Do you want to convert visitors to your WooCommerce store into customers?
Bringing traffic to your WooCommerce store is only half the battle. The other half is to convert those visitors into paying customers. One of the ways you can optimize your online store is by using targeted messages and offering incentives to boost conversions.
In this article, we will show you how to easily convert WooCommerce visitors into customers.
Why Do You Need Conversion Optimization for Your Online Store?
Most eCommerce stores rely on search engines or paid advertising campaigns for traffic.
There are many other ways to get more traffic to your website. However, more than 75% of visitors who find your website through search engines will never find it again. Of the people who stick around, only a small percentage of them will add products to their carts.
In the end, more than 69% of shopping carts are abandoned without making a purchase. Shipping costs, a complicated checkout experience, and bad design are among the top reasons for abandoned carts.
Considering these statistics, your WooCommerce store will continue losing potential sales if you don’t work on converting those visitors into customers.
How Do You Convert Visitors Into Customers?
The process and technique that is used to convert visitors into customers is called conversion rate optimization (CRO). Marketers and usability experts use CRO to successfully drive visitors to become customers.
Basically, you remove obstacles that affect a user’s experience on your WordPress website. You also provide incentives that convince users to buy.
Lastly, if a user must leave without making a purchase, then your goal is to try and get their information through lead generation. This allows you to communicate with them via email and offer personalized messages, special discounts, or new product announcements.
In the early days of eCommerce, you needed programming skills to work on all these tasks, but not anymore. Now you have tools that make it extremely easy to do all these things without writing code or acquiring any new technical skills.
That being said, let’s take a look at how to convert WooCommerce visitors into customers.
What You Need to Boost WooCommerce Conversions
First, you will need a WooCommerce store. If you don’t already have one, then please see our guide on how to create an online store.
This tutorial is about WooCommerce, so we will be using it in our screenshots. However, all these techniques will also work on any other eCommerce platform, including Shopify, Easy Digital Downloads, BigCommerce, and more.
We will be using the OptinMonster tool for CRO. It is the best conversion optimization and lead generation software on the market that helps you easily convert WooCommerce visitors into customers.
OptinMonster is a paid service, and you will need at least their Pro plan to access all the features mentioned later in this article.
First, you will need to visit the OptinMonster website and sign up for an account. Simply click the ‘Get OptinMonster Now’ button to get started.
Installing and Setting Up OptinMonster
This plugin is just a connector between your WooCommerce store and OptinMonster.
Upon activation, you will see the OptinMonster welcome screen and the setup wizard. Simply click the ‘Connect Your Existing Account’ button to continue.
Next, a new window will open where you can sign in to your OptinMonster account.
Go ahead and click the ‘Connect to WordPress’ button.
Now that you have connected your WordPress site, you will also need to add your WooCommnerce store to OptinMonster.
You can go to OptinMonster » Settings from the WordPress dashboard. Under the ‘General’ tab, click the ‘Auto-Generate Keys + Connect WooCommerce’ button.
WooCommece will now generate the keys and connect them to OptinMonster.
You have now successfully connected your WooCommerce store to OptinMonster, and you can start optimizing your conversion rate.
Creating Your WooCommerce Conversion Optimization Campaign
Let’s create your first WooCommerce conversion optimization campaign using OptinMonster. Our first campaign will help reduce the shopping cart abandonment rate while increasing conversions.
First, you need to visit the OptinMonster » Campaigns page in the WordPress admin area and then click the ‘Create Your First Campaign’ button.
Next, OptinMonster will show a popup asking you to select a template or playbook.
If you select the template option, then you can create a campaign from scratch or use an existing template for customization. The playbook option lets you use ready-to-use campaigns inspired by successful brands.
For this tutorial, let’s click the ‘Templates’ option.
This will take you to the OptinMonster campaign builder, where you will be asked to select a campaign type and a campaign template.
For this tutorial, you need to select the ‘Popup’ campaign type. We will be using the ‘Coupon’ template, but you can use any template that you like.
As soon as you select a template, you will be asked to provide a name for your campaign.
Once that’s done, go ahead and click the ‘Start Building’ button.
This will launch the OptinMonster drag-and-drop campaign builder with a live preview of your popup.
You can now customize your popup by adding different blocks from the panel on the left. For example, you can add an image, video, buttons, countdown timer, and more.
OptinMonster also lets you edit the text in your WooCommerce campaign popup.
For instance, we changed the headline text in the popup. There are options to edit the font, make it bold or italic, use bullets or numbers, and more.
Besides that, you can also edit the buttons in the template.
You can change the button text, set up a button click action, edit its size, change its alignment, and more.
After customizing your WooCommerce popup campaign, simply switch to the ‘Integrations’ tab at the top.
From here, you can click the ‘Add a New Integration’ button to connect your email marketing service.
Next, you can select the email marketing service you would like to connect.
Simply search for a service in the search bar and then follow the onscreen instructions to add your preferred email marketing tool.
Next, you need to choose which users will see the popup and when.
Go ahead and click on the ‘Display Rules’ tab in the top menu. OptinMonster will show you a list of display rulesets that you can use.
By default, it will use the Time on Page rule, which shows the campaign after a user spends a certain time on your site. However, you can use other options, like showing the campaign when users try to exit your website or come from specific locations.
OptinMonster also has display rules for eCommerce platforms. You can show the popup when a user views a specific product or display the campaign based on the cart total.
For this tutorial, we will use the ‘Exit Intent’ display rule. Exit-Intent detects users’ behaviors and shows them a message at the precise moment they are about to leave your online store.
Next, you can select the sensitivity of the exit intent technology.
After that, you will need to select where the popup will appear on your WooCommerce store. By default, OptinMonster will use the ‘current URL path is any page’ rule. This way, your campaign will appear on all the pages.
Don’t forget to click the ‘Save’ button at the top to store your settings.
Next, you can switch to the ‘Publish’ tab. Here, you will need to change the Publish Status from Draft to ‘Publish’.
Once that’s done, just click the ‘Save’ button at the top and exit the campaign builder.
Next, you will see the WordPress Output Settings for your campaign.
Make sure that the campaign status is published. If it’s set to ‘Pending’, then you can click the Status dropdown menu and select the ‘Published’ option.
That’s all. Your lightbox popup is now live.
To test it out, just open a new browser window in incognito mode and visit your store.
You have just set up your first conversion optimization campaign. You are now targeting users who are about to abandon their cart and leave without purchasing.
Other Campaign Ideas to Boost WooCommerce Conversions
OptinMonster is a powerful tool with tons of different campaign styles and a wide range of display rules. These let you target customers with highly effective messaging at the perfect time.
Here are some more campaign ideas that can help you boost WooCommerce conversions.
Using Multiple Campaign Types
OptinMonster comes with several campaign styles, including popups, slide-in scroll boxes, floating bars, countdown timers, sidebar forms, in-line forms, and more.
You can maximize your WooCommerce conversion rates by using multiple campaign types.
For example, you might target users leaving your website with an Exit-Intent popup while showing other campaigns throughout your store.
OptinMonster allows you to display your campaigns on any page on your website. This page can be a product, product category, blog post, homepage, or landing page.
Plus, it allows eCommerce targeting. This means you can show your campaigns based on cart total, specific product pages, how long a customer spends in your online store, and more.
Personalization and Behavioral Targeting
Personalization helps you improve the user experience by making your content more personal for each user. Behavioral targeting allows you to target your campaigns based on customer behavior.
For example, you can greet logged-in customers with their names, show them products based on their browsing history, and offer them discounts or coupons.
For more details, you can see our guide on how to show personalized content to different users in WordPress.
Using FOMO to Increase WooCommerce Conversions
FOMO, or ‘fear of missing out’, is a psychological term used to describe anxiety about missing out on something exciting and trendy.
As an eCommerce store owner, you can take advantage of this human behavior in your marketing strategy to improve your conversions.
OptinMonster comes with countdown timer templates, floating bars, and coupon themes that you can use to create FOMO in your marketing campaigns. You can even combine this with behavioral targeting and personalization to make your campaigns more effective.
For more on this topic, you can see our article on how to use FOMO on your WordPress site to increase conversions.
We hope this article helped you learn how to convert WooCommerce visitors into customers. You may also want to see our guide on how to enable customer tracking in WooCommerce with Google Analytics and our expert picks for the must have WordPress plugins for business websites.