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The WordPress ecosystem is off to a strong start in 2025. WordPress.com is updating its interface, bringing it closer to the core WordPress experience. Automattic is also making waves with its decision to reduce sponsored contributions, while OptinMonster has added new browser targeting and event… Read More »
The December 2024 edition of WPBeginner Spotlight is here, bringing you all the important updates from the WordPress ecosystem. This month, we’re diving into highlights from the State of the Word 2024, exciting acquisitions, and new tools designed to make WordPress even better. This issue… Read More »
Do you want to get more social media traffic and followers for your website? Every smart marketer knows that sharing good content across your social media accounts is a proven way to boost traffic and engagement. However, the problem is that social media sharing and… Read More »
Each year, Black Friday and Cyber Monday bring some of the best opportunities to save on premium WordPress tools. Whether you’re looking to build a stronger website or expand your toolkit, this is the time to invest and get the best value for your money.… Read More »
November has been a busy month for the WordPress community! It brings groundbreaking AI tools like the new WPForms AI Form Builder and WordPress.com’s AI Assistant for Studio. Plus, there have been major updates like the release of WordPress 6.7, new plugins, and exclusive Black… Read More »
WordPress 6.7 was just released today. Like many of you, we get excited about new WordPress releases, and 6.7 is no exception. It’s packed with exciting new features that we can’t wait to share with you. This release builds on user feedback, bringing updates to… Read More »
Understanding website analytics has become a real challenge! The most well-known free analytics software, Google Analytics, used to be perfect … but after the platform update to GA4, it’s become too difficult to use for small business owners. Many users asked me to share a… Read More »
October has been one of the most eventful months in the recent history of the WordPress ecosystem. There were many updates, new features, product launches, and some controversy, too. In this edition of WPBeginner Spotlight, we’ll cover everything from WPForms’ exciting new AI features to… Read More »
It’s weird to receive texts like “is this WordPress drama crazy or is it being blown out of proportion”. In the 15 years of running WPBeginner, I never thought I would have to write a blog post covering any WordPress industry drama. My focus with… Read More »
Do you want to know how seasoned experts grow their email lists? Have you ever wished you could learn all proven email marketing hacks and tactics that bring results WITHOUT spending hours on trial and error? Then, I have good news for you! We’re hosting… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.