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9 Best Google Optimize Alternatives (Free and Paid)

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Recently one of our readers asked us for our suggestions for the best Google Optimize alternatives.

Google Optimize was a tool that let you conduct experiments on your website. However, Google sunset the Optimize tool in September 2023.

This has left many business owners and marketers scrambling to quickly find a Google Optimize alternative for their A/B testing needs.

In this article, we will share the best Google Optimize alternatives, so you can choose the solution that works for your needs. We will also share what we’re going to be switching to as well.

Best Google Optimize alternatives

What Is Google Optimize and Why Use an Alternative?

Google Optimize was a free tool by Google that allowed you to split test pages on your WordPress website and improve user experience.

You could set up conversion experiments using the tool and see if making changes to a landing page increases conversions. For example, you could A/B split-test two versions of a sales page, use different headlines, or change the color of the call to action (CTA) buttons to see which one works the best.

However, Google announced that they would sunset Google Optimize on September 30, 2023. The tool is now no longer available, and all your experiments and personalizations ended on that date.

You can use a Google Optimize alternative to continue experimenting and testing your site. There are many tools in the market that let you conduct A/B tests with ease, require no coding to set up, and offer powerful features.

Let’s look at the best Google Optimize alternatives, especially the ones that work seamlessly with WordPress websites, but several of these Google Optimize competitors will work on all website platforms.

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1. Thrive Optimize

Thrive Optimize

Thrive Optimize is the best Google Optimize alternative for WordPress that is super easy to use. It is part of the Thrive Theme suite, which includes an ecosystem of WordPress plugins focused on boosting conversions on your site.

With Thrive Optimize, you can conduct experiments and A/B test landing pages without editing code. You can get started in no time.

Simply create a landing page using the visual builder and then create a variant. After that, pick a conversion goal, which includes page visits, opt-in form submissions, and revenue. Once that’s done, go ahead and run the test.

Thrive Optimize Visual Split Testing for WordPress

The best part is that you don’t have to switch between tabs or windows to view the results of your experiments. If you’re using Google Optimize, then you’d have to jump back and forth between tabs to see the results.

Instead, Thrive Optimize shows a report inside your WordPress dashboard. You can quickly view which variant is converting the best. Besides that, you can create as many variations of a landing page for testing as you want. The plugin also picks a winner and shows the best variant.

Why We Choose Thrive Optimize: What makes it the best alternative in our experience is that, unlike Google Optimize, the plugin is beginner-friendly. There is no need to add code snippets to your site.

Pricing: Thrive Optimize is part of the Thrive Themes suite, which costs $299 per year and includes 9 other powerful conversion tools. You can also purchase the Thrive Optimize bundle for $199 / year.

To learn more, see our detailed Thrive Themes review.

2. OptinMonster


OptinMonster is the best WordPress popup plugin and lead generation software in the market. You can create campaigns like floating bars, welcome screen mats, and popups to grow your email list, increase conversions, and get more leads.

OptinMonster offers an A/B testing tool that lets you test different popup and modal campaigns. It makes a great Google Optimize alternative because it’s very easy to use. You can customize and create different variants using the drag-and-drop campaign builder.

Once you’ve created a split test, OptinMonster will randomly show the variations to your visitors and pick a clear winner. You can then see in-depth stats about conversions inside your WordPress dashboard and find out which campaign performs the best.

Why We Choose OptinMonster: If you are trying to figure out which popup design will convert the best, then OptinMonster’s built-in A/B testing tool is a must-have for any website owner. It’s easy to use, and you can create multiple variants to experiment with.

Pricing: You will need the OptinMonster Plus or higher plan to use the A/B testing feature, with prices starting from $19 per month.

3. VWO Testing

VWO Google Optimize alternative

VWO Testing is a popular A/B testing tool and a great alternative to Google Optimize. You get more features than Google Optimize, as it allows you to run multiple experiments on your website, products, apps, and server side.

It comes with a visual builder to change different elements on your webpage, like text, images, shapes, backgrounds, and more. After making the changes, you can run split tests and see which variant performs the best.

VWO Testing offers an AI-power copywriting tool. This way, you can automatically select different headlines, CTA copies, and product descriptions to test.

It also lets you run tests based on user segments and behavior. For instance, you can select a target audience based on time spent on a page, scroll depth, exit intent, and when someone clicks on elements.

Why We Choose VWO: During our testing, VWO was one of the few Google Optimize alternatives that offered more features and allowed you to run experiences across different channels. It’s a powerful solution to have on your site.

Pricing: VWO offers a free plan that you can use for up to 50 thousand users per month. If you have more users, then you can upgrade to their premium plans.

4. FunnelKit


FunnelKit, formerly known as WooFunnels, is the best WordPress and WooCommerce sales funnel plugin. You can use the plugin to create funnels to generate leads, offer seamless checkouts, 1-click upsells, and more.

FunnelKit is another Google Optimize alternative that comes with an A/B testing feature, especially for WooCommerce. You can split-test your product prices, page layouts, messages, designs, and funnels without editing code.

Besides that, FunnelKit also offers other features. For example, it offers FunnelKit Automation which allows you to set up automated emails and SMS campaigns.

Why We Choose FunnelKit: In our experience, the plugin is beginner-friendly and helps you set up experiments within minutes. You can test headings, images, prices, product descriptions, and every other component on a page. FunnelKit also helps declare a winner once there’s enough data to see which funnel converts the best.

Pricing: FunnelKit offers multiple pricing plans. To use the A/B Testing feature, you’ll need the Plus plan. It will cost you $179.5 per year.

5. is a proven A/B testing tool to help you boost conversions. It provides a fast & flicker-free A/B testing experience and is known for its speed.

It is a perfect Google Optimize alternative because it gives you access to all the features you’re accustomed to with Google Optimize and then some more.

Convert also lets you seamlessly integrate your tests with Google Analytics as well as other tools like Hotjar, Heap, Segment, HubSpot, and more.

Their onboarding is a bit slow, but once you are up and running, you can create unlimited tests and quickly deploy changes.

Why We Choose What makes different is its speed. It ensures fast load times using flicker-free testing and Akamai CDNs. You get accurate results as there is no delay in showing different variants of your experiment to users.

Pricing: prices start from $99 per month, and you get a 15-day free trial.

6. Crazy Egg

Crazy Egg

Crazy Egg is a popular heatmap tool. You can use heatmaps to see how users behave on your website, where they click, and how they move the mouse cursor and scroll through pages.

Crazy Egg offers an A/B testing tool that you can use to run experiments on your website and boost conversions. What makes it a great Google Optimize alternative is the features it offers along with A/B testing.

You get heatmaps, recordings of visitors using your website, error tracking, surveys, and traffic analytics. Plus, you can configure it without editing code, which isn’t possible if you’re Google Optimize.

Crazy Egg offers a multivariate engine where all you need to do is choose the elements you want to test and add your ideas. The engine then does the heavy lifting and conducts the test for you.

The best part is that it is easily integrated with website builders, including WordPress, Shopify, Squarespace, Wix, and more.

Why We Choose Crazy Egg: We recommend Crazy Egg as an alternative to Google Optimize because of the additional features it offers. You get heatmaps, recordings, error tracking, and much more.

Pricing: Crazy Egg offers different pricing plans starting from $29 per month. You get unlimited A/B tests in each pricing plan, and there is also a 30-day free trial to get started.

7. Adobe Target

Adobe Target

Adobe Target is an enterprise-level solution to run split tests on their website and is part of Adobe Marketing Cloud. It is more powerful than Google Optimize and offers an omnichannel approach to the A/B test.

What this means is that instead of running isolated experiments, Adobe Target lets you run tests on every channel. This way, you get to see how users behave with different variants coming from other channels, like social media, organic traffic, paid search, and more.

The software is easy to use and set up. Plus, its AI-powered automation helps you test multiple experiences and then personalize them for each visitor.

On the downside, Adobe Analytics is only available for users that have Adobe Analytics. If you’re looking for a complete marketing solution with an A/B testing feature, then you can use Thrive Optimize instead.

Why We Choose Adobe Analytics: It is a great solution for enterprises and large corporations that are already using Adobe solutions. It offers a powerful A/B testing solution that runs experiments using an omnichannel approach.

Pricing: You will need to request a quote and get Adobe Target pricing according to your business needs.

8. Optimizely


Optimizely is one of the most popular Google Optimize alternatives on the market. Their digital experience platform allows you to create every kind of A/B testing experiment for your website.

You can use their visual editor along with advanced targeting features to optimize your A/B testing campaigns. Optimizely works on all website platforms and is a popular choice for many large brands.

We have used Optimizely in the past when they had a free plan, and it’s an extremely powerful tool for what it does. However, the prices are no longer small business friendly.

Why We Choose Optimizely: In our experience, Optimizely is perfect for all types of websites. Be it a blog website, online store, agency site, membership site, or more, the tools will help you run split tests with ease.

Pricing: Optimizely does not reveal its prices anymore and requires that you submit a form to request a quote.

9. Kameleoon


Kameleoon is the next Google Optimize alternative on our list. It offers powerful solutions and lets you conduct different types of experiments.

For starters, you can run web experiments and A/B test your website and mobile apps. You can assign a business goal to your tests and see which variant is increasing conversions, retention, or engagement.

Kameleoon also offers A/B testing features to advanced users and developers. You can run server-side experiments to improve your product. It easily works in different development languages and frameworks, like PHP, Java, Ruby, Flutter, and more.

Besides that, it offers AI-power personalization. You can provide unique experiences to each visitor, target different segments for testing, and comply with privacy laws like GDPR and CCPA.

Why We Choose Kameleoon: If you are looking for a Google Optimize alternative that works on the server side of things, then this is the best solution. It supports multiple programming languages and helps developers run A/B tests.

Pricing: You will need to request a demo and get a quote for Kameleoon pricing.

Bonus: UserFeedback

UserFeedback plugin

UserFeedback is a powerful plugin that lets you collect authentic feedback from your website visitors in real time.

With real feedback from visitors, you can discover what analytics won’t tell you. This allows you to better understand the intent and make website improvements that matter to your audience.

For example, you can ask users what information is missing from your site, why they didn’t purchase a product, what type of content they want to see, and more.

UserFeedback is super easy to use, and it comes with pre-made templates to help you quickly create popup feedback surveys.

UserFeedback popup survey example

You can ask free-form questions, multiple choice questions, and even collect emails and star ratings. It comes with features like built-in reporting, page-level targeting, Google Analytics and MonsterInsights integrations, and more.

There’s also a free version of UserFeedback that you can use to get started.

Which Is the Best Google Optimize Alternative? (Expert Pick)

The best Google Optimize alternatives are Thrive Optimize, OptinMonster, VWO Testing, and FunnelKit.

If you are looking for a WordPress A/B testing tool, then Thrive Optimize is our first pick. It gives you all the powerful features you need, and it’s very affordable. Since it’s part of the Thrive Suite, you also get other solutions like a quiz builder, popup form builder, WordPress page builder, and more.

On the other hand, OptinMonster is another great solution to boost conversions on your site and run split tests. You can A/B test different campaigns, create variants, and see which one performs the best.

If you are looking for an all-around SaaS alternative for Google Optimize that works on all platforms, then we recommend using VWO Testing. They have a generous free plan that should work for most small business owners.

And if you are an eCommerce store owner looking for the best Google Optimize alternative for WooCommerce, then we recommend using FunnelKit. They have deep integration with WooCommerce and allow you to customize every step of the funnel, including adding custom 1-click upsells, order bumps, and more to help boost your average order value.

FAQs About Google Optimize Alternatives

Here are some frequently asked questions about Google Optimize alternatives that many users ask.

1. Is Google Optimize Free?

Google Optimize was a free tool offered by Google that let you run experiments on your website. It let you A/B test landing pages and make changes to see which variant performed the best.

2. What is replacing Google Optimize?

Google Optimize will be replaced with a Google Analytics 4 integration with popular A/B testing.

3. Why did Google sunset Optimize?

Google Optimize and Optimize 360 didn’t have many features and services that many users requested for experimentation testing. That’s why Google sunset Optimize in favor of investing in offering the most effective solutions and integrations for its customers.

4. Can I still use Google Optimize?

No, Google Optimize is no longer available for use. Google sunset it in September 2023.

We hope this article helped you find the best Google Optimize alternative. You may also want to see our ultimate WordPress SEO guide to improve your SEO ranking and see our comparison of the best push notification software with A/B testing features to boost your traffic.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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3 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Moinuddin Waheed says

    having optimizing tools for websites is a must for A/B testing and Google optimising tool has been since long time catering this need.
    Thanks for the list of all the alternatives for Google optimize tool.
    it will help explore these tools to see which can be the best replacement of the Google optimize tool.

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