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FunnelKit Funnel Builder is the best sales funnel builder. This conversion-focused plugin has everything you need to capture leads and optimize your WooCommerce store.
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What do you get with FunnelKit Funnel Builder?

  • Replace the default WooCommerce checkout, cart, and thank you pages
  • Create unlimited sales funnels
  • Slide-in side carts
  • Dynamic order bumps
  • Easy A/B testing

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Funnelkit Funnel Builder Review: The Right Sales Funnel Builder for You?

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Are you looking for a FunnelKit Funnel Builder review to see whether it’s right for your WooCommerce store?

This popular sales funnel builder can help you capture more leads, increase the average order value, reduce cart abandonment rates, and much more. With FunnelKit, you can replace the default WooCommerce pages with high-converting, custom designs.

In this FunnelKit Funnel Builder review, we’ll look at its features, support options, and more, to see whether it’s the right sales funnel builder for your WordPress website.

Is FunnelKit Funnel Builder the right sales funnel for your WordPress website?

What is FunnelKit Funnel Builder?

FunnelKit Funnel Builder is a popular WordPress sales funnel plugin. It has everything you need to create high-converting lead capture pages, order bumps, checkout forms, slide-in carts, and more.

It’s essentially a ClickFunnels alternative for WordPress that helps WooCommerce store owners grow their revenue by optimizing the sales funnel.

To start, FunnelKit has a ton of professionally-designed, multi-step templates that you can use to create a high-converting sales funnels in just a few clicks.

The FunnelKit Funnel Builder for WordPress

After choosing a template, you can easily customize every part of the funnel using the WordPress content editor, or other popular page builders.

In this way, you can build conversion-focused pages using the editor and tools you’re already familiar with.

The FunnelKit funnel builder

In addition, you can use FunnelKit to quickly build slide-out carts to improve the user experience and boost sales.

You can even configure your slide-out cart with rewards like discounted shipping, coupon codes, and free gifts. This can motivate customers to add more items to their cart, in order to unlock these perks.

An example of a slide-in cart, created using FunnelKit Funnel Builder

To get more conversions, it’s important to track what’s working and what isn’t. You can then fine-tune your sales funnel to get even more conversions.

The good news is that FunnelKit comes with built-in reporting, so you can track customer and order data without installing any additional tools.

FunnelKit's built-in statistics and reports

If you want to improve your conversion rates without buying a premium plugin, then you can download Funnel Builder for WordPress from the official WordPress repository.

This free plugin has many essential features, so you can create lead capture pages, and replace the default WooCommerce checkout and thank you pages with your own designs.

The free FunnelKit plugin for WordPress blogs and websites

The free plugin also comes with detailed reports so you can track your total number of contacts, orders, revenue, and more.

However, the premium plugin unlocks more powerful features that can help you get even more sales. This includes order bumps, one-click upsells, and A/B testing.

FunnelKit Funnel Builder Review: Is It the Right Sales Funnel Builder for You?

WooCommerce is a popular eCommerce plugin that provides everything you need to create an online store. However, many smart owners use additional tools to optimize the WooCommerce sales funnel and get more conversions.

With that said, let’s see whether FunnelKit is the right sales funnel builder and optimization tool for your WooCommerce store.

1. Slide-In Side Cart

Most WooCommerce themes come with a separate cart page, but this can add friction to the shopping experience. If customers need to change the product quantity or remove items from their cart, then they’ll need to leave the current page and load a separate cart page.

FunnelKit can remove this friction by adding a slide-in cart. This allows shoppers to see their shopping cart from any page on your online store, simply by clicking a button.

An example of a WooCommerce slide-in cart

This helps shoppers track how much they’ll pay at checkout. Often, this reduces cart abandonment rates since there’s no nasty surprises when it’s time to pay.

Customers can also add items to their basket, remove products, and add coupons without having to visit a separate cart page.

With FunnelKit, you can fine-tune how the cart looks by choosing between different styles, selecting various cart icons, changing the button text, and more. This means you’ll have no problems customizing the cart to perfectly fit your branding and WordPress theme.

Creating a custom side cart for your online marketplace

This custom WooCommerce cart can even help you get more sales.

In particular, FunnelKit can recommend related products every time a customer adds an item to their cart.

Promoting cross-sells and up-sells on your online store

WooCommerce has a linked product feature that allows you to create these upsell and cross-sell promotions. For step-by-step instructions, please see our guide on how to upsell products in WooCommerce.

Another option is creating upsells and cross-sells directly in the FunnelKit dashboard.

Showing linked products in a WooCommerce slide-in cart

You can also create unique rewards such as coupon codes and free gifts, and then promote them inside the sliding cart. For example, you might offer free shipping if the customer adds a few more items to their basket.

FunnelKit Funnel Builder will even show customers how much more they need to spend to unlock their reward.

Promoting free gifts, coupon codes, and other offers in the WooCommerce slide-in cart

2. High-Converting Checkout Pages

Studies show that customers abandon between 70-85% of all shopping carts. In other words, most customers will leave your store without spending any money.

With that in mind, it’s important to do everything you can to improve cart abandonment rates. The problem is that the built-in WooCommerce checkout isn’t optimized for sales.

That’s where FunnelKit comes in.

With FunnelKit, you can replace the default page with a customized WooCommerce checkout page that’s designed with conversions in mind.

To start, FunnelKit comes with a ton of checkout form templates that are proven to improve conversion rates.

An example of a custom checkout, created using FunnelKit Builder

All these templates are fully customizable, so you can fine-tune the designs using popular WordPress page builders like Elementor and Divi, or the WordPress block editor.

If you’re using the WordPress editor, then simply click on any block and then update it using the settings in the right-hand menu and mini toolbar.

Creating a custom checkout page using FunnelKit Funnel Builder

To add any of the standard WordPress blocks to your design, simply click on the ‘+’ icon.

FunnelKit Funnel Builder also comes with its own custom blocks, including a ready-made FunnelKit Checkout block. In the following image, we’re customizing this block to include a collapsible order summary.

A collapsible order summary on a checkout page

When you’re happy with how the checkout page looks, you can make it live with a few clicks.

With that done, just visit your WordPress website to see the custom checkout page live.

Publishing a custom checkout page to your online store

FunnelKit also allows you to create a one-page checkout experience.

When choosing a template, simply select the ‘One-Step’ option.

Creating a custom checkout page for your WooCommerce store

You can then customize the checkout design, in exactly the same way you customize any FunnelKit template.

3. Support For Express Checkout

An express checkout button allows customers to go directly to the payment page, skipping the shopping cart and checkout page. This makes the purchasing process quicker and easier, so you should get more conversions and fewer abandoned carts as a result.

Express checkout buttons are also perfect for mobile users, who can simply tap the screen to make a purchase.

WooCommerce doesn’t offer an express checkout option by default, but FunnelKit comes with express checkout buttons for all the best WooCommerce payment gateways. This includes Stripe, Apple Pay, Google Pay, PayPal Express, and Amazon Pay.

An example of an express checkout form, created using FunnelKit Funnel Builder

Shoppers can simply click on their preferred express checkout button and pay using an existing account, similar to a buy now button.

Even better, adding express checkout to your store is an easy as clicking a button in FunnelKit’s settings.

Adding an express payment button to your WooCommerce store

4. Built-In WooCommerce Optimizations

FunnelKit comes with various optimizations that can help you get more conversions by removing friction from the shopping process. By using these optimizations, you can make lots of small improvements to the customer journey, which can add up to big results.

For example, when a customer types in their shipping address, FunnelKit can show a country flag next to the phone field so the customer knows they’ve typed in the right number.

Adding optimizations to your store's checkout form

You can also validate the phone number using the shopper’s selected country. This is a great way to verify that the customer has typed in a valid phone number.

5. Order Bumps

An order bump is where you offer an additional, complimentary product on the checkout page. The shopper can then accept the offer with a single click.

An example of an order bump, created using FunnelKit

FunnelKit allows you to add order bumps to your sales funnel with ease.

You can create bump offers based on cart items, coupon used, cart total, the items the shopper has previously purchased, and more. For example, if the customer is buying a pair of sneakers, then you might offer them socks from the same brand.

Similarly, if they’re buying one pair of socks, then you might offer them a second pair at a discounted price. This is an easy way to increase the average order value.

You can even give shoppers a choice by showing multiple order bumps on the same page.

No matter what kind of order bump you create, you can easily customize it by editing the title, description, and style.

How to get more sales with WooCommerce order bumps

Finally, you can change where the offer appears on the page.

For example, you might show the order bump below your payment gateways, above or below the order summary, inside the mini cart, or above the checkout form.

Adding an order bump to your online store

6. Optimized Thank You Pages

The order confirmation or thank you page may seem like a small part of your online store, but it can be a very valuable part of the sales funnel.

For example, you can encourage customer loyalty by offering them a deal on their next purchase, such as a free shipping discount.

An example of a custom WooCommerce thank you page

The default WooCommerce thank you page isn’t really optimized for conversions. For that reason, many store owners create a custom WooCommerce thank you page.

FunnelKit Funnel Builder comes with ready-made Thank You templates that you can easily add to your online marketplace. This allows you to create professionally-designed and helpful thank you pages without having to write a single line of code.

An example of a custom WooCommerce thank you page, created using FunnelKit Funnel Builder

7. Fully-Customizable Forms

FunnelKit comes with ready-made forms that you can add to your pages.

Creating a custom checkout form for your online store or website

These forms have powerful built-in features to boost your form completion rates. This includes address autocomplete, so shoppers can enter a few characters of their street address and see matching options.

All these forms are fully customizable, so you can add more fields using drag and drop.

You can also organize fields into sections, which is particularly useful when you need to collect lots of information from your customers.

By arranging the fields into sections, you can make long forms look less overwhelming, which will improve your form completion rates.

Organizing a checkout form into sections

You can also rearrange the fields to capture important information first. For example, you might generate leads by asking the shopper for their email address early in the process.

8. Mobile-Ready Designs

According to our web design industry statistics, over half of all retail eCommerce is generated by mobile users. If you don’t optimize for smartphones and tablets, then you may be missing out on sales.

The good news is that FunnelKit has everything you need to provide a great mobile shopping experience. To start, all its templates and blocks are mobile-optimized, so they’ll look great across all devices.

There are also lots of ways to make the shopping experience more convenient. For example, when designing a custom checkout page, you can make the call to action button sticky so mobile users don’t need to scroll to find this important button.

FunnelKit also has a slide-in cart that shoppers can open at any point, simply by tapping a button. This allows mobile users to review their cart contents, change the quantity, add coupon codes, and more, without having to scroll or navigate to a different page.

You can also add a collapsible order summary and an express checkout button to your WooCommerce pages.

These features improve the shopping experience for all customers, no matter what device they’re using. However, they’re particularly helpful for mobile users, who often navigate your site using a smaller screen, less processing power, and without a mouse or full-sized keyboard.

9. Built-in Analytics and Reports

To grow a successful online business, you’ll need to know what’s working and what isn’t working. You can then use this insight to improve your sales funnel.

To start, FunnelKit shows an overview of how each funnel is performing. For each funnel, you can see the total visits, orders placed, and total revenue. You can also see the average revenue per visit.

To help you identify your top-performing funnels, FunnelKit arranges them into a leaderboard.

FunnelKit's built-in reports and statistics

You can then analyze your best-converting funnels, to see what makes them stand out.

Beyond that, FunnelKit shows how visitors interact with individual steps within each sales funnel. In the WordPress dashboard, you can see the total views, revenue earned, and conversion rate for each step.

For example, If you’re using order bumps, then you can see exactly how much revenue each promotion is generating. FunnelKit even shows a timeline so you can see how long a shopper stayed on the page before accepting or rejecting the order bump.

If you’re using FunnelKit to generate leads, then it also records every person’s name and email address, whether they accepted or rejected each offer, and the total spend at each step. You can use this information to target individual shoppers with personalized coupon codes, recommended products, and other dynamic content.

10. A/B Split Testing

A/B split testing helps you understand how small changes in content and design affect user behavior. For example, if you’re using a page builder such as SeedProd then you might create different versions of a landing page and see which one converts the best.

FunnelKit allows you to add split testing to any sales funnel. For example, you might show different headlines, checkout designs, and buttons to see what delivers the best results.

How to A/B test your online store

This removes the guesswork as you can see exactly what offers convert the best, and the price points and messaging that get the most sales.

With FunnelKit’s A/B testing you can split traffic into custom percentages and then show visitors different variants. This feature is designed with ease of use in mind, so you can create variants in just a few clicks and without having to use any external tools.

Setting up an A/B test for your WooCommerce funnels

To help you create A/B tests quickly, you can duplicate the original funnel with a single click and then make your changes.

When you’re happy with how the variant looks, you can set the traffic distribution and make the test live.

Creating variations for your sale funnels

As the test runs, FunnelKit will automatically record each variant’s views, conversions, revenue per visit, conversion rate, and overall revenue.

Once there’s enough data, you can select the winner and send all future traffic to that FunnelKit variation.

How to set up split testing for your WooCommerce campaigns

You can see all the data from the A/B test directly in the WordPress dashboard. This is perfect for seeing what’s worked well in the past, and then using this information to create more successful funnels in the future.

11. Lead Capture Pages

With FunnelKit, you can create professionally-designed opt-in pages with ease. This is perfect for collecting leads and growing your email list.

An example of a FunnelKit lead generation template

You can create one-step or two-step opt-in forms using FunnelKit’s ready-made templates, and customize every part of the design using a visual editor.

You can customize the form fields and then either display the form on the lead page or show it in a WordPress popup.

An example of a FunnelKit lead capture template

In addition, FunnelKit integrates with all the best email service providers such as ActiveCampaign, ConvertKit, and Drip.

This means you can nurture your leads by sending them custom welcome messages, your best WordPress blog posts, exclusive offers, coupons, and more.

12. Integrates With Popular Gateways, Plugins, and Services

FunnelKit Funnel Builder works seamlessly with many of the tools, software, and services you may already be using on your site.

To start, it’s compatible with over 15 payment gateways. If people can’t use their favorite payment gateway then they may go elsewhere, so this can get you some extra sales.

FunnelKit also integrates with the official WooCommerce Subscriptions plugin so you can sell recurring subscriptions to your customers.

Recurring products work particularly well with FunnelKit’s order bump feature. For example, if the customer is signing up for a 1 month subscription, then you might offer them a 6 month subscription at a discounted price.

Do you use customer relationship management (CRM) software? FunnelKit integrates with the best CRM apps so you can share data and build  automated sequences to convert new leads into paying customers.

Similarly, if you sell courses online then FunnelKit supports LearnDash. This means you can add leads to your LearnDash courses automatically.

13. Professional and Community Support

With FunnelKit Funnel Builder, you can easily create high-converting sales funnels using your favorite page builder or the WordPress block editor. However, sometimes you may still need some extra help.

If you prefer to research yourself, then FunnelKit has detailed online documentation.

The FunnelKit Funnel Builder online documentation

There’s also a FunnelKit blog where you’ll find helpful advice on how to convert WooCommerce visitors into customers.

The good news is that you can access all these resources no matter whether you’re using the free or premium FunnelKit plugin.

The FunnelKit Funnel Builder blog

If you upgrade to the premium plugin, then you’ll get access to professional support. Simply submit a support ticket and a member of the FunnelKit team will get back to you.

FunnelKit Funnel Builder Pricing and Plans

If you’re looking for a free WooCommerce plugin, then you can download Funnel Builder from the official WordPress repository. This plugin comes with many must-have features that can help you increase WooCommerce sales.

However, if you want to optimize every part of your WooCommerce store, then we recommend upgrading to the premium plugin.

The FunnelKit Builder pricing page

There are 4 plans to choose from:

  • Basic. For $69.50 per year, you’ll get access to over 20 conversion-focused templates. You can also optimize the WooCommerce checkout, thank you, and cart pages. That said, Basic is a great starting point for online store owners who want to get more sales.
  • Plus. Priced at $149.50 annually, FunnelKit Plus allows you to create as many funnels as you want, and then fine-tune them using A/B testing. You can also use powerful features such as order bumps, dynamic offer routing, and conditional bumps. With that in mind, Plus is a good choice for established online store owners who want to increase the average order value.
  • Professional. Do you want to build a mailing list and improve your email marketing? Professional has a drag and drop email editor, support for audience segmentation, and built-in email analytics. As an added bonus, you’ll get 3 months free access to OptinMonster, which is the best WordPress popup and lead generation plugin. After taking all that into account, we’re confident that FunnelKit’s Professional plan is perfect for generating leads and growing your audinece.
  • Elite. Do you run a portfolio of eCommerce sites? In this case, you can use FunnelKit Elite on up to 30 websites. Elite is also a great option if you’re a WordPress development agency or a freelancer who works with lots of different clients.

Conclusion: Is FunnelKit Builder The Right Sales Funnel Builder?

After looking at the features, support options, and pricing, we’re confident that FunnelKit is the best sales funnel builder for WooCommerce.

If your main goal is optimizing the built-in WooCommerce checkout, thank you, and cart pages, then FunnelKit Basic is a great place to start.

Meanwhile, if you want to increase the average order value then Plus unlocks powerful revenue-boosting features. This includes dynamic offer routing, order bumps, and upsells. In this way, you can get more revenue from the people who are already visiting your store, and placing orders.

Collecting and nurturing leads is a big part of running a successful online business. With that said, FunnelKit Professional is a good option if you want to grow your email list and keep those contacts engaged through targeted, personalized messages and email newsletters.

Finally, if you’re a WordPress developer or work with multiple client sites, then you can install FunnelKit Elite on up to 30 websites.

We hope this FunnelKit review helped you decide whether it’s the right sales funnel builder for your WooCommerce store. Next, you may also want to learn how to create a WooCommerce popup to increase sales, or see our expert pick of the best live chat software for small businesses.

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