Do you want to check if your WordPress posts are ranking for the right keywords?
Most beginners manually check rankings for their articles by typing keywords in Google. This does not give you an accurate idea of where your articles stand for the target keyword.
In this article, we will show you how to easily check if your WordPress blog posts are ranking for the right keywords.
Why Check Keyword Rankings for Your WordPress Posts?
If you follow our complete WordPress SEO guide, then you will learn how to optimize each article on your website for specific keywords. This helps you get more traffic to your website.
Most beginners simply search on Google to see if their posts are appearing for those keywords. Even then, they usually only check the first or second page at best.
The issue is that sometimes your article might be ranking way below the first two pages or worst it may not even be ranking for the keyword that you want.
If you rely on manually checking your keyword rankings, then you are missing out on useful information that you can use to improve your SEO rankings and increase traffic.
That being said, let’s take a look at how to properly check keyword rankings for your WordPress blog posts. We’ll cover three different keyword reference tools, and then show how to use keyword ranking information to increase traffic to your site.
Method 1: Checking Keyword Rankings With Semrush
It comes with a powerful organic research tool that can show keyword rankings for any domain name. You don’t need to type in URLs for individual articles. It will automatically fetch results for all URLs on that domain name.
Simply enter the domain name you want to look up and Semrush will get a ton of information. After that, click on the organic research tab to view the full list of all keywords your website is ranking for.
You can sort the results by position, URL, traffic, and more. You can also export the results to a CSV file and research offline using your favorite spreadsheet program.
You can also track specific keywords with Semrush, and they will track those keywords on your dashboard, so you can instantly see their performance.
Semrush can also do these things for any domain name. That means you can enter your competitor’s domain name and see which keywords they are ranking for.
You will also be able to see their paid search traffic, paid keywords, and other useful information that you can use to outrank them.
Google Search Console (formerly Google Webmaster Tools) is a set of tools offered by Google to help webmasters improve their website for search. See our guide on how to add your website to Google Search Console.
At the top of the Performance tab, you will see a graph of your website’s performance in search results.
As you scroll down, you will see the keywords data. Next to each keyword, you will see how many clicks and impressions it gets, and its position on the search results page.
You can sort this data by clicking on any column.
If you sort the list by position, then you will be able to see your top ranking keywords. As you scroll down the list, you will see keywords where your site appears lower on search engine results pages.
You can also export this data and open it with your favorite spreadsheet software.
Method 3: Checking Keyword Rankings With Ahrefs
Simply enter your website domain name in the search box, and it will create a neatly organized report with beautiful graphs and charts.
You will find all your keyword rankings under the organic keywords report.
Next to each keyword, you’ll be able to see its search volume, keyword ranking position, keyword density, and more.
Using Keyword Rankings to Get More Traffic in WordPress
Now that you have learned how to check keyword rankings for your WordPress site, let’s talk about improving your rankings.
How to Analyze Which Keywords Need Improvement
When you’re deciding which keywords to improve, it’s important to note that not all keywords are created equal.
For example, ranking #5 on a high traffic keyword is way better than ranking #1 for a low traffic keyword.
Also, appearing in the #1 position won’t always bring you the most traffic. You might notice that while some of your keywords rank pretty well, they don’t get a significant number of clicks or impressions.
During your research, you might also find some surprise keywords that you didn’t know you were ranking for.
If these keywords have a significant number of impressions and search volumes, then you should see if you can make strategic changes to your content to improve the rankings for those keywords as well.
How to Improve Rankings for Specific Keywords
After you decide which keywords you need to work on, you can go ahead and see which of your articles are ranking on those keywords and what you can do to optimize them better.
Here are a few tips.
You can find helpful suggestions on how to improve these important keywords by using the All in One SEO plugin. When editing a post, simply scroll down to the AIOSEO settings at the bottom and you will find fields for your ‘Focus Keyphrase’ and ‘Additional Keyphrases’.
Simply enter the most important keyword for the post in the ‘Focus Keyphrase’ field then click the ‘Add Focus Keyphrase’ button. You can add other keywords as additional keyphrases.
All in One SEO will now analyze your content for that particular keyphrase and will show you a score along with practical tips to improve your content for that keyphrase.
To learn more, see our beginner’s guide on how to use a focus keyphrase in WordPress.
Next, you should look for articles that are old, don’t have enough content, or contain outdated information. Updating these articles with newer information and just improving the content can give them an SEO boost.
Finally, see if you can improve your internal linking, where you link to an article from other pages of your site. Linking to an article from other related posts can give it an SEO bump. Use your target keyword as the anchor text when linking to it from other articles on your website.
For more details on this topic, please see our article on how to optimize your WordPress blog posts for SEO.
Learning What Your Visitors Do on Your Website
Semrush and Google Search Console can help you find your keyword positions, but they can’t show you how many visitors are coming to your articles, where they are from, and what they do when they are on your website.
This information is crucial when planning your content strategy to rank for certain keywords.
This is where Google Analytics comes in. It shows you the number of pageviews for your articles, your top content, your visitor information, and more.
Google Analytics can be difficult to set up for beginners, that’s why we recommend using MonsterInsights. It’s a Google Analytics plugin for WordPress that will help you easily install Google Analytics and see all reports inside your WordPress dashboard.
To learn more, see our guide on how to track website visitors to your WordPress site.
We hope this article helped you check if your WordPress posts are ranking for the right keywords. You may also want to see our list of actionable tips to drive traffic to a new WordPress site, and learn how to keep your website secure.