Most WordPress sites have a two column layout containing the content and sidebar. Despite being visible on every page of a website, sidebars are often the least optimized areas. In this article, we will share the best WordPress sidebar tricks to get maximum results for your site.
1. Dynamic Widgets for Sidebar
By default, your WordPress sidebars remain the same. This means that you are showing users the same sidebar whether they are viewing an archive page, category, home page, or a single page.
Depending on what content user is looking at, changing sidebar widgets accordingly can make a huge impact on how users interact with the sidebar on your site.
Using Display Widgets plugin, you can show and hide sidebar widgets on posts, pages, archives, home, or blog page. You can also show or hide widgets to users based on their login status.
2. Multiple Sidebars
Another approach to creating smart sidebars is by using multiple sidebars at once. Each sidebar appears based on a criteria you select.
Install and activate Content Aware Sidebars plugin. It allows you to create smart sidebars. Instead of showing or hiding widgets for specific pages, you can create totally new sidebars for them.
3. Sticky Sidebar Widgets
Usually the content column of your website becomes a bit lengthier than your sidebar. This means that when users scroll down, there is nothing to look at in the sidebar column.
You can add sticky floating sidebar widgets to make sure that there is always a call to action visible to your readers as they scroll down.
4. Email Subscription
Ever wondered why email signup forms are often the first item in sidebars of most popular blogs? That’s because email is still the most successful way to communicate with your readers. See our guide on why you should start building your email list right away.
Most email service providers like MailChimp, AWeber, etc, will provide you simple code that you can add to a text widget in your WordPress sidebar. However, these signup forms are not very effective in terms of conversion.
OptinMonster also allows you to A/B test your sidebar optin forms, so you can make data-driven decisions about what’s working and what’s not.
5. Showcase Your Best Content
WordPress sites come with a built-in recent posts widget. This widget does not perform very well.
The reason is simple, your recent posts may not always be the best content to describe your site to a new user.
6. Dynamic Custom Lists
Why stop on just popular or related posts? You can create your own lists of posts that you think will bring you more conversion.
Now add a new text widget to your sidebar and paste the HTML code inside it. You can create as many lists as you want and show different lists for different areas of your website.
7. Use Images
Images are much more engaging than plain text. If you want to grab user’s attention, then use images as banners and buttons. You can link those banners and call to actions to different areas of your website.
You can simply upload an image using the media uploader and add the HTML code to display the image in a text widget. If you are not familiar with HTML, then you can use an image widget to add images in your WordPress sidebar.
See our guide on how to add an image in WordPress sidebar widget for detailed instructions.
8. Showcase Social Proof
Have you seen how popular blogs brag about their follower count in their sidebars? Displaying your follower count in the sidebar is called social proof. It is a marketing technique that helps you gain trust by showing people the number of followers you already have.
Here are 11 more social proof examples that you can add on your website.
9. User Engagement Tools
Recent comments, polls and surveys, user rankings, points system, are just some of the ways to boost user engagement on your WordPress site. Displaying them in your sidebar helps boost user engagement on your website. This increases your pageviews and time each person spends on your site.
10. Fade In Last Sidebar Widget
This nifty little trick is used on many popular blogs and websites. It simply fades in the last sidebar widget. The animation makes the widget eye-catchy and noticeable which dramatically increases the click-through rate.
See our tutorial on how to fade in last sidebar widget in WordPress.
11. Use Custom Styles for Widgets
Usually all sidebar widgets use the same colors and style defined by your WordPress theme. This makes them all look the same. You can use custom styles to use different colors for some of your widgets to make them more noticeable.
See our guide on how to add custom styles to WordPress widgets for detailed instructions.
12. Enable Shortcodes in Text Widgets
We hope this article helped you learn some new WordPress sidebar tricks to get maximum results on your site. You may also want to see our list of 25 most useful WordPress widgets for your site.