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Free vs Premium WordPress Themes (Pros and Cons)

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We are often asked by beginners how to choose between free vs premium WordPress themes. What are the advantages and disadvantages? If you too had those questions, then you’re in the right place. In this article, we will discuss free WordPress themes vs premium WordPress themes (pros and cons).

Free vs Premium WordPress Themes

Pros of Free WordPress Themes

First, we would like to mention that when we say free themes, we mean free WordPress themes that are listed in the official Themes directory.

We DO NOT recommend users to download and install any free themes that are distributed by other unreliable sources.

Free WordPress themes

It’s Free

The biggest benefit of a free WordPress theme is the cost, free. It lowers the barrier of entry to starting a blog.

However hearing the word free makes many people cautious. Why would someone give you a free WordPress theme when others are selling premium themes? What’s the catch?

Often people think free themes are low quality. It’s quite the contrary.

Strict Review Process

Free WordPress themes are actually held to a higher quality standard. All themes in the official WordPress theme directory go through a strict theme review process.

There are some very talented folks in the theme review team who examine and test these themes before they are included into the directory.

You can see this checklist of the theme review process.

Free WordPress themes are tested for standard compliant code, support for standard WordPress features, quality HTML and CSS, security, privacy, etc.

As you can imagine, it takes talented developers to build a quality WordPress themes that get approved in the official directory.

But why are they giving it away for free?

There are lots of benefits of giving and sharing.

It helps theme developers sharpen their skills because during the review process, the theme review team audits their code and suggest improvements.

It also gives them a chance to make their theme available to a large user base where people can use it, give feedback, and suggest improvements.

Other advantages are building reputation as a skilled developer, building a portfolio, getting paid jobs for customization of those free themes or even develop custom theme for clients.

So while the free themes are definitely good, there are some disadvantages.

Cons of Free WordPress Themes

Free WordPress themes usually have fewer options

Disadvantages of free or premium WordPress themes can be very subjective. What one person would consider a disadvantage, may not be a cause of concern for many others.

These are some common disadvantages of using a free WordPress theme:

  1. Limited support options – Free WordPress theme developers offer support through WordPress forums, but they are not obliged to reply to support queries.
  2. Limited Features and Functionality – Even though free themes support most standard WordPress features, many of them don’t offer extra features like creating buttons, using shortcodes, create landing pages, etc.
  3. Not so Unique – Free themes are used by a lot of websites and blogs, so your website will not have a unique design. Also there are usually limited options to customize the visual appearance of free themes.
  4. No Obligation – Free themes are distributed with no warranties, so if something goes wrong, you are pretty much on your own.
    1. If you use a free theme, and it doesn’t have a specific functionality that you’re looking for (please don’t leave a 1 star rating). You didn’t pay anything for this theme.

      Instead if you ask nicely or make a small donation, the developers are much more likely to add that feature in.

      Here’s how to properly ask for WordPress support and get it.

      Pros of Premium WordPress Themes

      Premium WordPress themes

      Unlike free themes, premium WordPress themes are available for purchase from numerous third-party WordPress theme shops and marketplaces.

      More features and customization options

      Elements you can drag and drop in Divi - A premium WordPress theme

      The biggest advantage of a premium theme is that you get more features and customization options.

      Due to the competition in the premium theme industry, theme shops are always trying to offer more features at lower prices.

      As a customer, you get themes that contain options like drag and drop builders, shortcodes, multiple layouts and templates, and unlimited color choices.

      Support and Updates

      Premium WordPress themes come with regular updates and support.

      Primarily because these theme shops are actually making money vs doing it for free.

      More Unique

      Because there’s a cost associated to premium themes, they’re less frequently used when compared to free themes.

      Not to mention the customization options give you the ability personalize your theme.

      Combining the two, your website will stand out and look unique.

      Cons of Premium WordPress Themes

      Performance of premium WordPress themes

      Not all premium themes are perfect.

      Here are some common issues that can be a disadvantage.

      1. Poor Code – Some times you may end up buying a premium theme that looks pretty but has poor coding standards which could make it incompatible with some plugins. Mainly because these themes don’t have to go through a strict review process.
      2. Too many features – In order to sell more themes, theme developers can add too many unnecessary features into their themes. You will probably never use all those features, but they are still there making your website slow.
      3. Crossing over into Plugins domain – Sometimes WordPress themes can cross over into plugins domain, offering functionality that they are not supposed to offer. For example, creating custom post types, shortcodes, and other things that would disappear as soon as you switch theme

      How to find premium themes that are really as good as promised?

      The easiest way to find a good reliable premium theme is by buying it from one of the trusted theme shops and developers.

      Two well-respected premium WordPress theme shops that we recommend are: StudioPress and Themify.

      Astra is a trusted premium theme that offers dozens of templates for all different kinds of websites.

      For drag and drop page builder, we recommend using SeedProd.

      You can also check out our showcase sections for more theme shops that we like and trust.

      Know what you are buying

      Remember that when you are purchasing a premium WordPress theme, you are not hiring that theme shop or developer to set it up for you. You also don’t have an exclusive license and theme developer does not offer any warranty.

      Most good theme shops will give you access to their documentation and support forums where you can get more help if needed. This preferential support is actually what you are paying for.

      Any good theme shop should have a good support system, documentation, and help available for you to set up your theme.

      I am confused… How Do I Chose?

      When chosing a WordPress theme for your site you need to ask yourself a few questions.

      1. Do you really need lots of features, custom theme admin options, sliders, and other goodies for your website?

      2. Can you troubleshoot WordPress issues on your own or you need help with them?

      3. Do you want a professional looking theme that’s not very common or you are fine with a basic layout?

      If you are just starting out with a personal blog or family website, then a free WordPress theme would be sufficient for your needs. Here is our list of 43 beautiful free WordPress blog themes to help you get started.

      On the other hand, if you are a small business, then we will recommend you to go with a paid theme. It gives you the extra customization features and options while giving you the peace of mind that support is available should you need it.

      How to Get Started With WordPress

      If you are new to WordPress and are not quite sure how to get started, then check out our step by step guide on how to start a WordPress blog. It will walk you through setting up your first WordPress website like a pro.

      You can also see this guide on how to learn WordPress in a week (or less).

      We hope this article helped you learn how to choose between free vs premium WordPress themes. You may also want to see our list of 24 must have WordPress plugins for your website.

      If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

23 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
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  2. Mrteesurez says

    Yes, this matter is subjective.
    But, generally free WordPress theme is hardly customizable, you only stay with basic features and customization. Many of the free plugins didn’t support page builder like Elementor, Seedprod and others.
    For a starter, free theme is recommended to learn how things works out and to know if he really needs a premium plugin as his business growing. Thanks for bringing out this topic.

  3. Rene says

    This is really informative, thank you. However I still have a few questions. Do themes restrict certain functions? Specifically custom 404 page and sitemaps generated by Yoast or similar?

    • WPBeginner Support says

      They do not restrict those functions but some may not have specifically added that functionality to their theme.


  4. Nektarios tsakas says

    Hello there, I have a wordpress theme and I am happy with its features however my problem is that at the end of a post there is not the title section neither the description neither the keyword section. To get that I will have to buy the wordpress pro. Does it affect my SEO?

  5. Iva.s says

    Thank you for the rich information. I am also running a free WordPress site, on Dyad 2 theme. I like the look and content slider feel to it. But I do not like the way the screen is divided in two when viewing my posts.

    Are there other free themes I can use that came with a content slider?

    I will be super grateful if you can help me. I also intend to upgrade since I am monetizing my site, but not sure when so, for now, I want to keep the site as professional looking as possible.

    Thank you

  6. Rob Grant says


    Can you explain why it would be better for a design agency to recommend building a WP site from their design over a premium theme? I am confused as it seems we are trying to copy a theme…


  7. David Johnson says

    Hi, I’ve been running a free WordPress site for a couple of years. I’m not trying to make money from it but would love to use a gallery like Envira but it looks like I have to upgrade to a business plan. When I’m not trying to make money from the site, that would be a little extreme. Are there any other options re galleries for me, please?



  8. Barbara White says

    i am trying to set up for a group a simple, changing twice a year site for people to get dates and info.

    I have picked out a .org name and they are asking for $18.00. Then they say I can get the .org site free if I pay for a premium theme. This group doesn’t make a lot of money so I am trying to do it as cheaply as possible. If I pay this 18.00, does it give me a site with the wordpress name on it or do I still get the wordpress .org name. It is so confusing because they show the name I want with .org. Will I have to pay more in the end? barriethorntonfiddleclub .org without space.

  9. alana says

    Hi. Could you help me understand what “re-access to a theme” means? I’m interested in purchasing a theme but they state after 1 year I’d need to reaccess and pay again. Why would I need to do that if I’m not a Web developer / designer?

    Much thanks in advance for your reply.

    • WPBeginner Support says

      Hey Alana,

      Premium themes usually come with an yearly license. After that time you can continue to use the theme without paying the theme shop again. However, you will not be able to access their support forum or receive updates.


  10. Kevin Kimani says

    Thank you for the helpful information. I have gained a lot of insights regarding free and paid themes. Honestly, I am now comfortable and know which to go for. Thanks a bunch!

  11. Lesley says

    I love this site. It is my go to as I get started as a blogger. Is it common to pair a Free theme with a premium page builder like BeaverBuilder?

    I’ve tried out Visual Composer and Divi Builder but lots of technical issues. It seems like people really like Beaver Builder and I prefer to have pay for another theme.

  12. Isaac Inegbenehi says

    Wow! Very wonderful write up. I have been following this blog for sometime now. This is a very interesting article.

    I recently bought genesis theme, and at the same time, I discovered a free theme called weaver. I customized both of them. I actually like the weaver design and I am thinking of choosing it over genesis.

    The theme is just cool.

    Please can you guys check out the weaver theme and drop your suggestions?

  13. Abhishek says

    Thank you for letting me know the difference bw premium and free themes :)
    Check my blog. Is the theme okay or need improvements?

    • WPBeginner Support says

      It will be complicated to work on a smaller screen. During the installation and set up you may come across situations where you may need a larger screen. However, once you have set up your WordPress site, you can use your phone to update it.


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