Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Did you know that over 70% of first-time visitors will never return to your website again? Getting their email addresses is the smartest way to keep in touch and encourage them to come back. This is where email capture tools can come in handy. They… Read More »
Choosing between Webflow vs WordPress isn’t just about picking a website builder — it’s about deciding how much control, flexibility, and future growth you want for your site. We’ve built everything from one-page portfolios to full business websites using both platforms, and we know the… Read More »
Choosing your first blogging platform can feel like a huge decision, and the fear of picking the wrong one is real. We’ve heard this story thousands of times from people who started on Blogger only to feel trapped by its limitations as their ideas grew.… Read More »
In early 2020, I moved the WPBeginner website to SiteGround web hosting. Several readers quickly noticed the new footer credit and started asking why we switched. Choosing the right hosting platform has always been one of the most important decisions for my online businesses. It’s… Read More »
You probably already know that WordPress powers over 43% of all websites on the internet. That’s pretty impressive, but it’s not the only open-source content management system (CMS) out there. There are a few other options worth exploring. When we first started building websites, we… Read More »
We are often asked by our readers how many WordPress plugins they should install on their site. But the real question everyone wants to know is how many plugins are too many. Since there are a lot of misconceptions about WordPress plugins and how they… Read More »
Security is one of those things most people don’t think about until something goes wrong. We’ve seen readers panic after their sites were hacked, and we’ve helped many users recover their sites and stay protected. That’s why we take website security seriously. We used Sucuri… Read More »
On WPBeginner’s 10th anniversary, I shared that our hosting infrastructure got a huge upgrade thanks to our web hosting partner, HostGator. Afterwards, many of our readers wondered exactly how we made WPBeginner load blazing fast, and I started getting emails asking for the details. Yes,… Read More »
“Which is better – BigCommerce or WooCommerce?” That’s a question we get asked regularly from entrepreneurs looking to start their online stores. We’ve worked with both platforms extensively, so we know it’s not a simple answer. Over the years, we’ve helped hundreds of businesses choose… Read More »
If you are planning to start an online store, you have likely encountered two major platforms: Shopify and WooCommerce. After helping countless online store owners through WPBeginner, we’ve gained deep insights into what makes each one unique. The truth is, both Shopify and WooCommerce can… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.