Do you want to connect your website to Yandex webmaster tools?
Webmaster tools like Google search console, Bing, Yandex, etc help you optimize your site, monitor the traffic, manage robots.txt, check site errors and more.
In this article, we will share how to add your WordPress site in Yandex webmaster tools to monitor your search engine traffic.
What is Yandex?
Yandex is a popular search engine like Google and Bing based in Russia. You can optimize your site for SEO in Yandex to get more visitors from Russia.
Yandex has a range of tools like generalized search engine, image search, email, videos, maps and more. It also has webmaster tools to help you rank your site, monitor traffic stats, search queries, keywords, and more.
You can connect your WordPress site with Yandex using the All in One SEO plugin. It works similar to Google search console and Bing Webmaster tools.
Adding WordPress Site in Yandex Webmaster Tools
Before we start, you need a Yandex Webmaster tools account to connect your site. Once you have created your account, you can login to your WordPress site to configure Yandex webmaster tools with All in One SEO plugin.
For more details, see our guide on how to setup All in One SEO for WordPress.
Let’s take a look on how you can add your site in Yandex webmaster tools and start optimizing it right away.
Step 1: Create an Account at Yandex
First thing you need to do is login to your Yandex webmaster tools account. If you don’t have a Yandex account, then you can create one using this link.
After creating the account, you’ll see the Yandex Webmaster page.
On this page, you need to click on the ‘+‘ button in top bar to add your site in Yandex.
In the site address field, you need to add your website’s full domain name and click on the Add button.
Note: If your main domain uses ‘www’ in the URL, then you need to add it before the domain (for example www.wpbeginner.com).
On the next page, you will be asked to verify website ownership by adding meta content in your WordPress site.
Go ahead and copy the content code from this page because you will need it in Step 2.
Step 2: Login to WordPress Admin Area and Add the Code
Now you need to login to your WordPress admin area and add the verification code in the All in One SEO webmaster settings.
The free version of All in One SEO plugin has the webmaster tool verification feature as well. Their pro version comes with more powerful SEO features.
Simply head over to All in One SEO » General Settings and click on the ‘Webmaster Tools’ menu item.
Next, select the ‘Yandex Webmaster Tools’ block.
Then, you need to paste the code in the Yandex verification code field and click on the ‘Save Changes’ button.
After adding the code in your WordPress site, you need to go back to the Yandex Webmaster tools page where you copied the code from and click on the Check button to verify ownership.
After successful verification, it will show your username that has the rights to manage your site in Yandex Webmaster tools.
You can also delegate the rights to other users by adding their username and clicking on the Delegate rights button.
Now that your site is verified and added in Yandex Webmaster tools, you can see traffic stats, search errors, search queries, internal and external links, site information, robots.txt analysis, audit pages for mobile, and more on the Yandex dashboard.
You can use the menu on left side of the screen to find any information that you may need.
Yandex Webmaster tools have options for site optimization that are filtered from troubleshooting to important settings like robots.txt and .htaccess. You can further optimize your robots.txt for SEO separately and regularly perform WordPress maintenance tasks to keep your site up to date.
We hope this article helped you learn how to add your WordPress site in Yandex webmaster tools. You may also want to see our list of best WordPress SEO plugins and tools that you should use and our tips on optimizing your blog posts for SEO to rank your site in search engines.
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Thanks for this post! Was really helpful, and I appreciate it. One note: it took Yoast a little while (a few hours) before the verification registered on Yandex’s page. Could be a good point to note for folks who are trying to verify for the first time. Thank you!
Thanks for sharing your experience doing this
Hi, I have a problem. I’ve copied yandex code for verification on Yoast, but it doesn’t work. It said that no record with a verification key.
If you reach out to the support for the Yoast plugin they can normally help you resolve this issue. You may also want to clear any caching on your site if you had not already.
hi nancy
i want to know that is it necessary for site to submit To Google Search Engines to approve ad sense account?
please must answer?
this is what i’m looking for. thanks for the tutorial!
Once i have set up one robot.txt before will i need to set another one again
Nope, you wouldn’t need to set up another one.
I hope it will not affect the one i have already added to google
Are you kidding me? “…based in Russia?” Now, why on earth – with all the problems we have with Russia – would anyone want to use this?
Hey Nancy,
Yandex has a large Russian user base and this can be useful for websites targeting Russian audiences. It is the largest search engine in Russia used by 52% people who speak Russian language. It is also the fifth largest search engine after Google, Baidu, Bing, and Yahoo.