Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Managing multiple online businesses has taught us that choosing the right productivity platform matters more than you’d think. Google Workspace and Microsoft 365 (formerly Office 365) might seem similar on the surface, but they work very differently in practice. We use Google Workspace apps like… Read More »
Building an online store should be exciting, not stressful. Yet many business owners find themselves stuck between two popular choices: Magento and WooCommerce. Both platforms can power successful eCommerce businesses, but they take very different approaches to getting you there. The secret isn’t finding the… Read More »
If you’re researching website builders, you’ve probably come across WordPress—the platform powering over 40% of all websites. With numbers like that, it’s tempting to assume WordPress must be the best choice. But WordPress is different from builders like Wix or Squarespace. It’s completely free and… Read More »
Recently, one of our readers asked us if it’s ok to use nulled WordPress themes and plugins. Nulled themes and plugins are pirated copies of premium WordPress products. In this article, we will explain why you must avoid nulled WordPress themes and plugins, especially if… Read More »
Due to an increased emphasis on website security in today’s digital landscape, one of the most common requests we’ve gotten from readers is to do a pros and cons analysis of Sucuri vs CloudFlare to explain which one is better. Sucuri and CloudFlare are online… Read More »
When I first started writing online, I wasn’t sure where to publish my content. WordPress felt like a big commitment, and Medium seemed easier, but I worried I’d outgrow it. I’ve since spent years building websites with WordPress and tried publishing on Medium. Both platforms… Read More »
Do you want to compare Yoast SEO vs All in One SEO? Both Yoast SEO and All in One SEO for WordPress are the two most popular WordPress SEO plugins on the market. They both help you optimize your website for search engines and social… Read More »
We’ve seen so many people get excited to launch a website and then choose a free platform because it seems quick and budget-friendly. It feels like a smart shortcut until the limitations start to pile up. We’ve tested dozens of these platforms ourselves. We’ve also… Read More »
Starting a WordPress web design business is a popular path for people who enjoy building websites and want to earn a living online. But getting started can feel overwhelming when you’re not sure what services to offer, how to price your work, or where your… Read More »
Picking the wrong website builder can lock you into a platform you’ll outgrow in a year, and make moving your site painful when you do. That’s why a lot of people ask whether they should use WordPress or Weebly. At WPBeginner, we use WordPress for… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.