People complain that they don’t know how to do lead generation with WordPress. We have already shown you how to use contact forms and comment forms to do lead generation in WordPress. In part 3 of our lead generation in WordPress series, we will look at how you can utilize Lightbox popups to generate leads for your business or build a larger email list.
Collecting Emails from WordPress Lightbox Popups
You probably have seen this running on a lot of blogs. Lightbox popups are very very common. Most folks are using Popup Domination, but we recommend that you use the plugin called Pippity (See our comparison of Pippity vs. Popup Domination). Lightbox popups convert very well because they open on top of the content, so the user is forced to see it. So how do you make lightbox popups work without annoying your users?
It already comes built-in with the support for email capture. It supports Aweber, MailChimp, Constant Contact and many others. What is important is that you collect leads without annoying your users. So we will show you some of the things you can do to make it work.
Show lightbox popup only to users that have had multiple pageviews on the site. Also don’t show the popup right away. Wait 15-30 seconds before you show the popup. You don’t want to show the popup to the same user for at least 90 days. Good thing about Pippity is that these settings are already built-in, so you don’t annoy your users.
The next best way to improve lead generation is by targeting your users. You can show them targeted offers based on a specific post, a specific category they are on, or which source they are coming from (ie search engines, facebook etc).
Pippity already has this built-in as well. It is truly an all-in-one solution for bloggers who want to do lead generation using lightbox popups.
You can do A/B Testing, change the design, and much more. You can see our full pippity tutorial to get more details.
Getting Facebook Likes from Lightbox Popups
For some people, the only they want to generate leads for maybe is their facebook fan page. If you are trying to build up social proof, then this is one of the easiest way you can do it. Get your existing audience to support you. Convert your readers into ambassadors. You can use Facebook Page Promoter plugin to promote your facebook page using a lightbox popup in WordPress.
Final outcome would look like this:
Getting Twitter Followers using Lightbox Popups
Just like the facebook one above, there is a plugin called Twitter Like Box Lightbox plugin. This allows you get your audience engaged with you on twitter.
Lightboxes beyond the Email Capture
So above are just the few things people have used lightboxes for, but the possibilities are endless. Although it requires a little bit of technical know-how to create a custom lightbox theme, you can use lightbox to promote user-registration, or any other forms. You can even use it to promote a specific post or an offer that you may have going on. You can lightboxes to promote contests that you may be running. The idea behind lead generation starts with trust. So you don’t always have to slap your users with an offer at all times. Sometimes give them something nice without asking anything in return. It builds up trust for a later conversion.
Pippity has developer tools that you can use to create custom themes and use it however you want.
Let us know if you have seen or tried something different. Don’t forget to check back to see the last of this series.