People complain that they don’t know how to do lead generation with WordPress. We have already shown you how to use contact forms and comment forms to do lead generation in WordPress. In part 3 of our lead generation in WordPress series, we will look at how you can utilize Lightbox popups to generate leads for your business or build a larger email list.
Collecting Emails from WordPress Lightbox Popups
You probably have seen this running on a lot of blogs. Lightbox popups are very very common. There are tons of plugins out there, but most of them are poorly coded, full of bugs, and have terrible support. This is why we created OptinMonster, so we can use it on our own websites with a peace of mind. Lightbox popups convert very well because they open on top of the content, so the user is forced to see it. So how do you make lightbox popups work without annoying your users?
Well first thing you need to do is get OptinMonster. (Here is a coupon for OptinMonster).
P.S. read our case study on how we increased our email subscribers by 600% using OptinMonster.
Here are some of the things you can do to make it work.
Use exit-intent to only show the lightbox to users who’re about to leave your website. This ensures that they have a great user experience while they were on your website. Think of this as a guest leaving your house, and you asking them to come see you again. OptinMonster’s exit-intent technology track user’s mouse gesture and velocity as they browse through your website. This allows the plugin to detect the precise moment the user is about to leave, and prompts them with a targeted campaign.
Also don’t forget to make sure that you set at least a 30 day cookie, so returning visitors don’t see the lightbox all the time. You can also choose to only show this on the second pageview.
The next best way to improve lead generation is by targeting your users. You can show them targeted offers based on a specific post, page, category, or other areas of your site.
OptinMonster already has this built-in as well. It is truly an all-in-one solution for bloggers who want to do lead generation using lightbox popups.
It also comes with a very easy to use Design Customizer check out the screenshot below.
You can do A/B Testing, get real analytics, and much more. You can see our full OptinMonster tutorial to get more details.
Getting Facebook Likes from Lightbox Popups
For some people, the only they want to generate leads for maybe is their facebook fan page. If you are trying to build up social proof, then this is one of the easiest way you can do it. Get your existing audience to support you. Convert your readers into ambassadors. You can use Facebook Page Promoter plugin to promote your facebook page using a lightbox popup in WordPress.
Final outcome would look like this:
Getting Twitter Followers using Lightbox Popups
Just like the facebook one above, there is a plugin called Twitter Like Box Lightbox plugin. This allows you get your audience engaged with you on twitter.
P.S. here is our results from last week that we got from using OptinMonster
Lightboxes beyond the Email Capture
So above are just the few things people have used lightboxes for, but the possibilities are endless. Although it requires a little bit of technical know-how to create a custom lightbox theme, you can use lightbox to promote user-registration, or any other forms. You can even use it to promote a specific post or an offer that you may have going on. You can lightboxes to promote contests that you may be running. The idea behind lead generation starts with trust. So you don’t always have to slap your users with an offer at all times. Sometimes give them something nice without asking anything in return. It builds up trust for a later conversion.
Let us know if you have seen or tried something different. Don’t forget to check back to see the last of this series.