Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
‘How do you get WPBeginner to load so fast?’ We’re asked that question often, and the simple answer is that we follow all the standard website optimization best practices. But for a high-traffic site like ours, we’ve learned a few extra tricks along the way.… Read More »
Are you looking for ways to encourage customers to spend more money in your online store? You should immediately start tracking the average order value (AOV) metric. Focusing on AOV is an effective way to grow a business, especially if you are running an eCommerce… Read More »
Growing an email list can be tricky. Pop-ups, slide-ins, and repeated prompts – most methods feel too pushy or salesy. At WPBeginner, we took a different approach: we created a free video membership site teaching WordPress basics. Then, instead of using pop-ups, we offer training… Read More »
We’ve seen WordPress grow immensely in popularity over the years. And many of our readers often ask if it could eventually take over the role of web developers. WordPress indeed makes it easy to build websites without coding. This convenience can make it seem like… Read More »
Perhaps you have heard about Google’s E-E-A-T guidelines and are wondering what they mean for your WordPress website. Google’s search algorithm and guidelines are constantly changing and evolving to make sure that search engine results pages (SERPs) prioritize quality content that’s helpful and accurate. Although… Read More »
At WPBeginner, we want our content to help as many people as possible. So, we work hard to rank well in search results so people find it easily. This is SEO or search engine optimization. Over the years, we have learned that SEO is an… Read More »
Looking to drive tons of traffic to your site? What if we told you that you can EASILY drive hundreds if not thousands of additional repeat visitors to your site… every month? It might sound too good to be true, especially when ‘reliable’ traffic sources like SEO… Read More »
Do you wish you were getting more conversions from your landing page? A landing page is a standalone web page created with one focused objective. It leads visitors towards a single action, such as making a purchase or subscribing to a newsletter. This is the… Read More »
“Should I use WordPress or Google Sites?” This is a question we get asked all the time. We’ve worked with both platforms extensively – from building simple blogs to creating complex business websites – so we understand why it’s such a common dilemma. As experienced… Read More »
At WPBeginner, we used to use Sucuri for a long time as our website firewall, security, and CDN solution. We recently switched to another firewall and CDN service, Cloudflare. At WPBeginner, we are transparent about the technologies we use behind the scenes. We have consistently… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.