Do you want to learn the difference between landing page vs website?
Many small businesses wonder whether they should use a landing page or a full-fledged website to create an online presence.
In this article, we’ll show you the difference between landing page vs website, so you can decide which one makes sense for your business.
What is a Landing Page?
A landing page is a stand-alone web page designed for a specific purpose or goal. You can use landing pages in marketing, advertising, and lead generation campaigns.
Landing pages are specifically designed to get conversions, such as purchasing a particular product on your WooCommerce store or signing up for your email newsletter. These actions are called the page’s ‘call to action.’
With that in mind, a good landing page will have lots of characteristics that encourage visitors to convert. You’ll also want to minimize distractions so visitors can focus on the landing page’s call to action.
A landing page could also be a stand-alone website with different sections all leading to a clear call to action.
What is a Website?
A website is a collection of different landing pages and sections that help users find what they’re looking for.
For instance, a typical business website may have an About section, a separate blog page, a Contact Us page, products and services pages, and more.
How a Website Differs from a Landing Page?
Unlike a landing page, a WordPress website can have multiple pages with different goals and purposes. Some of these pages may have a clear call to action that drives conversions, but some may not.
For instance, a business website may have pages that simply give visitors information about a product or service. Other pages may encourage shoppers to make a purchase, book an appointment, follow certain social media pages, and more.
A single website may have multiple landing pages for different marketing campaigns. For instance, a membership website may advertise its subscription plans on one landing page, and sell its online courses on another page.
Landing page vs Website – Which One to Choose?
Many beginners struggle to decide whether to create a landing page or a website.
The answer will vary depending on your own requirements and goals.
If you want to launch a product quickly, create an online presence for your business, or capture potential leads and customers, then a landing page is a fast and easy option.
However, if you want to create an online presence that spans multiple pages, install an online shopping cart, start a blog, and more, then it typically makes sense to create a WordPress website instead.
The good news is that WordPress is a very flexible platform. You can create a single-page website using a one-page WordPress theme, or even convert a landing page into a full website as your business grows.
Similarly, you can make a WordPress website and then build stand-alone landing pages for specific campaigns.
What Do I Need to Make a Landing Page vs Website?
No matter whether you’re creating a landing page or a website, you’ll need a domain and a web hosting account.
A domain name is the address that people will type to visit your website or landing page, such as www.wpbeginner.com.
The web hosting account is the place where your landing page or website files are stored.
Normally, a domain costs around $16 per year, and hosting plans start at $7.88 per month (usually paid annually). As you can see, this can be expensive, especially for new businesses that are just starting out.
Luckily, our friends at Bluehost have agreed to offer a free domain name and a generous discount on hosting for WPBeginner users.
Basically, you can launch a landing page or even an entire website for just $2.75 per month.
Bluehost is one of the biggest hosting companies in the world and is even officially recommended by WordPress.org.
Once you have signed up for a hosting account, Bluehost will automatically install WordPress for you. You can then simply log into your WordPress account dashboard.
How to Make a Landing Page for My Business
First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Note: There is a free version of SeedProd that you can use to build a landing page if you’re just starting out and have a limited budget. However, the pro version has more templates and integrates with all of the best email marketing services to help you get conversions.
After activating the plugin, SeedProd will ask for your license key.
You can find this information under your account on the SeedProd website. After entering the key, click on the ‘Verify Key’ button.
Once you’ve done that, go to SeedProd » Landing Pages and click on the ‘Add New Landing Page’ button.
SeedProd comes with over 180 beautiful templates that you can use to create all kinds of landing pages.
These templates are organized into different campaign types so you can click on the tabs at the top of the screen to explore the different designs.
If you want to start from scratch, then SeedProd also has a blank template.
To preview any design, simply hover your mouse over that template and then click on the magnifying glass icon.
When you find a design that you like, click on ‘Choose This Template.’ We’re using the ‘Fitness Sales Page’ template in all our images, but you can use any template you want.
After choosing a template, you can type in a name for your landing page.
SeedProd will automatically create a URL based on the page’s title, but you can change this URL to anything you want.
For example, adding relevant keywords to the page’s URL can improve your WordPress SEO, and help your page appear in relevant search engine results.
When you’re happy with the information you’ve entered, click on the ‘Save and Start Editing the Page’ button.
SeedProd will now load the page builder with a live preview of your template on the right, and different settings on the left.
To edit any block on the page, simply click to select it in the editor. The left-hand toolbar will then show all the settings for that block.
For example, here we’re changing the text inside a ‘Text’ block.
You can format the text, add links, change its alignment, and more using the settings in the left-hand menu.
To add more blocks to your landing page, just find a block in the left-hand menu and then drag it onto the editor.
You can then customize this block by following the same process described above.
SeedProd also comes with ‘Sections,’ which are rows and block templates that can help you create a landing page, fast.
For example, if you were designing a Google Ad landing page, then you might use SeedProd’s ready-made Hero, Call To Action, or Features sections.
To see all of the available sections, simply click on the ‘Sections’ tab.
To connect the landing page to your email marketing service, simply click on ‘Connect.’
You can then hover your mouse over the email marketing service that you use on your website, and click on the ‘Connect’ button when it shows up.
SeedProd will then show you how to connect the email marketing provider to your landing page.
When you’re happy with how your landing page looks, then you can click on the ‘Save’ button and choose ‘Publish’ to make it live.
Publishing Landing Page as Homepage for Your Domain
By default, WordPress shows your blog posts on the homepage, so you’ll need to set the landing page as your homepage instead.
To make this change, simply go to Settings » Reading in the WordPress dashboard. From here, select the radio button next to ‘A static page.’
You can then open the ‘Homepage’ dropdown and select the landing page you created earlier. Don’t forget to click on the Save changes button to update your settings.
For more information, please see our beginner’s guide on how to create a custom home page in WordPress.
Creating Landing Pages for Other Domain Names?
As we already mentioned, a website can have multiple landing pages. However, sometimes you may want to create landing pages for different domain names.
This comes in handy if you want to create different content for different regions or you want to expand into new markets without confusing your audience.
Let’s say you have a blog where you publish cooking recipes on a domain name called
awesomerecipes.com. Now you want to expand your business and start selling online cooking courses as well.
You could spend time and money building a second website, but it’s much easier to add a custom domain and then point it to a landing page on your existing WordPress installation.
This may sound complicated, but SeedProd comes with built-in domain mapping support. This allows you to create a landing page and then map it to any other domain name.
For more details, see our tutorial on how to easily add a custom domain for your landing page in WordPress.
How to Make a Complete Website for My Business
WordPress is the most powerful website builder used by millions of business websites, eCommerce stores, blogs, news and media sites.
Since you’ve already installed WordPress on your Bluehost or similar account, you can simply log into your account dashboard and start working on your website.
First, you’ll want to add some pages to your site by visiting Pages » All Pages and then clicking on the Add New button.
WordPress comes with a powerful editor that allows you to easily add content to your pages. To learn more, see our tutorial on how to use WordPress editor.
Tip: Not sure where to start? See our list of the most important pages to create for a new WordPress website.
Next, it’s time to choose a design for your website. WordPress comes with thousands of free and paid themes that make it easy to create all kinds of different websites.
Once you’ve found a theme that you want to use, you can go to Appearance » Themes and click on the Add New button to install it.
For more detailed instructions, see our tutorial on how to install a WordPress theme.
WordPress is a user-friendly and flexible platform, but the real power of WordPress comes from its plugins.
Plugins are like apps that can add new features to your website, and there are thousands to choose from. To help you find the perfect plugin, we’ve created a list of the must have WordPress plugins for business websites.
We hope this article helped you learn the difference between landing page vs website. You may also want to see our guide on how to get more traffic to your website and proven ways to make money online blogging with WordPress.