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9 Best Customer Service Software for Business in 2024 (Compared)

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Are you looking for the best customer service software for your business?

Using the right customer service software can streamline your customer support workflow and help you create better customer relationships.

In this article, we’ve hand-picked some of the best customer service software that you can use along with your WordPress site. We’re using these tools in our various businesses to help deliver top-notch customer support.

9 best customer service software for business (compared)

Why Use Customer Service Software?

Customer service software makes it easy for your business to provide a great customer experience. This leads to improved customer retention, which means more revenue for your business over the long run.

As your WordPress website or online store grows, it can be hard to maintain high customer satisfaction, but customer service software makes this easy.

Since customers will make or break your success, investing in the right support software stack can give you a competitive advantage.

The best customer service software:

  • Enables you to deliver a faster and more consistent support experience
  • Lets you gather customer insights and data to improve your business
  • Allows you to scale up your customer support easily as your business grows
  • Helps you build a more efficient customer service team

That being said, let’s take a look at the top customer support software that you can use along with your small business website.

1. GrooveHQ


Groove is a #1 top-rated customer service software that offers affordable plans for small businesses. It’s easy to use and comes with powerful features to provide fast and personal support to your customers.

With Groove, you can manage email, social, and live chat conversations all from a single shared inbox. This makes it easy to organize, prioritize, and solve customer requests quickly.

The intuitive inbox comes with conversation assignments, internal notes, @mentions, notifications, and collision detection to prevent double replies.

To save time and streamline your workflow, Groove offers smart automations and rules. There’s 50+ automation templates for automatically routing conversations, auto replies, conversation classification, SLAs and escalations, and more.

There’s also artificial intelligence tools that can turn specific customer responses into reusable instant replies in 1-click and generate summaries of lengthy conversations for easy reference.

You can use Groove’s robust live chat feature to interact with customers on any page of your site. It even has busy agent bots to welcome customers and collect their email address if an agent isn’t available right away.

You can also easily create a knowledge base to allow customers to help themselves 24/7, which reduces support requests.

In addition, Groove provides easy-to-understand reports to help you track the success of your team. These reports include important metrics like total resolutions, average resolution time, happiness rate, and much more.

Groove seamlessly integrates with your favorite apps like Slack, Facebook Messenger, Instagram, HubSpot, Salesforce, and Shopify, just to name a few.

Pricing: An affordable Standard plan starts at $12 per user per month. This includes 5 email inboxes, live chat, and more. If you have more than 5 team members, you can upgrade to the Premium plan, which starts at $20 per month.

To learn more about this customer service software, see our detailed Groove review.

2. Help Scout

Help Scout

Help Scout is one of the best all-in-one customer support tools. It’s packed with nearly every feature you need to streamline your customer support processes.

Note: We use Help Scout here at WPBeginner and across all of our other businesses for our email support needs.

It lets you simply manage your email and chat support from a single tool. This lets your customers contact you from where they feel the most comfortable, and your team can work from a single support queue.

Your customer support team can create saved replies, so they can quickly respond to common questions and save time.

There’s a knowledge base feature that lets you build your own help center. This makes it easy for your customers to find the answers they need on their own while reducing the number of support requests.

In addition, you can connect Help Scout to a full featured knowledge base plugin like Heroic KB. This lets you see suggested help articles in Help Scout mailboxes.

Help Scout also provides detailed reporting data and metrics, so you can quickly get an overview of what’s working and where your team can improve. Their time tracking report helps you see where your agents are spending the most time, so you can improve your product workflows to improve time to resolution.

For business owners who want to add more support channels, there’s a live chat feature available. It’s not as powerful as other market-leading live chat software, but it can be a good solution for many businesses.

Help Scout’s live chat feature, also known as Beacon, has a self-service answer feature that recommends articles to your users. If they can’t find an answer, then they can quickly start chatting with your team.

Plus, there are over 40 integrations with tools your business is using, like Slack, HubSpot, Google Apps, WooCommerce, and more.

Pricing: A Basic plan starts at $20 per user per month. This provides 2 mailboxes, live chat, and more. Bigger teams can opt for the Plus plan, which starts at $40 per user per month.

3. LiveChat


LiveChat is the best live chat software in the market today. It’s very flexible and feature rich, plus there’s a WordPress plugin that makes it easy to integrate with your website.

The LiveChat apps are very easy to use and work across mobile, desktop, and tablet devices. So, you don’t have to be logged in to WordPress to access your customer service hub.

You can set up LiveChat to work during your team’s off hours so that live chat requests will go directly to your support ticket management system.

Note: We use LiveChat across all of our eCommerce businesses to support our pre-sales staff. Their customization options make it easy to match the chat window to our company branding.

One stand out feature of this service is speed. The chat window loads much faster, has a better user experience, and works across every device. A lot of other live chat providers can’t match this.

When it comes to customer support, speed is essential, and this tool shines.

It integrates with nearly all the marketing services you’re already using, like Google Analytics, HelpDesk, and HubSpot.

You’ll find many additional tools to elevate support quality like visitor tracking, smart API that integrates with your knowledge base, and proactive chat.

The thing that we absolutely love about Live Chat is that they focus on sales conversion. They have built-in conversion tracking, and they have additional tools to help you get more leads / sales. For more details, see our full LiveChat review.

Pricing: You’ll find different plans for all businesses sizes. The Starter plan begins at $20 per agent per month for a yearly plan, or $24 monthly. Every plan has a 14-day free trial to test out the service.

Deal: WPBeginner readers can get 30% off the first payment by using our LiveChat coupon code.

4. Nextiva


Nextiva is the best business phone service provider in the market today. They also offer a customer service CRM that’s very simple and easy to use.

It offers your business multichannel support including, email, phone, live chat, social media, and SMS messaging. You can view customer data from every source in a single dashboard.

Plus, you can respond to inquiries from one place, no matter how your customers reach you.

If you’re using other Nextiva services like Nextiva business VoIP or the Sales CRM, then these can integrate instantly.

You’ll find other features like call routing, a self-service knowledge base, canned responses, and a mobile app.

Note: We use Nextiva at WPBeginner for all of our phone support needs. If you need to offer phone support, then it’s the best option available.

There are a ton of other powerful features to help your phone support team as well, like call forwarding, call routing, custom greetings, call analytics, virtual business phone number, and a lot more.

Nextiva is a perfect platform for both small businesses as well as large call centers who’re looking for a customizable solution to help automate their sales and support contact center.

Pricing: The plans start at $18.95 per month per user. If you want support for SMS and additional integrations, then the Professional plan starts at $22.95 per month.


ChatBot is the best chatbot software in the market today. It make it easy for small business owners to unlock the power of AI chatbots to improve customer service.

It’s effortless to create your customer service chatbot with the drag and drop interface.

You can also use one of their pre built templates created specifically for your industry. You can use these conversation templates to develop your unique chatbot based on common questions and scenarios.

In the past, making a chatbot was very difficult, but this tool makes it very easy.

Adding a chatbot to your customer service workflow can make your customer support system more effective.

Your chatbot can handle simple requests and ask your users preliminary questions, then forward this to your team for a more detailed response.

Note: We use in several of our SaaS businesses. It lets us automate portion of our pre-sales questions while seamlessly forwarding our support requests to our live support teams when needed.

ChatBot also integrates easily with both WordPress and WooCommerce. Plus, it integrates with your live chat software of choice, along with dozens of other popular apps.

Pricing: The Starter plan is $52 per month and gives you up to 1,000 chats per month. Pricing and the number of chats scale up from here. Every plan has a 14-day free trial, so you can see if it’s right for your business.

6. Heroic Inbox

Heroic Inbox

Heroic Inbox is the best customer service plugin for WordPress sites. It allows you to manage all of your customer emails and support tickets right from your WordPress dashboard.

It’s super easy to set up. Simply install the plugin, link any Gmail or G Suite email account, and you’re ready to go.

You can add and manage as many inboxes as you want in one place. For example, you can have inboxes for sales, customer service, support, partnerships, and more.

You can also assign inboxes and specific messages to the appropriate team members, add notes to conversations that are only visible to your team, and view important customer data in the sidebar during conversations.

In addition, it comes with saved replies, read receipts, collision detection, auto responders, ticket history, and more.

Heroic Inbox is perfect for small to medium-sized businesses that want to manage all of their customer emails directly on their own website instead of a third-party platform.

Pricing: Heroic Inbox costs $199 per year for 1 website. There are no per-user limits and you can have unlimited inboxes and conversations, which reduces costs when compared to other customer service solutions.

There’s also the Heroic Bundle, that includes the Heroic KB plugin, for $299.50 per year. It lets you easily create a knowledge base, which can reduce the number of support tickets you receive.

7. Freshdesk


Freshdesk is another very popular customer service solution. It’s packed with features while still being intuitive and easy to use.

It’s an all-in-one tool and can bring all of your support channels together in one place. You’ll find live chat support, chatbots, modern messaging, omnichannel support, automation features, and more.

The ticketing system has features like a team inbox for fast and easy collaboration and problem solving. You can also route support tasks based on team member availability.

You’ll find a wealth of reporting data to help refine your support service over multiple channels, including social media.

There are plenty of additional customer self service tools like a chatbot, help widget, forum support, and more.

For business owners and startups on a budget, a free version of the tool that supports up to 10 agents is available. However, it only offers basic ticketing and knowledge base functionality.

Pricing: The basic version of the help desk software starts at $15 per agent per month. Full omnichannel plans start at $79 when billed annually, or $95 when billed monthly.

Note: We have used Freshdesk in the past for few of our businesses, but over time have switched everything to Help Scout, so we can centralize our processes.



HelpDesk is a very easy to use customer support software. The interface is incredibly clean and intuitive.

It can help you and your team manage tickets simply. You can manage emails, customer requests from contact forms, and more, all in one place.

Plus, there are advanced ticketing, sorting, and tagging features to prioritize what’s most important.

The team collaboration features let you create multiple mailboxes, add private notes to ticket threads, and create agent groups.

There are automation features available, like canned responses, automated task assignments, and fully automated workflows.

You can also integrate HelpDesk with LiveChat, so you can solve support tickets and talk to customers in chat from one app.

Beyond that, there are various other integrations like Slack, Zapier, HubSpot, Salesforce, and more that you can use to improve your workflow.

Pricing: The Team plan is $29 per agent per month and it includes multiple mailboxes, ticketing system reports, screen sharing, and more. There’s also a 14-day free trial for you to test out the service.

9. HubSpot

HubSpot Customer Support Software

HubSpot offers small business owners a wide range of tools to grow and improve customer interactions. They have one of the best CRMs for small businesses and offer an excellent customer support software solution.

The support software is an all-in-one solution and has a ton of different tools. You’ll find help desk software and a ticketing system to keep track of long-term support requests.

There’s also knowledge base software to help your customers quickly resolve their problems.

On top of that, there’s live chat and chatbot functionality for real-time communication with your customers.

The free plan is free forever and has all the features you need to help your customer support staff.

Plus, everything integrates with the HubSpot CRM, so it’s easy to start using this software if you’re already using the CRM software for managing customer relationships.

Pricing: The entry level plan is free forever. The Starter plan begins at $45 per month and gives you access to more automation tools and support for a bigger team.

Bonus: WPForms


WPForms is the best contact form plugin for WordPress used by over 6 million websites. Not only is it the most beginner friendly form plugin, but it’s very powerful and packed with features.

Note: We use WPForms on WPBeginner and all of our other websites.

You can use the drag and drop builder to simply create a contact form for your users to submit a support request.

The free version has basic contact form features, including basic form fields, spam protection, email notifications, and more.

The pro version extends these features and makes it a more helpful customer service tool. You can create forms with conditional logic, geo-location, form abandonment, and much more.

You can see all of your form submissions directly in your WordPress dashboard, making it easy to manage requests. You can even have these requests sent to the right team member in charge of support.

There’s also instant form notification, which will automatically email you when a user submits a form. You can choose to notify yourself or your entire team.

The user journey reports addon lets you see what your visitors did on your site before submitting a request. This can help you resolve their issue faster and see where they got confused.

WPForms lets you connect your forms with over 3000+ other software integrations including most marketing automation tools, project management software, service desk, human resources (HR software), and more. This makes it easy for you to streamline your workflow and save time.

Pricing: For simple form creation, the Basic plan starts at $49.50 per year, however, to get access to advanced integrations, user journey reports, and more the Pro plan is $199.50 per year.

Bonus: Slack


Slack is a popular communication and team collaboration tool for remote teams, businesses, and bloggers. However, it also can be used as a unique customer service management solution and support channel.

It can be a great way to offer VIP support for your enterprise customers and clients. It provides a very open and collaborative environment, which can help you resolve the issue quickly and move forward on big projects.

Note: We offer VIP support through private Slack channels and receive enterprise support the same way. It’s one of the most effective remote communication tools.

With various integrations available, you can also pair this tool with another support software on this list. You can drop support team issues into Slack to have team members collaborate easily.

You can also integrate Slack with WordPress to receive website notifications, like form entries, directly in Slack. For more details, see our beginner’s guide on how to integrate Slack with WordPress.

There’s an advanced AI powered search feature to find documents and past conversations quickly. You can also bring in team members from different departments all in one place.

Best of all, it’s very cost effective. You can create communication channels for your important clients and customers and add them as guests, which is entirely free.

Pricing: The free plan should be enough for most businesses. The Pro plan is $7.25 per month and offers more secure outside collaboration. Businesses that require enhanced communication security can opt for the Business plan for $12.50 per month.

What is the Best Customer Service Software (Expert Pick)?

In our expert opinion, there are a several services that can qualify for the best customer support software title, but it depends entirely on your needs.

If you need the best email support software, then Groove is the best and most affordable option.

Do you want a live chat tool to provide instant customer support? Then LiveChat is the best choice.

If you are looking for a customer support phone system with addon features like live chat, then Nextiva is perfect.

Like the idea of live chat support, but would prefer to automate with a chatbot? Then is a great choice.

If you’re looking for a help desk plugin to manage all of your customer emails right from your WordPress site, Heroic Inbox is the best option.

If you were going to choose just one customer service software to support your business, then we recommend using Groove.

Besides the stand-out email tools, you can also add live chat, create a knowledge base, plus integrate with popular tools like Slack, Facebook Messenger, and more.

Aside from the top customer service software on our list, we also looked at other providers like Zendesk, Salesforce, Zoho Desk, LiveAgent, and more.

However, we decided not to list them, so you can avoid choice paralysis and quickly find the best customer service software for your business.

We hope this article helped you find the best customer service software for your business. You may also want to see our list of the best SEO tools to increase your traffic and our expert picks of the must have WordPress plugins for business websites.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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