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How to Add a Customer Reviews Page in WordPress

Do you want to add a customer reviews page to your WordPress website?

Many businesses add a reviews page on their website to showcase testimonials from their satisfied customers. This builds trust among potential customers by providing proof that your product or service is of good quality.

In this article, we will show you how to easily add a customer reviews page in WordPress.

Add a customer reviews page in WordPress

Why Add a Customer Reviews Page in WordPress?

If you are running an online store or a business website, then you probably already have customers who are happy with your products and services.

Showing social proof like customer reviews and testimonials helps you gain the trust of new customers. This can lead to increased sales by convincing potential customers to make a purchase.

Preview for testimonials

Plus, testimonials can also improve your search engine rankings by bringing fresh and unique content to your WordPress website.

Reviews can also increase engagement and create a sense of community, building brand loyalty among users.

That being said, let’s take a look at how to add customer review pages in WordPress. You can use the quick links below to jump to the method you want to use:

Method 1: Add Customer Reviews Using Reviews Feed Pro

The easiest way to add customer reviews to your WordPress website is by using the Smash Balloons Reviews Feed Pro plugin.

It is the best WordPress customer reviews plugin on the market that allows you to add reviews from the biggest platforms on the internet, including Google, Yelp, and Facebook.

It also automatically copies your website design so that the reviews suit your WordPress theme and look like a natural part of your blog.

First, you will need to install and activate the Reviews Feed Pro plugin. For more details, you may want to see our guide on how to install a WordPress plugin.

Note: Reviews Feed also has a free version that you can use to integrate with Google or Yelp. However, we will be using the Pro version in our tutorial as it has more features and integrations.

Upon activation, head over to the ‘Reviews Feed’ menu tab from the WordPress admin sidebar.

Once there, simply copy and paste your license key into the field and click the ‘Activate’ button.

You can get your license key from your account page on the Smash Balloon website.

Activate the license key for the Reviews Feed plugin

Once you have done that, the ‘Create a Review Feed’ page will open up on your screen.

From here, just click the ‘+ Add Source’ button to add a source for your customer reviews.

Click the + Add Source button

This will open up the ‘Add Sources’ prompt on the screen, where you can select the source for your reviews.

For this tutorial, we will be using Google as the source.

After making your choice, just click the ‘Next’ button to move forward.

Choose Google as customer review source

You will now be directed to the next step.

Here, you will need to add an API key for Google reviews so that the Reviews Feed plugin can fetch data from your account and display it on your WordPress website.

Google API key

Create a Google API key

To get an API key for Google reviews, you will need to visit the Google Console and sign in using your Google account.

Once you are on the ‘Google Cloud’ page, simply click the ‘Create Project’ button.

Click the Create Project button

This will take you to the ‘New Project’ page, where you can start by typing in a name.

For instance, we will be naming our project ‘Customer Reviews Plugin API’.

After that, you need to choose an Organization and Location for the project from the dropdown menus and click the ‘Create’ button.

Create project

Once you have created the project, you will be redirected to the ‘APIs & Services’ page.

From here, first, make sure that the project you have created is the one that is selected in the dropdown menu at the top.

After that, click the ‘+ Enable APIs & Services’ button.

Click the + Enable API s and Services option

You will now be taken to the API library.

From here, click on the ‘Places API’ option in the right corner of the screen.

Choose Places API option in the API library

This will take you to a screen where you can activate the key for making Places API requests.

To do this, simply click the ‘Enable’ button.

Enable places API

Now, head back to the ‘APIs & Services’ page and switch to the ‘Credentials’ tab in the left sidebar.

Once you are there, just click the ‘+ Create Credentials’ button to open up a dropdown menu and select the ‘API Key’ option.

Choose API key option from the dropdown menu

After your API key is created, a new prompt will open up on the screen.

From here, simply copy your key and head back to the WordPress admin dashboard.

Copy the API key

In the WordPress dashboard, you need to open up the ‘Add Sources’ prompt once again.

After that, simply paste your Google Reviews API key into the field and click the ‘Next’ button to continue.

Paste API

Now, you will need to enter the Place ID of the cafe, restaurant, or other physical business that you want to use in your feed.

To do this, visit Google’s Place ID page and scroll down to the ‘Find the ID of a particular place’ section.

How to find the place ID for a business or location

From here, enter the address or name of the venue that you are locating and click on the right one when it appears.

Google will now show the Place ID in a small popup. Simply go ahead and copy the ID.

Copy place ID

Now head over to the WordPress dashboard and paste the Place ID into the box.

After that, click the ‘Finish’ button to complete the setup.

Paste place ID

You have now successfully integrated Google Reviews with Smash Balloon Reviews Feed Pro.

Customize the Reviews Feed

The Google Reviews feed will now be displayed in the ‘Add Sources’ section.

From here, simply choose the feed and click the ‘Next’ button at the top.

Choose the feed and click Next

You will now be taken to the ‘Select a Template’ page.

From here, choose a template for the reviews feed according to your liking.

Choosing a template for reviews feed

Once you have done that, the feed editor will automatically open.

It will show a live preview of your feed on the right and a sidebar with different settings on the left.

Google Review feed editor

From here, you can customize the layout, header, colors, and more of your reviews feed.

For more details, you may want to see our tutorial on how to show Google, Facebook, and Yelp reviews in WordPress.

After you have finished customizing the feed, don’t forget to click the ‘Save’ button at the top right corner to store your settings.

Embed the Customer Reviews Feed in a WordPress page

To embed the reviews feed in a WordPress page, click on the ‘Embed’ button in the top right corner.

This will open up the ‘Embed Feed’ prompt on the screen. From here, simply click on the ‘Add to a Page’ button.

Click Add to a page button

The plugin will now display all the pages on your WordPress website.

You have to click on the page where you want to add the reviews feed and click the ‘Add’ button.

Click the Add button

The page you chose will now open up in the block editor.

Here, click the ‘+’ button in the top left corner of the screen and find the ‘Reviews Feed’ block.

Upon adding the block, the reviews feed will automatically be added to the WordPress page.

Add Reviews Feed block into the page

Once you are done, don’t forget to click the ‘Update’ button to save your changes.

Now, you can visit your website to check out the reviews feed in action.

Reviews feed preview

Method 2: Create a Customer Reviews Page Using SeedProd

If you want to add customer reviews to your website manually, then this method is for you.

SeedProd is the best WordPress page builder plugin on the market that allows you to create aesthetically-pleasing themes and pages without using any code.

It even comes with a Testimonials block that can manually add customer reviews and testimonials to your landing pages.

First, you will need to install and activate the SeedProd plugin. For detailed instructions, please see our step-by-step guide on how to install a WordPress plugin.

Note: SeedProd also has a free version that you can try. However, we will be using the premium version in our tutorial as it has more features.

Upon activation, head over to the SeedProd » Settings page to enter the plugin license key.

You can find this information in your account on the SeedProd website.

Paste license key

Next, go to the SeedProd » Landing Pages section from the admin dashboard and click on the ‘Add New Landing Page’ button.

For this tutorial, we will be adding customer reviews to a landing page.

Click the Add New Landing Page button

This will direct you to the ‘Choose a New Page Template’ screen.

SeedProd offers many pre-made layouts that you can use for your landing pages. Simply choose one and click on it.

You will then be asked to enter a page name and choose a URL. After entering this information, click on the ‘Save and Start Editing the Page’ button to continue.

Enter your page details

This will launch SeedProd’s drag and drop page builder, where you can now start editing your page. For detailed instructions, please see our tutorial on how to create a landing page in WordPress.

Once here, you need to look for the Testimonials block in the block panel on the left side of the screen. Upon finding the block, simply drag and drop it to your preferred location on the landing page.

Add the testimonials block

Now that the ‘Testimonials’ block has been added, just click on it to open up its settings in the left sidebar.

After that, click on the demo testimonial to open its settings in the sidebar.

Next, you can add the text, image, name, and title for the customer review.

Add text an image for customer reviews

Once you have done that, scroll down to the ‘Carousel Settings’ section in the left sidebar.

From here, you can choose the testimonial color mode, autoplay speed, the number of testimonials shown in a row, and more.

You can even change the color of the speech bubble by clicking on the ‘Bubble Color’ option to open up a color picker.

Configure the Carousel settings

Once you are done, don’t forget to click the ‘Save’ button at the top to store your settings.

Finally, click the ‘Publish’ button to publish the landing page on your website.

Save the landing page

This is how the customer reviews looked on our demo reviews page.

As you can see, we have different colors for our customer reviews.

Preview for testimonials

We hope this article helped you learn how to add a customer review page in WordPress. You may also want to see our tutorial on how to embed a YouTube live stream in WordPress and our top picks for the best social media plugins to grow your website.

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Reader Interactions

16 CommentsLeave a Reply

  1. Does not work at all. It creates the testimonials page automatically with links to individual testimonials that you publish. But when I click on the link it goes to a page not found page.

  2. Hi man,

    I need to add a rating option to all comments and remove it on single posts.

    Please suggest best idea on how to do it or plugin.


  3. I find it funny, that most reviews plugins always have a (sometimes) optional picture of the person righting the review. In the real world, companies don’t ask for a photo and are lucky to just get the review in the first place :)

  4. Dear Sir,

    I want a page for my website ,onto which anyone can share there things there .

    Please suggest.

  5. Get an admin or editor to copy paste a paragraph from an email? Not to mention most testimonials are collected either via a website form or word of mouth. The free version of this plugin ranks very high on the useless list.

  6. I want to create a deals page like your so what should I use any special plugin or code.
    Please tell me.

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