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How to Create Conversational Forms in WordPress (Typeform Alternative)

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In our experience, user-friendly forms that feel more human can increase your WordPress form completion rates. But using a traditional contact form, where all questions are presented at once, might make this goal harder to reach.

This is where conversational forms can be a massive help.

Conversational forms use a one-question-at-a-time approach. These forms simulate a natural, face-to-face conversation, making the process more interactive and less overwhelming.

In this guide, we will show you how to create a conversational form in WordPress. We will cover everything from selecting the right form plugin to customizing your form to match your website’s style.

How to Create Conversational Forms in WordPress

The Best Conversational Form Plugin for WordPress (Typeform Alternative)

Before, it was hard to create conversational forms on a WordPress website because there wasn’t a good WordPress-focused solution.

Several SaaS applications offered this feature, with Typeform being the most popular one. However, it had and still has several downsides:

  • Typeform is a SAAS (software as a service) tool that stores your form’s data on its servers. This means you are trusting someone else for your data security.
  • Typeform is expensive for small businesses. Its premium plans start at $25/user/month, and if you need more features, then you’ll pay up to $83/month.

Additionally, while Typeform offers a free plan, it is too limited. This is why we asked our team at WPForms to create a Typeform alternative for WordPress.

Conversational Forms by WPForms lets you create interactive WordPress forms without the high costs of Typeform.

With this addon, you can transform any form into a conversational form in less than 90 seconds. Unlike Typeform, WPForms is an open-source WordPress plugin, which means all your form data is stored on your website, not some third-party app.

Plus, WPForms is more cost-effective than Typeform. The yearly plan costs $199.50 and comes with unlimited forms, surveys, and tons of other powerful features, including the Conversational Forms Addon.

Let’s take a look at how to create a conversational form on your WordPress website easily.

Disclosure: WPForms is created by the same team behind WPBeginner. It is one of our premium WordPress plugins.

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Creating Conversational Forms in WordPress

The first thing you need to do is install and activate the WPForms plugin.

WPForms is the best WordPress form plugin and is used by over 6 million websites. It’s also the most user-friendly form builder on the market, thanks to its drag-and-drop editor and a vast library of 1800+ form templates.

Note: You will need at least the ‘Pro’ plan to access the Conversational Forms Addon. As a WPBeginner reader, you can get 50% OFF on all WPForms licenses using our WPForms coupon.

For detailed instructions, please see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you’ll need to visit the WPForms » Settings page to verify your license key. You can find this information in your account area on the WPForms website.

WPForms license key field

Next, you’ll want to go to WPForms » Addons and find the Conversational Forms addon.

Conversational forms are useful in reducing form abandonment. The interactivity and face-to-face conversation approach leads to a higher form completion rate.

This is highly effective in the following types of forms:

These forms are typically longer and include more fields. If you display all those questions at once, then users might feel overwhelmed and abandon the form.

Conversational forms fix this by asking users to answer one question at a time. Instead of a tedious long form, they feel more interactive and keep users engaged.

To install this addon, feel free to explore the ‘Addons’ page to locate the addon or use the search bar to find it quickly. Once you’ve found it, simply click the ‘Install Addon’ button.

Install Conversational Forms Addon by WPForms

WPForms will then install and activate the Conversational Form addon within a few seconds.

When you see the addon status as ‘Active,’ you can start using it. You can enable conversational forms for any new or existing forms created with WPForms.

WPForms Conversational Forms addon active

In this example, we will show you how to create a conversational survey form.

First, let’s create a regular survey form. You can do this by clicking on WPForms » Add New from your WordPress admin area. Then, you can pick a template from the available options.

For more details, feel free to see our step-by-step guide on how to create a survey in WordPress.

WPForms survey templates

Creating a form with WPForms is easy using its simple drag-and-drop interface. You can drag form fields on the left to the form editor on the right side.

Here’s what a sample WPForms survey form looks like:

Editing Survey Form with WPForms

Once you have added your survey questions, you can go to the Settings » Conversational Forms tab in the left panel.

To activate this feature, simply toggle on the ‘Enable Conversational Form Mode’ switch.

Enable Conversational Form Mode in WPForms

After that, you will see the conversational form settings and customization options.

These options allow you to design an attractive conversational form landing page with your custom message, logo, color scheme, and progress bar.

WPForms' Conversational Form customization options

Now, let’s try customizing the addon.

At the very top, you will see the ‘Conversational Form Title’ field. You can enter a short descriptive title for your form there.

For example, ‘Please, Take Our Survey!’

WPForms Conversational Form Title

If, after making changes, you want to preview your form, you can do this easily.

Simply click the blue ‘Preview Conversational Form’ button to the right of Conversational Forms.

Preview button for Conversational Forms WordPress

Next, you can scroll down to the ‘Message’ field.

Here, you can add a short message to encourage your users to complete the form.

Conversational Form Landing Page Message

As you scroll down the editor, you will see the ‘Permalink’ field.

A permalink is a unique URL for your conversational form landing page. The plugin automatically creates it for each conversational form using your title. But feel free to change it if you want to.

Conversational Form Page Permalink Option

While setting up a permalink, make sure that it is short and simple. You may want to use this URL in your email campaigns or social media posts.

The next step in customizing your conversational form page is to add a header logo. To do so, just click the ‘Upload Image’ button and select an image to upload.

Upload Header Image in Conversational Form Landing Page

Below that, you’ll see a checkbox option to hide WPForms branding.

Go ahead and check the box next to ‘Hide WPForms Branding’ if you don’t want to display a ‘powered by WPForms’ message on your form landing page.

If you want, you can also preview how the branding appears by clicking the blue ‘Preview Conversational Form’ button in the top right corner. Then, you can decide if you want to include it or not.

WPForms Branding in Conversational Form Landing page

After that, there is a ‘Color Scheme’ option to customize your form’s ‘Submit’ button and page background.

You can use one of the pre-set colors or choose a new color by using the color picker.

Choose a Color Scheme for Your Conversational Form Page

Lastly, there is the ‘Progress Bar’ option. You can choose between 2 styles: ‘Percentage’ and ‘Proportion.’

If you want to see how each progress bar style looks, then you can select the styles one by one and preview the form.

For example, here’s what a percentage progress bar might look like:

Conversational Forms Progress Bar Styles - Percentage

Now, let’s switch to the ‘Proportion’ style.

Here’s what it might look like in your conversational form:

Conversational Forms Progress Bar Styles - Proportion

Once you have configured all your conversational form settings, you can preview it to see how it looks on a live site.

If everything looks good, go ahead and click on the ‘Save’ button at the top to store your progress.

Save Conversational Form Landing Page Options

That’s it!

Now, if you open your conversational form permalink in your browser, you will see it in action.

Here’s how our conversational survey form page looked:

Conversational Form Landing Page Preview

Now that your conversational form landing page is ready, you can add the link to your WordPress navigation menu and use it in your email campaigns, social media updates, or blog posts.

We hope this article helped you learn how to create conversational forms easily in WordPress. You may also want to check out our guide on how to create more interactive forms to increase conversions and how to track form conversions in WordPress.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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11 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Becky Antkowiak, says

    I’m in the very beginning stages of forming a nonprofit; there’s not a free plugin that does this, is there?
    Also, just as an FYI, in another article, I didn’t see a comment option, but it refers to CSS Hero plugin–I couldn’t find that plugin in WP. Not sure if I’m doing something wrong.

    • WPBeginner Support says

      If you mean conditional logic you can set that up with WPForms but for questions about what is offered by the plugin, you would want to reach out to the plugin’s support :)


    • WPBeginner Support says

      Thanks for the feedback, that is something WPForms can look to add as a feature in the future.


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