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How to Start an Online Store in 2026 (Step by Step for Beginners)

Got something you want to sell, but no idea how to actually take payments on your own website?

You don’t need to hire a developer or spend thousands of dollars to get started. With WordPress and WooCommerce, you can build a fully functional online store in about an hour, for just a few dollars a month, and without writing a single line of code.

In this guide, we’ll show you exactly how to set up your online store, add products, accept payments, and start selling.

Start an Online Store

Why Choose WooCommerce for Your Online Store?

If you’re new to WordPress, WooCommerce is a free eCommerce plugin that you install on your WordPress website. It adds all the features you need to turn a regular WordPress site into a fully functional online store, including product listings, shopping carts, checkout, and payment options.

It’s no wonder why WooCommerce is the most popular eCommerce platform in the world. It gives you complete ownership of your store and its content. You can easily extend its features with plugins. Unlike other platforms, you don’t pay platform fees on top of what your payment processor charges.

WooCommerce is especially useful if you’re selling physical products that need to be shipped. You can create shipping zones, offer different delivery options, calculate shipping costs, and even set up rules based on factors like order weight or destination.

If you’re planning to sell digital downloads or online courses, then you can follow our dedicated step-by-step guides.

Follow this tutorial rigorously. By the end, you’ll have product pages, a shopping cart, secure checkout, payment processing, and shipping options set up, and your store will be ready to accept its first order.

Preview of online store created with Botiga

Step 1. Get Your Store Online

To start your online store with WordPress and WooCommerce, you’ll need a domain name and web hosting.

Your web host stores your website files, while your domain name is the web address customers will use to find your store (for example, yourstore.com).

After testing dozens of WordPress hosting providers, we recommend Bluehost or Hostinger for beginners.

Both of them are affordable and include a free domain name for the first year, a free SSL certificate, and WordPress pre-installed.

Alternatively, if you need a managed WordPress host with plans tuned for WooCommerce stores, then Levamo is a great option. It handles performance, updates, and security, making it the right pick if you’d rather not deal with the technical side of running a website.

Once you’ve signed up for your preferred hosting account, connect your domain name and log in to your WordPress dashboard. If you’re using another host, then see our guide on how to install WordPress.

Step 2. Set Up WooCommerce

If your hosting plan didn’t pre-install WooCommerce, then you can install it like any other plugin. See our guide on how to install a WordPress plugin for help.

Follow the wizard to enter your store details, including your business information and store location. WooCommerce will also create a few pages that are essential to an eCommerce store, like Shop, Cart, Checkout, and My Account pages automatically.

Configure your setup details in the Woo setup wizard

Alternatively, you can have AI set up your WooCommerce store for you.

All you have to do is to connect your AI assistant, like ChatGPT or Claude, to WordPress using the WPVibe plugin. Then, ask AI to set up your online store in plain English.

Using WPVibe and Claude to set up your store

When WooCommerce recommends additional extensions, you can install the ones you need or click ‘Skip this step’ and add them later.

Your WooCommerce store is now ready to use. For a detailed walkthrough of every setting, see our complete WooCommerce made simple guide.

Step 3. Design Your Store

Next, you’ll need to make your eCommerce store look stunning by installing a free WordPress theme. On the free WordPress.org repository, you can find more than 3,000 eCommerce based themes.

We recommend the free Botiga theme, which is built specific to WooCommerce stores. It comes with professionally designed starter sites, so you can import a full store layout instead of building each page yourself.

Install and activate Botiga by navigating to Appearance » Themes. After activation, click the ‘Let’s Get Started’ button, enter your website name, and select a starter site.

We used the Beauty starter site, which is the one included with the free theme.

Import a starter template in Botiga

Before importing, you can select which pages to include, customize your colors and typography, and enable any recommended features.

Once the import is complete, replace the demo content with your own logo, images, and branding. You should also update your homepage to feature your best-selling or newest products.

Review everything before publishing to make sure your store’s design reflects your brand.

WooCommerce store homepage

Finally, preview your store on a phone and tablet to confirm that your homepage, product pages, and checkout look great on every screen.

Step 4. Add Your Products

Once you’ve set up a WordPress theme and customized its appearance, it’s time to add products to your store. Simply go to Products » Add New Product in your WordPress dashboard.

Start by adding a clear product title and description that tell shoppers what you’re selling and why they should buy it.

AI can give you a head start by writing product titles and descriptions. But don’t publish the AI-generated text as-is. Review it carefully, add specific details about your product, and highlight the features that matter most to your customers.

This makes your product pages more useful and can also help them get discovered in search engines and AI search.

Add product title and description in WooCommerce

Next, choose your ‘Product Type’ by scrolling down to the Product Data section.

Most stores should use ‘Simple Product,’ while ‘Variable Product’ is best for items with different sizes, colors, or other options. Then, enter your product price.

If you want WooCommerce to track inventory automatically, enable ‘Stock Management’ and enter your stock quantity.

Adding an SKU is optional but recommended, since it makes it easier to track individual products in your orders and inventory reports.

Set product price in WooCommerce

Finally, upload a high-quality product image and any additional gallery images. Then, assign your product to one or more categories to keep your store organized. You can also use AI to generate descriptive alt text for your product images.

When you’re finished, click ‘Publish.’ Then repeat these steps for the rest of your products.

Step 5. Set Up Checkout

Before customers can place an order, you need to configure a few important checkout settings. This includes choosing how customers will pay, setting up taxes, and deciding how you’ll handle shipping.

Accept Payments

To get paid for your products, go to WooCommerce » Settings » Payments and enable the payment methods you want to offer.

WooPayments is the easiest option because it’s WooCommerce’s own payment solution and takes credit and debit cards without sending customers to another site.

Set up WooPayments in WooCommerce

If it isn’t available in your country, then you can connect another gateway like Stripe or PayPal. You’ll need to sign in to your payment provider’s account during setup, or create one if you don’t already have it.

Configure Taxes

WooCommerce hides its tax settings until you turn them on, so go to WooCommerce » Settings » General, scroll down to the ‘Enable taxes’ option, and check the box.

Save your changes, and the Tax tab will appear.

Check Enable Taxes box in WooCommerce

Open that tab to choose how WooCommerce calculates and displays tax at checkout.

You can select if your product prices include tax, how WooCommerce calculates tax at checkout, and whether your store displays prices with or without tax.

For most beginners, we recommend using the free WooCommerce Tax extension, which automatically calculates tax based on your customer’s location.

Please note that this extension requires you to connect a free WordPress.com account to calculate real-time rates.

Configure tax settings in WooCommerce

Before launching your store, make sure your tax settings comply with your local regulations. You can also see our tutorial on collecting taxes for Stripe payments to learn more.

Set Up Shipping

With your tax settings saved, switch to the Shipping tab and create shipping zones for the locations you deliver to.

Then, choose the shipping methods you want to offer, such as Free Shipping, Flat Rate, or Local Pickup.

Choose a shipping method in WooCommerce

If your shipping costs vary based on the order, you can also create shipping rules. For example, you can charge different rates based on the order weight, destination, or cart total.

If you plan to use weight-based or carrier-calculated shipping, then make sure you’ve added your products’ weights and dimensions.

For step-by-step instructions, see our guide on setting up weight-based shipping in WooCommerce.

Preview of shipping classes based on weight

Once everything is configured, turn on your payment gateway’s test mode and place a test order yourself. Add a product to the cart, go through checkout, and confirm the order appears under WooCommerce » Orders.

This is where you’ll catch a shipping zone that doesn’t cover a customer’s address, or a tax rate that never applied.

Increase Sales with Checkout Optimization (Optional)

Getting customers to checkout is only half the job. A few checkout optimizations can help you close more sales and increase the value of each order.

  • Show upsells and cross-sells to recommend related or premium products. WooCommerce includes these features by default.
  • Offer one-page checkout so customers can complete their purchase on a single page.
  • Add order bumps to encourage shoppers to include complementary products before placing their order.
  • Enable express checkout with payment methods like Apple Pay and Google Pay for a faster checkout experience.

You can set up these checkout optimizations separately, but that often means using multiple plugins. If you want everything in one place, FunnelKit lets you create a custom checkout with features like order bumps, one-click upsells, and express checkout built in. To learn more, see our guide on creating a faster WooCommerce checkout.

Checkout created with FunnelKit

Step 6. Prepare Your Store for Launch

Your store is almost ready to launch. Before you open the doors, run through these final checks to make sure everything works smoothly for your customers.

Optimize Your Store for SEO and AI Search

To help shoppers find your products through search engines and AI tools, you’ll want to make sure your store is properly optimized for search.

We recommend the All in One SEO plugin because it makes WooCommerce SEO much easier. It helps you optimize SEO titles and meta descriptions and generate product schema as well.

Add WooCommerce product details in AIOSEO

For a complete walkthrough, see our WooCommerce SEO guide.

Speed Up and Protect Your Store

A fast store gives shoppers a better experience and can also help your search rankings. Start by compressing your product images and enabling caching to reduce page load times.

You can also use Cloudflare to improve your store’s speed and add an extra layer of security.

Finally, protect your hard work with automatic backups. If something goes wrong, you’ll be able to quickly restore your store and get back up and running.

For more tips, see our tutorial on speeding up WooCommerce.

Build Customer Trust

Before launching, make sure your store includes important trust signals such as product reviews, a contact page, and clear shipping, return, and refund policies.

You can also display trust badges, such as Secure Checkout, SSL Secured, or Satisfaction Guaranteed, to reassure customers that your store is safe and reliable.

Track Your Store’s Performance

Set up tracking now, so that from day one you can see how customers find your products, what they buy, and where they leave the checkout process.

Google Analytics gives you these insights so you can improve your store over time. If setting it up sounds overwhelming, then we recommend the free MonsterInsights plugin.

It helps you set up the basic Google Analytics tracking for you. You can upgrade to the paid plan to unlock advanced eCommerce tracking features.

eCommerce overview report in MonsterInsights

To set it up, take a look at our guide on WooCommerce conversion tracking.

Step 7. Get Your First Customers

Launching your store is just the beginning. You’ll also need to get it in front of the right people. Here are four simple ways to attract your first customers.

  • Build an email list so you have a direct way to reach people who are interested in your products. Add an email signup form to your store and offer a reason to subscribe, such as a first-order discount or early access to new products.
  • Promote your store on social media by sharing new products, customer stories, tutorials, and short videos. You can also add your store to Facebook so shoppers can buy directly from your posts.
  • Create a launch offer with a limited-time discount, free shipping, or a free gift. WooCommerce’s built-in coupon feature makes it easy to run your first promotion.
  • Publish helpful content such as buying guides, tutorials, FAQs, and product comparisons. This can bring long-term traffic from search engines and AI search while helping shoppers make informed buying decisions.

FAQs About Starting an Online Store

Can I start an online store for free?

Some eCommerce platforms offer limited free trials so you can get started without paying, but you’ll eventually need to sign up for a paid subscription once the trial period ends.

WooCommerce itself is completely free open-source software, but you’ll still need a domain name and a web hosting plan to get your store online, which do carry small upfront costs.

How much does it cost to start an online store?

The cost of starting an online store depends on your plan and budget. By using our exclusive link, you can launch your shop with Bluehost for just $2.99 per month while relying on free plugins and themes to keep your initial setup costs extra low.

We always recommend starting small and spending more on premium tools only as your business grows.

Can I create an online store without shipping products?

Yes. For example, you can use specialized dropshipping plugins to handle inventory, build an Amazon affiliate store to earn referral commissions, or run an online marketplace where other sellers handle their own order fulfillment.

Do I need to know how to code to run a WooCommerce store?

No. Everything in this guide, from initial setup to site design and payment processing, is done entirely through easy point-and-click settings and friendly plugins, so you never need to write a single line of code.

Video Tutorial

If you would rather watch than read, our video tutorial shows how to start an online store from beginning to end:

Subscribe to WPBeginner

We hope this guide helped you learn how to start an online store. You may also want to see our actionable tips to drive traffic to your new store or our eCommerce launch checklist.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

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Reader Interactions

358 CommentsLeave a Reply

  1. Hello We are trying to decide to use shopify or woocommerce we already have a website. We will be selling hobby shop items-drones &RC cars from our website. And our website was built on wordpress. I have heard that woocommerce is a little more technical than shopify. Our situation is one where we would like our web developer to build the initial ecommerce site & then train someone at our shop to maintain & sell/load products. We plan on a 100 or so SKUs to start & grow from there.
    Which would you recommend woocommerce or Shopify & why please?

  2. Hi ,
    I would like to have an ecommerce store but I am based in South Africa and will only be selling in S.A do I get a co.za Domain? And does stripe work with all credit cards? Can I also add Visa and MasterCard to receive payments?

  3. How to setup an order popup notification to visiting customers on woocommerce website????, just like wpforms.com. website.

  4. Hi there, I like your articles. Nice read as usual. But 2 have one queries.
    My site is largely a blog website and I have 5 major tabs on my menu bar.

    1. I’ve installed the woocommerce but want to apply it only one of the menu bar(Page). Is it possible? If yes, please how do I go about it.

    2. How do I access the information when my viewers comment on my blog?

    • Hi Bereket,

      WooCommerce is an eCommerce software. It allows you to sell things from your WordPress website. Just like WordPress, you will need web hosting to run it which will cost you money.

      Admin

  5. Hi , I want to set up my own e commerce site , read your whole article , its just wonderful , just have 2 query

    1) What type of payment gateway is useful for both national and international customer like in India we have Instamojo , PayUMoney and RazorPay as provider whereas PayPal and CC Avenue is also nice option for International Transaction.

    2) On creating e commerce website , will there a tab avail a space can be made in wordpress to create a separate TAB for Blog wherein i can upload the Blog related to my products to sell online on my portals.

    3) And How far the Woo Commerce is compare to Shopify on parameter to Safety Layer , Payment Transaction ,Website functionality like buffering and loading and stopage /loading time on internet of e commerce site while creating in wordpress+woo-commerce.

    • Hi Nirav,

      1. It actually depends on your target customers. If you will be serving customers in both India and other countries, then you will need to find payment gateways convenient for your target customers.

      2. Yes, you can add a blog to your ecommerce website in WordPress.

      3. WordPress is quite secure. On your self hosted website you are responsible for keeping backups and performance. It is a little more work than Shopify but will give you freedom to choose the tools you want to use.

      Admin

  6. Hi, i already have a domain name. i like to start a website of price comparison. where from branded store i can display the amount of these product. i want to start with electronics items like mobile and some gadgets. this is a simple store making web design. would you please help me to create this website.

  7. Hi! I’m so happy I stumbled upon this article. I have a question, I already have a domain and hosting package with go daddy. Have had it for years. Can I do all this in godaddy or is it not compatible? Thank you!

  8. Hi,

    I have an existing wordpress.com site and want to convert it to bluehost wordpress + woocommerce combo.

    My question is, what should be my sequence?

    Do I first convert my wordpress.com to wordpress.org before setting up the woocommerce part? There can only be a single theme at any one point in time if I am not wrong?

    Thank you.
    Jeanne

  9. Hi,
    I have a wordpress site that is readily functioning but the them I have is not woocommerce compatible, I have tried hooking it up with woocommerce but the result is not what I want, so I am thinking of installing another instance of wordpress on a subdirectory as I want the url to be domain.com/store but the homepage and contact link will still go to the main page.

    So do you think I should just create another directory folder and name it store then install wordpress there or I should use multi site functionality?

    I hope I am on the right article to ask question

    Regards

    • I am now trying to join your beginner system but, I already have a domain name and I already have bluehost as my hosting service. I have already paid and I will be a member (?) for the next three (3) years. Can I still do/begin/learn from wpbeginner ? Please reply. Thank you,
      Sten

  10. Taxes in our state are determined by the shipping address of the product. Does WooCommerce have a tax option for that?

  11. I want to create a Wordpress site that requires the user to first log in to Facebook or a Google account. This should redirect to a gateway that allows payment options that are mostly used in India. After which the user should be able to access the website as a premium customer. Please help.

  12. Hi there, thank you for the BRILLIANT guide! not sure I could have done most of the things on my site without all your wonderful guides.

    Small problem though, I changed my http to https it then loaded my page once the settings were saved and gave me an SSL protocol error, How do I resolve this?
    Must admit it has made me pretty nervous because I have just paid for three years in advance with Bluehost :(
    Thanks in advance for your help!

  13. Hi There, Why I have to upgrade to business plan to install plugings? I ca not install the woocommerce, asking to upgrade to business plan

  14. I had a free wordpress.com website and upgraded so I can have an amazon store on my website. I don’t need the credit card and all the stuff you mentioned as the customers will be checking out on Amazon. I don’t see this discussed anywhere. Can I do that on Wordpress? Do I have to have another webhosting such as Bluehost or another one?
    Thanks so much,

  15. Hi, I want to put a custom certificate on my Wordpress website that can be automatically customized with a user’s name and a date, then upon payment be able to download it and print it. How can I do this? Are there current plugins/programs that would allow me to do this or is this something I would have to hire someone to program for me?

  16. Hello,
    Please, im having this error message when i try to start XAMPP. Kindly assist.

    14:11:02 [Apache] Error: Apache shutdown unexpectedly.
    14:11:02 [Apache] This may be due to a blocked port, missing dependencies,
    14:11:02 [Apache] improper privileges, a crash, or a shutdown by another method.
    14:11:02 [Apache] Press the Logs button to view error logs and check
    14:11:02 [Apache] the Windows Event Viewer for more clues
    14:11:02 [Apache] If you need more help, copy and post this
    14:11:02 [Apache] entire log window on the forums

  17. I purchased Domain and hosting through BlueHost – need simple online store for physical products and a blog. I cannot figure out how to set this up through WordPress; don’t see the Woo Commerce piece anywhere; none of the free themes work for an online store- big problem! Can I use your information without getting hosting through you – as I have domain and hosting already?

    PS – this typeface is so pale I can’t read what I’ve typed.

  18. Hello WP Beginner. Would I need to pay a certain amount to use Stripe and PayPal on my WooCommerce WodPress site?

  19. Hello,

    I am building an E commerce site for a client who is from the Caribbean. He sells clothing for a living and he needs a website to sell them from. He wants to sell to anyone anywhere in the world. How would I set up the shipping, handling, and other related features on woo-commerce? What are your recommendations, and how would I go about doing that?

    Thanks,

    -Siri

  20. I would like to have a landing page on my WordPress site to sell my books through amazon as an amazon affiliate. I would also like to be able to offer discounts/coupons. Is Woocommerce the way to go for this? If not, what do you recommend?

  21. Thankyou for this article!

    I have searched through various websites and no-one seems to be able to give me an answer on how I create one product with multiple options which will alter the prices, I am hoping you will be able to help. I have a cake shop and for a three tier cake I would like the customer to be able to alter the flavours of each tier but this means the prices can change from the default price. I can change colours and such like but it doesn’t seem to allow me drop down boxes which affect price. Is there a way to set this up in woo commerce or a particular plug in?

    Any help would be much appreciated as its driving me mad!

      • Hi,

        Thankyou for your reply.

        I have done this in the past but this only allows me to have one product on the page, effectively I need to have three, as each tier of cake is its own product. This is what I am struggling with as I would like three separate products to have their own attributes. I don’t think this is currently available with woo commerce? Sorry if Im not making myself very clear.

  22. Hi! Thank you for this, it is very helpful. I am looking around at themes and was wondering if I could choose any theme and then apply WooCommerce to it? Or should I be looking for something specific before choosing a theme? Thank you!

  23. Hi! Thanks for the article, very helpful. I am trying to find the best wordpress theme. Can I add WooCommerce to any theme? Or are there specific things I should be looking for when searching through themes? Thanks!

  24. Thank you so much for taking the time to write this article. I’m in the process of opening up my first store and I’m not tech savvy AT ALL, but I did not want to use Shopify. This really helps! :)

  25. Hey there!

    Thank you so much for posting all of these informations! It was a detailed blog post!

    Anyway I have a question, as most of my buyers are from Japan, they usually use VISA/MASTERCARD for payment instead of paypal.

    Can I know how do I set it up?

  26. thank you for this great tutorial , where can i find products to promote in such a website if i dont own any personal products ? affiliate or drop shipping which one convert better ?

    • Happen to me too. Actually how long will it take to setup the SSL?. Been waiting for soo long yet nothing happen. Cannot open the website and “ERR_SSL_PROTOCOL_ERROR” message appear. Please help. been following all the step from the above and got stuck here.

      • Hello,

        I have the same issue. I tried to change the http to https and click save but I got an error message saying “This site can’t provide a secure connection”. Any suggestions of how to fix this?

        Claire

        • Hi,

          I have the same issue.
          I tried to change the http to https and click save but I got an error message saying “This site can’t provide a secure connection”. How can I work in my site now?

          Vanessa

  27. Hi, I have booked a domain in GoDaddy, now I would like to build an online store site, will I get free SSL certification from Bluehost for my site

  28. Hi,
    Can you tell me how to start off if I already own my domain name? Can I switch it to Bluehost?
    Thanks!

  29. Hi Author, which address should I give on woo commerce plugin setup wizard, should I give my personal address or what if I don’t have shop. Can it be associated with affiliate marketing services like Amazon,flipkart.

  30. Hello greetings from Kuwait.

    I like everything bits of your information. Kindly tell me can I integrate ( sell ) a local currency like KWD ( Kuwaiti Dinar ).

    Kindly reply at your earliest convenience.

    Thank you

    • Hi SyedHasan,

      You will have to check which payment providers are available and support your local currency. WooCommerce supports PayPal, Stripe, and many other payment gateways which are available in many countries and countries.

      Admin

  31. Hi..i
    Great website. l was wondering if you customize websites? Your guides are very comprehensive, but
    I’m still struggling to get my head around certain issues.
    regards

  32. Really good tips which I am working through. Unfortunately following instructions to add SSL certificate has now locked me out of my site. Any advice to get back in???

  33. Wish the developers of Wordpress would consider setting up physical stores in The United States (just like the Apple Stores) so any small biz startup needing an Ecommerce site could by appointment, come to the store have a customized Ecommerce site built. This sure would create a “clear path” for Wordpress to dominate Ecommerce, and to “operate in the black.” Those who wish to build their own Ecommerce sites, etc, can continue to do so if they wish. Personally, my wife & I own a small, licensed business in need of an Ecommerce site, but we shy away from Weebly, Wix, and other do-it-yourself ideas. We’ve been using Facebook for advertising up until now.

    • Hi Terell,

      There are many small and large web design and development agencies with offices in most cities. You can call them to get an appointment. You can also find WordPress developers on many freelancing websites. However, both options will cost you more money.

      In our experience, we have seen many small business owners starting out on their own with no technical skills. There is a small learning curve as you familiarize yourself with the platform. Most beginners go through this phase with the help of free resources like WPBeginner.

      Facebook is a good platform, but it gives you limited control on who can see your ads. With WordPress, you get complete control on how you bring new users, and how you convert them into loyal customers.

      Admin

  34. Is there a reason I’m not seeing WooCommerce on by WordPress Dashboard? I followed the steps for set up through BlueHost. Thank you for your help!

  35. Hi,
    I should have started with this article! Earlier this month I purchased hosting (bluehost), registered my domain name, and installed WordPress. I purchased domain privacy, site backup, and site lock security. How do I add WooCommerce and the SSL certificate now? Do I need to start from scratch?

    • For Local Server (WAMP) you will have to install WooCommerce by visiting Plugins » Add New page. However, please note that it will not be an online store, it will be just a store on your local computer. You will not be able to sell anything untill you move your installation to a live server.

      Admin

  36. Another grand article from WPBeginner. Thanks to the gang.
    Now if I could just find a supplier of some niche products …… ?

  37. Thanks for this brilliant resource. I’m UK based and will only be selling online to people in the UK, would I be better of with hosting in the UK? I have heard that it is best to have your site hosted in the country you are trading in and that there are disadvantages in overseas hosting?

  38. I’m a rockstar! I have set up VPS server through BlueHost. I have SSL on the site with eCommerce. I get how to add products that I am holding in inventory, but how do I take a data feed from a drop ship company and load it to my ecommerce site?

  39. Thanks for the post.Now I get the best way to start my online store. i have one question how to setup payment gateway in my store?

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