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24 Must Have WordPress Plugins for Business Websites in 2024

Looking for the best WordPress plugins to take your business to the next level in 2024?

There are over 59,000+ WordPress plugins that you can choose from. This makes it extremely overwhelming for new users to find the right plugin for their website.

We are often asked by readers for the best WordPress plugin suggestions for SEO, social media, backups, speed, etc.

Being the largest WordPress resource site with over 16 years of experience, our experts test thousands of paid and free WordPress plugins every year, so we can make it easy for you to find the best solution.

Having the right set of WordPress plugins and tools can help you grow your online business. In this article, we have shared our expert pick of the best WordPress plugins for business websites in 2024.

Must Have WordPress Plugins for Business Websites

Note: These are the plugins that our team installs when we start a new blog or make a new website for our own businesses.

1. WPForms

The WPForms form builder

Every website needs a contact form because it makes it easy for your visitors to get in touch with you. WPForms is the most user-friendly contact form plugin for WordPress.

This drag & drop online form builder allows you to easily create contact forms, email subscription forms, online order forms, payment forms, surveys, polls, and basically all other types of online forms with just a few clicks. They have over 2,000+ pre-built form templates and beautifully designed form themes to make your life easier.

New: WPForms now offers AI-Powered Form Building to speed up form creation even more. Simply type a description of the form you want to create and the AI assistant will generate it for you in seconds.

WPForms integrates with all popular marketing and payment platforms like Stripe, PayPal, Square, and Authorize.net, so you can build powerful forms in less than 5 minutes.

It comes with powerful features that simply don’t exist in other form builders such as conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR friendly, custom WordPress user registration and login forms, etc.

We use WPForms on the WPBeginner website and all of our other websites. But we’re not alone. Over 6 million websites use WPForms, and they have consistently maintained a 4.9 out of 5-star rating average for over 5 years now.

There’s a free WPForms Lite version available for those who are looking for a simple solution. Plus, it now offers a Stripe integration so that Lite users can easily collect online payments too.

If you are seriously looking to grow your business, then we recommend getting the Pro version because it comes with all the powerful features you need to boost your lead generation efforts. Use this WPForms coupon to get 50% off your purchase.

To learn more about the best form builder plugin, see our detailed WPForms review.

Alternative: Formidable Forms is an excellent alternative for creating advanced solution-focused WordPress forms.

2. All in One SEO

All in One SEO plugin

SEO helps you get more visitors from search engines to your website. While WordPress is SEO-friendly out of the box, there is so much more you can do to increase your website traffic using SEO best practices.

All in One SEO (AIOSEO) is one of the most popular WordPress plugins of all time. It is used by over 3 million websites.

Out of all the WordPress SEO plugins, AIOSEO offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.

It helps you properly add SEO title, meta description, keywords, generate XML sitemaps, connect your site to Google Search Console, optimize it for social media, and more.

Their team is continuing to innovate and add new SEO features to help you improve your SEO rankings such as their content optimizer with TruSEO score, author SEO, headline analyzer, custom schema generator for adding FAQ schema, reviews schema, and all other schema markup.

They even added an internal link assistant feature that helps you automate the process of internal linking to boost SEO. No other SEO plugin has this feature.

Plus, you can monitor the results of your SEO strategy with the built-in search statistics dashboard and keyword rank tracker.

For complete SEO setup on your website, follow our complete AIOSEO setup guide and then our ultimate WordPress SEO tutorial for beginners.

There’s also a free version of AIOSEO available. However, the pro version includes more powerful features like WooCommerce SEO, local SEO, smart schema, video sitemap, news sitemap, smart redirection manager, ability to detect & fix 404 errors, advanced breadcrumbs, and much more.

To save 50% on the pro version, see our All in One SEO coupon.

Bonus: AIOSEO offers two other powerful tools that you can use to boost your search engine rankings and grow your organic traffic:

  • SEOBoost – An AI-powered content optimization tool that helps you easily research, plan, write, and optimize your content for SEO. It’s also a full content management system to streamline collaboration and media planner with unlimited access to free stock photos.
  • LowFruits – An easy-to-use keyword research tool that allows you to discover low-competition keywords that you can actually rank for. You can also track your keyword rankings, identify backlink opportunities, and more.

Alternative: Yoast SEO is a good alternative for AIOSEO.

3. Duplicator

Duplicator

Duplicator is the most popular WordPress backup plugin on the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, Amazon S3, FTP, One Drive, and more.

It also makes it super easy to restore your website from a backup. Other features include multisite support, archive encryption, recovery points, and an easy migration wizard, just to name a few.

There’s also a free version of Duplicator you can use to get started.

This is a great backend plugin that’s an absolute must-have for every WordPress blog and website because backups are an essential tool.

For more details, see our complete Duplicator review.

Alternative: UpdraftPlus, BackupBuddy, BlogVault, and VaultPress (Jetpack Backups) are also excellent solutions.

4. SeedProd

SeedProd

SeedProd is the best drag and drop page builder for WordPress. It allows you to easily customize your website design and create custom page layouts without writing any code.

Business owners love it because it lets them create completely custom landing pages within minutes without having to hire a developer.

NEW: You can now create completely custom WordPress themes using SeedProd builder without editing any code.

You can choose from over 300+ beautifully designed templates, or create a completely custom layout from scratch with their easy-to-use drag & drop WordPress page builder (no coding needed).

There have pre-made templates for landing pages, sales pages, thank you pages, webinar registration pages, coming soon pages, maintenance mode pages, 404 pages, frontend login pages, and more.

SeedProd comes with a smart design system, so you can save time by re-using elements instead of doing repetitive work. You can define color schemes, save font combinations, page templates, custom blocks, sections, and more.

It has all the blocks, widgets, and features that you would expect from a powerful page builder such as optin forms, social profiles, countdown timers, contact forms, buttons, pricing page blocks, various content blocks, and more.

Plus, SeedProd offers a powerful AI website builder to speed up the content creation process. You can use it to instantly generate engaging copy and high-quality images for your site.

It also comes with built-in subscriber management and seamless integration with third-party email marketing services and CRM software.

The best part is that SeedProd works with all WordPress themes, so you will not have to change your existing theme to create a custom design.

There’s also a free version of SeedProd that you can get started with. For more details, see our comprehensive SeedProd review.

Alternative: Thrive Architect, Beaver Builder, Elementor, and Divi page builder plugins are great alternatives with powerful features. You can also try CSS Hero for theme customization.

5. MonsterInsights

MonsterInsights Website

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to “properly” connect your website with Google Analytics, so you can see exactly how people find and use your website.

The best part is that it shows you all the important stats that matter right inside your WordPress dashboard in easy-to-read reports.

For example, you can discover your most popular website pages and posts, track contact form conversions, see what pages a user visited before making a purchase, and much more. You can then optimize your website accordingly to increase your traffic, subscribers, and revenue.

New: There’s now a powerful Conversations AI feature that lets you ask any question about your analytics and it will provide the answer instantly. No more digging through reports to find the data you need.

We have detailed guides on how to install Google Analytics in WordPress, how to use Google Analytics to enable eCommerce tracking, and how to track user engagement.

MonsterInsights has a free version, but the true power of it only unlocks when you upgrade to the premium version.

You can use our MonsterInsights coupon to get 50% off your purchase.

MonsterInsights is used by over 3 million websites. To learn more about this Google Analytics plugin, see our complete MonsterInsights review.

Alternative: OnePageGA is a simple and easy-to-understand one page dashboard for viewing your Google Analytics 4 metrics.

6. OptinMonster

OptinMonster popup plugin

OptinMonster is the most popular conversion rate optimization software in the market. It allows you to convert abandoning website visitors into email subscribers and customers.

This WordPress plugin and application helps you get more email subscribers and sales, fast.

You can use their hundreds of high-converting templates to create WordPress popups, slide-ins, announcement bars, gamified spin a wheel, and full-screen welcome mats to capture users’ attention.

Each opt-in form or campaign template can be easily customized with their drag-and-drop builder.

OptinMonster’s powerful display targeting features allow you to personalize the campaigns for each user, so you can show the right message at the right time.

It’s a great solution for bloggers, business websites, and eCommerce websites. Basically, if you want to make more money from your website traffic, then you need OptinMonster.

It helps you recover abandoned cart sales, convert website visitors, and grow your email list. Read these case studies to see how much success other businesses are having by using OptinMonster.

We use OptinMonster on WPBeginner and our other websites. Check out our OptinMonster review for more details.

There’s a free version of OptinMonster available if you signup from inside the WordPress plugin.

Alternatives: Thrive Leads is a popular alternative for creating popups in WordPress.

7. MemberPress

MemberPress

MemberPress allows you to build online courses, communities, and membership sites using WordPress. It is the best WordPress membership plugin in the market.

You can create subscriptions and restrict content access to users based on their subscription plans. It works with all popular payment solutions like Stripe, PayPal, Authorize.net, and more.

Since MemberPress is a premium plugin, it comes with many other powerful features including drip content, course management (LMS), quizzes, certifications, group memberships, paid forums, powerful access rules, automation features, and more.

For detailed instructions, see our guide on how to make a membership website in WordPress.

You can connect MemberPress with all popular email marketing platforms like Mailchimp, ConvertKit, and others to communicate with your customers.

MemberPress helps creators generate over $1 billion dollars in revenue each year.

Alternative: Thrive Apprentice and LearnDash are some other good WordPress LMS plugins for creating and selling online courses. Easy Digital Downloads is a great alternative for selling digital downloads like eBooks, software, music, and more.

Bonus: If you’re looking to add a community to your WordPress site including features like discussion forums, groups, then take a look at BuddyBoss. It works seamlessly with MemberPress.

8. Constant Contact

Constant Contact Email Marketing Service

Email is the most effective and reliable marketing tool at your disposal as a business owner. It allows you to stay in touch with your users even after they leave your website. This is why we recommend every business owner start building an email list right away.

Constant Contact is one of the most popular email marketing service providers in the world.

Their platform allows you to build an email list and send beautiful email newsletters to your subscribers.

It offers a quick and easy setup for non-techy users. It also works well with popular lead generation plugins for WordPress like OptinMonster and WPForms.

Alternatives: HubSpot, Omnisend, Brevo (Sendinblue), and ConvertKit are good alternatives if you want something more advanced, but they are more pricey.

9. Uncanny Automator

Uncanny Automator

Uncanny Automator is the best WordPress automation plugin. It allows you to connect your website with other business tools to work together without writing any code, so you can automate routine admin tasks to save time and money.

In plain English, it helps your WordPress plugins and other business tools talk to each other, so they work better together. Think of it like Zapier, but for WordPress.

There’s a free version of Uncanny Automator that you can get started with.

It seamlessly integrates with over 160+ popular WordPress plugins and third-party platforms, so you can easily build automation recipes without hiring a developer.

You simply choose from over 1,000 triggers and actions to create “if this then that” style recipes on your WordPress site (no code needed).

What’s even better is that you can even connect two separate WordPress sites to work together without writing any code. This is very useful for online stores and membership sites.

Some example use-cases include:

  • Have 2 WordPress sites talk to each other – sell products on one while create users & setup access on another.
  • Create buttons that can automatically create user accounts and perform other actions in WordPress.
  • Add custom user attributes to user profiles based on user’s actions.
  • Trigger automation recipes in one plugin from the action taken by another plugin (for example, a submission of WPForms can be used to create an order in WooCommerce).
  • Connect your WordPress site to business apps like Google Sheets, Airtable, Slack, Zoom, etc.
  • … and so much more

For more details, see our expert review of Uncanny Automator.

10. SearchWP

SearchWP

SearchWP is the most advanced WordPress search plugin in the market. It helps you improve your site search, so your website visitors can easily find what they’re looking for on your site.

Unlike default WordPress search functionality, SearchWP goes beyond just the post content and indexes everything on your site including custom fields, ACF fields, text files, PDF document content, custom tables, custom taxonomies, custom post types, WooCommerce product attributes, and more.

It also gives you the flexibility to create your own relevance scale and adjust the algorithm without writing any code.

There is a search metrics feature that helps you see what your visitors are searching for, and what they are finding or not finding, so you can improve your content discoverability.

SearchWP also lets you add powerful features like live AJAX search in WordPress, and it seamlessly integrates with all major WordPress plugins including but not limited to WooCommerce, Advanced Custom Fields (ACF), Meta Box, Toolset, BigCommerce, Easy Digital Downloads, bbPress, and more.

For more details, see our complete SearchWP review.

11. Sugar Calendar

Sugar Calendar

Sugar Calendar is one of the best event calendar and booking plugins for WordPress. You can use it to create event schedules, schedule appointments, sell event tickets, and more.

From the user-friendly dashboard, you can easily create and manage events from the back end of your WordPress site. You can set up start and end times, add event locations, set up recurring events, choose the date formatting and time zone, and configure other event details.

With the ready-made Sugar Calendar blocks, you can also display calendars on the front end of your site and allow users to book appointments. Users can also add your events to the calendar of their choice such as Google Calendar, Apple Calendar, or Microsoft Outlook.

In addition, it offers an Event Ticketing addon, which allows you to sell tickets for events and collect payments through Stripe and WooCommerce.

For step by step instructions, see our tutorial on how to create an events calendar in WordPress.

12. Smash Balloon

Smash Balloon

Smash Balloon is the #1 social feeds plugin for WordPress used by 1.75 million websites. It allows you to display perfectly-styled social media feeds on your WordPress site to boost social proof, engagement, and followers.

You can create feeds from all of the most popular platforms with Smash Balloon’s suite of plugins, which includes Facebook Feed Pro, Instagram Feed Pro, Twitter Feed Pro, YouTube Feed Pro, and TikTok Feeds Pro.

You can also use Reviews Feed Pro to showcase online reviews from platforms like Google and Yelp, and the Social Wall to display content from multiple social platforms in one place.

It’s simple to set up, with no coding required, and it comes with tons of built-in styling and layout options for quick customization. You can control what content you want to show or hide with visual moderation tools, highlight specific posts, display likes and comments, and more.

The best part is that your social feeds will update automatically, which keeps your site looking fresh with new content at all times.

Plus, even if social media is down, your feeds will stay up thanks to the smart feed caching and backup system.

There’s even built-in feed analytics, which allow you to track clicks, views, and profile visitors for all of your social media feeds. This way, you can discover what your most popular posts are and which feeds drive the most engagement.

You can use our Smash Balloon coupon to get 60% off your purchase.

There’s also free versions of the Smash Balloon plugins that you can use to display simple social media feeds.

13. WP Charitable

WP Charitable

WP Charitable is one of the best WordPress plugins for non-profits. It allows you to easily set up fundraising campaigns to collect donations right from your WordPress website.

It comes with pre-made campaign templates and a user-friendly builder to create high-converting fundraising campaigns in minutes.

You can completely customize your campaigns with drag-and-drop blocks for donation forms, campaign updates, donor walls, donor comments, videos, social sharing buttons, and more.

Plus, Charitable helps you attract a wider range of donors by providing flexible options for giving.

You can accept one-time donations for those looking to make a single contribution, recurring donations for ongoing support, or build community with crowdfunding and peer-to-peer fundraising campaigns.

It also comes with detailed analytics and reporting so that you can track how well your fundraising campaigns are performing.

There’s a free version of Charitable that allows you to collect donations through Stripe and PayPal. However, you can remove additional transaction fees and unlock more payment gateways by upgrading to the premium version.

14. Pretty Links Pro

Pretty Links WordPress Plugin

Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it simple to make your affiliate links short and memorable for sharing.

It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress.

This plugin also helps put your affiliate marketing strategy on autopilot. It comes with a keyword replacement feature that adds relevant links to your blog posts automatically.

Other powerful features include auto rotating links, product displays, QR code creation, split testing, and more.

Alternative: ThirstyAffiliates is an excellent alternative for affiliate marketers with lots of advanced features including an Amazon integration. TastyLinks is another great alternative geared towards the food blogger audience.

15. WP Rocket

WP Rocket plugin

WP Rocket is the best WordPress performance and caching plugin on the market. It allows you to instantly improve your WordPress website speed and performance with no technical skills required.

It automatically turns on recommended WordPress performance optimization settings like gzip compression, page cache, and cache pre-loading. You can also turn on optional features like lazy loading images, CDN support, DNS pre-fetching, minification, and more to further improve page load times.

Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and builds your website cache, which results in an instant performance boost.

WP Rocket also offers Imagify, which is a free image optimization service to help you speed up your website even further. See our Imagify review for more details.

They also have integrations with Cloudflare API, Sucuri, and many other tools to better configure your website caching setup.

WP Rocket is by far the easiest and most beginner-friendly caching plugin. The only downside is that it’s paid only, but they do offer a 14-day money-back guarantee.

Alternative: SiteGround Optimizer, WP Super Cache, Airlift, and W3 Total Cache are free, but they are not as powerful or easy.

16. PushEngage

PushEngage

PushEngage is the best web push notification plugin for WordPress. It allows you to send targeted messages and announcements to your website visitors using the browser push notification technology.

We use push notifications alongside our email newsletter to increase our customer engagement and website traffic.

Push notifications are consistently a top 5 traffic source for WPBeginner. To learn more, see how we use push notifications to grow return traffic.

PushEngage comes with all the powerful features like drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, powerful analytics, goal tracking, and more.

For eCommerce websites, it can automatically trigger cart abandonment notifications, price drop alerts, inventory alert notifications, and more.

For bloggers & publishers, it can automatically send out new blog post notifications to all of your subscribers.

PushEngage works seamlessly on all website builder platforms including WordPress, Shopify, Bigcommerce, and more.

They have a PushEngage WordPress plugin that makes it easy to enable web push notifications on your website.

The best part about PushEngage is that they DO NOT sell your data unlike every other provider in that space.

Alternative: OneSignal is another popular alternative, but they sell your data on free plans.

17. RafflePress

The RafflePress giveaway plugin

RafflePress is the best WordPress giveaway plugin on the market. It allows you to instantly increase your website traffic, get more social media followers, and email subscribers with viral giveaways and contests.

RafflePress comes with an easy drag and drop giveaway builder along with proven giveaway templates that you can use to create a giveaway that attracts visitors’ attention.

To enter the giveaway, website visitors must use their email address. This helps you get more subscribers for your email newsletter.

RafflePress incentivizes users to follow your social profiles and share the giveaway with their friends to get more entries into the contest. This helps you increase social media engagement.

The word-of-mouth marketing helps you get more traffic, FASTER! This results in more followers, more sales, and more revenue!

You can easily connect your social profiles, WordPress form plugins, and all popular marketing platforms and CRMs.

RafflePress has a free version called RafflePress Lite that you can get started with. If you want more powerful features to skyrocket your growth, then you need to use RafflePress Pro.

WPBeginner users can use our RafflePress coupon code: wpbeginner20 to get an additional 20% off.

You can see our complete RafflePress review for more details.

18. Cloudflare

Cloudflare

Security should be a top priority for all online business owners. Cloudflare offers a WordPress security plugin and web application firewall that is probably the best protection you can get for your site.

They monitor and protect your site from DDoS, malware file uploads, XSS attacks, brute force attacks, spam comment attacks, and basically every other type of attack. If you don’t have a firewall on your website, then you need to add one today.

To learn more on how to strengthen the security of your website and protect your business, see our ultimate WordPress security guide with step by step instructions for beginners.

Another added benefit of Cloudflare is that they offer a free CDN, which significantly speeds up your site.

While there are other security plugins like MalCare, Sucuri, Wordfence, WP Activity Log, etc., none of them can offer the full protection that Cloudflare does.

Note: At WPBeginner, we recently made the move to Cloudflare from Sucuri to make our site faster and more secure. See our article on why WPBeginner switched from Sucuri to Cloudflare to learn more.

19. LiveChat

Live Chat Inc

LiveChat Inc is the best live chat support software for businesses and e-commerce websites. It is super easy to use and allows you to quickly add live chat on your WordPress website.

It has tons of customization options, and it comes with a mobile app, so you can provide real-time support.

It integrates with your existing support software, CRM, email marketing, and other tools. Most importantly, it loads fast and offers a great user experience.

The team behind LiveChat also created ChatBot.com which is the best AI powered chatbot software. You can use it in combination with LiveChat to ensure your users always get the fastest response with the help AI + human.

Alternative: HubSpot and Brevo Chat are other popular services that let you connect chat, CRM, SMS, Facebook, and email in one platform.

20. WP Mail SMTP

WP Mail SMTP plugin for WordPress

By default, WordPress uses the PHP mail function to send emails. The problem is that either WordPress hosting companies don’t have this feature setup properly, or they block it to prevent abuse.

This basically means that you and your users may not receive important email notifications from your WordPress site.

WP Mail SMTP solves this problem by sending WordPress emails using a proper SMTP mail server. To learn more, see our article on how to fix WordPress not sending email issue.

Over 3 million websites use WP Mail SMTP because it’s an absolute must-have. We use it on WPBeginner as well.

Pro tip: The paid version called WP Mail SMTP Pro comes with white glove setup, detailed email logs, and more features. Basically, their support staff will set it up and connect it to use your SMTP service provider.

But you can use the free version of WP Mail SMTP to connect with all the popular SMTP services like SendLayer, SMTP.com, Mailgun, Gmail, etc.

21. WPCode

WPCode Code Snippets Plugin

While managing your WordPress site, you may sometimes need to add code snippets to your WordPress header or footer for verification, insert ad retargeting scripts, etc.

WPCode (formerly known as Insert Headers and Footers) allows you to easily add code snippets to your WordPress site without editing your theme’s function.php file.

Aside from header and footer scripts, you can also use WPCode to add custom PHP, JavaScript, CSS, HTML, and text code snippets.

There’s a built-in code snippet library where you can find all of the most common WordPress code snippets and insert them in one click.

Plus, you can manage all of your code snippets from one central screen and use tags to organize them.

The WPCode Pro version comes with powerful features like an AI snippet generator, version control for code snippets (Code Revisions), device based targeting for code, ability to add specific code snippets for specific posts & pages, conversion pixels, and deeper integration for WooCommerce, Easy Digital Downloads, and other popular WordPress plugins.

WPCode is a project started by Syed Balkhi, founder of WPBeginner.

Bonus: WPCode also offers Search & Replace Everything, which is a powerful find & replace plugin for WordPress. This comes super handy when you want to bulk find and replace text, URLs, or images across your WordPress site.

The best part is that it also has an easy Undo button in case you make an error. This is a must have in your toolkit.

22. WPML

WPML plugin

By default, WordPress does not allow you to easily create a multilingual website. This is a challenge for businesses that cater to a multilingual customer base in different geographic locations.

This is where you’ll need WPML. It is a WordPress multilingual plugin that allows you to easily create multi-lingual websites with WordPress.

It is very easy to use, SEO friendly, and helps you easily create content in different languages.

Alternative: TranslatePress is an excellent alternative that’s growing fast.

23. WooCommerce

WooCommerce - best eCommerce platform

WooCommerce is the most popular eCommerce plugin for WordPress used by over 5 million websites.

It comes with all the powerful features that you need to create an online store.

Over the last few years, WooCommerce has established itself as the most dominant eCommerce plugin for WordPress. It’s built by the team behind Automattic, the company behind WordPress.com, Jetpack, and other popular services.

There’s a robust WooCommerce ecosystem now with dedicated WooCommerce hosting, WooCommerce themes, and WooCommerce plugins available.

Pro Tip: If you’re looking to start an eCommerce store with WooCommerce, then we recommend using SiteGround. Alternatively, you can try Bluehost’s new eCommerce plan which comes with over $1000+ premium WooCommerce extensions for free such as subscriptions, bookings, and more.

To grow your WordPress eCommerce site, we also recommend the following plugins:

  • TrustPulse – helps you instantly win customer trust with social proof and FOMO.
  • FunnelKit (formerly WooFunnels) – helps you build sales funnels and add eCommerce automation to WordPress.
  • Advanced Coupons – helps you add loyalty program, gift cards, and other advanced coupon features in WooCommerce.
  • Stripe for WooCommerce – this free plugin helps you easily accept credit card payments as well as add Google Pay, Apple Pay, and others to WooCommerce.

For more suggestions, see our complete list of best WooCommerce plugins.

Alternative: Easy Digital Downloads is the best WordPress eCommerce plugin if you’re looking to sell digital downloads.

If you’re looking for a WordPress payment solution without setting up a shopping cart, then WP Simple Pay is an excellent WooCommerce alternative.

24. Nextiva

Nextiva - Best Business Phone Service

Nextiva is the best business phone service in terms of features and ease of use. They allow you to get a business phone number for your website which comes with advanced call routing, unlimited free domestic calling, voicemail to email or text, online faxing, and more.

The best part is that you can receive calls from your business phone number straight to your cell phone which is excellent for small businesses. You can also set business hours, so you are not getting disturbed during holidays or non-work hours.

Their platform also offers CRM, live chat, online surveys, and other communication features. You can manage it all in a simple web-based admin panel which makes it easy for small business owners to easily manage everything like a pro.

We use Nextiva VOIP for our business because it’s one of the most affordable and most reliable business phone service that grows with your business.

Alternative: RingCentral and Ooma are other highly recommended phone service and business VoIP providers.

Bonus Tools

Aside from the top 24 WordPress plugins and tools that we mentioned above, we also use and recommend the following tools to better manage our WordPress sites:

  • WP Simple Pay – A simple WordPress payments plugin that lets you accept credit cards without setting up a full eCommerce cart. You can add Apple Pay, Google Pay, ACH debit, and more. There’s also WP Simple Pay free plugin that you can use to get started.
  • Thrive Quiz Builder – A powerful lead generation plugin for WordPress that helps you create interactive quizzes to get more email subscribers and boost user engagement.
  • Broken Link Checker – A free plugin that scans your website to check for broken internal and external links and helps you fix them to improve your search engine optimization.
  • ClickSocial – This social media plugin allows you to easily schedule social posts for platforms like Facebook, Twitter, and Instagram, directly from the WordPress dashboard. It also has a Revive Old WordPress Posts feature to automatically share evergreen content.
  • Grammarly – Excellent grammar checking tool that comes with a plagiarism detector, vocabulary enhancement, and more.
  • PublishPress – This plugin makes it easy for us to manage our editorial workflow in WordPress.
  • Semrush – An all-in-one marketing toolkit for digital marketing professionals that includes powerful tools for keyword research, backlink audits, tracking brand mentions, keyword rank tracking, competitor analysis, and more.
  • Antispam Bee – An excellent plugin to improve the comments section with reduced spam on your website. It works particularly well when used alongside Akismet to combat spam comments.
  • Adobe Photoshop – This makes it easy for us to create blog thumbnails and other images for our articles.
  • AffiliateWP – We use this plugin on some of our eCommerce sites to add a referral program. It works seamlessly with WooCommerce and other eCommerce platforms (Alternative: Easy Affiliate).
  • Google Workspace (formerly G Suite) – A collection of cloud-based productivity and collaboration tools like email, docs, spreadsheets, etc. You can also use it to set up a professional email address.
  • FunnelKit (formerly WooFunnels) – Sales funnel builder, eCommerce marketing automation, and light-weight CRM for WordPress. It’s a great ClickFunnels alternative for WordPress.
  • Thrive Comments – Powerful WordPress comments plugin that help you super charge user engagement with features like upvoting, user badges, subscribe to comments, post from social sites, and more.
  • HeroThemes – The best WordPress customer support plugins to manage your customer emails and support tickets directly from WordPress. You can also create a knowledge base to reduce the number of support tickets you get.
  • WP 2FA – This plugin helps you add two-factor authentication to your WordPress sites. It helps improve WordPress security and is a very good plugin made by the same people behind WP Activity Log.
  • Envira Gallery – We use this plugin to help us create better WordPress galleries with photo albums, sliders, tagging, and other advanced gallery features.
  • WPBeginner Pro Services – A platform that helps you work with vetted WordPress developers to troubleshoot problems and make customizations (Alternative: Seahawk Media).

This concludes our list of the best WordPress plugins for business websites.

Depending on your business, you may not need to use all the WordPress plugins and tools mentioned in our list, but it’s pretty common for our readers to end up using at least 15 to 18 solutions that we have mentioned.

We highly recommend that you either download the plugins straight from the WordPress.org plugin directory or by using the links in our articles which take you to the official plugin websites. Please avoid all nulled WordPress plugins and theme websites because they can put your site at risk.

Now that you have the best WordPress plugins, you may also want to see our article on how to increase your website traffic (27 proven tips).

Best WordPress Plugins (Video)

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Frequently Asked Questions (FAQs)

Having helped over 400,000+ business owners create their website and choose the best plugins, we have answered a lot of questions. Below are some of the most frequently asked questions about WordPress plugins.

What is a WordPress plugin and how do they work?

WordPress plugins are like apps for your website that allow you to add custom features and functionality like contact form, eCommerce, etc. The concept is similar to the apps on your smart phone.

For more detailed explanation, see our beginner’s guide on what are WordPress plugins.

Do WordPress plugins affect site speed?

It really depends on the plugin, but yes WordPress plugins can affect your site speed if they’re not coded well. However most well-coded WordPress plugins will NOT slow down your website especially if you’re using proper caching and following our WordPress performance best practices.

WordPress plugins that run exclusively on the admin area like WP Mail SMTP, Uncanny Automator, etc., will never slow down your website because they don’t load on the frontend.

But when a plugin loads assets like images, scripts, and other files as your website loads for users (frontend), then they can impact your overall website speed. This is why choosing the right WordPress plugins is important, and the ones that we recommend in our list are performance optimized.

For more details, see our guide on how WordPress plugins affect your site’s load time.

How many plugins should I use in WordPress?

A typical WordPress website will have anywhere between 15 to 18 WordPress plugins. But the answer to how many plugins should you use is as many as you truly need and no more.

It’s not the quantity of WordPress plugins that slow down your website but rather it’s the quality.

The WPBeginner website has over 62 active plugins, and it’s blazing fast. That’s because we’re using high quality WordPress plugins. Typically on most of our websites, we have over 30+ active plugins to speed up our workflow.

Often when someone says “it is the plugins that are slowing down your site”, they’re simply not experienced enough and are giving this answer out of frustration.

For a more detailed explanation on this topic, see our comprehensive on how many WordPress plugins should you install and what’s too many.

Are WordPress plugins worth it?

Yes, premium WordPress plugins are worth every penny because they help you save thousands of dollars in custom development costs. Not to mention, you will get access to expert support and new features regularly.

WordPress plugins are also far cheaper than their SaaS alternatives because most plugins are self-hosted on your site. This means you have full control over your data.

For example, to build a custom form solution like WPForms that gives you access to drag & drop form builder, smart conditional logic, hundreds of templates, dozens of integrations, and powerful features like surveys, polls, payment capability, etc., would cost you tens of thousands of dollars. But you can buy the premium license starting at only $39 for Basic license and $199 for Pro license.

Comparatively, Typeform, a SaaS form building tool which only does a fraction of what WPForms does will cost you $996 / year.

Do professional developers use WordPress plugins over custom code?

Yes, professional developers always use WordPress plugins to speed up their workflow, so they can earn more profit on their client projects. There is no point reinventing the wheel when an existing tool does the job far better.

For example, when you ask a professional development agency to build an eCommerce website, they might quote you $15,000 for the project, but behind the scenes they use the plugins to make the project more profitable for them and more affordable for you.

They might use MonsterInsights to setup all conversion tracking, FunnelKit to create custom order forms, All in One SEO for proper SEO schema setup, and so on.

This is why most WordPress plugin companies offer Agency licenses so developers can use them on client projects.

What is the best free plugin for WordPress?

Some of the best free WordPress plugins include WPForms, All in One SEO, MonsterInsights, SeedProd, WP Mail SMTP, OptinMonster, and WPCode.

What are the top 5 plugins you typically use on WordPress sites?

The top 5 WordPress plugins that we install on all our websites include:

  1. WPForms – every website needs a contact form and likely other type of forms, and this is the best WordPress form builder plugin.
  2. AIOSEO – this is an All in One SEO toolkit that helps your website rank higher in search engines.
  3. MonsterInsights – this is the #1 analytics plugin for WordPress. You can’t improve what you can’t measure, and this plugin helps you grow your website with confidence.
  4. SeedProd – this lets you build custom website designs and landing pages faster.
  5. WPCode – this is a code snippets plugin that lets you replace at least a dozen plugins with their expert code snippet library. It’s super easy even a beginner can use it.

Aside from these, we always install a backup plugin like Duplicator, and a caching plugin like WP Rocket or WP Super Cache. We also use WP Mail SMTP to ensure our website emails get delivered and OptinMonster to ensure we unlock maximum revenue potential from each website visitor.

We hope this article helped you find the best WordPress plugin for your website. If you have a question or need help finding the best WordPress plugin for your use-case, feel free to reach out to us using our contact form and our team would be happy to assist.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

404 CommentsLeave a Reply

  1. Matej

    Great great great

    • WPBeginner Support

      Glad you like our content :)

      Admin

  2. Dallas

    I was curious why you didn’t mention MailChimp as an option for mailing lists?

    • WPBeginner Support

      We vary our recommendations by article and felt the email providers in this article would be better suited for a business website. :)

      Admin

  3. Herb

    Not a bad list of plugins but I think you need to disclose that 4 of the plugins are owned by you guys. Especially as you have 3 of your plugins mentioned in the first on the list.
    Cheers Herb

    • WPBeginner Support

      Apologies that you feel we did not make this clear, we’ll be sure to look into clarifying that :)

      Admin

  4. Steve

    Hi, I found the list useful and an insight as to what is available to improve WP.

    One thing that I think that you should have made clear is that the first two plugins are ones that you contribute to.

    To avoid a ‘conflict of interest’ scenario perhaps you should mention this in your review?

    Thanks

    • WPBeginner Support

      Apologies that you feel we didn’t make this clear enough, we’ll be sure to look into clarifying this more :)

      Admin

  5. dominique

    Great article but what about forums plugin ?

  6. Herman

    Is there a plugin for creating a gateway page instead of just showing the homepage of my blog?

  7. Ray

    Well, I have really fallen behind the old eight ball… I don’y use any of these particular plugins. I’m also a little amazed I didn’t see Elementor in this list.

    • Editorial Staff

      There are a lot of good plugins in the repository, and we couldn’t include all of them :)

      Admin

  8. AJ

    Not sure how you can recommend Beaver Builder above Elementor. The latter is now miles ahead – both in terms of features and ease of use.

    • Editorial Staff

      We find Beaver Builder to be more flexible, and you can create better custom websites with it.

      Regarding Elementor, it was recently brought to our attention that Elementor Pro is not GPL compatible, so we have decided to leave it out of this list.

      We’re hoping that Elementor respects the WordPress community and adopt the GPL license soon.

      Admin

      • Faizan

        I commented only to say I respect you for this move. Elementor Pro should be GPL.

    • Robby McCullough

      Hey, AJ. It looks like it’s been a while since you’ve had an active Beaver Builder license. If you want, shoot us a message and we can send you a free trial copy of the current version. We’ve added a LOT more features and functionality over the last few months/years. :)

  9. gary

    great article, but I cannot understand why you chose yoast over seopress..

    • Editorial Staff

      Yoast is widely supported, and they have done a great job in keeping up to date with modern SEO changes.

      Admin

  10. NICHOLAS

    Thanks to best plugins i am very geatfuly to you

  11. steve

    G Suite isn’t a plugin

    • Editorial Staff

      We mentioned few items in this list that aren’t true WordPress plugins, but are essential for business websites.

      Admin

  12. Roberto

    Great article, but needs some updates. Shared Count, for instance, has not been updated in 8 months. I guess there are similar, newer plugins that serve the same purpose.

    • Editorial Staff

      Hey Roberto,

      Plugin authors only make updates to the plugins when it’s truly needed. 8 months is an acceptable time. WordPress considers a plugin outdated when it hasn’t been updated in 2 years.

      Admin

  13. hosein

    I have just finished my first page and incorporated some of these plugins!!!! Works great, check my work of art

  14. flash

    Updraft plugin is a must have. It save me a lot time. Very simple to use. Back up, then if You will need it to restore just pres a button and your site is up and runing again.

    • WPBeginner Support

      Thanks for sharing how well the plugin worked for you :)

      Admin

  15. Shalini Panchal

    This is an absolutely great list! i am already using some of these plugins. your efforts are too good. keep sharing this type of valuable content.

    • WPBeginner Support

      Glad we could bring some of the other plugins to your attention :)

      Admin

  16. ARPIT

    This is very helpful information for best plug in results.. It’s very useful.
    Thanksto your efforts for WordPress community.

    • WPBeginner Support

      Glad our article was helpful :)

      Admin

  17. Freddy

    Great list of plugins, I agree no more than 20 plugins installed… I tend to have no more than 12

  18. Gautier

    I would suggest 2 other Wordpress plugins !

    Better Robots.txt to optimize your robots.txt (honestly, the best one) and Bialty to auto-add Alt texts from Yoast !

    Cheers !

    • WPBeginner Support

      Thanks for letting us know, we’ll be sure to take a look at them

      Admin

  19. Matthew Lavergne

    What is the best plugin to use for building a fallible application from with a signature box. This must comply with the Electronic Transaction Act in Canada.

  20. Natasha

    Is there a blog post on plugins to use to transfer your WordPress to a new site. And a how to guide? I got a new site and I’m trying to transfer or duplicate content without diverting the site. It’s a.com site to the new .co.za site. I’m changing hosts and would like to transfer files on my own. Thank you.

  21. Cheri Sweetland

    HI, I am new to this and am having a few issues. We had someone set up our website and I have had little to no training. We are having an issue with our newsletter not working, I believe it is probably because I don’t have a plugin or the right plugin. Can someone answer this question?

  22. Ben

    Today Syed is my lucky day!!! I found your site!!!!!!

    THANK YOU – Can I hug you??

    One Question – what plugin (s) [wpDataTables?] would you recommend to establish 150 questions in 10 groups where customer can read questions – open help file to understand Q and answer from 1 to 10 may be in dots 10 is best. . And the result will be shown for each group calculated or in total of 150 answers in graphs being selected by user. That would be full version – I can also as sample say 10 questions and result will be shown in graphs like excel.

    If anybody could help me to find that plugin. I would celebrate :-) and praise your name!

    • WPBeginner Support

      Hi Ben,

      We can’t think of any plugin that can help you do that. You’ll probably need to hire a developer to write a custom plugin for this functionality.

      Admin

  23. shiva shanker

    it’s really helpful, I’ve installed the header and footer plugin. saving a lot of time easy to install and work. thank you

  24. Samiur Rahman

    Amazing plugins for a business website!

  25. suresh

    Hi,
    I am buliding a WordPress Food Blog for my wife , and Have a doubt,

    I installed and activated ” Google Analytics for WordPress Dashboard(GADWP)”
    Also
    Google Analytics for wordpress by MonsterInsights ” is active.

    Can you tell me which to keep , or we can keep both , the better one and advantages over each other.
    Expect a quick reply
    Regards,
    Suresh

  26. Enoch Wang

    It’s really helpful. I just installed a few plugins, I will try the rest.

  27. Asmat Baloch

    All plugins are really very useful. WordPress has made it really easy to apply different features with the help of plugins.

  28. Reina

    Thank you for a very detailed article, learned a lot of new services!

  29. Vinay Ji

    hi, my question can i use Yoast seo and jet pack together i am using jet pack for users to follow the comments and to get the analytics reports there in dashboard currently our blog is using cloudflare and wp rocket for speed and security, i am so confused in using jet pack,

    another problem is profile images in comments and author box how to set our images and we are using wp monsters settings currently but how to our image in author profile please guide.

  30. Soninke

    Thanks for sharing this informative post. it is very helpful for beginner.

  31. victor

    Please am just new in this system.
    How do I get this plugin working in my website?
    For that paid for a personal plan and business plan, is it possible for the person to use this plugins in his site?

  32. Lance-Desmond

    Very good list. Would you be able to create a list of free plugins and services for newbie Wordpress developers?

    • WPBeginner Support

      Hi Lance-Desmond,

      Some of these plugins have free versions as well. This includes MonsterInsights, WPForms, Yoast SEO, and more.

      Admin

  33. Alan Stewart

    Thanks for sharing informative post. it is very helpful for beginner

  34. Dario

    Very nice list! About back up plugin why not consider also BackWPUp plugin? It’s a complete back up solution for WordPress, free and pro version available. give it a try!
    Thanks

  35. Amn

    Hi, Is there a wordpress plugin that would help us post links on our website based on the recent/ general interest of a particular user or whatever the user has been recently looking for.

  36. Lorenzo

    Hi!
    I really need the social sharing viewer! I need the same plugin that you have in your website where all people can see how many times the article is shared. Can you tell me what’s the name of the plugin that you use?
    Thanks man!

  37. Bassem

    Is there a WordPress theme or plugin to create a website like Fiverr but the seller can create its teamwork (all team members can access the seller’s account)?

  38. Paul Gauthier

    I wanted to use WPForms for my payment form as I don’t need a login or a cart. Unfortunately, it does not handle taxes :(

    What plugin would you suggest that handles taxes, coupons, custom fields and stripe & paypal? I don’t want something complicated like WooCommerce but just a payment form.

    Thanks!

  39. sarah

    You don’t mention the cost of these plug-ins. I’m trying to do a estimation of the start up costs for our new website.

  40. Eden

    Hi,

    I am building my Ecommerce store now and can you recommend a plugin where people can create and/or log in to “My Account” page using their name and email address? This is the place where they get to see their orders status or changing their billing address as such. Do you have one for recommendation? Thank you!

    regards

  41. Risha

    Hello

    Thank you for all your advice. All your videos on youtube are also great and really helpful.
    I just need help on a couple of things as I am new to Wordpress.

    What Facebook Like plugin can I use? I need a widget and plugin for my viewers to access and like my Fb. I had the Facebook Light Box, but it generated a whole lot of problems causing my Pages not to load. Bluehost assisted me in finding the problem, but advised that I remove the plugin.

    Also, do you have all you videos on your website or on YouTube. Can you provide me with a link to all your videos on your site as I am finding this difficult to locate. Thanks again.

  42. Dilsher

    It’s really helpful

  43. Toju Ogbe

    Thank you. Nice list.

  44. Jose Lopez

    Can I adjust the size of a sound player plugin. I have several installed in our page but when I adjust the lenght of them will always go bcak to their original size.

    Also, will you be able to restore a hacked page with no bakcup of it? I, so, please let me know pricing.

    Thanks for your help!

  45. Rivash

    can yoat seo and All In One Schema.org Rich Snippets work together ? or must i only have one of them ?

  46. bernie

    Hi,

    I’ve found your site WP for beginners extremely useful and written in simple to understand non tekky language (awesome as you Americans say). I did find this section re plugins scary however, because of the price of everything and quite off putting. If I used all those plugins recommended here it would cost a small fortune. Would it be cheaper to pay for Wordpress.com business plan and have much of the work done for me and with support? It would be nice to see comparisons with the free plugins, if there are any. Somewhat confused!

    • WPBeginner Support

      Hi Bernie,

      You don’t need to use all the plugins. You can choose which plugins you can afford. Also some of the plugins also have free versions that would work just fine as well. You can then upgrade to the paid version as your business grows.

      Admin

  47. Andrew

    Hi, Im looking for a wordpress plugin that can keep a list of customers and remind me and the customer when there boiler is due serviced annually. Iv looked at some CRM plugins but not found anything that can do what i need. Anyone know of anything that could do that?

  48. Siam

    Hey, can anyone suggested must tools or plugin for wordpress personal site. just started a new one, and really lost now.

    • mukul

      Using Elementor page builder . so easy make a website without write a single code

  49. Lionel

    Hi,

    Usually, I never left comments on posts but this one is just perfect.

    All these plugins are just pure gold.

    Thanks again !

  50. Ashu

    Is jet pack and yoast plug in same?
    Do I need to install both ?

    • WPBeginner Support

      Hey Ashu,

      No they are not. Yoast SEO is a WordPress SEO plugin. JetPack is a suite of many different plugins and tools packed together. You can install JetPack at any time. However, you should install Yoast SEO right away as it will help you improve SEO as you add new content to your site.

      Admin

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