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Webflow vs WordPress – Which One is Better? (Comparison)

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Are you comparing Webflow vs WordPress and wondering which one is better for you?

Webflow and WordPress are both popular website builders that allow you to easily create a website. However, they both have their own pros and cons that you may want to compare before starting your next project.

In this article, we’ll compare Webflow vs WordPress with their pros and cons to figure out which one is better.

A comparison of WordPress vs Webflow

What to Look for in Website Platform

Before we compare Webflow vs WordPress, let’s talk about the main things you should be looking for when choosing a website builder for your project.

These will also be the parameters we will use for our WordPress vs Webflow comparison. You can click on any of them to jump directly to the relevant section.

Note: This comparison is between Webflow and self-hosted (not Webflow vs See our guide on the differences between self-hosted vs.


Webflow and WordPress are both website-building platforms. WordPress has been around for more than 17 years now and is wildly popular among developers, web designers, marketers, bloggers, and businesses.

Webflow was launched in 2013 and has been steadily growing in users. They offer a visual and fully hosted WordPress alternative to designers and general users.

WordPress Overview

WordPress is the most popular website builder and content management system in the world. It powers more than 43% of all websites on the internet.

WordPress is free and open-source software, which means anyone can download and use it for blogging, business websites, online stores, and more.

To start a WordPress website, you need a domain name and a web hosting account. There are many great WordPress hosting providers that offer 1-click WordPress installation and super easy setup, such as Hostinger and Bluehost.

Webflow overview

Webflow is an easy-to-use website builder that offers a visual web design tool to make your website.

It is a hosted software (SaaS application), meaning you use it as a service. They make money by offering paid features, upgrades, and selling hosting services.

You can make a Webflow website and connect it to your domain name. You can also download your website and host it on any other hosting platform.

Now that we have talked about both platforms. Let’s see how they stack up against each other.

1. Ease of Use

Most users starting a website are not programmers or coders. They need an easy-to-use platform that they can use without hiring developers or learning HTML and CSS code.

Let’s see how Webflow and WordPress perform in this regard.

WordPress – Ease of Use

WordPress is used by more than 43% of all websites on the internet. That’s millions of users from every corner of the world and at different skill levels.

It is user-friendly out of the box. However, it does come with a slight learning curve. Beginners will need to familiarize themselves with WordPress terms and concepts such as themes, plugins, the difference between posts vs. pages, categories vs. tags, and more.

Adding content to your website is fairly easy. WordPress comes with an intuitive visual editor called the block editor.

You get to make your pages and customize content using blocks. This allows you to make beautiful layouts without ever writing any code.

WordPress block editor

Don’t like the default WordPress editor? No worries. There are plenty of drag-and-drop page builders that you can use instead.

These page builders are available as add-ons (also known as plugins) that you can install, and most have free versions.

Below is a screenshot of a no-code design builder plugin for WordPress called SeedProd. This lets you create fully custom websites using WordPress with just drag & drop.

SeedProd page editor screen

You can start with a ready-made template and change it to fit your needs, or you can start from scratch and make your own design.

WordPress comes with thousands of free templates and over 60,000 plugins that help you do just about everything you need without writing any code.

Webflow – Ease of Use

Webflow offers a clean, nifty backend dashboard to manage your website. It comes with a visual interface to design your content. You can write your content and design layouts with a live preview.

Webflow editor

Webflow comes with different templates that you can use for your project and edit them using their visual editor. The Webflow visual editor has a ton of features, and beginners may struggle a bit to find their way around it.

You can point and click on any element to change its properties. For instance, you can change text colors, image sizes, column heights, add animation effects, and more. You can also add elements using the add new element button from the left panel.

Webflow is made for designers and developers. If you are a content publisher, then you may miss features that are quite common among other CMS platforms, like post types, categories and tags, discussion and comments, etc.

Winner – WordPress

Both Webflow and WordPress offer a point-and-click editor, ready-made templates, and custom layouts.

Webflow’s default editor is easier to use, but it still has the same learning curve associated with WordPress. On the other hand, WordPress is extensible, so you can replace the default editor with a page builder that suits your needs or offers a better user experience.

Webflow’s CMS capabilities are also not the same as WordPress. There are fewer options to add tags and categories to your content types, no native comments feature and the design elements just get in your way if you just want to write. This makes it a bit difficult to use for content publishers.

2. Cost Comparison

For most users, the cost of building a website is a major factor in choosing a platform.

If you are just starting an online business, then you may want to keep your costs down as much as possible with the intention to invest more as your business grows.

Let’s compare the costs of building a website with Webflow and WordPress and what are your options to keep the costs down.

WordPress – Costs

WordPress, the software itself, is free but you’ll need to pay for a domain name and hosting. You’ll also be paying for any premium plugins, themes, or any third-party service you may need for your business.

Normally, a domain name costs $14.99 per year, and website hosting packages start from $7.99 per month (usually paid annually). Now, that’s not cheap if you are just starting and testing the waters.

Luckily, Bluehost has agreed to offer WPBeginner users a free domain name, a free SSL certificate, and a generous discount on hosting. You can get started for just $1.99 per month.

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Bluehost is one of the top WordPress hosting companies and an officially recommended WordPress hosting provider.

WordPress also has the advantage of a massive ecosystem. More than 59,600 free plugins are available in the plugin directory alone, and there are thousands of free themes to choose from.

This allows you to keep costs down as you build your site using free plugins and themes. Even most premium WordPress plugins and themes have free versions you can use without paying anything.

For more on this topic, see our guide on the cost of building a WordPress site. It has a detailed breakdown of different scenarios with practical tips to keep your costs down without affecting functionality or missing anything.

Webflow – Costs

Webflow offers a limited free version that allows you to make your website and host it using a subdomain with Webflow branding.

They have two types of paid plans Site Plans and Workspace Plans.

Site Plans are priced per site, allow you to use your own domain name (domain price not included), and are priced based on the type of site you want to make.

They are divided into Basic, CMS, Business, and Enterprise levels. Each level increases your account limits and adds new features.

Webflow pricing

Site Plans also has an additional category of Ecommerce Plans, which allow you to create online stores and are again further divided into multiple levels.

Site plans start from $14 per month, and eCommerce plans start from $29 per month. You’ll be billed annually, and if you choose to pay month-to-month, that would cost you extra.

Then there are Workspace Plans. There are two types of Workspace plans. Firstly, for in-house teams, which allows you to add team members to the plan. You can create unlimited sites, but to host them, you will need a site plan for each site.

Then, there is a Workspace plan for freelancers and agencies, starting from $16 per month. These plans also allow you to add users, stage multiple sites for your clients, and publish them as a Site Plan.

Note: If you want to build a multilingual website, then Webflow sells localization as a separate paid service. See the localization section below.

Winner – WordPress

Using WordPress, you get all the features at much lower costs. You can add any additional features by using free plugins. You can even create an online store without additional costs.

Of course, your WordPress website costs will grow as your website gets more traffic, but you can hold it off and allow your business to take off before you upgrade hosting or buy premium add-ons for your website.

3. Design Customization and Templates

Not everyone making a website is a designer. As a beginner, you may use design tools, but the end result may not be as good as a professionally designed website.

Let’s see how WordPress and Webflow handle design customization and templates to make things easier for users.

WordPress – Design and Templates

WordPress gives you access to thousands of WordPress themes (website design templates). Many of them are completely free to use, and most of them are mobile-friendly out of the box.

You can start with any of these professionally designed WordPress themes to make your website. You can change your website’s theme anytime and switch to a different theme. They are easy to use, and you can customize them within WordPress using the Site Editor or Live Customizer.

WordPress site editor preview

Unlike Webflow, WordPress keeps design elements separate from content. This ensures that the design is consistent throughout your website.

You can also use a theme and a page builder plugin to create landing pages. These page builders also come with professionally designed templates to make your own.

Can’t find a theme that you like? Don’t worry. You can even use tools like SeedProd Theme Builder to make your own templates and themes without ever writing any code. For more details, see our guide on how to create a completely custom WordPress theme without any code.

Webflow – Design and Templates

Webflow has dozens of paid and free templates that you can use. All of them are mobile responsive and can be used for different types of websites.

You can select a template when starting a new project. However, you cannot change a template once you select it. You can create a new project and then select a different template.

Editing your templates is easy. Webflow is a visual design tool, so it comes with a powerful visual editor to change any element on any page of your website.

Webflow templates

Any changes you make to the layout elements like header, navigation, and footer will be applied sitewide.

Winner – WordPress

By separating content and functionality from the design, WordPress can offer much more flexibility than Webflow. It also gives users access to various designs and tools to edit a website’s appearance.

4. E-commerce Support

E-commerce features allow you to sell things online. Many businesses need to have a robust eCommerce platform to grow and run their business.

Let’s see how WordPress and Webflow handle eCommerce.

WordPress – E-commerce

You need WordPress to use the most popular eCommerce platform in the world, WooCommerce. This free WordPress plugin is used by millions of large and small online stores around the world.

WooCommerce dashboard

WooCommerce also comes with its own WooCommerce addons/plugins, which help you easily add new features to your online store. You also get access to hundreds of WooCommerce themes to choose a design for your eCommerce site.

With WooCommerce, you also get to choose from a wide range of payment gateways, including PayPal, Stripe, Authorize.Net, and more.

WordPress also has several other eCommerce and shopping cart plugins that you can use. You can sell digital subscriptions using MemberPress, or software downloads with Easy Digital Downloads.

If you’re just looking for a simple payment solution without any shopping cart, you can use WP Simple Pay. It lets you accept one-time or recurring payments via credit card, Apple Pay, and Google Pay.

Webflow – E-commerce

Webflow offers limited eCommerce functionality when compared with options available for WordPress. The number of products you can sell depends on your plan (starting from the eCommerce Standard plan at $29 per month for 500 products).

They use Stripe as the payment service. With the Standard plan, Webflow will also charge a 2% fee per transaction in addition to Stripe’s transaction fees.

Adding products to your site is easy. You fill out a form to provide product details, images, and other options.

Adding a new product in Webflow

Webflow is not suitable for selling membership or subscription-based products. However, it can be used to sell digital goods such as software, apps, music, ebooks, and more.

Winner – WordPress

WordPress has a more flexible platform to sell anything you want. It has more payment options and add-ons, and there are no restrictions on how many products you add.

You can get started using WooCommerce or any other eCommerce plugin. You can also move your store to any other hosting service without breaking anything.

Webflow is more expensive, charges a transaction fee (on the standard plan), limits the number of products, and there are fewer features/integrations available.

5. SEO Support

If you want to rank higher on search engines and boost your website traffic, you must select an SEO-friendly platform.

Let’s find out whether WordPress or Workflow is better for SEO.

WordPress – SEO

WordPress is search engine friendly, and that’s why many people choose WordPress to start a blog. It follows SEO best practices so you can quickly boost your rankings and web traffic.

WordPress has many built-in options to help you optimize your site for search engines like Google.

You can create simple URLs, change permalink settings, organize content based on categories, add tags to your blog posts, edit image alt text, and make sure your site is visible to search engines using the built-in settings in WordPress.

SEO friendly URL structure in WordPress

Besides that, there are lots of WordPress SEO plugins that can help you maximize your SEO efforts. You won’t find this in Webflow, as you’ll have to work with the options you get.

For instance, you can use a complete WordPress SEO plugin like All in One SEO (AIOSEO) and easily optimize your site without hiring an expert.

Using the plugin, you can add title tags, meta descriptions, add focus keywords, and get page analysis recommendations to optimize your blog post.

AIOSEO settings section for a single post or page

A WordPress plugin also helps in handling technical SEO with ease.

The AIOSEO plugin automatically generates XML sitemaps, and lets you control the robots.txt. file, tracks and redirects broken links, sets up knowledge graph data, custom schema markup, and more.

Using a plugin, you can even control how your site will look on social media platforms, connect Google Search Console and Google Analytics, and easily display breadcrumbs to help users navigate your site.

Webflow – SEO

Webflow comes with built-in SEO tools for search engine optimization. You can edit the title tag, meta description, and URL for each page within the website builder.

Other than that, there are settings to change the open graph settings for social media optimization. You can edit how your content will look when it’s shared on social media. There is also an option to stop search engines from indexing your Webflow site.

SEO Settings in Webflow

Webflow also lets you auto-generate sitemap, edit the robots.txt file, and more. However, you’ll need to upgrade to a site plan to unlock advanced SEO features.

Webflow also offers a 301 redirects option, which makes it easy to move blog posts to a new location.

Winner – WordPress

WordPress offers more features and flexibility when it comes to optimizing your website for search engines. Using different SEO plugins, you can get almost any feature you’re looking for to boost your rankings.

On the other hand, Webflow’s built-in SEO options are limited. You’ll have to work with the settings offered by Webflow. However, that’s not the case with WordPress.

6. Addons and Integrations

It is simply not possible for any website builder to include everything. That’s why you need the ability to extend it using third-party tools and integrations.

Let’s take a look at how WordPress and Webflow handle that.

WordPress – Addons & Integrations

The real power of WordPress comes from WordPress plugins. These are like apps for your WordPress website. You can simply install them to add new features to your website.

There are more than 60,000 free WordPress plugins available. Even more, if you count premium plugins (paid), they cover a range of features, such as creating contact forms, installing Google Analytics, adding SEO features, backups, security, and more.

WordPress plugins

WordPress works with all popular third-party services and tools that you may need to grow your business. Whether you are looking for an email marketing service, live chat software, a help desk, or a business phone service, WordPress works seamlessly with all popular providers.

Webflow – Addons & Integrations

Webflow offers a limited number of integrations with third-party services. Some integrations work out of the box, but for most integrations, you’ll have to follow a tutorial on connecting it with your Webflow project.

Webflow integrations

Many third-party services can be added using JavaScript snippets as custom code in the header of your website.

Some integrations may break when migrating a Webflow site to a different hosting service. For instance, forms may not work on your new hosting provider, and you’ll need to troubleshoot and find ways to get them to work again.

Winner – WordPress

WordPress is the clear winner here, with support for thousands of plugins and third-party tools and services.

7. Localization Options

Many online businesses target a global or multi-region audience. They may want to create a localized version of their website for different regions.

Let’s look at how WordPress and Webflow handle localization.

WordPress – Localization

WordPress is already fully translated into more than 62 languages, so you can use it in your own language.

Many popular WordPress themes and all the essential WordPress plugins are often fully translated into dozens of languages.

Lastly, powerful WordPress translation plugins (some of them are free or have a free version) allow you to create multilingual websites easily.

For instance, you can use TranslatePress, which comes with a powerful point-and-click translation interface.


You can translate your website by yourself, use AI-powered machine translations, or hire translators.

Often, you can find individual translators at more affordable costs from platforms like Fiverr or Upwork.

Webflow – Localization

Webflow offers localization as a separate paid service. You can choose a plan based on how many languages you want to add.

One disadvantage of using Webflow is the very high cost of localization. The basic plan, which allows you to add up to 3 locales, starts at $9 per locale each month.

Webflow localization plans

To get more features, you may want to consider the advanced plan, which supports up to 5 languages, starting at $29 per language per month.

This pricing is for one language. Let’s say you want to use the Essential plan and add three languages. Then, it would cost you $27 each month.

Note: The pricing does not include any translations. You will have to translate your website yourself or hire translators or agencies at an additional cost.

8. Support Options

Even expert web developers need help occasionally. Let’s take a look at the support options available for Webflow vs WordPress.

WordPress – Support

WordPress is a community-driven open-source software with lots of free community support available. There are official WordPress support forums, resource sites like WPBeginner, Facebook groups like WPBeginner Engage, and more.

WordPress support forums

Normally, you can find answers to all your WordPress-related questions with a simple Google search. You can follow step-by-step WordPress guides or watch WordPress video tutorials if you need more visual help.

If you need more help, you can find and easily hire a developer to fix things for you. Due to the popularity of WordPress, there are thousands of developers that make it super-easy and affordable for small businesses to get help when needed.

For more details, see our guide on how to make the most out of WPBeginner’s free resources or how to ask for WordPress support properly and get it.

Webflow – Support

Webflow hosts a massive library of articles and tutorials called Webflow University. There are video tutorials, how-to guides, and step-by-step articles covering a wide range of topics.

Webflow support

Webflow also provides email-based customer support, available Monday through Friday from 6:00 a.m. to 6:00 p.m. PT. They have an AI-driven chatbot, but it doesn’t offer live chat support.

There is also a Webflow support forum where you can post your questions and get help from Webflow users, experts, and staff.

Winner – WordPress

As the largest platform in the world, WordPress has more support options available. Support is available in many languages and provided by third-party developers, and there are a ton of free support options.

Considering the premium pricing of their paid plans, Webflow support services are limited to email support. Many of the shared WordPress hosting companies offer live chat and 24/7 phone support for much lower monthly fees.

Pros and Cons

While the above comparison gives you a detailed picture of how both platforms stack up. Here is a quick pros and cons comparison of each platform.

Pros of Using WordPress

  • Cost effective – While you will have to register a domain name and pay for hosting, WordPress gives you more control over costs as your website grows.
  • Flexibility – With thousands of plugins and themes WordPress can be easily extended to add new features and transform your website.
  • Integrations – WordPress offers more integrations and will work with most third-party tools you currently use or will use in the future to grow your business.
  • Community support – Due to its massive popularity, you can easily get free support from support forums. You can pay for professional WordPress services and let experts help you out when you are stuck.

Cons of Using WordPress

  • Slight learning curve – WordPress has a slight learning curve. In our experience, most beginners get over this learning period very quickly.
  • Maintenance – Since you host your website yourself, you are responsible for backups, updates, and security. However, most users can easily automate those tasks.

Pros of Using Webflow

  • Ease of use – With its visual design and editing interface Webflow feels very easy and intuitive to beginners.
  • Maintenance free – Since it is a hosted solution, you don’t have to take care of updates, backups, and security,
  • Design options – It has pre-made templates that can be quickly used to design your website.

Cons of Using Webflow

  • Limitations – It offers fewer options for blogging, content management, and eCommerce than WordPress.
  • Costs – As your business grows you may end up paying a lot more than when you started.

Conclusion: Webflow vs. WordPress – Which One Is Better?

Considering the criteria we set above, we can confidently say that WordPress is a way better option than Webflow.

It offers more design options and can also be used as an eCommerce or blogging platform. Plus, you get all this at a lower price with the option to manage your costs and only spend when needed.

You can create WordPress websites with no technical knowledge or coding skills.

Webflow is a fantastic web design tool that works beautifully. However, it has limited CMS features, flexibility, integrations, and support.

It can be in the software category of Squarespace or Wix, but in terms of features, it is nowhere close to WordPress.

Want to create a website with WordPress? Here are our step-by-step tutorials on how you can easily create different types of websites using WordPress.

For more examples, check out our list of 19 types of websites you can create with WordPress.

We hope this article helped you compare Webflow vs WordPress and their pros and cons. You may also want to see our article debunking the common WordPress myths and check out how WordPress works behind the scenes (infographic).

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

6 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Kushal Phalak says

    Recently, there has been a lot of hype of no-code website builders. Other than Webflow, Wix, and Squarespace, the new ones are already giving a tough competition, like Framer and Readymag. Was considering using Framer for my portfolio, as it does not have such a steep learning curve as Webflow, and is using React framework. I think it is great for creating simple and small sites, and moreover it also released an AI website builder recently. Interested in how will it change the web design/development field! WordPress, on the other hand, certainly has an enormous advantage, as it is decades old, and has massive plugins and themes library for customization. The only drawback is its somewhat bloaty architecture, but Headless WP changed it all! Nice article!

  3. Jiří Vaněk says

    From what I understand, the free version of webflow, unlike WordPress, does not support the option of having this software on your own web hosting?

  4. Moinuddin Waheed says

    I mean there is no comparison between the two.
    The sheer popularity of WordPress is a testament in itself for the growing number of websites that are hosted online.
    it’s market share is such that no other platforms even come close to it let alone beating it in terms of flexibility and use.
    wordpress is a clear winner for websites building.

  5. Bob Vincent says

    Apples and oranges, I’m afraid. If you want to make a fair comparison, you should do so with the hosted WordPress solution at WordPress would still come out as the winner, but in a more balanced way.

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