Recently one of our readers asked us for tips on how to optimize the robots.txt file to improve SEO.
Robots.txt file tells search engines how to crawl your website which makes it an incredibly powerful SEO tool.
In this article, we will show you how to create a perfect robots.txt file for SEO.
What is robots.txt file?
Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.
It is typically stored in the root directory, also known as the main folder, of your website. The basic format for a robots.txt file looks like this:
User-agent: [user-agent name]
Disallow: [URL string not to be crawled]
User-agent: [user-agent name]
Allow: [URL string to be crawled]
Sitemap: [URL of your XML Sitemap]
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Here is what a robots.txt example file can look like:
User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-content/plugins/
Disallow: /wp-admin/
Sitemap: https://example.com/sitemap_index.xml
In the above robots.txt example, we have allowed search engines to crawl and index files in our WordPress uploads folder.
After that, we have disallowed search bots from crawling and indexing plugins and WordPress admin folders.
Lastly, we have provided the URL of our XML sitemap.
Do You Need a Robots.txt File for Your WordPress Site?
If you don’t have a robots.txt file, then search engines will still crawl and index your website. However, you will not be able to tell search engines which pages or folders they should not crawl.
This will not have much of an impact when you’re first starting a blog and do not have a lot of content.
However as your website grows and you have a lot of content, then you would likely want to have better control over how your website is crawled and indexed.
Here is why.
Search bots have a crawl quota for each website.
This means that they crawl a certain number of pages during a crawl session. If they don’t finish crawling all pages on your site, then they will come back and resume crawl in the next session.
This can slow down your website indexing rate.
You can fix this by disallowing search bots from attempting to crawl unnecessary pages like your WordPress admin pages, plugin files, and themes folder.
By disallowing unnecessary pages, you save your crawl quota. This helps search engines crawl even more pages on your site and index them as quickly as possible.
Another good reason to use robots.txt file is when you want to stop search engines from indexing a post or page on your website.
It is not the safest way to hide content from the general public, but it will help you prevent them from appearing in search results.
What Does an Ideal Robots.txt File Look Like?
Many popular blogs use a very simple robots.txt file. Their content may vary, depending on the needs of the specific site:
User-agent: *
Disallow:
Sitemap: http://www.example.com/post-sitemap.xml
Sitemap: http://www.example.com/page-sitemap.xml
This robots.txt file allows all bots to index all content and provides them a link to the website’s XML sitemaps.
For WordPress sites, we recommend the following rules in the robots.txt file:
User-Agent: *
Allow: /wp-content/uploads/
Disallow: /wp-admin/
Disallow: /readme.html
Disallow: /refer/
Sitemap: http://www.example.com/post-sitemap.xml
Sitemap: http://www.example.com/page-sitemap.xml
This tell search bots to index all WordPress images and files. It disallows search bots from indexing WordPress admin area, readme file, and cloaked affiliate links.
By adding sitemaps to robots.txt file, you make it easy for Google bots to find all the pages on your site.
Now that you know what an ideal robots.txt file look like, let’s take a look at how you can create a robots.txt file in WordPress.
How to Create a Robots.txt File in WordPress?
There are two ways to create a robots.txt file in WordPress. You can choose the method that works best for you.
Method 1: Editing Robots.txt File Using All in One SEO
All in One SEO also known as AIOSEO is the best WordPress SEO plugin in the market used by over 2 million websites.
It’s easy to use and comes with a robots.txt file generator.
If you don’t have already have the AIOSEO plugin installed, you can see our step by step guide on how to install a WordPress plugin.
Note: Free version of AIOSEO is also available and has this feature.
Once the plugin is installed and activated, you can use it to create and edit your robots.txt file directly from your WordPress admin area.
Simply go to All in One SEO » Tools to edit your robots.txt file.
First, you’ll need to turn on the editing option, by clicking the ‘Enable Custom Robots.txt’ toggle to blue.
With this toggle on, you can create a custom robots.txt file in WordPress.
All in One SEO will show your existing robots.txt file in the ‘Robots.txt Preview’ section at the bottom of your screen.
This version will show the default rules that were added by WordPress.
These default rules tell the search engines not to crawl your core WordPress files, allows the bots to index all content, and provides them a link to your site’s XML sitemaps.
Now, you can add your own custom rules to improve your robots.txt for SEO.
To add a rule, enter a user agent in the ‘User Agent’ field. Using a * will apply the rule to all user agents.
Then, select whether you want to ‘Allow’ or ‘Disallow’ the search engines to crawl.
Next, enter filename or directory path in the ‘Directory Path’ field.
The rule will automatically be applied to your robots.txt. To add another rule clicks the ‘Add Rule’ button.
We recommend adding rules until you create the ideal robots.txt format we shared above.
Your custom rules will look like this.
Once you’re done, don’t forget to click on the ‘Save Changes’ button to store your changes.
Method 2. Edit Robots.txt file Manually Using FTP
For this method, you will need to use an FTP client to edit robots.txt file.
Simply connect to your WordPress hosting account using an FTP client.
Once inside, you will be able to see the robots.txt file in your website’s root folder.
If you don’t see one, then you likely don’t have a robots.txt file.
In that case, you can just go ahead and create one.
Robots.txt is a plain text file, which means you can download it to your computer and edit it using any plain text editor like Notepad or TextEdit.
After saving your changes, you can upload it back to your website’s root folder.
How to Test Your Robots.txt File?
Once you have created your robots.txt file, it’s always a good idea to test it using a robots.txt tester tool.
There are many robots.txt tester tools out there, but we recommend using the one inside Google Search Console.
First, you’ll need to have your website linked with Google Search Console. If you haven’t done this yet, see our guide on how to add your WordPress site to Google Search Console.
Then, you can use the Google Search Console Robots Testing Tool.
Simply select your property from the dropdown list.
The tool will automatically fetch your website’s robots.txt file and highlight the errors and warnings if it found any.
Final Thoughts
The goal of optimizing your robots.txt file is to prevent search engines from crawling pages that are not publicly available. For example, pages in your wp-plugins folder or pages in your WordPress admin folder.
A common myth among SEO experts is that blocking WordPress category, tags, and archive pages will improve crawl rate and result in faster indexing and higher rankings.
This is not true. It’s also against Google’s webmaster guidelines.
We recommend that you follow the above robots.txt format to create a robots.txt file for your website.
We hope this article helped you learn how to optimize your WordPress robots.txt file for SEO. You may also want to see our ultimate WordPress SEO guide and the best WordPress SEO tools to grow your website.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Stéphane says
Hi,
Thanks for that post, it becomes clearer how to use the robots.txt file. On most websites that you find while looking for some advice regarding the robots.txt file, you can see that the following folders are explicitly excluded from crawling (for WordPress):
Disallow: /wp-content/plugins
Disallow: /wp-content/cache
Disallow: /wp-content/themes
I don’t really understand the reasons to exclude those folders (is there one actually?). What would be your take regarding that matter?
WPBeginner Support says
It is mainly to prevent anything in those folders from showing as a result when a user searches for your site. As that is not your content it is not something most people would want to appear for the site’s results.
Admin
zaid haris says
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
GSC show the coverage error for “Disallow: /wp-admin/” Is this wrong?
WPBeginner Support says
For most sites, you do not want anything from your wp-admin to appear as a search result so it is fine and expected to receive the coverage area when you deny Google the ability to scan your wp-admin.
Admin
Hansini says
I am creating my robots.txt manually as you instructed for my WordPress site.
I have one doubt. when I write User-Agent: * won’t it allow another spamming robot to access my site?
Should I write User-Agent: * or User-Agent: Googlebot.?
WPBeginner Support says
The User-Agent line is setting the rules that all robots should follow on your site, if you specify a specific bot on that line it would be setting rules for that specific bot and none of the others.
Admin
Nishant says
What should we write to make google index my post?
WPBeginner Support says
For having your site listed, you would want to take a look at our article below:
https://www.wpbeginner.com/beginners-guide/how-do-i-get-my-wordpress-site-listed-on-google-beginners-guide/
Admin
Sanjeev Pandey says
should we also disallow /wp-content/themes/ ?
It is appearing in the search result when I run the command site:abcdef.com in google search
WPBeginner Support says
You would not want to worry about blocking your themes folder and as you write SEO-friendly content you should no longer see the themes as a search result.
Admin
Salem says
HI, What’s means ” Disallow: /readme.html & Disallow: /refer/ ” ?
WPBeginner Support says
That means you’re telling search engines to not look at any referral links or the readme.html file.
Admin
sean says
Hi, what are the pros and cons of blocking wp-content/uploads
Thank you
WPBeginner Support says
If you block your uploads folder then search engines would not normally crawl your uploaded content like images.
Admin
Piyush says
thanks for solve my problem
WPBeginner Support says
You’re welcome
Admin
Ravi kumar says
Sir i m very confused about robot.txt many time i submitted site map in blogger but the after 3,4 days coming the same issue what is the exactly robot.txt.. & how submit that please guide me
WPBeginner Support says
It would depend on your specific issue, you may want to take a look at our page below:
https://www.wpbeginner.com/glossary/robots-txt/
Admin
Prem says
If I no index a url or page using robots.txt file, does google shows any error in search console?
WPBeginner Support says
No, Google will not list the page but if the page is listed it will not show an error.
Admin
Bharat says
Hi
I have a question
i receive google search console coverage issue warning for blocked by robots.txt
/wp-admin/widgets.php
My question is, can i allow for wp-admin/widgets.php to robots.txt and this is safe?
WPBeginner Support says
IF you wanted to you can but that is not a file that Google needs to crawl.
Admin
Anthony says
Hi there, I’m wondering if you should allow: /wp-admin/admin-ajax.php?
WPBeginner Support says
Normally, yes you should.
Admin
Jaira says
May I know why you should allow /wp-admin/admin-ajax.php?
WPBeginner Support says
It is used by different themes and plugins to appear correctly for search engines.
Amila says
Hello! I really like this article and as I’m a beginner with all this crawling stuff I would like to ask something in this regard. Recently, Google has crawled and indexed one of my websites on a really terrible way, showing the pages in search results which are deleted from the website. The website didn’t have discouraged search engine from indexing in the settings of WordPress at the beginning, but it did later after Google showed even 3 more pages in the search results (those pages also doesn’t exist) and I really don’t understand how it could happen with “discourage search engine from indexing” option on. So, can the Yoast method be helpful and make a solution for my website to Google index my website on the appropriate way this time? Thanks in advance!
WPBeginner Support says
The Yoast plugin should be able to assist in ensuring the pages you have are indexed properly, there is a chance before you discouraged search engines from crawling your site your page was cached.
Admin
Amila says
Well yes and from all pages, it cached the once who doesn’t exist anymore. Anyway, as the current page is on “discourage” setting on, is it better to keep it like that for now or to uncheck the box and leave the Google to crawl and index it again with Yoast help? Thanks! With your articles, everything became easier!
WPBeginner Support says
You would want to have Google recrawl your site once it is set up how you want.
Pradhuman Kumar says
Hi I loved the article, very precise and perfect.
Just a small suggestion kindly update the image ROBOTS.txt tester, as Google Console is changed and it would be awesome if you add the link to check the robots.txt from Google.
WPBeginner Support says
Thank you for the feedback, we’ll be sure to look into updating the article as soon as we are able.
Admin
Kamaljeet Singh says
My blog’s robots.txt file was:
User-Agent: *
crawl-delay: 10
After reading this post, I have changed it into your recommended robots.txt file. Is that okay that I removed crawl-delay
WPBeginner Support says
It should be fine, crawl-delay tells search engines to slow down how quickly to crawl your site.
Admin
reena says
Very nicely described about robot.text, i am very happy
u r very good writer
WPBeginner Support says
Thank you, glad you liked our article
Admin
JJ says
What is Disallow: /refer/ page ? I get a 404, is this a hidden wp file?
Editorial Staff says
We use /refer/ to redirect to various affiliate links on our website. We don’t want those to be indexed since they’re just redirects and not actual content.
Admin
Sagar Arakh says
Thank you for sharing. This was really helpful for me to understand robots.txt
I have updated my robots.txt to the ideal one you suggested. i will wait for the results now
WPBeginner Support says
You’re welcome, glad you’re willing to use our recommendations
Admin
Akash Gogoi says
Very helpful article. Thank you very much.
WPBeginner Support says
Glad our article was helpful
Admin
Zingylancer says
Thanks for share this useful information about us.
WPBeginner Support says
Glad we could share this information about the robots.txt file
Admin
Jasper says
thanks for update information for me. Your article was good for Robot txt. file. It gave me a piece of new information. thanks and keep me updating with new ideas.
WPBeginner Support says
Glad our guide was helpful
Admin
Imran says
Thanks , I added robots.txt in WordPress .Very good article
WPBeginner Support says
Thank you, glad our article was helpful
Admin
Steve says
Thanks for this – how does it work on a WP Multisite thou?
WPBeginner Support says
For a multisite, you would need to have a robots.txt file in the root folder of each site.
Admin
Pacifique Ndanyuzwe says
My wordpress site is new and my robot.txt by default is
user-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
I want google to crawl and index my content. Is that robot.txt okay?
WPBeginner Support says
You can certainly use that if you wanted
Admin
Ritesh Seth says
Great Airticle…
I was confused from so many days about Robots.txt file and Disallow links. Have copied the tags for robots file. Hope this will solve the issue of my Site
WPBeginner Support says
We hope our article will help as well
Admin
Kurt says
The files in the screenshots of your home folder are actually located under the public_html folder under my home folder.
I did not have a /refer folder under my public_html folder.
I did not have post or page xml files anywhere on my WP account.
I did include an entry in the robots.txt file I created to disallow crawling my sandbox site. I’m not sure that’s necessary since I’ve already selected the option in WP telling crawlers not to crawl my sandbox site, but I don’t think it will hurt to have the entry.
WPBeginner Support says
Some hosts do rename public_html to home which is why you see it there. You would want to ensure Yoast is active for the XML files to be available. The method in this article is an additional precaution to help with preventing crawling your site
Admin
Ahmed says
Great article
WPBeginner Support says
Thank you
Admin
ASHOK KUMAR JADON says
Hello, such a nice article you solve my problem. So Thank You so much
WPBeginner Support says
Glad our article could help
Admin
Elyn Ashton says
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php <– This is my robot.txt code but im confuse why my /wp-admin is index? How to no index it?
WPBeginner Support says
If it was indexed previously you may need to give time for the search engine’s cache to clear
Admin
Ashish kumar says
This website really inspire me to start a blog .Thank you lost of tema.this website each and every article have rich of information and explanation.when i have some problem at first i visit this blog . Thank You
WPBeginner Support says
Glad our articles can be helpful
Admin
Anna says
I am trying to optimise robots for my website using Yoast. However Tools in Yoast does not have the option for ‘File Editor’.
There are just two options
(i) Import and Export
(ii) Bulk editor
May you please advise how this can be addressed. Could it be that I am on a free edition of Yoast?
WPBeginner Support says
The free version of Yoast still has the option, your installation may be disallowing file editing in which case you would likely need to use the FTP method.
Admin
Emmanuel Husseni says
I really find this article helpful because I really don’t know much on how robot.txt works but now I do.
pls what I don’t understand is how do I find the best format of robot.txt to use on my site (I mean one that works generally)?
I noticed lots of big blogs I check ranking high on search engine uses different robot.txt format..
I’ll be clad to see a reply from you or just anyone that can help
Editorial Staff says
Having a sitemap and allowing the areas that need to be allowed is the most important part. The disallow part will vary based on each site. We shared a sample in our blog post, and that should be good for most WordPress sites.
Admin
WPBeginner Support says
Hey Emmanuel,
Please see the section regarding the ideal robots.txt file. It depends on your own requirements. Most bloggers exclude WordPress admin and plugin folders from the crawl.
Admin
Emmanuel Husseni says
Thank you so much.
now I understand. I guess I’ll start with the general format for now.
jack says
Well written article, I recommend the users to do sitemap before creating and enabling their ROBOTS text it will help your site to crawl faster and indexed easily.
Jack
Connie S Owens says
I would like to stop the search engines from indexing my archives during their crawl.
Emmanuel Nonye says
Thanks alot this article it was really helpful
Cherisa says
I keep getting the error message below on google webmaster. I am basically stuck. A few things that were not clear to me on this tutorial is where do I find my site’s root files, how do you determine if you already have a “robots.txt” and how do you edit it?
WPBeginner Support says
Hi Cherisa,
Your site’s root folder is the one that contains folders like wp-admin, wp-includes, wp-content, etc. It also contains files like wp-config.php, wp-cron.php, wp-blogheader.php, etc.
If you cannot see a robots.txt file in this folder, then you don’t have one. You can go a head and create a new one.
Admin
Cherisa says
Thank you for your response. I have looked everywhere and can’t seem to locate these root files as you describe. Is there a path directory I can take that leads to this folder. Like it is under Settings, etc?
Devender says
I had a decent web traffic to my website. Suddenly dropped to zero in the month of May. Till now I have been facing the issue. Please help me to recover my website.
Haris Aslam says
Hello There Thank you For This Information, But I Have A Question
That I Just Create The Sitemap.xml and Robots.txt File, & Its Crawling well. But How Can I Create “Product-Sitemap.xml”
There is all list of product in sitemap.xml file. Do I Have To Create Product-sitemap.xml separately?
and submit to google or bing again ?
Can You please Help me out…
Thank You
Mahadi Hassan says
I have a problem on robots.txt file setting. Only one robots.txt is showing for all websites. Please help me to show separate robots.txt file of all websites. I have all separate robots.txt file of all individual website. But only one robots.txt file is showing in browser for all websites.
Debu Majumdar says
Please explain why did you include
Disallow: /refer/
in the beginner Robots.txt example? I do not understand the implications of this line. Is this important for the beginner? You have explained the other two Disallowed ones.
Thanks.
WPBeginner Support says
Hi Debu,
This example was from WPBeginner’s robots.txt file. At WPBeginner we use ThirstyAffiliates to manage affiliate links and cloak URLs. Those URLs have /refer/ in them, that’s why we block them in our robots.txt file.
Admin
Evaristo says
How can I put all tags/mydomain.Com in nofollow? In robots.txt to concentrate the link Juice? Thanks.
harsh kumar says
hey,,i am getting error in yoast seo regarding site map..once i click on fix it ,,,it’s coming again..my site html is not loading properly
Tom says
I’ve just been reviewing my Google Webmaster Tools account and using the Search Console, I’ve found the following:
Page partially loaded
Not all page resources could be loaded. This can affect how Google sees and understands your page. Fix availability problems for any resources that can affect how Google understands your page.
This is because all CSS stylesheets associated with Plugins are disallowed by the default robots.txt.
I understand good reasons why I shouldn’t just make this allowable, but what would be an alternative as I would suspect the Google algorithms are marking down the site for not seeing these.
Suren says
Hi,
Whenever, I search my site on the google this text appears below the link: “A description for this result is not available because of this site’s robots.txt”
How, can i solve this issue?
Regards
WPBeginner Support says
Hi Suren,
Seems like someone accidentally changed your site’s privacy settings. Go to Settings » Reading page and scroll down to ‘Search engine visibility’ section. Make sure that the box next to is unchecked.
Admin
Divyesh says
Hello
As i seen in webmaster tool, i got robot.txt file like below :
User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
let me know is that okey ? or should i use any other ?
John Cester says
I want to know, does it a good idea to block (disallow) “/wp-content/plugins/” in robots.tx? Every time i remove a plugin it shows 404 error in some pages of that plugin.
Himanshu singh says
I loved this explanation. As a beginner I was very confused about robot.txt file and its uses. But now I know what is its purpose.
rahul says
in some robot.txt file index.php has been disallowed. Can you explain why ? is it a good practice.
Waleed Barakat says
Thanks for passing by this precious info.
Awais Ahmed says
Can you please tell me why this happening on webmaster tool:
Network unreachable: robots.txt unreachableWe were unable to crawl your Sitemap because we found a robots.txt file at the root of your site but were unable to download it. Please ensure that it is accessible or remove it completely.
robots.txt file exist but still