How to Add Subscriptions to WooCommerce (Free and Easy)

Want to turn your WooCommerce stores into steady income streams? Subscriptions are the key that transforms unpredictable one-time sales into reliable monthly revenue.

The thing is, WooCommerce doesn’t handle recurring payments right out of the box. You need to add this functionality yourself, but it’s not as technical as it sounds.

Whether you’re selling digital products, physical goods, or services, there are straightforward ways to get subscription billing up and running.

We’ve helped dozens of store owners add these systems, and the results speak for themselves. In this guide, we’ll walk you through three proven methods to add subscriptions to your WooCommerce stores – no coding skills required.

Why Add Subscriptions to WooCommerce?

Adding subscriptions to WooCommerce helps you automate billing, create steady recurring revenue, and build a more scalable online store.

Here’s why many store owners choose this model:

• Save Time with Automatic Billing: Once a customer subscribes, payments are handled automatically. This means you don’t have to send invoices or chase payments every month, which saves a lot of admin work.
• Get Predictable, Recurring Income: Instead of relying only on one-time purchases, subscriptions give you a steady stream of revenue. This makes it easier to plan your business and manage expenses.
• Reduce Payment Delays and Errors: Automated payments lower the chances of missed payments, late invoices, or manual mistakes, helping your store run more smoothly.
• Offer More Flexible Products and Services: You can sell memberships, online courses, recurring physical products, or even subscription boxes. This opens up new ways to grow your store.
• Follow a Proven Business Model: Many successful brands use subscriptions for things like product refills, meal kits, and curated boxes, showing that this model works across different industries.

Which WooCommerce Subscription Method is Right for You?

To help you decide, we’re going to cover three different methods.

We’ll start with a completely free plugin, then look at the official paid extension, and finally explore a more advanced option for full membership sites.

Here’s a quick comparison table to help you see the main differences at a glance:

Feature	YITH WooCommerce Subscription (Free)	WooCommerce Subscriptions (Premium)	MemberPress (Premium)
Price	Free	Paid (Included with some hosting plans)	Paid
Best For	Simple stores starting on a budget	Most WooCommerce stores	Membership & course websites
Automatic Renewals	PayPal Only	25+ Gateways (incl. Stripe)	Stripe, PayPal, Authorize.net
Product Types	Simple Products Only	Simple & Variable (product with multiple variations like t-shirts with different sizes) Products	It restricts access to products based on the plan

With that in mind, let’s show you how to add subscriptions to WooCommerce. You can use the links below to jump to the method of your choice:

Method 1. Add WooCommerce Subscriptions (with a Free Plugin)

This method is for store owners on a budget who want to add subscriptions to WooCommerce.

To do this, we’ll use the YITH WooCommerce Subscription plugin. This free plugin lets you simply add subscriptions for simple, digital, or downloadable products.

It’s a great starting point, but it’s important to know its limitations. The free version only supports automatic recurring payments through PayPal Standard. It also does not work with variable products.

If you need more payment gateways or support for product variations, you will need to upgrade to the Pro version for $199 per year.

To add subscriptions to the plugin, you’ll need to install and activate it. If you need help, you can refer to our step-by-step guide on how to install a WordPress plugin.

After the plugin is installed and activated, your WordPress dashboard will have a new menu item called ‘YITH’.

Let’s navigate to YITH » Subscriptions. From here, you’ll want to switch to the ‘Settings’ tab and make sure the ‘Enable Subscription’ box is set to ‘Yes.’

Next, you’ll want to open a product you want to turn into a subscription by navigating to Products » All Products.

Then, go ahead and select your subscription product.

Under ‘Product data,’ you’ll need to check the ‘Subscription’ box.

This will add a new option where you can set the subscription price and maximum length of the subscription.

Once you’ve added your subscription settings, let’s make sure you save your product by clicking the ‘Update’ button.

Now, when your visitors purchase a product, they’ll have the subscription payment option.

Method 2. Add WooCommerce Subscriptions (Paid Option)

This method is easier and recommended for most WooCommerce store owners.

For this, we’ll be using the official WooCommerce Subscriptions extension.

This extension, built by the WooCommerce team, allows you to create and manage subscription products and recurring payments.

You’ll be able to do things like create subscriptions for digital and physical products, create monthly subscription boxes, yearly software packages, and more.

Also, it offers 25 payment gateway integrations, including popular choices like PayPal and Stripe. This means your customers will have a smooth checkout experience.

Then, customers can choose a manual subscription renewal method if they have unsubscribed and want to rejoin your plan. It supports automatic rebilling on failed subscription payments as well, so you never lose revenue.

The easiest way to get started with WooCommerce Subscriptions is to sign up for Bluehost WooCommerce hosting.

Bluehost has agreed to offer our readers an exclusive discount that includes the free $199 WooCommerce subscription extension.

Aside from free WooCommerce subscriptions, this Bluehost plan also comes with close to $1000 worth of premium extensions for free, including Online Bookings & Appointments, Jetpack Premium, and more.

This is why they’re among the top WooCommerce hosting providers on our list.

Once you sign up for hosting, both WooCommerce and the WooCommerce Subscriptions extension will be automatically installed.

After that, you can easily add subscriptions to any WooCommerce products to your online store.

You’ll have an option in your WooCommerce product editing page to set your subscription settings.

For more help with WooCommerce, you can see our ultimate WooCommerce tutorial.

Method 3. Add WooCommerce Subscriptions for Memberships and Courses

If you’re creating a membership site or selling online courses, you’ll need a way to set up recurring subscription payments for your users. This is where MemberPress comes in.

MemberPress is the best WordPress membership plugin on the market. It allows you to sell subscriptions, lock away premium content, offer digital downloads, and even build a full online course from scratch.

At WPBeginner, we use MemberPress to run our own free video membership area. It’s a powerful and reliable tool for managing user access and protecting exclusive content. To learn more, see our detailed MemberPress review.

Before you can add subscriptions, you’ll need to set up your membership site first. For more detailed instructions, please see our step-by-step guide on creating a WordPress membership site.

How to Restrict WooCommerce Products with MemberPress

Once you have set up your memberships, you can create rules to hide specific WooCommerce products. This forces users to sign up for a membership to view or purchase them.

To do this, navigate to MemberPress » Rules and click ‘Add New.’

Next, under the ‘Rule Options’ setting, you can select ‘All Products’ from the dropdown list.

Then, simply select the membership level you want to give access to the products. In this case, we’re only giving our ‘Monthly Subscription’ members access to the products in our store.

Once you’ve made these changes, make sure to save them by clicking ‘Save Rule.’

You can also use MemberPress as a complete LMS (Learning Management System) plugin to create courses, which you can set up for recurring subscriptions. It is considered the best WordPress LMS plugin on the market.

You can use the simple drag-and-drop builder to create online courses with an immersive learning experience. With their course addon, you can drip-feed content to subscribers and add engagement triggers to keep them active.

The ‘Courses’ feature of MemberPress works seamlessly with any WordPress theme.

Their classroom mode feature is our favorite because it offers a distraction-free learning experience.

Once your customers sign up for a membership level in MemberPress, they’ll be automatically enrolled in your courses. You can even bundle your courses together for a discount and sell course access to those as a recurring subscription, too.

Bonus Tip: Want to Create a Members-Only WooCommerce Store Instead?

If this guide isn’t what you’re looking for and you want to create a members-only WooCommerce store instead, don’t worry. We have a guide on that for you.

But first, what exactly is a members-only WooCommerce store?

A members-only WooCommerce store requires users to become members to view and buy products. The store can be fully private or offer exclusive products.

Some common reasons for this setup are selling wholesale goods, limiting sales to paying members, offering special shipping discounts, providing different products for each membership level, and giving loyal customers access to popular items.

Then, membership can be based on a paid subscription or a simple sign-up process.

For more on this topic, you can read our guide on how to create a members-only WooCommerce store.

Frequently Asked Questions About Adding WooCommerce Subscriptions

Here are some questions that our readers have frequently asked about adding WooCommerce subscriptions:

Does WooCommerce allow subscriptions?

Yes, WooCommerce allows subscriptions, but you’ll need a tool like the WooCommerce Subscriptions plugin to create recurring payment plans for products or services.

How do I add a subscription on WordPress?

You can add a subscription on WordPress by installing the WooCommerce Subscriptions or YITH WooCommerce Subscription plugin, creating a product, and selecting the subscription option with your desired billing interval.

Is WooCommerce 100% free?

WooCommerce itself is 100% free to use, but some advanced features, like subscriptions, bookings, or memberships, require paid extensions.

What is the difference between WooCommerce membership and subscription?

A subscription charges customers on a recurring schedule for products or services, while a membership grants access to content, perks, or products, which may or may not include recurring payments.

We hope this article helped you add subscriptions to WooCommerce. You may also want to see our list of the best WooCommerce plugins for your store and our ultimate guide on WooCommerce SEO.

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