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How to Create a Free Gift Coupon in WooCommerce (Easy Way)

Do you want to offer your WooCommerce customers a free gift along with their purchase?

Free gifts are a great way to get more sales, increase the average order value, and encourage customers to keep coming back to your online store.

In this article, we will show you how to create a free gift coupon in WooCommerce.

How to create a free gift coupon in WooCommerce (easy way)

Why Offer Your Customers a Free Gift?

There are several reasons why you might want to offer a free gift to the people who visit your WooCommerce store.

One great reason is to get more sales and encourage shoppers to spend more. Many online stores offer a free gift when you spend a minimum amount or buy a particular product, as you can see in the following image.

An example of a free gift promotion

This kind of campaign adds extra value for customers and encourages them to complete their purchase. In this way, free gifts can help you recover abandoned cart sales.

It can also help grow your email list faster.

More than 70% of people who visit your website will never come back. Getting these people to sign up for your email newsletter is a great way to keep in contact with them, and encourage them to return to your site.

Offering customers a free gift coupon if they subscribe to your mailing list is a popular way to capture more email addresses and turn one-time visitors into loyal customers.

An example of a free gift newsletter promotion

If you want to get creative with this and add a bit of fun to your online store, then you could even use a “spin to win” coupon wheel to give customers the free gift coupon.

What to give away as a free gift?

You don’t want to spend too much money by giving away free items. However, you need to offer something that is useful or valuable to the customer.

Many popular online stores use branded merchandise as a free gift. That way, the free gift will keep reminding the customer about your brand. Merchandise such as T-shirts can also help build brand awareness by introducing your company to people who may not have heard about it yet.

Other online stores offer complimentary accessories as a free gift to reward customers and boost brand loyalty. For example, many skin care brands offer samples or travel-sized products as a free gift. As an added bonus, the customer may enjoy the free sample so much that they decide to buy the full-size product.

You don’t even have to offer physical products as a free gift. Many stores offer free digital downloads such as an ebook, helpful PDFs, or even an exclusive video.

That being said, let’s take a look at how to add the free gift coupon in WooCommerce.

Creating a Free Gift Coupon in WooCommerce

For this tutorial, we’ll be using the Advanced Coupons plugin, which is the best WordPress coupon code plugin on the market.

It allows you to easily manage coupons in WooCommerce and has a ton of different options. This helps you get more sales and grow your business.

First, you’ll need to install and activate both the free Advanced Coupons plugin and the premium Advanced Coupons addon. For more information, please see our guide on how to install a WordPress plugin.

Upon activation, head over to Coupons » License.

Activating Advanced Coupons premium

You can then enter the license key into the ‘License Key’ field.

To find this information, log into your account on the Advanced Coupons website. You’ll also need to enter your ‘Activation Email’ which is the email address you used when you purchased Advanced Coupons.

Once you’ve done that, click on ‘Activate Key.’

Activating the Advanced Coupons WordPress plugin

To create a free gift coupon, go to the Marketing » Coupons page.

Here, simply click on the ‘Add coupon’ button.

Creating a coupon for WooCommerce

On the next screen, you need to type in a title for your coupon.

This will also become the actual coupon that customers will use to claim their free gift so it’s a good idea to use something that’s easy for shoppers to remember and type.

Creating a free gift coupon in WooCommerce

If you don’t want to create your own coupon code, then you can click on the ‘Generate coupon code’ button. This will create a code using a random string of letters and numbers.

After that, scroll to the ‘Coupon Data’ section and click on the ‘Add Products’ tab.

Click on the 'Add Products' tab

You can now click on the ‘+ Add Product’ button.

In the ‘Type to search’ field, start typing the name of the product that you want to offer as a free gift. When the right product appears, click on it.

Creating a free gift discount with Advanced Coupons

Next, open the dropdown below the ‘Price/Discount’ heading and click on ‘$: Override price.’

Then, click on the ‘Add’ button to save your product.

Making your product free using the 'Price/Discount' dropdown

To give away more than one free gift, simply repeat the process described above.

When you’re happy with how the coupon is set up, click on the ‘Publish’ button. Now, the customer simply needs to enter the coupon code and the product will be added to their cart for free.

The freeshirt coupon in action on our site

Offering a Free Gift if the Customer Spends Enough

Many sites encourage shoppers to buy more products by setting a minimum spend.

To do this, create your coupon following the process described above. However, before publishing the coupon make sure you click on the ‘Usage restriction’ tab.

In the Minimum Spend field, type in the amount that shoppers must spend before they can use the free gift coupon.

Setting a minimum spend of $20

In the image above, customers can only use the free gift coupon when they’ve added $20 or more of products to their cart.

If a customer tries to apply the coupon before reaching the minimum spend, then they’ll see an error message.

The error 'The minimum spend for this coupon is $20.00' appears if the customer hasn't met the $20 minimum

That’s it! You’ve created a coupon code that gives your customers a free gift.

We hope this article helped you learn how to create a free gift coupon in WordPress. You may also want to see our list of the best WooCommerce plugins for your store, and our comparison of the best email marketing services.

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