Why Did My WordPress Site Get De-Indexed From Google?

Having your WordPress site disappear from Google search results is every website owner’s nightmare. After building WPBeginner and helping millions of users over the years, we’ve seen this happen to sites of all sizes – from small blogs to major businesses.

The frustrating part is that de-indexing often happens without warning, leaving you scrambling to figure out what went wrong. In our experience, the first step to recovery is understanding why your site was de-indexed. We’ve learned that there are specific patterns and solutions that work.

That’s exactly what this guide covers. We’ll show you how to identify why Google removed your site, the most common causes we’ve encountered, and the proven methods to get your WordPress site back in search results where it belongs.

Why Does Google Remove a Website From Its Index?

Think of Google’s Search Index as the world’s largest digital library.

Every day, Google’s crawlers visit billions of web pages, analyze their content, and decide whether they’re worth including in this massive collection. When someone searches on Google, the results come directly from this index.

When your site gets de-indexed, it’s essentially been removed from this library.

This means your pages won’t appear in any Google search results, cutting off what could be your largest source of organic traffic. In our experience working with thousands of WordPress sites, this can happen overnight and devastate a business.

Based on our years of helping site owners recover from de-indexing, here are the most common reasons Google removes websites from its index:

• Copyright infringement, trademark violations, or DMCA takedown requests
• Thin content, scraped articles, or automatically generated pages
• Keyword stuffing, hidden text, or cloaking content
• Multiple pages with identical content or copying from other sites
• Buying links, participating in link schemes, or suspicious linking activity
• Misleading redirects, fake reviews, or showing different content to users vs. search engines
• Excluding important pages from your XML sitemap or using noindex incorrectly
• Malware infections, hacked content, or links to malicious sites
• Breaking Google’s Search Essentials or quality guidelines

Google takes these actions to protect both search quality and user safety. We’ve seen cases where even well-intentioned site owners accidentally trigger de-indexing through seemingly innocent changes or outdated SEO practices.

The key to recovery is conducting a thorough audit of your site’s content, technical setup, and compliance with Google Search Essentials. If you find content that violates Google’s policies, you’ll need to remove or fix it before requesting reconsideration.

It’s worth noting that not all Google penalties result in complete de-indexing. Some violations lead to ranking penalties where your site drops in search results but remains indexed.

We cover how to recover from these situations in our detailed guide on recovering from Google search penalties.

Now let’s dive into the specific scenarios that commonly cause WordPress sites to get de-indexed and walk through the exact steps to diagnose and fix each issue:

1. Check Search Engine Visibility Settings in WordPress

WordPress comes with an option to hide your site from search engines. The purpose of this setting is to allow site owners to work on their websites without getting search traffic.

It is possible that you or some other user with administrator access on your website may have accidentally enabled this option.

Simply log in to the admin area of your WordPress website and go to Settings » Reading page. Scroll down to the bottom of the page, and there, you will find the ‘Search engine visibility’ option.

Make sure that the box next to the ‘Search engine visibility’ option is unchecked. If it is checked, then you need to uncheck it and click on the ‘Save Changes’ button to store your settings.

2. Check Your Site With Google Search Console

Google allows website owners to see how Google sees their websites with Search Console (formerly Webmaster Tools). If you haven’t already added your WordPress site to Google Search Console, then you can do it now.

After logging in to your Google Search Console account, you need to scroll down to the ‘Security & Manual Actions’ section. Once there, you should click on the ‘Manual actions’ menu item.

You may see one or more issues listed.

These issues can include spam, unnatural links, sneaky redirects, hidden text, keyword stuffing, content with little or no added value, policy violations, and more.

You will need to carefully fix each issue and then click the ‘Request Review’ button. We’ll talk more about requesting a review in the last section of this guide.

Next, you should click on the ‘Security issues’ menu item to check for further problems.

Like the ‘Manual actions’ section, if there are any security issues, then they will be listed and explained. The most common WordPress security issue is a website affected by malware and trojans. We show you how to check for these in the next section.

Once you fix the issues, you can click the ‘Request Review’ button. More on that below.

3. Check Your Site for Malicious Code

One of the most common reasons that a site gets de-indexed is malware distribution. If a WordPress site gets hacked, then the hackers may install a script that can install malicious software on users’ browsers.

People visiting your website will see a safe browsing warning in browsers like Google Chrome.

Cleaning a hacked WordPress site has multiple steps, such as locating the infected files, cleaning them, or replacing them.

That’s why we recommend using a security plugin or tool to stop hackers from breaking into your site. At WPBeginner, we use Cloudflare, but you can also check out our list of the best WordPress security plugins.

For those of you who want to do it on your own, you can take a look at our beginner’s guide to fixing a hacked WordPress site.

4. Reach Out to Google

After going through all the steps mentioned above, you will need to reach out to Google and ask them to reconsider your website for inclusion in their index.

First, make sure that your website follows Google’s webmaster quality guidelines and that you have thoroughly checked your content.

Once you are certain that your website is clean and safe, you can click the ‘Request Review’ button in Google Search Console.

Here are a few things you should include when submitting the reconsideration request:

• It will help if you explain in detail that you understand the best practices described in Google Search Essentials. You can demonstrate this by sharing links to answers you found in Google forums, YouTube videos, and other documentation.
• Next, you should also demonstrate that you’ve done everything that you can to fix the issues you found listed in Google Search Console. You can provide evidence, such as a list of the links or malware you removed, including screenshots.
• Finally, you should reassure Google that you won’t make the same mistakes again and that your site’s content is there to genuinely help users, not just to gain an SEO advantage. Let them know that you understand and will follow their guidelines.

After you submit the consideration request, you will need to wait for Google to review it. This may take days or even months, depending on the severity of the issues you were penalized for,

You can learn more in our ultimate guide to Google Search Console.

Expert Guides Related to the Google Index

We hope this article helped you learn why your WordPress site got de-indexed from Google and how you can fix it. You may also want to see some other guides related to the Google index:

• How Do I Get My WordPress Site Listed on Google? (Beginner’s Guide)
• How to Submit Your Website to Search Engines (Beginner’s Guide)
• How to Ask Google to Recrawl URLs of Your WordPress Site
• How to Hide a WordPress Page From Google
• How to Stop Search Engines from Crawling a WordPress Site
• Tips for Using Google Search Console to Grow Website Traffic
• How Long Does Website SEO Take to Show Results? (Real Data)

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