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How to Add a Customer Reviews Page in WordPress

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Do you want to add a customer reviews page in WordPress?

Many businesses add a review page on their website to showcase testimonials from their satisfied customers. This builds trust among potential buyers by proving that your product or service is of good quality.

In this article, we will show you how to easily add a customer reviews page in WordPress.

Add a customer reviews page in WordPress

Why Add a Customer Reviews Page in WordPress?

If you are running an online store or a business website, then you probably already have customers who are happy with your products and services.

Showing social proof like customer reviews and testimonials helps you gain the trust of new customers. This can lead to increased sales by convincing potential buyers to make a purchasing decision.

Preview for testimonials

Plus, testimonials can improve your search engine rankings by bringing fresh and unique content to your WordPress website.

Reviews can also increase engagement and create a sense of community, building brand loyalty among users.

That being said, let’s take a look at how to add customer review pages in WordPress. You can use the quick links below to jump to the method you want to use:

Method 1: Add Customer Reviews Using Reviews Feed Pro

The easiest way to display reviews on your WordPress website is by using the Smash Balloons Reviews Feed Pro plugin.

It is the best WordPress customer reviews plugin that allows you to add reviews from the biggest platforms on the internet, including Google, Yelp, and Facebook.

It also automatically copies your website design so that the reviews suit your WordPress theme and look like a natural part of your blog.

First, you need to install and activate the Reviews Feed Pro plugin. For more details, you may want to see our beginner’s guide on how to install a WordPress plugin.

Note: Reviews Feed also has a free version that you can use to integrate with Google or Yelp. However, we will be using the Pro version in our tutorial as it has more features and integrations.

Upon activation, head over to the Reviews Feed menu tab from the WordPress admin sidebar.

Once there, simply copy and paste your license key into the field and click the ‘Activate’ button.

You can get this information from your account on the Smash Balloon website.

Activate the license key for the Reviews Feed plugin

Once you have done that, the ‘Create a Review Feed’ page will open up on your screen.

From here, just click the ‘+ Add Source’ button to add a source for your customer reviews.

Click the + Add Source button

This will open up the ‘Add Sources’ prompt on the screen, where you can select the source for your reviews. For this tutorial, we will be using Google as the source.

After making your choice, click the ‘Next’ button to move forward.

Choose Google as customer review source

You will now be directed to the next step.

Here, you need to add an API key for Google reviews so that the Reviews Feed plugin can fetch data from your account and display it on your WordPress website.

Google API key

Create a Google API Key

To get an API key for Google reviews, visit Google Console and sign in using your Google account.

Once you are on the ‘Google Cloud’ page, click the ‘Create Project’ button.

Click the Create Project button

This will take you to the ‘New Project’ page, where you can start by typing in a name. For instance, we will be naming our project’ Customer Reviews Plugin API’.

After that, choose an Organization and Location for the project from the dropdown menus and click the ‘Create’ button.

Create project

Once you have created the project, you will be redirected to the ‘APIs & Services’ page.

From here, first, make sure that the project you have created is the one that is selected in the dropdown menu at the top.

After that, click the ‘+ Enable APIs & Services’ button.

Click the + Enable API s and Services option

You will now be taken to the API library.

Here, click on the ‘Places API’ option in the right corner of the screen.

Choose Places API option in the API library

This will take you to a new page where you can activate the key for making Places API requests.

To do this, simply click the ‘Enable’ button.

Enable places API

Now, head back to the ‘APIs & Services’ page and switch to the ‘Credentials’ tab in the left sidebar.

Once you are there, just click the ‘+ Create Credentials’ button to open up a dropdown menu and select the ‘API Key’ option.

Choose API key option from the dropdown menu

After your API key is created, a new prompt will open up on the screen.

From here, simply copy your key and head back to the WordPress admin dashboard.

Copy the API key

Once you are there, open up the ‘Add Sources’ prompt once again.

After that, paste your Google Reviews API key into the field and click the ‘Next’ button to continue.

Paste API

Now, you will need to enter the Place ID of the cafe, restaurant, or other physical business that you want to use in your feed.

To do this, visit Google’s Place ID page and scroll down to the ‘Find the ID of a particular place’ section.

How to find the place ID for a business or location

From here, enter the address or name of the venue that you are locating and click on the right one when it appears.

Google will now show the Place ID in a small popup. Simply go ahead and copy the ID.

Copy place ID

Now, head over to the WordPress dashboard and paste the Place ID into the box.

After that, click the ‘Finish’ button to complete the setup.

Paste place ID

You have now successfully integrated Google Reviews with Smash Balloon Reviews Feed Pro.

Customize the Reviews Feed

The Google Reviews feed will now be displayed in the ‘Add Sources’ section.

From here, simply choose the feed and click the ‘Next’ button at the top.

Choose the feed and click Next

You will now be taken to the ‘Select a Template’ page.

Here, select a template for the reviews feed according to your liking.

Choosing a template for reviews feed

Once you have done that, the feed editor will automatically open up on your screen.

It will show a live preview of your feed on the right and a sidebar with different settings on the left.

Google Review feed editor

From here, you can customize the layout, header, colors, and more of your reviews feed. For more details, you may want to see our tutorial on how to show Google, Facebook, and Yelp reviews in WordPress.

After you have finished customizing the feed, don’t forget to click the ‘Save’ button at the top right corner to store your settings.

Embed the Customer Reviews Feed on a WordPress Page

To embed the reviews feed in a WordPress page, click on the ‘Embed’ button at the top right corner.

This will open up the ‘Embed Feed’ prompt on the screen. From here, simply click on the ‘Add to a Page’ button.

Click Add to a page button

The plugin will now display all the pages on your WordPress website.

You have to click on the page where you want to add the reviews feed and click the ‘Add’ button.

Click the Add button

The page you chose will now open up in the block editor.

Here, click the ‘Add Block’ (+) button at the top left corner of the screen and find the ‘Reviews Feed’ block.

Upon doing that, the reviews feed will automatically be added to the WordPress page.

Add Reviews Feed block into the page

Once you are done, don’t forget to click the ‘Update’ button to save your changes.

Now, you can visit your WordPress blog to check out the reviews feed in action.

Reviews feed preview

Method 2: Create a Customer Reviews Page Using SeedProd

If you want to add customer reviews to your website manually, then this method is for you.

SeedProd is the best WordPress page builder plugin on the market that allows you to create aesthetically pleasing themes and pages without using any code.

It even comes with a Testimonials block that can manually add testimonials and customer reviews to your landing pages.

First, you need to install and activate the SeedProd plugin. For detailed instructions, please see our step-by-step guide on how to install a WordPress plugin.

Note: SeedProd also has a free version that you can try. However, we will be using the premium version in our tutorial as it has more features.

Upon activation, head over to the SeedProd » Settings page to enter the plugin license key.

You can find this information in your account on the SeedProd website.

Paste license key

Next, go to the SeedProd » Landing Pages section from the admin dashboard and click on the ‘Add New Landing Page’ button.

For this tutorial, we will be adding customer reviews to a landing page.

Click the Add New Landing Page button

This will direct you to the ‘Choose a New Page Template’ screen.

SeedProd offers many pre-made layouts that you can use for your landing pages. Simply choose one and click on it.

You will then be asked to enter a page name and choose a URL. After entering this information, click on the ‘Save and Start Editing the Page’ button to continue.

Enter your page details

This will launch SeedProd’s drag-and-drop page builder, where you can now start editing your page. For detailed instructions, please see our tutorial on how to create a landing page in WordPress.

Once here, you need to look for the Testimonials block in the block panel on the left side of the screen. Upon finding the block, simply drag and drop it to your preferred location on the landing page.

Add the testimonials block

Now that the ‘Testimonials’ block has been added, just click on it to open up its settings in the left sidebar.

After that, click on the demo testimonial to open its settings in the sidebar.

Next, you can add the text, image, name, and title for the customer review.

Add text an image for customer reviews

Once you have done that, scroll down to the ‘Carousel Settings’ section in the left column.

From here, you can choose the testimonial color mode, autoplay speed, the number of testimonials shown in a row, and more.

You can even change the color of the speech bubble by clicking on the ‘Bubble Color’ option to open up a color picker.

Configure the Carousel settings

Once you are done, don’t forget to click the ‘Save’ button at the top to store your settings.

Finally, click the ‘Publish’ button to publish the landing page on your website.

Save the landing page

This is how the customer reviews section looked on our demo page.

As you can see, we have different colors for our customer reviews.

Preview for testimonials

Bonus: Add Social Proof in Real-Time to Increase Conversions

Another way to encourage users to buy your products or services is by adding real-time social proof to your WordPress website.

Social proof is a psychological phenomenon where users have a natural urge to copy other people’s actions.

This means that you can show a notification bubble with recent purchases, online reviews, and form submissions by other users on your website in order to encourage potential customers to take action.

You can easily do this using TrustPulse. It is the best WordPress social proof plugin on the market that allows you to display real-time user activity notifications on your website, such as products being purchased or form submissions.

Is TrustPulse the best social proof plugin for WordPress?

The plugin also comes with features like real-time event tracking, smart targeting, flexible design options, actionable analytics, and more. For more information, you can see our complete TrustPulse review.

With this plugin, you can use FOMO to create anticipation and excitement around your products or store, which can ultimately lead to increased conversions.

For detailed instructions, you can see our tutorial on how to use FOMO on your WordPress site to increase conversions.

We hope this article helped you learn how to add a customer review page in WordPress. You may also want to see our tutorial on how to embed a YouTube live stream in WordPress and our top picks for the best social media plugins to grow your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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24 CommentsLeave a Reply

  1. Syed Balkhi says

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    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Dennis Muthomi says

    a local restaurant reached out to me a few weeks ago to audit their website, and I found that they were using screenshots of user reviews. I hadn’t considered integrating and embedding reviews directly from Google, but after reading this, i will definitly upgrade my client’s review section
    thanks WP Beginner! Your content is always so helpful and informative

  3. Jiří Vaněk says

    User reviews are very valuable feedback. However, I sometimes encounter the problem that many websites only display the positive ones, so I seek reviews elsewhere, for example, using Google. Nevertheless, as a user of Seed Prod, I thank you for the guide on how to make reviews using this builder. This is something I will definitely use and also always recommend to anyone I’ve ever made a website for. It increases trust and provides feedback from people who have already ordered a service from the website owner. And I always recommend including a photo if possible (with the reviewer’s consent).

  4. Moinuddin Waheed says

    Customer reviews helps in making an informed decision regarding consuming content or product.
    I wanted to explore some kind of reviews plugin that works like customer itself gives reviews and that gets appear on the website without having to do anything else.
    like we do see many reviews on ecommerce websites and other many such platforms.
    is there a way to achieve that through plugin?


    It just worked perfectly for me in my WordPress site.
    I am using the Review Feed pro plugin and it works. thank you for the tutorial

  6. Khaled says

    Does not work at all. It creates the testimonials page automatically with links to individual testimonials that you publish. But when I click on the link it goes to a page not found page.

  7. Obed says

    Hi man,

    I need to add a rating option to all comments and remove it on single posts.

    Please suggest best idea on how to do it or plugin.


  8. JJ says

    I find it funny, that most reviews plugins always have a (sometimes) optional picture of the person righting the review. In the real world, companies don’t ask for a photo and are lucky to just get the review in the first place :)

  9. Nalin Mishra says

    Dear Sir,

    I want a page for my website ,onto which anyone can share there things there .

    Please suggest.

  10. RG says

    Get an admin or editor to copy paste a paragraph from an email? Not to mention most testimonials are collected either via a website form or word of mouth. The free version of this plugin ranks very high on the useless list.

  11. Bachitter Chahal says

    I want to create a deals page like your so what should I use any special plugin or code.
    Please tell me.

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