WPBeginner

Beginner's Guide for WordPress

  • Blog
    • Beginners Guide
    • News
    • Opinion
    • Showcase
    • Themes
    • Tutorials
    • WordPress Plugins
  • Start Here
    • How to Start a Blog
    • Create a Website
    • Start an Online Store
    • Best Website Builder
    • Email Marketing
    • WordPress Hosting
    • Business Name Ideas
  • Deals
    • Bluehost Coupon
    • SiteGround Coupon
    • WP Engine Coupon
    • HostGator Coupon
    • Domain.com Coupon
    • Constant Contact
    • View All Deals »
  • Glossary
  • Videos
  • Products
X
☰
Beginner's Guide for WordPress / Start your WordPress Blog in minutes
Choosing the Best
WordPress Hosting
How to Easily
Install WordPress
Recommended
WordPress Plugins
View all Guides

WPBeginner» Blog» Showcase» 6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)

6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)

Last updated on November 20th, 2020 by Editorial Staff
83 Shares
Share
Tweet
Share
Pin
Free WordPress Video Tutorials on YouTube by WPBeginner
6 Best SEO Rank Tracker Tools for Keyword Tracking (Compared)

Are you looking for the best SEO rank tracker tool for keyword tracking?

A search engine results page (SERP) tracking tool helps you track your website’s SEO position for specific keywords. It shows you changes in keyword positions and allows you to compare them with your competitors.

In this article, we’ll share our expert pick of the best SEO rank tracking tools for keyword tracking.

best rank tracker tools

Why Should You Use a SERP Keyword Tracking Tool?

A SERP keyword tracking tool can help you put your search engine optimization (SEO) strategy on the right track.

You can monitor keyword rankings for different pages to see what’s working in your business. If your keyword rankings are going up, and your organic traffic is increasing, then it means your SEO efforts are working.

On the other hand, these SERP tracking tools will immediately notify you when your keyword rankings drop.

This allows you to quick implement a fix, so you don’t lose any sales revenue.

Another benefit of using rank tracking tools is that you can keep an eye on your competitors. You can see which search terms they are ranking on and find new keyword opportunities for your website.

That being said, let’s take a look at the best rank tracker tools that you can use to grow your business.

1. SEMrush

semrush rank tracker tool

SEMrush is the best rank tracker tool for monitoring your keyword rankings. It is a complete SEO toolkit and is preferred by many digital marketing professionals.

This is the tool that we use for WPBeginner and our other companies.

With help of SEMRush’s position tracking feature, you can track and monitor the movement of your site’s keyword rankings. The tool also shows which search terms are in the SERP features like the featured snippets, Google sitelinks, or knowledge panel.

SEMrush gives you an overall landscape of your rankings by showing you how many search terms are in the top 3, 10, 20, and 100. You can even see your ranking distributions over time.

semrush position tracking feature

Another powerful feature of SEMrush is that you can track your competitor’s keywords as well. You can add up to 10 URLs of your competitors and track their search engine performance.

Plus, you can use SEMrush to perform keyword research, find backlink opportunities, conduct a detailed competitor analysis, find paid keywords, track social media performance, and more.

Pricing: WPBeginner users get a free 30 day trial of SEMrush. Paid plans starts from $99.95 per month.

2. Ahrefs

ahref best serp tracking tool

Ahrefs is another excellent rank tracker tool. Similar to SEMRush, it is also a comprehensive SEO and digital marketing platform.

With the help of its Rank Tracker feature, you can add your website or connect your Google Search Console account with Ahrefs to import projects. Next, add the keywords you want to track to your Ahrefs dashboard.

Ahrefs shows you an overview of your search engine rankings. You can see your visibility percentage, average position, traffic, SERP features, and changes in position.

For each keyword, you can see their current position, search volume, total traffic they are getting, keyword difficulty, and if the keyword is in a SERP feature like the People also ask section.

ahrefs rank tracker feature

You can add up to 10 competitors in the Ahrefs Rank Tracker tool and compare them with your own website. However, if you are looking for more in-depth competitor analysis, then we suggest using its other features.

For instance, you can enter a URL in the Site Explorer feature and find the number of backlinks, organic keywords, and identify content gaps.

Similarly, you can use Ahrefs for conducting a site audit, use Keyword Explorer for researching search terms for your content, and more.

Pricing: Ahrefs prices start from $99 per month.

3. MonsterInsights

monsterinsights best analytics wordpress plugin

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily set up Google Analytics in WordPress and view the data you need right in your WordPress dashboard.

MonsterInsights helps you monitor keyword rankings inside the WordPress admin area. You can view the Search Console report to see your site’s top 50 Google search terms and where you rank for them.

It will also show the number of clicks, impressions, click-through rate (CTR), and the average position for each keyword. This helps you optimize your website and boost rankings. For instance, you can find content that ranks at 11 or 12th position, you can optimize those articles to bring them to the first page.

monsterinsights search console report

Note: You will need to connect Google Search Console with Google Analytics in order to unlock these reports in MonsterInsights.

Pricing: MonsterInsights Search Console report is available in its Plus plan, which costs $99.50 per year.

4. SERPWatcher by Mangools

SERPWatcher by Mangools

SERPWatcher by Mangools is a powerful SEO toolkit which allows you to easily track SERP for your business.

You also get access to their SERPChecker, Link Miner, Keyword finder, and Site Profiler tools, which makes Mangool a good alternative to some pricey SEO platforms.

It is a user-friendly tool and you can get started in just a few minutes. Simply add your website, selecting a location you want to track, select the platform (desktop or mobile), and then enter your keywords.

In the SERPWatcher report, you get a detailed picture of how your website is performing in SERPs. It shows you each keyword’s ranking, change in positions, average position, best position, search volume, and estimated visitors per month.

serpwatcher serp tracking report

In addition, you can also view your site’s performance index, estimated visits, keyword distribution, and position flow.

SERPWatcher allows you to get daily ranking updates through email alerts. This helps you stay on top of any changes that might occur in the SERPs and act quickly.

Pricing: SERPWatcher prices start from $29.90 per month.

5. SE Ranking

se ranking rank tracker tool

SE Ranking is another great tool to monitor SERPs for your business. It is very easy to use and helps you keep your SEO strategy on track.

Using its Keyword Rank Tracker feature, you can monitor your website’s search terms on Google, Yahoo, Bing, Yandex, and YouTube. SE Ranking also lets you track keywords based on geographic locations and devices.

To start, you can use the SE Ranking’s wizard by entering your site’s URL, add keywords you want to track, and specify the search engine and country.

You can even add up to 5 competitors for tracking and connect the tool to your Google Analytics and Google Search Console accounts.

When you have added your website and keywords, you can use SE Ranking’s dashboard to monitor rankings, view historical data, track competitors, and much more.

se ranking dashboard

In addition to tracking your search terms, you can use SE Ranking to analyze your traffic, measure SEO potential, create a marketing plan in real-time, conduct website audit, monitor backlinks, and more.

Pricing: SE Rankings prices start from $31 per month for tracking 250 keywords.

6. Serpstat

serpstat rank tracker tool

Serpstat is the last SERP tracking tool on our list and is an all-in-one SEO solution. You can use it to analyze your website, conduct keyword research, find backlinks, and monitor keywords.

The tool offers a clean dashboard where you can control all your settings and perform different actions. To track your search term rankings, go to the Rank Tracker option.

After that, create a new project, enter your website details, select your search engine options, and add the keywords you want to monitor.

Serpstat lets you view the position changes of your search terms, compare them with your competitors, group your keywords, and much more from your dashboard.

serpstat dashboard

Compared to other tools on our list, SERPStat offers more visual reports and an intuitive dashboard. You get graphs and charts that give you a birds eye view of your reports which you can further drill down.

However, the tool is not the most beginner-friendly and it can take some time getting used to its interface and navigating through its options.

Pricing: Serpstat prices start from $69 per month.

Which is the Best SEO Rank Tracker Tool (Expert Pick)

We believe that SEMrush is the best SEO rank tracker tool in the market. It is an all-in-one SEO toolkit that is easy to use, offers lots of features, and easily tracks keywords.

SEMRush is trusted by many marketing professionals, and you can use it for finding keywords, backlinks, analyzing your competitors, monitoring your social media campaigns, tracking paid advertising campaigns, and much more.

Our team uses SEMRush for keyword tracking for WPBeginner site, and all of our businesses.

We hope this article helped you find the best rank tracker tools for SERP tracking. You may also want to see our list of the best WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

83 Shares
Share
Tweet
Share
Pin
Popular on WPBeginner Right Now!
  • Google Analytics in WordPress

    How to Install Google Analytics in WordPress for Beginners

  • How to Fix the Error Establishing a Database Connection in WordPress

    How to Fix the Error Establishing a Database Connection in WordPress

  • How to Start Your Own Podcast (Step by Step)

    How to Start Your Own Podcast (Step by Step)

  • How to Properly Move Your Blog from WordPress.com to WordPress.org

About the Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Trusted by over 1.3 million readers worldwide.

The Ultimate WordPress Toolkit

2 Comments

Leave a Reply
  1. Sebastian says:
    Nov 22, 2020 at 5:21 pm

    Personally, SEMrush and Ahrefs are the go to tools for this job. But Ahrefs does not only track google keywords like SEMrush no it even allows up to 9 more search engines. Thank you for this great article I was not even aware of some of the tools you gave an insight on.

    Reply
    • WPBeginner Support says:
      Nov 23, 2020 at 2:15 pm

      Glad you like our recommendations :)

      Reply

Leave a Reply Cancel reply

Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our comment policy, and your email address will NOT be published. Please Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

Over 1,320,000+ Readers

Get fresh content from WPBeginner

Featured WordPress Plugin
WP Mail SMTP logo
WP Mail SMTP
Fix WordPress email delivery issues. #1 SMTP plugin. Learn More »
How to Start a Blog How to Start a Blog
I need help with ...
Starting a
Blog
WordPress
Performance
WordPress
Security
WordPress
SEO
WordPress
Errors
Building an
Online Store
Useful WordPress Guides
    • 7 Best WordPress Backup Plugins Compared (Pros and Cons)
    • How to Fix the Error Establishing a Database Connection in WordPress
    • Why You Need a CDN for your WordPress Blog? [Infographic]
    • 30 Legit Ways to Make Money Online Blogging with WordPress
    • Self Hosted WordPress.org vs. Free WordPress.com [Infograph]
    • Free Recording: WordPress Workshop for Beginners
    • 24 Must Have WordPress Plugins for Business Websites
    • How to Properly Move Your Blog from WordPress.com to WordPress.org
    • 5 Best Contact Form Plugins for WordPress Compared
    • Which is the Best WordPress Popup Plugin? (Comparison)
    • Best WooCommerce Hosting in 2021 (Comparison)
    • How to Fix the Internal Server Error in WordPress
    • How to Install WordPress - Complete WordPress Installation Tutorial
    • Why You Should Start Building an Email List Right Away
    • How to Properly Move WordPress to a New Domain Without Losing SEO
    • How to Choose the Best WordPress Hosting for Your Website
    • How to Choose the Best Blogging Platform (Comparison)
    • WordPress Tutorials - 200+ Step by Step WordPress Tutorials
    • 5 Best WordPress Ecommerce Plugins Compared
    • 5 Best WordPress Membership Plugins (Compared)
    • 7 Best Email Marketing Services for Small Business (2021)
    • How to Choose the Best Domain Registrar (Compared)
    • The Truth About Shared WordPress Web Hosting
    • When Do You Really Need Managed WordPress Hosting?
    • 5 Best Drag and Drop WordPress Page Builders Compared
    • How to Switch from Blogger to WordPress without Losing Google Rankings
    • How to Properly Switch From Wix to WordPress (Step by Step)
    • How to Properly Move from Weebly to WordPress (Step by Step)
    • Do You Really Need a VPS? Best WordPress VPS Hosting Compared
    • How to Properly Move from Squarespace to WordPress
    • How to Register a Domain Name (+ tip to get it for FREE)
    • HostGator Review - An Honest Look at Speed & Uptime (2021)
    • SiteGround Reviews from 4464 Users & Our Experts (2021)
    • Bluehost Review from Real Users + Performance Stats (2021)
    • How Much Does It Really Cost to Build a WordPress Website?
    • How to Create an Email Newsletter the RIGHT WAY (Step by Step)
    • Free Business Name Generator (A.I Powered)
    • How to Create a Free Business Email Address in 5 Minutes (Step by Step)
    • How to Install Google Analytics in WordPress for Beginners
    • How to Move WordPress to a New Host or Server With No Downtime
    • Why is WordPress Free? What are the Costs? What is the Catch?
    • How to Make a Website in 2021 – Step by Step Guide
Deals & Coupons (view all)
SendinBlue Coupon Code
Sendinblue Coupon
Get Sendinblue, a powerful marketing automation toolkit for small businesses, for FREE.
InMotion Hosting
InMotion Hosting Coupon
Get an exclusive 50% off InMotion hosting plus a free domain.
Featured In
About WPBeginner®

WPBeginner is a free WordPress resource site for Beginners. WPBeginner was founded in July 2009 by Syed Balkhi. The main goal of this site is to provide quality tips, tricks, hacks, and other WordPress resources that allows WordPress beginners to improve their site(s).

Join our team: We are Hiring!

Site Links
  • About Us
  • Contact Us
  • FTC Disclosure
  • Privacy Policy
  • Terms of Service
  • Free Blog Setup
  • Free Business Tools
  • Growth Fund
Our Sites
  • OptinMonster
  • MonsterInsights
  • WPForms
  • SeedProd
  • Nameboy
  • RafflePress
  • Smash Balloon
  • AIOSEO

Copyright © 2009 - 2021 WPBeginner LLC. All Rights Reserved. WPBeginner® is a registered trademark.

Managed by Awesome Motive | WordPress hosting by SiteGround | WordPress Security by Sucuri.