation.
This may sound complicated, but SeedProd comes with built-in domain mapping support. This allows you to create a landing page and then map it to any other domain name.
For more details, see our tutorial on how to easily add a custom domain for your landing page in WordPress.
How to Make a Complete Website for My Business
WordPress is the most powerful website builder used by millions of business websites, online marketplaces, blogs, news and media sites.
Since you’ve already installed WordPress on your Bluehost or similar account, you can simply log into your account dashboard and start working on your website.
First, you’ll want to add some pages to your site by visiting Pages » Add New.
WordPress comes with a powerful editor that allows you to easily add content to your pages. To learn more, see our tutorial on how to use WordPress editor.
Tip: Not sure where to start? See our list of the most important pages to create for a new WordPress website.
Next, it’s time to choose a design for your website. WordPress comes with thousands of free and paid themes that make it easy to create all kinds of different websites.
If you need to help choosing a theme, then check out our expert pick of the most popular WordPress themes or take a look at these great themes for business websites.
Once you’ve found a theme that you want to use, you can go to Appearance » Themes and click on the Add New button to install it.
For more detailed instructions, see our tutorial on how to install a WordPress theme.
WordPress is a user-friendly and flexible platform, but the real power of WordPress comes from its plugins.
Plugins are like apps that can add new features to your website, and there are thousands to choose from. To help you find the perfect plugin, we’ve created a list of the must have WordPress plugins for business websites.
We hope this article helped you learn the difference between landing page vs website. You may also want to see our guide on how to get more traffic to your website and proven ways to make money online blogging with WordPress.
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Paula Hedges says
Not new to WordPress, but find reading articles written for beginners is always a good check point on what I may have skipped over when setting up my website blog. The discussion on how landing pages differ from blogs and how a landing page can be part of a blog was very clearly written. In the beginning, that was a confusing concept for me, so I am glad you clarified it for those just getting started.
Overall, I appreciate all information you freely share and the improvements you are always striving to make so our experience is the best and easiest to help us succeed. Thank you to you, Syd, and all the talented people who work with you.
WPBeginner Support says
Glad you found our guides helpful