One of the most important steps in optimizing your WordPress site for SEO is adding it to Google Search Console (formerly Google Webmaster Tools).
Google Search Console offers specific webmaster tools to help website owners monitor and maintain their search presence and rankings.
In this guide, we will show you how to easily add and verify your WordPress site in Google Search Console, also known as Webmaster Tools.
What is Google Search Console?
Google Search Console is a free tool offered by Google to help website owners monitor their website’s presence in Google search results.
It helps you track search rankings along with keeping you updated about site errors, security issues, and indexing issues that may affect your website’s search performance.
If you are serious about WordPress SEO, then you need to add it to Google webmaster tools from day one.
That being, let’s take a look at how to easily add your site to Google Search Console.
Video Tutorial
If you’d prefer written instructions, just keep reading.
Adding Your WordPress Site to Google Search Console
First, you need to visit the Google Search Console website and click on the ‘Start Now’ button.
Next, you’ll need to sign in with your Google / Gmail account.
Once logged in, you’ll be asked to enter your website URL.
There are two methods for site verification: domain name or URL prefix. We recommend the URL prefix method because it is more flexible.
Keep in mind that Google considers HTTP and HTTPS as two different protocols. It also considers https://www.example.com and https://example.com as two different websites.
You need to enter the correct website URL used by WordPress.
If you are unsure, then there is an easy way to find out the exact URL you need to enter. Simply log in to your WordPress admin area and go to Settings » General page.
There you will see your website’s URL in the site address field.
After entering your correct website address in the Google webmaster tools setup wizard, click on the ‘Continue’ button to go to the next step.
Now, you’ll be asked to verify ownership of your website. There are several ways to do that, but we will show the HTML tag method because it is the easiest one.
Click on the HTML tag to expand it and then copy the code inside it.
Now, you need to add this Google site verification meta tag in WordPress, so Google can verify that you are the owner of the website.
Most WordPress tutorials will guide you to just edit the header.php file in your WordPress theme and add the code just above the <body> tag.
However, we don’t recommend this method because if you update or change your theme, then the HTML tag will disappear.
Google periodically checks for the HTML tag and will disable your access to the site data in the search console if it cannot find the verification tag.
Here is how to make sure that Google can always verify your ownership of the website.
First, you need to install and activate the All in One SEO plugin. For more details, see our step by step guide on how to install a WordPress plugin.
Upon activation, go to All in One SEO » General Settings » Webmaster Tools page and click on “Google Search Console”.
Then paste the code you copied from Google Search Console into the “Google Verification Code” box.
Don’t forget to click on the ‘Save Changes’ button to store your changes.
You can now go back to Google Search Console settings and click on the ‘Verify’ button.
Google Search Console will now look for the HTML tag in your website code and will show you a success message.
Note: If you don’t see a success message, then you need to clear your WordPress cache. This will ensure that Google can fetch the latest version of your website.
That’s all. You have successfully added your site to the Google Search Console (Webmaster tools). You can now click on the ‘Go to Property’ link to visit your Google Search Console dashboard.
From here, you can see your website’s performance reports and index coverage.
Before you do that, let’s tell Google a little bit more about your website. This will help Google crawl your website a bit more efficiently.
Add XML Sitemap to Google Search Console
An XML sitemap is a file that lists all your website content in XML format, so search engines like Google can easily discover and index your content.
The good news is, if you installed the All in One SEO plugin in the steps above, you’ve already added an XML sitemap to your site automatically.
To see your sitemap, go to All in One SEO » Sitemaps. From here, you can see the sitemap is automatically enabled for you.
Next, you need to get the XML sitemap link. Simply click on the ‘Open Sitemap’ button, and you will see a link to your XML sitemap.
From here, you can just copy the URL from your browser’s address bar.
Alternatively, you can directly access your XML sitemap by adding sitemap.xml at the end of your website address. For example:
https://www.example.com/sitemap.xml
Now that you have the XML sitemap ready, let’s help Google find it quickly.
Simply switch to the Google Search Console dashboard and click on the Sitemaps menu from the left column.
After that, you need to add the last part of your sitemap URL under the ‘Add new sitemap’ section and click the Submit button.
Google will now add your sitemap URL to your Google Search Console.
AIOSEO also comes with several other sitemaps, like video sitemap, news sitemap, and RSS sitemap, that all help you get a competitive advantage and rank higher in SEO.
The process of submitting those sitemaps is the same as above.
That’s all, you have successfully added your website to Google Search Console.
View Google Search Console Data Inside WordPress with AIOSEO
The next step is to learn how to use the treasure trove of information in Google Search Console to grow your business.
We have a complete Google Search Console guide for beginners, which shows you how to make the most out of Google Search Console data.
But, you can also easily view a lot of this important data right from your WordPress dashboard using the AIOSEO Search Statistics addon.
With AIOSEO’s Search Statistics, you can track your keywords, view your top-performing content, discover valuable search statistics, and more, inside WordPress. This means that you don’t have to waste time switching from WordPress to Google Search Console to find the data you’re looking for.
Once Search Statistics is connected to Google Search Console, simply click on ‘Search Statistics’ in the AIOSEO menu from your WordPress dashboard.
This will bring you to the Search Statistics dashboard. From here, you can see your SEO Statistics, such as the search impressions, total clicks, average click-through rate (CTR), and average position of all of your content.
You can also use the Keyword Rankings and Keyword Positions widgets and reports to see how well your website content is performing in Google search results.
It even shows your ‘Top Winning’ and ‘Top Losing’ keywords, which are the keywords that have seen the biggest position changes. Using AIOSEO’s built-in SEO recommendations, you nudge your ‘losing’ content back to the top of search results.
You’ll also get helpful reports for improving the user experience (UX) on your site, tips for troubleshooting issues that are negatively affecting your SEO, and more.
Google Search Console and WordPress FAQs
Having helped thousands of readers add and verify their websites in Google Search Console, we have seen just about every question you can think of. Here are the answers to some of the most frequently asked questions.
1. How can I upload a Google HTML verification file to my WordPress blog?
Google Search Console allows a few different ways to verify website ownership. In this article, we covered the easiest method, which is to use the Google site verification meta tag. However, some website owners prefer to upload the HTML file to verify site ownership.
To upload the Google search console HTML verification file to WordPress, you will need to log in to your WordPress hosting cPanel or connect to your hosting account using FTP.
Next, you need to upload the HTML verification file inside the /public_html/ folder of your website. This is the root directory where you’ll see other WordPress folders like /wp-admin/, /wp-content/, etc.
2. Should I use a Google Site verification plugin for WordPress?
There are many WordPress plugins that are designed specifically to help you with Google site verification. However, you don’t need to use them because you’ll likely need to verify ownership on other webmaster tools and platforms like Bing, Yandex, Pinterest, etc.
It’s much better to use the All in One SEO plugin because it lets you add site verification for all platforms (in a single plugin). Not to mention, it also has a ton of other WordPress SEO features to help you rank better and get more traffic.
3. How can I become a power user of Google Search Console?
Google Search Console has a lot of useful information that you can use to grow your business. We have created the ultimate Google Search Console guide that you can use to become a power user.
4. I’m running into problems, is there a Google Search Console phone number that I can contact?
No, there’s no Google Search Console phone number that you can contact. If you’re running into problems with Google Search Console, then you can use their online support center. For specific questions about WordPress, you can always join our free WordPress help group to ask your questions.
We hope this article helped you learn how to easily add your WordPress site to Google Search Console. You may also want to see our guide on how to get more traffic to your website, and our comparison of the best email marketing services for small businesses
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Nelly says
Does my site have to be live and active for it to verify successfully for google console?
WPBeginner Support says
Your site would need to be findable online for Google Search Console to see the site. Some coming soon page plugins offer the ability to add the tag for the search console to be found while the coming soon page is active to help with this.
Admin
umar hameed says
I have one question.
Does the website have to be re-added to the google search console after changing the theme
if yes then how?
WPBeginner Support says
No, changing your theme should not remove you from Google Search Console.
Admin
Sophia says
Am having issue adding my site map, as the result came back with not fetch. what can i do about this
Daniel Ikenna says
I just want to know whether I can add Google search console on my WordPress subdomain. Please I’ll be grateful if you comply with my query. Awaiting your reply!
WPBeginner Support says
Yes, you can add a subdomain to Google Search Console.
Admin
Tejraj Mahanand says
Hi there, I was using the Wix website. right now I have created a website in WordPress if I am pointing wix domain to wordpress then may I need to reverify my google search console?
WPBeginner Support says
For safety, you would likely want to verify your site.
Admin
Steve says
So when I go into WordPress/Setting/General, there is no url. I see site title and tagline, language and timezone, then privacy settings below that.
WPBeginner Support says
It sounds like you are on WordPress.com, you would want to take a look at our article below for a better understanding:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Admin
karima says
to the point , thank you
WPBeginner Support says
Glad it was helpful
Admin
Monika says
Very helpful, thank you so much!!
WPBeginner Support says
You’re welcome
Admin
Rose Obom says
This was very helpful. Thank you.
WPBeginner Support says
Glad our guide was helpful
Admin
Benedict says
Thanks for this complete guide.
WPBeginner Support says
You’re welcome
Admin
Abayomi Ayo-Kayode says
Very helpful article, many thanks!! Why does google wait 6-12 months before they rank articles at all? I’m looking to organically drive traffic to my blog; 2 months old.
WPBeginner Support says
How quickly articles are ranked is not specified by Google and it is more based on the popularity of the search term.
Admin
Malaykumar says
Website ownership verify successfully but when i am submitting sitemap then this type of error is showing: Sitemap couldn’t fetch
WPBeginner Support says
You may want to ensure you’ve cleared any caching on your site as that is the most likely cause of that specific issue.
Admin
Jonathan Whitaker says
Right now I have a 2 properties on GSC for the same website. One domain and one URL prefix
Since the https:// version is in the settings > general > site address URL field, should I just delete the domain property from GSC? (clutchjunkremoval.com?)
WPBeginner Support says
You can remove the version of the site you don’t want to use.
Admin
ryad says
on the tutorial about google analytic you said to paste the code on the header section of the, header and footer plugin and you said the same thing for google search console, its a bit confusing .
how we can do when we have both, google analytic and google search console
WPBeginner Support says
You would add both codes on different lines
Admin
Ashish Malik says
Really helpful, did the work.
WPBeginner Support says
Glad our guide was helpful
Admin
Hadar says
very helpful, thanks!
WPBeginner Support says
You’re welcome
Admin
Karan says
Hello i have a question.
Can I add my site to search console from day 1 .if i have not much posts less then 5 .can I add on search console .how many posts has on the site to add site to console
WPBeginner Support says
You can add your site to Google’s search console from the beginning so you don’t have to worry about waiting
Admin
Aishwarya Rani Kotipalli says
Bro !
You are a true life saver. I did everything you said and it worked
WPBeginner Support says
Glad our guide was helpful
Admin
Daniel says
Please i successfully verify my site but since then Google search console has been displaying “processing data please check again in a day or two”. I have been waiting for close to a week now.
Please help me
WPBeginner Support says
Sadly, this is something you will need to wait for something to change from Google’s end, there is no hard timeline for it to be added.
Admin
MuhammadWasim says
Sir, I have some problems with indexing my wp site which is, when I put URL of my site in search console it said ” Blocked by Robot.text “. I have done everything including sitemap and robot.text .
WPBeginner Support says
You would want to check your robots.txt file that you’re not blocking your site from being crawled for that specific issue.
Admin
Regi says
Thank you, that was very helpful.
WPBeginner Support says
You’re welcome, glad you liked our article
Admin
Stefan says
THANK YOU GUYS! You really are the best , and you make everything so easy! I did it successfully! Much love and gratitude!
WPBeginner Support says
You’re welcome, glad you’ve found our content helpful
Admin
SaraH O says
THANK YOU! This was exactly what I needed — none of the other instructions I found elsewhere worked.
You’re the best.
WPBeginner Support says
You’re welcome, glad we could help
Admin
Sarah says
Sadly no help to someone not on the premium package.
WPBeginner Support says
Our tutorials are for WordPress.org sites, from the sound of it your site is on WordPress.com, you can see our comparison of the two here:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Admin
Adi says
Hi…
Is impotant or not to index all tags and all caetogires on worpdress website?
WPBeginner Support says
We would recommend adding your category and tag pages and not excluding them
Admin
Josiah says
What if I manage multiple sites, can I used one Google account
WPBeginner Support says
You can, you would add an additional domain to your account for that
Admin
Emmanuel Mabuza says
This helped. Thanks
WPBeginner Support says
You’re welcome, glad our guide was helpful
Admin
Karin says
yeaaasssss! thank youuu!!!
WPBeginner Support says
You’re welcome
Admin
mel says
Thanks for an easy and straight forward guide!
WPBeginner Support says
You’re welcome, glad you liked our guide
Admin
Dipen Soni says
Nice, the projection for adding WordPress site to webmaster tool (Search Console) is simple and easy steps. I did the same with the “insert header and footer” wp plugin. Once I add the meta tag to the head I simply remove the plugin.
Now I want to delete that meta tag but I don’t know how to do that. Can you help me in finding the root path where all these meta tags are lives?
WPBeginner Support says
If you removed the plugin then the code that was added by the plugin should be removed as well.
Admin
Dipen says
I did. Means I remove the plugin but the meta tag is still there. Now what should I do.
WPBeginner Support says
Just to be sure, you would want to ensure you’ve cleared any caching on your site as that is the most common reason for still seeing code on the site.
Harish Nemade says
Hey, I had created Blog page and Added Categories as a sub in Blog page from Appearance –> Menus.
But then GSC showed my Blog Url as a Soft 404 error.
What does this mean?
WPBeginner Support says
It likely means you either have very few posts on that page or your site could have had a hiccup when Google tried to crawl your page
Admin
Harish Nemade says
Yes, I have Only 2 posts on my Blog page, so that could be the reason for Showing Soft 404 error?
WPBeginner Support says
Yes, once google recrawls the page the soft 404 shouldn’t be an issue as long as you don’t have any errors on your site
Pranjal Raut says
Thank you so much. I was literally stuck in this step and you cleare my doubt. my website is now verified thank you soo much.
WPBeginner Support says
Glad our guide was helpful
Admin
Rahul choudhary says
How to use webmaster
WPBeginner Support says
At the moment we do not have a guide for Google’s webmaster tools.
Admin
ash says
hey , I have a free plan , how can i do this /
WPBeginner Support says
For WordPress.com you would sadly need to reach out to their support for if they allow the connection and/or how to connect
Admin
Andreas says
Hi,
Thank you for another informative post. I love WPBeginner!!!
One thing this post does not address which confuses me is whether I should add the domain with and without the www. I have added both as properties in the Google Webmaster tools and I don’t know if this will cause problems.
Thanks
Andreas
WPBeginner Support says
For our opinion on that, you would want to take a look at our article here: https://www.wpbeginner.com/beginners-guide/www-vs-non-www-which-is-better-for-wordpress-seo/
Admin
J-P Zacaropoulos says
I installed my website (Bluehost/WP going thru the video tutorial you sent. I finished, but did not launch it. The tutorial does not cover how I can change the picture in the header. Is there a different tutorial for that?
Also. When I am finished, just not published, I have no way to see the finished product. Do I need to publish before it shows up?
Thanks in advance
WPBeginner Support says
It would depend on your theme for how to change the header image but that is normally under Appearance>Customize.
For the content to appear for users not logged in, it would need to be published
Admin
sandeep says
Sir, It is very good article for beginners. But can you please publish a new post about Adding a website on new google search console, sitemap, and everything.
WPBeginner Support says
We will certainly look into updating these articles as Google updates their interface
Admin
A2Z says
very help full
WPBeginner Support says
Thank you
Admin
Kudakwashe Blessing Muzividzi says
Thank you very much. This article helped me verify my website.
WPBeginner Support says
You’re welcome
Admin
Rakesh Mhetre says
Nice article…it helps me to add site to google webmaster..
WPBeginner Support says
Thank you
Admin
Venkatesh M says
Extremely useful site.Thanks a lot for the great work!
WPBeginner Support says
Thank you, glad our articles can help
Admin
Katerina Strabergerova says
Thanks! Such a useful website for a beginner blogger!!!
WPBeginner Support says
Glad our site can help
Admin
Gerry says
Hi, This, as with so many tutorials, is most helpful. However I have come across something not dealt with. On pasting the meta line into the Insert Headers and Footers widget and hit save, the system takes to me to my site with an “oops we cannot find this page” message. So annoying. As a result I get a verification failure.
Any suggestions as I always seem to have issues installing the google apps.
regards
Gerry
WPBeginner Support says
You would want to reach out to your hosting provider to see if they have any errors on their end that could be causing the message.
Admin
Tobin says
Thank you this was easy and helpful. If I need any help I’ll hire you!!!
WPBeginner Support says
While we don’t have a service for hire at the moment, we’re glad you found our article useful
Admin
Frogger says
In both plugin
Verification failed. We couldn’t find the verification meta tag.
Ronna Johnston says
Thanks for the excellent info on this site in general! I am the subcontract for a person who wants us both to have individual access to Google Console.
My question: I have used various plugins for Google verification and there is one space only for the code. I know I can also add an HTML file to the root of the site or insert an HTML code into the header. If she generates a new code through Google Console and I insert it, will that nullify my data views/ownership?
I have added her as a full user in Google Console but it is still asking her to verify her ownership via one of the code.HTML file methods.
Thanks for your help!
Ronna
Alessandra says
Thanks for that
really helpful
Anna Tang says
As a new WordPress site owner your tutorials have been extremely helpful! They are up-to-date, simple, use visuals, and just make things easy to do. Thank you!
Anna
WPBeginner Support says
Hi Anna,
We are glad you found WPBeginner articles helpful. Don’t forget to join us on Twitter for more WordPress tips and tutorials.
Admin
gk says
how to add verification file in root directory
Andrea says
Thank you so much!!! I was trying to get my site verified for a couple days now…trying so many different options – this worked on the first try! Thank you!