Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Ben Rojas is the President of All in One SEO (AIOSEO) and a self-taught WordPress and PHP developer with over 25+ years of experience. Although he started as a developer at Awesome Motive, he quickly rose through the ranks to lead the entire AIOSEO company.… Read More »
Last week, I attended WordCamp US in Portland. It was a wonderful event overall, and I had great conversations with so many friends, WPBeginner users, and many new members of the WordPress community. Since the event, there has been a lot of conversations happening around… Read More »
To build or not to build with code? That’s the big question for many aspiring website creators. We’ve tested tons of ways to build a website to help our audience at WPBeginner. Since many of our readers are just starting out, we think we’re in… Read More »
Not sure whether to use Contact Form 7 or WPForms for your WordPress site? Picking the wrong contact form plugin can cost you leads, frustrate your visitors, and waste hours of setup time. Sure, Contact Form 7 and WPForms are two of the most popular… Read More »
Choosing the right analytics tool for your WordPress website can feel overwhelming. Should you go with Google Analytics, the industry standard? Or is Jetpack Stats, with its WordPress-native simplicity, the better choice? Both tools help you understand your visitors, but they take very different approaches.… Read More »
We’ve been building WordPress websites since 2009, and we’ve watched it evolve from a simple blogging platform into what powers over 43% of all websites today. During this journey, we’ve heard countless debates about whether WordPress is becoming outdated, especially with new website builders popping… Read More »
Choosing the right page builder in WordPress is important for creating a visually appealing and functional website. Thrive Architect, Divi, and Elementor are three of the most popular page builders available, each with its own set of features, strengths, and potential drawbacks. Over the years,… Read More »
Nobody likes waiting for a slow website to load. It frustrates visitors and hurts your search rankings. At WPBeginner, we serve millions of readers every month. Speed isn’t just a nice feature for us; it is necessary for our business to survive. We know how… Read More »
Growing an email list isn’t easy. Pop-ups often feel intrusive, and traditional lead magnets don’t convert like they used to. Because of this, we’ve seen too many business owners end up stuck: wanting more subscribers but not wanting to annoy visitors. At WPBeginner, we’ve discovered… Read More »
We’ve seen WordPress grow immensely in popularity over the years. And many of our readers often ask if it could eventually take over the role of web developers. WordPress indeed makes it easy to build websites without coding. This convenience can make it seem like… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.