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WPBeginner’s Blueprint

We are often asked for recommendations on best WordPress plugins and services. People particularly want to know about the plugins and tools that we use to run the WPBeginner website.

As a result, we have decided to create the WPBeginner Blueprint which gives you behind the scenes look at all the tools, plugins, and services that we use here at WPBeginner.

Download our Ultimate WordPress Toolkit: Get FREE access to our toolkit – a collection of WordPress-related products and resources that every professional should have!

Blog Platform


Self-Hosted WordPress

As you can guess, our website is powered by the best publishing platform on the web,

It’s important that you know the difference between vs and choose the right platform for your needs.

While there are many blogging platforms out there, we always recommend using WordPress because of the freedom and flexibility you have to customize your website.

Recommended reading:

Comparison of the Top Blogging Platforms
Why is WordPress Free?
6 reasons why you should use WordPress?

WordPress Web Hosting

WordPress Cloud Hosting

Web hosting is your website’s house on the internet. Every website needs web hosting, and each website has different needs.

At WPBeginner, we use SiteGround Enterprise Hosting version.

SiteGround hosts millions of websites, and they are one of the most popular hosting companies in the industry. With 1-click WordPress install, 99.9% uptime, and 24/7 support, it’s a smart choice for every growing business. (See our SiteGround review).

We understand there are thousands of web hosting providers out there. That’s why we have a step by step guide on how to choose the best WordPress hosting for your site.

Website Design / Theme

WPBeginner uses a custom designed WordPress theme built specifically for our website.

Unfortunately this design is not available for download or sale.

We built our custom theme on top of the Genesis framework. See our Genesis Framework review.

If you are looking for high-quality WordPress templates, check out these companies:

Need help choosing a WordPress theme? See our article on 9 things you should consider when selecting a WordPress theme.


WordPress security

VaultPress (Jetpack Backups) – We use VaultPress to create automatic backups. Automatic backups are your first defense against any security threats. Here’s our step by step guide to setup VaultPress automated backups. You may also want to see our comparison of the best WordPress backup plugins.

Cloudflare – We use Cloudflare for our DNS, CDN, and web application firewall. They help protect us against DDoS attacks while ensuring our website is super fast. See why we switched to using Cloudflare in our WPBeginner Insider series.

Login Lockdown – We use Login LockDown plugin to prevent brute-force login attacks. It locks user’s IP address after an X number of failed attempts. – See our Login LockDown review.


Speed up WordPress - Ultimate Guide

WP Rocket – We use WP Rocket for our page caching and browser caching to improve overall site speed. A lot of our caching is now handled on the server end by SiteGround and at DNS level by Cloudflare.

Classic Smilies – We use classic smilies to turn off all emoji functionality in WordPress and replace it with older smilies from previous versions of WordPress.


Email Marketing Strategies

AIOSEO – We use the All in One SEO for WordPress plugin to improve our on-page SEO by adding title tags, meta descriptions, XML sitemaps, and essential on-page SEO. This tool is much more beginner friendly than Yoast, and comes with powerful SEO features to help us get a competitive advantage. There’s a free version of AIOSEO available as well. See our AIOSEO review.

OptinMonster – OptinMonster is the best lead generation tool for WordPress. We use it to get more email subscribers. See our OptinMonster review.

WPForms – WPBeginner uses WPForms to power all contact forms and form based lead generations (including email opt-ins and payment orders). We also use it for running our reader surveys as well. See our WPForms review.

PushEngage – PushEngage is the best web push notification software. It helps us connect with visitors after they leave our website. Push notifications are a top 5 traffic source on WPBeginner. See how to add push notifications in WordPress, and also see our PushEngage review.

Drip – We use Drip for our email newsletters. They allow us to better segment and personalize the emails for our subscribers. See why we switched to using Drip.

MonsterInsights – MonsterInsights allow us to connect to Google Analytics for FREE. It shows us who visits our website, where they come from, and how they interact with our content. See our MonsterInsights review.

RafflePress – RafflePress helps us run viral giveaways and contests to increase our website traffic, social media followers, and email subscribers. We use the pro version, but they also have a free RafflePress version available as well.

Frame Buster – We use Frame Buster to stop content pirates from placing their calls-to-action, ads, affiliate links on top of our content. See our Frame Buster for WordPress review.

Nextiva – we use Nextiva for our business phone service. It allows us to have a professional business phone number that our team can share, have extensions, and use all the advanced call management features. See our Nextiva review.


Niche affiliate marketing websites using WordPress

ThirstyAffiliates – We use ThirstyAffiliates to efficiently manage all of our affiliate links. It allows us to cloak links, automatically replace keywords, and more. See our ThirstyAffiliates review.

MemberPress – For our video membership website and courses, we use MemberPress. See our expert comparison of 5 best WordPress membership plugins.


Breadcrumb NavXT – We use Breadcrumb NavXT to add breadcrumb navigation showing the visitor’s path to their current location.

Syntax Highlighter – We use Syntax Highlighter Evolved plugin to share code snippets in our posts. It is by far the best solution in our opinion.

Compact Archives – We use Compact Archives plugin to make our archives page prettier. It helps us compress the output of month/year archive.


Showing parent comments with child comments in WordPress comments page

Akismet – We use Akismet to combat comment SPAM. Akismet lets us focus on writing quality content rather than moderating SPAM comments. See our Akismet review.

Subscribe to Comments Reloaded – We use it to allow our users to subscribe to comments. This way users get notification email when there is a new comment on the post. See our Subscribe to Comments Reloaded review.

No Self Pings – We use it to stop WordPress from sending ping back notifications when linking to our own posts. See our No Self Ping review.

Behind the Scenes

There are several tools, plugins, and custom code snippets that we use at WPBeginner. Here is the list of our behind the scene plugins, code snippets, etc.

WP Mail SMTP – We use it to make sure our WordPress emails are getting delivered to the inbox. To learn more, see how to fix WordPress not sending email issue.

Missed Schedule Post Publisher – This plugin helps ensure that all scheduled posts are published on time. This basically fixes the WordPress scheduled posts missing error.

Edit Flow – We use Edit Flow to manage our editorial workflow. See our Edit Flow review.

Members – This plugin allows us to add new roles and limit content permissions by users. We use it specifically for role management in WPBeginner.

Advanced Custom Fields We use Advanced Custom Fields to add custom fields into WordPress posts and custom post types.

Post Types Order – By default, you can order your posts by ID, author, title, date etc. But there is no easy way to use a custom order. This plugin lets us do that with an easy drag-drop interface. See our Post Types Order review.

Simple Page Ordering – This plugin works the same as the one mentioned above, it allows us to set custom ordering but for pages. See our Simple Page Ordering review

Excerpts for Pages – We use custom code snippet to display excerpts for pages in WordPress.

Random Post Redirect – This custom code snippet allows us to redirect users to a random post in WordPress if they add /random/ at the end of the url.

Restore Image Title – We use it to add title attribute to the images we add into WordPress posts. See our Restore Image Title review.

That’s all for now. We will update this page when we start using some new plugin or tool on WPBeginner.

You may also want to check out our WPBeginner Solutions Center where we review the top WordPress plugins, themes, and SaaS tools.

If you found our blueprint helpful, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.