Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Many users wonder why WordPress is the best choice for their website. It’s a common question, especially when switching from another platform. We use WordPress for all our websites because it offers several advantages that no other website builder can match. It’s versatile, user-friendly, and… Read More »
Since I started WPBeginner (over 15 years ago), one of the most asked questions I get from readers is: how much money does WPBeginner make? Some of you might think that I’m making this up, but I’m not. If you were to search for WPBeginner… Read More »
Despite WordPress being the most popular website builder in the world, there is a lot of misinformation about it on the internet. These common myths can confuse users and lead them to choose the wrong platform. We’ve been blogging with WordPress for over 15 years,… Read More »
Managing multiple online businesses has taught us something important: the right tools can make or break your team’s productivity. That’s why choosing between Google Workspace and Office 365 is such a crucial decision. We already use many of the Google Workspace apps for our own… Read More »
Building an online store should be exciting, not stressful. Yet many business owners find themselves stuck between two popular choices: Magento and WooCommerce. Both platforms can power successful eCommerce businesses, but they take very different approaches to getting you there. The secret isn’t finding the… Read More »
WordPress is the most popular website builder, but choosing it for your site is a big decision. If you’re not already familiar with the platform, you may be wondering whether it stands up to the competition. Unlike Wix, Weebly, and Squarespace, WordPress is 100% free… Read More »
Recently, one of our readers asked us if it’s ok to use nulled WordPress themes and plugins. Nulled themes and plugins are pirated copies of premium WordPress products. In this article, we will explain why you must avoid nulled WordPress themes and plugins, especially if… Read More »
Due to an increased emphasis on website security in today’s digital landscape, one of the most common requests we’ve gotten from readers is to do a pros and cons analysis of Sucuri vs CloudFlare to explain which one is better. Sucuri and CloudFlare are online… Read More »
When I first started writing online, I wasn’t sure where to publish my content. WordPress felt like a big commitment, and Medium seemed easier, but I worried I’d outgrow it. I’ve since spent years building websites with WordPress and tried publishing on Medium. Both platforms… Read More »
Do you want to compare Yoast SEO vs All in One SEO? Both Yoast SEO and All in One SEO for WordPress are the two most popular WordPress SEO plugins on the market. They both help you optimize your website for search engines and social… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.