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How to Add Your WooCommerce Store to Facebook (Step by Step)

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Do you want to add your WooCommerce store to Facebook?

By showing your products on Facebook, you get extra sales and send more shoppers to your online store. You can even allow customers to check out using Facebook.

In this article, we will show you how to easily add your WooCommerce store to Facebook, step by step.

How to add your WooCommerce store to Facebook (step by step)

Why Add Your WooCommerce Store to Facebook?

According to our marketing research report, Facebook has over 2.9 billion monthly active users. That makes it the most popular social network in the world.

By adding your products to Facebook, you can promote your online store to millions of people and increase sales.

After connecting your WooCommerce store to Facebook, anyone who visits your page can click on a new ‘Shop’ tab and see all your WooCommerce products.

An example of a Facebook shop

If Facebook users see a product they like, then they can click it to see more information without ever leaving Facebook.

Depending on how your site is set up, you might encourage people to view this product on your website, or you can even allow people to check out on Facebook.

Selling WooCommerce products on Facebook

This is a great way to expose your Facebook followers to your WooCommerce store and build stronger relationships with your customers.

You might even hide the WooCommerce content on your WordPress website. This allows you to use your WordPress blog for content while using Facebook to sell products.

With that being said, let’s see how you can add your WooCommerce store to Facebook.

How to Add Your WooCommerce Store to Facebook (Step by Step)

The best way to add your online store to Facebook is by using the Facebook for WooCommerce plugin. This plugin allows you to sync your WooCommerce products with your Facebook page, create Facebook ads inside the WordPress dashboard, and more.

That said, let’s see how you can add your WooCommerce store to Facebook, step-by-step.

How to Connect Your WordPress Website to Facebook

First, you need to install and activate the Facebook for WooCommerce plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to Marketing » Facebook and then click the ‘Get started’ button.

How to connect WooCommerce to Facebook

This will take you to a screen where you can connect your Facebook page and WooCommerce online store.

Simply select the Facebook account that you want to link to WooCommerce.

How to add a WooCommerce store to Facebook

On the next screen, you’ll see some information about everything you can do after connecting WooCommerce and Facebook.

After reading this information carefully, click on the ‘Next’ button.

Connecting an online store to a Facebook page

Choose a Facebook Business Manager

Facebook will now show some default settings, including the catalog it will use to manage your WooCommerce inventory.

The default WooCommerce Facebook settings

You may need to change some or all of these default settings by clicking on each option and then following the onscreen instructions.

Let’s start by clicking on ‘Business Manager.’

The business manager is a separate profile that allows you to manage the business assets connected to your Facebook account.

If you don’t already have a business manager, then click on ‘Create New’ and follow the onscreen instructions to create an account.

If you already have a business manager profile, then select the radio button next to that account and then click ‘Continue.’

Choosing a Facebook business manager

As soon as that’s done, you are ready to confirm the Facebook page where you’ll show your WooCommerce products.

To do this, click on the arrow next to ‘Facebook Page.’

How to connect a Facebook page to your online store or marketplace

You’ll now see a list of all the pages associated with your Facebook account.

Simply select the page you want to use, and then click ‘Continue.’

The Facebook for WooCommerce WordPress plugin

Connect to Instagram Business (Optional)

If you have an Instagram Business profile, then you may want to connect Facebook for WooCommerce to this account.

This allows you to manage both your Facebook and Instagram pages from the same Business Manager account, which is Meta’s online dashboard. This can make it easier to run advertisements and sell products on Instagram.

For more information on how to drive sales from Instagram, please see our guide on how to add Instagram shoppable images in WordPress.

To link Facebook for WooCommerce to your Instagram account, simply click on ‘Add Profile’ next to ‘Instagram Profile.’

How to link an Instagram profile to your WooCommerce store

You’ll now see a list of all your Instagram pages.

Simply click to select the page you want to use, and then click on ‘Continue.’

Connecting Instagram to your WooCommerce store

If you don’t have an Instagram Business account, then you can select ‘Skip connecting to Instagram’ instead. With that done, click on ‘Continue.’

Choose a WooCommerce Product Catalog

After that, you’ll need to choose the WooCommerce product catalog that you want to use. A catalog is simply a container for all the products you want to show on Facebook.

Choosing a WooCommerce product catalog

You can create multiple catalogs for different types of items, but we recommend using a single catalog as this makes it easier to manage your inventory.

If you do want to divide your inventory into different groups, then you can always create collections or sets, which are groups of related items from the same catalog. We will be covering these later in this guide.

With that in mind, go ahead and select an existing catalog, and then click ‘Continue.’

Choosing a WooCommerce product catalog

Create or Choose a Facebook Ad Account

After that, you can choose the ad account that you’ll use to run advertisements on Facebook and Instagram.

Adding a Facebook ad account to your online store

Note: You can’t use a personal ad account with a business manager profile. If you need to set up a compatible Facebook ad account, then simply click on ‘Create new’ and then follow the onscreen instructions.

After that, just select the ad account that you want to use for your Facebook and Instagram advertisements and click on ‘Continue.’

Adding a Facebook advertisement account to WooCommerce

Set Up the Meta Pixel

Next, you need to select a Meta Pixel. This retargeting pixel helps you manage your inventory, set up WooCommerce conversion tracking, and show personalized content to different users.

Adding the Facebook Meta pixel to your online store or marketplace

If you haven’t created a Pixel yet, then click on the arrow next to ‘Meta pixel’ and follow the onscreen instructions.

With that done, select the radio button next to the Pixel you want to use, and click on the ‘Continue’ button.

Connecting Facebook Pixel to a WordPress store

For more information, please see our guide on how to add a pixel in WordPress.

Review your Facebook for WooCommerce Settings

Now, you’ll see a popup with all your chosen settings.

At this point, we recommend enabling automatic advanced matching, as this allows you to match visitors to your WordPress website with people on Facebook.

This is another way to show personalized content to your Facebook users and often improves the accuracy of your conversion tracking.

With that in mind, we recommend clicking to enable the ‘Automatic advanced matching’ slider.

The automatic advanced matching settings for Facebook

After that, click on the ‘Next’ button.

You’ll now see some information about the data the plugin can access and the actions it’ll be able to perform. You can click to disable the different toggles, but this may stop the integration from working properly.

That said, we recommend leaving all the toggles enabled. When you are happy with how the permissions are set up, click on ‘Next.’

Granting Facebook access to your WordPress online store

The plugin will now connect your online store and Facebook page.

After a few moments, you’ll see a ‘You’re all set’ message. Go ahead and click on ‘Continue’ to finish the setup process.

Linking an eCommerce store to Facebook

Add WooCommerce Products to Your Facebook Page

Now you’ve successfully connected your online marketplace and Facebook page, there are lots of ways to use this new integration.

However, most business owners will want to promote their WooCommerce products on social media by creating a Facebook shop.

Choose a WooCommerce Product Catalog

To start selling products on Facebook, you’ll need to head over to the Facebook Commerce Manager. Under ‘Catalogues,’ click to select the product catalog you want to use in your Facebook shop.

Meta's eCommerce manager

In the left-hand menu, select ‘Shops.’

Then, click the ‘Go To Shops’ button.

How to connect WordPress to Facebook

On this screen, select ‘Facebook.’

Then, go ahead and click on ‘Next.’

How to set up a Facebook shop using WordPress

Select a Checkout Method

You now need to choose a checkout method for your Facebook store.

By default, ‘Checkout on another website’ is selected. This means customers can browse all your products on Facebook, but they’ll need to visit your site to make a purchase.

If you want to use a different checkout method, then click on the ‘Change’ link next to ‘Checkout Method.’

Adding a checkout method to your Facebook store

You now have a few different options.

To start, you can allow customers to checkout on Facebook. This removes a lot of friction from the shopping experience, particularly if the person has saved their payment or delivery information to Facebook.

Facebook's 'checkout on another website' setting

However, Meta does charge an extra selling fee, which is 5% per shipment, or a flat fee of $0.40 for shipments of $8.00 or less.

Facebook checkout is also only available to businesses in the US, so you’ll need a US bank account and business address.

Finally, this method means shoppers can buy products without visiting your site directly, which isn’t ideal if you are trying to increase your traffic. It might also be a problem if you make money online by showing ads to shoppers.

With that being said, if you do want to use Facebook checkout, then select ‘Checkout with Facebook or Instagram.’

How to setup Facebook checkout

Another option is to allow customers to checkout with Facebook Messenger or WhatsApp.

This adds a ‘Message’ button to the product listings inside your Facebook store.

An example of Facebook Messenger checkout

Clicking on this button will open either Facebook Messenger or WhatsApp, with some suggested questions.

The following image shows an example of how this might look in the Facebook Messenger live chat software.

An example of a Facebook Messenger checkout

Note that this option doesn’t come with a checkout method, so you’ll need to set up your own WooCommerce payment gateway.

To use this method, select the radio button next to ‘Checkout with messaging.’

How to enable 'checkout with Facebook Messenger' for your WordPress store

After making your selection, click on ‘Next.’

Set the Facebook Shop Locations

With that done, Facebook may ask you to confirm the page and catalog you want to use. Simply make your selection and then click ‘Next.’

Connecting social media to your WordPress website

After that, you’ll need to specify the locations where you deliver using the dropdown menu. Just be aware that Facebook Shops isn’t available in every country or region.

After making your selection, click ‘Next.’

Choosing delivery locations for your eCommerce store

You’ll also need to type in your business email address.

Confirm Your Facebook Store Settings

Facebook will now show all your settings, so take a few moments to review them. You should also read the Seller Agreement carefully.

If you’re happy to go ahead, then check the box next to ‘Seller Agreement’ and then click on ‘Finish setup.’

How to finish your Facebook and WooCommerce setup

After a few moments, you’ll see a popup asking you to start the verification process. As part of this process, Facebook will collect information about you and your business.

To get started, click on ‘Start Verification.’

How to start the Facebook store verification process

You can now follow the onscreen instructions to verify your identity and business. As soon as you’ve passed the checks, you’ll be ready to start selling on Facebook.

How to Manage Your Facebook Page and Store Using WordPress

Facebook for WooCommerce adds a new area to the WordPress dashboard where you can see information about your Facebook store, update your inventory, create advertisements, and more.

To take a look, go to Marketing » Facebook in the WordPress dashboard.

The Facebook marketing dashboard, in the WordPress admin area

If you want to create adverts to run on Facebook or Instagram, then you can select the ‘Advertise’ tab.

This area also shows statistics about any ads you’ve already run, including the number of clicks and conversions.

Viewing Facebook and WooCommerce data in the WordPress dashboard

In the ‘Product Sync’ tab, you can specify which WooCommerce products to sync with Facebook. For example, you can exclude specific categories and tags from the product sync.

You can also choose whether to sync each product’s standard description or short product description in WooCommerce.

Syncing WooCommerce products to Facebook

If you edit any of these settings, then click on ‘Sync products’ to make the changes live on your Facebook page.

In the ‘Product Sets’ tab, you can create and manage your product sets. Similar to WordPress categories and tags, product sets help to organize your products. You can also use product sets to create ​​carousel ads.

Adding product sets to your online store

Next is the ‘Messenger’ tab, which allows you to enable Facebook Messenger for your online store. Live chat is a great way to communicate with potential customers and resolve any problems they may be having.

In this way, Messenger can improve your customer service and get you more sales. That said, we recommend checking the ‘Enable Messenger’ box and then selecting ‘Save Changes.’

Enabling Facebook Messenger for your online store

Finally, you can see all the information about your Facebook integration by selecting the ‘Connection’ tab. Here, you’ll see data about the page that’s connected to your WooCommerce store, your Meta Pixel, your ad manager account, and more.

On this screen, you can also debug the connection or disconnect it. This is useful if you are having problems with Facebook for WooCommerce or want to connect to a different Facebook page.

How to add and remove Facebook to WooCommerce

Must-Have Plugins to Grow Your WooCommerce Store

After you’ve added your WooCommerce store to Facebook, you’ll probably be looking for ways to get more sales and customers.

To help you out, here’s our expert pick of the best WooCommerce plugins for your store.

1. OptinMonster

The OptinMonster lead generation tool

OptinMonster is the best lead generation software on the market. With this tool, you can easily convert abandoning website visitors into email subscribers and then into paying customers.

The drag-and-drop builder lets you create campaigns to get more sales, reduce cart abandonment, show personalized messages to potential leads, grow your email list, and more.

An abandoned cart popup, created using OptinMonster

You can even create floating bars to highlight your sales, announce free shipping, showcase your special offers, and a lot more.

2. All in One SEO

The AIOSEO SEO WordPress plugin

All in One SEO is the best SEO plugin on the market, used by over 3 million websites. It lets you simply optimize your WooCommerce store and products to improve your search engine rankings without having to learn complicated SEO techniques and jargon.

You can simply type information about your products into AIOSEO. AIOSEO can also create an advanced XML sitemap for your products to help search engines find and index your products in the search results.

Rich snippets schema markup is also included, which will help your product listings stand out in the search results and bring you even more traffic.

AIOSEO will automatically add the Product schema to your WooCommerce products. It will also add the data from your WooCommerce product listing, such as the pricing, availability of stock, and more.

AISOEO's product schema

If you want, then you can even add other important information such as brand, material, color, and pattern.

For more information, please see our guide on how to add schema markup in WooCommerce.

3. MonsterInsights

The MonsterInsights Google Analytics plugin

Google Analytics is a must-have for any online store owner. However, it can be difficult for beginners to set up and use.

That’s where MonsterInsights comes in.

MonsterInsights is the best Google Analytics solution for WooCommerce. It has advanced reports and monitoring that lets you easily track how people are finding your products and the actions they take once they arrive at your store.

MonsterInsights will even show all this information inside the WordPress dashboard.

The MonsterInsights WordPress plugin for Google Analytics

Plus, you can track your WooCommerce customers in Google Analytics to create a personalized shopping experience.

For more details, see our guide on how to set up WooCommerce conversion tracking.

4. SeedProd

The SeedProd page builder plugin for WordPress

SeedProd is the best WordPress page builder plugin on the market. It lets you customize your WooCommerce product pages with a drag-and-drop builder.

SeedProd has more than 200 professionally-designed templates and over 90 blocks that you can add to your online store. It even has many eCommerce blocks that you can use to create custom WooCommerce thank you pages, custom checkout pages, and much more.

A custom thank you page, created using SeedProd

SeedProd works with any WooCommerce theme so that you can customize your store in any way you want.

We hope this article helped you add your WooCommerce store to Facebook. You may also want to see our expert picks on the best email marketing services for small businesses or our guide on how to create an email newsletter.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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