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Ultimate Guide to Geolocation Targeting in WordPress – Step by Step

Do you want to use Geotargeting in WordPress to enhance the customer experience?

Geotargeting allows website owners to show personalized content to users based on their geographic location. It helps improve user experience and conversion rates for businesses.

In this ultimate guide, we’ll show you how to use Geotargeting in WordPress to boost sales and customer satisfaction.

Using geotargeting in WordPress and WooCommerce

Why Use GeoTargeting in WordPress?

Geotargeting or Geo-Location targeting is a marketing technique that allows businesses to offer custom user experiences based on a customer’s geographic location.

You can geotarget your content, products, and website to be more relevant to the customer. Research shows that it helps build user interest, boosts engagement, results in higher conversions, and generates more sales.

A Google study found that 67% of smartphone owners prefer to buy from sites that customize information for their location.

For instance, a real estate website can use geotargeting to show specific real estate listings in a user’s region. Similarly, an online store can offer customers free shipping by detecting their geolocation first.

That said, let’s take a look at some of the easiest ways to use geotargeting effectively in WordPress. Here is a quick overview of what we’ll cover in this guide.

Tracking User Geographic Locations in WordPress

Before you learn how to geotarget users in different locations, you need to gather data about where your users are coming from.

The easiest way to track users’ geographic locations is by using MonsterInsights. It is the best Google Analytics plugin for WordPress and allows you to easily track website visitors.

MonsterInsights

MonsterInsights also helps you set up dual tracking, so you can use Universal Analytics and Google Analytics 4 at the same time.

It’s important that you create a Google Analytics 4 property because Universal Analytics will sunset on July 1, 2023. After the sunset date, you won’t be able to track website data. For more details, please see our guide on how to switch to Google Analytics 4 in WordPress.

The first thing you need to do is install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, the plugin will guide you to connect your WordPress website to your Google Analytics account. If you need help, then see our step-by-step guide on how to install Google Analytics in WordPress.

After that, you can view your website traffic reports by visiting the Insights » Reports page.

View countries report in MonsterInsights

It will show you a section of the top 10 countries, and you can view more data by clicking on the ‘View Countries Report’ button.

This will take you to the Google Analytics website where you will see a full list of countries.

Google Analytics Geolocation report

You can click on each country to see how users from that country used your website, how many pages they viewed, how much time they spent, did they convert, and more.

You can then adjust your strategies to target regions that are not performing so well and find more ways to increase revenues from locations that are doing well.

Using Geotargeting in WordPress and WooCommerce with OptinMonster

The most common use of geotargeting is to show personalized content to your users based on their location.

This is where OptinMonster comes in.

It is the best conversion optimization software in the world because it helps you convert abandoning website visitors into customers and subscribers.

It also comes equipped with incredibly powerful display rules including geotargeting to show targeted messages on your website.

First, you’ll need to sign up for an OptinMonster account.

Note: You’ll need at least their Growth plan to access Goetargeting features.

OptinMonster

After signing up, switch to your WordPress website to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

This plugin acts as a connector between your WordPress website and your OptinMonster account.

Upon activation, you need to visit OptinMonster » Settings page and click on the ‘Connect existing account’ button.

Connect OptinMonster account to WordPress

This will bring up a popup where you can log in and connect your WordPress site to your OptinMonster account.

Now that your WordPress site is connected, you are ready to create your first geotargeted campaign. Go to the OptinMonster » Campaigns page and click on the ‘Add New’ button.

Create campaign

First, you’ll need to choose your campaign type. OptinMonster supports lightbox popups, floating bars, inline optins, fullscreen, slide-in, and gamified campaigns.

For the sake of this tutorial, we’ll choose a lightbox popup campaign. Below that, you can select a campaign template by clicking on it.

Select campaign type and template

Next, you need to enter a name for your campaign.

Simply add any name and then click on the ‘Start Building’ button.

Enter campaign name

This will launch OptinMonster’s campaign builder interface with a live preview of your campaign in the right panel.

You can simply point and click on any item in the preview to edit, move, or delete it. You can also add new elements from the left column by dragging and dropping them onto the template.

Editing OptinMonster campaign

Let’s add some personalized geotargeted messaging to this campaign. To do that, we will be using an OptinMonster feature called Smart Tag.

Simply click on a text area or add a new text block and then in the text toolbar click on the Smart Tag button.

Detect and show user's location in OptinMonster using Smart Tag

It will show you a list of smart dynamic texts that you can add to your content.

We’ll add {{city}} smart tag to our campaign. This tag will automatically detect the user’s city and display it in the campaign content.

Once you are finished editing your campaign, you can switch to the ‘Display Rules’ tab. This is where you can configure when to show your campaign.

Display rules to set up geotargeting campaigns

Next, you need to create a new Ruleset and use Physical location as the condition to check.

After that, you will be asked to select the criteria you want to match. For instance, we want to show this campaign if the visitors’ location is in Florida.

Display criteria for geotargeting

Simply click on the Validate button to make sure that your condition is set up correctly.

A popup window will now open where you’ll need to select the location you entered. Simply click on the designation.

Select location in OptinMonster

After that, click on the ‘Next Step’ button to continue.

Next, you’ll be asked which campaign view you want to show and if you want to use special effects.

Campaign display settings

Click on the ‘Next Step’ button to continue and save your ruleset.

Now that everything is set up, you can switch to the ‘Publish’ tab to make your campaign go to live. Simply switch to the ‘Publish Status’ from Draft to Publish by clicking on it.

Publish your geotargeting campaign in WordPress

Don’t forget to click on the ‘Save’ button to store your campaign settings and then exit the builder.

After that, you’ll be redirected back to your WordPress site, where you can configure where and when you want to display the campaign.

Publishing your campaign in WordPress

Simply set the status from pending to published and click on the ‘Save Changes’ button to launch your campaign.

You can now visit your WordPress website in incognito mode to view your campaign. You’ll need to be in the location that you are targeting to view the campaign.

Geotargeted popup in WordPress showing a custom message

If you are not located in that region, then you can check out a VPN service that has servers located in that region. This will allow you to mimic the location you want to target with your geotargeting campaigns.

Other Geotargeting Campaign Ideas for WordPress using OptinMonster

A header bar announcing free shipping with a countdown timer to trigger the FOMO effect.

A floating banner with countdown timer triggered by geo-location targeting

You can also use a slide-in message targeting local users to request a callback from your sales team.

This is especially useful for businesses where customers use phone calls to book appointments or gather information about a product before making a purchase.

A geo targeted slidein message

Here is an example of an inline campaign to help users discover content relevant to their location.

Different restaurants and food delivery services can use this campaign to geotarget users and get more conversions.

Inline campaign showing users locally relevant information

Using Geolocation Data in WordPress Forms

Forms help you generate leads, engage with customers and website visitors, and grow your business. Using geolocation data, you can learn more about your customers and offer them more local content.

For this, you’ll need WPForms. It is the best WordPress form builder plugin on the market and allows you to create any kind of form you need.

It also comes with a Geolocation addon that helps you collect users’ geolocation information with form submissions.

First, you need to install and activate the WPForms plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit the WPForms » Settings page to enter your license key. You can find this information under your account on the WPForms website.

Enter WPForms license key

Next, you need to visit WPForms » Addons page.

From here, you need to click on the ‘Install Addon’ button next to the GeoLocation Addon.

Geolocation addon

WPForms will now fetch, install, and activate the addon for you.

You can now go ahead and create your first form by visiting WPForms » Add New page. You’ll start by entering a name for your form and choosing a template.

Choose a form template

A template is a starting point that you can use to quickly make forms. You can start with a Simple Contact Form.

Clicking on a template will launch the form builder interface. On the right, you’ll see pre-loaded form fields based on the template you choose.

You can also add new fields from the column on your left side. Just drag and drop them anywhere on the template.

Form builder

Next, you can just click on any field to edit it, drag and drop to move it, or delete any form field.

Once you are finished, don’t forget to click on the Save button to publish your form.

Your form is now ready. In order to collect Geolocation data, you need to add the form to your website.

WPForms makes it super easy to add your forms anywhere on your website. Simply edit the post or page where you want to add the form and click on the (+) add new block button.

Locate the WPForms block and add it to your post.

WPForms block

From block settings, simply select the form you created earlier. WPForms will load a live preview of your form in the content editor. You can now save your post or page and view your form in action.

Viewing Geolocation Data for Your Form Entries

After you have added the form to your website, wait for it to collect a few form entries or go ahead and add a few test entries on your own.

After that, you can go to WPForms » Entries page and click on your form name to view entries. On the Entries page, click on the View link next to any entry to view the details.

Viewing form entries in WPForms

On the entry details page, you will see a box with the user’s Geographic location marked on the map.

Geolocation pointed on a map

Using Geolocation Data for Your WordPress Forms

Geolocation data can be used to grow your business. You can figure out which regions are showing more interest in your products, services, or website.

You can match this data with your Google Analytics reports to see which regions are not performing well. If your business serves a global audience, then you may consider offering forms in local languages.

Using GeoTargeting in WooCommerce

WooCommerce is the biggest eCommerce platform in the world that runs on top of WordPress. It comes with a built-in geolocation feature that allows you to detect a user’s location and use it to display taxes and shipping information.

For this section, we assume that you have already set up your online store. If you haven’t, then follow our guide on how to create an online store for step-by-step instructions.

After that, you need to visit WooCommerce » Settings page and scroll down to the ‘General Options’ section.

Geolocation settings in WooCommerce

From here you can select the countries or regions where you sell or ship to. You can also modify the ‘Default customer location’ option.

By default, WooCommerce assumes the customer’s location to ‘no location’. You can change that to use your store address or use Geolocate to find the customer’s country.

Note: Geolocate feature will only look up the user’s country using their IP address and WooCommerce uses a third-party integration to fetch this information.

You can also use Geolocate with page cache support. The downside of choosing this is that your product URLs will show a v=XXXX string.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

Next, you need to switch to the ‘Integrations’ tab, and you’ll see an option where you’ll be asked to provide a MaxMind API key.

MaxMind API key

This third-party service will lookup for GeoLocation information for your WooCommerce store.

Now, you need to sign up for a MaxMind free account. Once you have completed the sign-up, go ahead and log in to your account dashboard.

From here you need to click on Services » Manage License Keys menu. On the next page, click on the ‘Generate New License Key’ button.

Generate license key

After that, simply copy the generated API key and paste it into your WooCommerce settings.

Don’t forget to click on the ‘Save Changes’ button to store your settings.

WooCommerce will now start using Geolocate data to calculate taxes and shipping costs. However, you’ll still need to configure shipping zones, shipping costs, and taxes.

We hope this article helped you learn how to use GeoTargeting in WordPress to boost sales and improve user experience. You may also want to see our proven tips to increase website traffic and our comparison of the best business phone services for small businesses.

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