Beginner's Guide for WordPress - Start your WordPress Blog in minutes.
Choosing the Best
WordPress Hosting
How to Easily
Install WordPress
WordPress Plugins
View all Guides

How to do Lead Generation in WordPress: Part 1 – Comment Form

Last updated on by
Special WordPress Hosting offer for WPBeginner Readers
How to do Lead Generation in WordPress: Part 1 – Comment Form

Lead Generation is a method to generate consumer interest or inquiry into products or services of a business. In the blogging niche, leads are generated for a variety of purposes including but not limited to email list building, winning customers by offering them freebies, collecting information for a partner company and more. As WordPress is being used more and more by small businesses we thought we should do a series on how to do lead generation in WordPress.

In part 1 of our lead generation in WordPress series, we will look at how can you use the WordPress comment form to generate leads for your business or build a larger email list.

Collecting Emails from WordPress Comment Form

One of the ways you can do lead generation using the WordPress comment form is by adding an opt-in checkbox. Any user who checks the box to receive updates from you will be signed up to your email list. Example screenshot:

List25 WP-Leads

This method converts well because the user doesn’t have to fill out their email twice. A user would normally fill out their email to comment. If they choose to subscribe to your email list, then their emails will be pulled from your WordPress database.

While you may think this would require a lot of coding, it is actually very simple. You can do this with a free plugin called:

Newsletter Signup – This plugin integrates with MailChimp, Aweber, iContact, and more.

Aweber WordPress Plugin – This lets you add a checkbox at the end of comment boxes and registration boxes. Only works with Aweber.

Subscribers Magnet is a paid plugin that can do this job as well. It integrates with Aweber and many other platforms.

Lead Generation by Redirecting Commentators

Another good way to do lead generation is by redirecting your commentator after their first comment. You can thank them for their comment and give them a special offer that they cannot resist. The opportunities here are limitless because you have a full page to add whatever you like. You can redirect your users by using a free plugin called Comment Redirect.

Once you install this plugin, you have the option to redirect your WordPress user to any page within your WordPress site. We recommend that you create a custom WordPress page template. If you do not have coding knowledge, you can use platforms like Premise, or Impact Page Builder to build beautiful landing pages.

If you don’t want to pay for the premium options above, you should at least have good call-to-action buttons which you can get by using the plugin MaxButtons.

Do you have any other tips or tricks that you have used in the past that has worked for you? If so please let us know. Also don’t forget to check back tomorrow. We will have another post waiting in this series.

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.

WPBeginner's Video Icon
Our HD-Quality tutorial videos for WordPress Beginners will teach you how to use WordPress to create and manage your own website in about an hour. Get started now »


  1. George says:

    I’d like to set-up a lead form so I can sell leads to companies. any suggestions?

  2. Janet Aronica says:

    This was such a helpful post! Definitely linking to it in our post about blogging and lead generation.

  3. JasonFox says:

    I am downloading WP Leads right now.. thanks WPBeg.

  4. Sarah Santacroce says:

    Love that WP Leads plugin, thanks so much for the tip !

  5. Faizan Elahi ( BestBloggingTools) says:

    Nice tips. I will try out the plugins mentioned.

  6. sharduladbale says:

    After long time visited your blog. New design is very uniq

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our comment policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.