Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
We’ve seen WordPress grow immensely in popularity over the years. And many of our readers often ask if it could eventually take over the role of web developers. WordPress indeed makes it easy to build websites without coding. This convenience can make it seem like… Read More »
Perhaps you have heard about Google’s E-E-A-T guidelines and are wondering what they mean for your WordPress website. Google’s search algorithm and guidelines are constantly changing and evolving to make sure that search engine results pages (SERPs) prioritize quality content that’s helpful and accurate. Although… Read More »
Looking to drive tons of traffic to your site? What if we told you that you can EASILY drive hundreds if not thousands of additional repeat visitors to your site… every month? It might sound too good to be true, especially when ‘reliable’ traffic sources like SEO… Read More »
“Should I use WordPress or Google Sites?” This is a question we get asked all the time. We’ve worked with both platforms extensively – from building simple blogs to creating complex business websites – so we understand why it’s such a common dilemma. As experienced… Read More »
At WPBeginner, we used to use Sucuri for a long time as our website firewall, security, and CDN solution. We recently switched to another firewall and CDN service, Cloudflare. At WPBeginner, we are transparent about the technologies we use behind the scenes. We have consistently… Read More »
Many of our users often ask about the methods we use at WPBeginner for marketing channels like email, social media, and SEO. We regularly share the tools and techniques we use not only just on WPBeginner but also on our other portfolio companies. However, the… Read More »
At the end of 2023, we switched our email marketing tool from Mailchimp to Drip. Many of our email newsletter subscribers have since asked us to write about why we decided to switch. When it comes to email marketing, choosing the right email marketing service… Read More »
People often say blogging is dead. Usually, that opinion comes from failed attempts or the idea that social media and video have replaced written content. We’ve been running the WPBeginner blog since 2009, and despite constant changes in platforms and algorithms, blogging has remained one… Read More »
Are you trying to decide whether .org vs .com is the better domain extension? There are many types of domains, but the most popular are .org and .com. While often taken for granted, a site’s domain extension affects how others view your brand and how… Read More »
With the first 20 years of WordPress history behind us, the platform has come a long way from its humble blogging roots and is already powering 43% of websites. Are you curious about the future of WordPress? Over the years, WordPress has continued to grow… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.