Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Choosing between WordPress vs. Blogger is one of the first big decisions new bloggers face, and the fear of picking the wrong one is real. We’ve heard this story thousands of times from people who started on Blogger only to feel trapped by its limitations… Read More »
You probably already know that WordPress powers over 43% of all websites on the internet. That’s pretty impressive, but it’s not the only open-source content management system (CMS) out there. There are a few other options worth exploring. When we first started building websites, we… Read More »
We are often asked by our readers how many WordPress plugins they should install on their site. But the real question everyone wants to know is how many plugins are too many. Since there are a lot of misconceptions about WordPress plugins and how they… Read More »
Security is one of those things most people don’t think about until something goes wrong. We’ve seen readers panic after their sites were hacked, and we’ve helped many users recover their sites and stay protected. That’s why we take website security seriously. We used Sucuri… Read More »
When we celebrated our tenth anniversary, I shared that our hosting infrastructure received a massive upgrade. Since then, many readers have emailed me asking exactly how we made our site load so quickly. It is true that our site loads faster than most static site… Read More »
“Which is better – BigCommerce or WooCommerce?” That’s a question we get asked regularly from entrepreneurs looking to start their online stores. We’ve worked with both platforms extensively, so we know it’s not a simple answer. Over the years, we’ve helped hundreds of businesses choose… Read More »
If you are planning to start an online store, you have likely read about the Shopify vs WooCommerce debate between the two major platforms. After helping countless online store owners through WPBeginner, we’ve gained deep insights into what makes each eCommerce platform unique. The truth… Read More »
Many users wonder why WordPress is the best choice for their website. It’s a common question, especially when switching from another platform. We use WordPress for all our websites because it offers several advantages that no other website builder can match. It’s versatile, user-friendly, and… Read More »
Since I started WPBeginner (over 15 years ago), one of the most asked questions I get from readers is: how much money does WPBeginner make? Some of you might think that I’m making this up, but I’m not. If you were to search for WPBeginner… Read More »
Despite WordPress being the most popular website builder in the world, there is a lot of misinformation about it on the internet. These common myths can confuse users and lead them to choose the wrong platform. We’ve been blogging with WordPress for over 15 years,… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.