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Constant Contact is a popular email marketing service and digital platform. It allows you to convert visitors into subscribers, and keep them engaged over the long term.
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  • Advanced email marketing platform
  • Professionally-designed email templates
  • Powerful segmentation and automation tools
  • AI content generation
  • SMS and social media marketing
  • Detailed engagement reports

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Constant Contact Review: Is It the Right Email Marketing Service for You?

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Are you looking for a Constant Contact review to see whether it’s the right email marketing service for you?

Constant Contact is a popular digital marketing platform that can help you capture new leads and convert them into customers. Many business owners use Constant Contact to automate and optimize their entire marketing strategy including email, SMS, and social media marketing.

In this Constant Contact review, we’ll look at its features, support options, and more, to see whether it’s the right email marketing service for you.

Is Constant Contact the right email marketing service for you?

What is Constant Contact?

Constant Contact is one of the largest and fastest growing email marketing services in the world. It’s designed to help you perform common marketing tasks with ease, including managing your email lists, contacts, newsletter designs, and marketing calendar.

After signing up for a Constant Contact account, you can create unlimited email lists and segments, and then target your contacts with personalized messages.

The Constant Contact email marketing platform

If you need some inspiration, then Constant Contact comes with time-saving artificial intelligence tools that can draft your email, text, and social media campaigns for you.

After running your campaigns you’ll get access to detailed reports so you can identify what’s working and what isn’t. You can even analyze your campaigns using click segmentation, to create more targeted lists and achieve better results.

Constant Contact Review: The Right Email Marketing Service For You?

With the right email marketing service, you’ll have no problem growing your email lists and converting subscribers into paying customers.

Aside from that, a good email marketing service will make it easy to manage your contact list, segment users into groups, and track the performance of your various marketing campaigns.

With that said, let’s see if Constant Contact is the right email marketing service for you.

1. Easy to Use

It’s quick and easy to create a Constant Contact account. After signing up for an account, Constant Contact will guide you through the process of verifying your business email address, adding contacts, and creating your first email.

The Constant Contact dashboard

If you already have a WordPress website, then Constant Contact can even create a unique branded email template based on your site.

Simply enter your website’s URL and Constant Contact will create a template using the colors, images, and logos from your WordPress blog or website, so you can get started straight away.

In the dashboard, you’ll see that Constant Contact automatically creates a default contact list for you. However, you can create additional lists, simply by clicking the ‘Create List’ button.

How to create an email list using Constant Contact

With that done, you can add your contacts manually, or simply copy and paste an entire list into Constant Contact.

You can also seamlessly upload your contact lists from other programs, including Excel, Microsoft Outlook and Salesforce.

Adding new contacts to a Constant Contact account

As soon as that’s done, you’re ready to start creating marketing campaigns in Constant Contact.

2. Design Beautiful Emails

Constant Contact comes with various ready-made templates that are compatible with all the most popular email clients including Outlook and Gmail.

These templates cover many different industries, campaigns, and email types, so you should have no problems finding the right design for you.

The ready-made Constant Contact email marketing templates

After choosing a template, you can customize it using the drag and drop email builder.

Simply drag elements from the left column and drop them onto the email canvas. To edit an element, simply give it a click.

Editing an email newsletter layout in a drag and drop editor

The Constant Contact editor has lots of different settings, so you can add your own custom logo, header image, change the font size, and more.

Do you want to notify subscribers of new blog posts?

Then Constant Contact even comes with a helpful ‘Read More‘ block. Simply add this block to your design and then paste a link to the blog post you want to feature.

Adding a Read More block to an email newsletter

3. Send Targeted Campaigns

With Constant Contact you can send a message to your entire list, as an email blast, or to a custom email segment.

Sending emails to a targeted list

A segment is a group of people with specific interests or characteristics. For example, Constant Contact allows you to group subscribers into segments based on when they subscribed, their purchase history, or whether they’re currently active.

You can even create segments for users in a specific city or country.

How to segment your email list in WordPress

People tend to react more positively to marketing that’s tailored to suit them. With that in mind, Constant Contact’s segmentation can help you get more opens and clicks.

4. Send Personalized Emails

Personalized emails have a much higher open rate and click through rate compared to non-personalized emails.

The good news is that Constant Contact lets you add dynamic content to your subject lines, including the contact’s name. You can even add a fallback that Constant Contact will use when the person’s information isn’t available, such as Valued Customer or Friend.

Personalizing the subject line in your email marketing campaigns

5. Powerful Marketing Automations

Email marketing automation helps you get better results, faster, by sending emails automatically in response to different triggers.

Constant Contact lets you set up single-step and multi-step email automations.

Create an email automation campaign

Single-step automations allow you to send a single email, such as a welcome email that you send to new subscribers.

Meanwhile, multi-step automations are a series of emails that Constant Contact sends automatically. For example, you might send a welcome email, wait a few days, and then send a follow-up email asking if the subscriber has checked out some of your great blog posts.

An example of an automated email sequence

You can even send emails based on actions the subscribers takes, or doesn’t take. For example, Constant Contact can send an email if they click on a particular WooCommerce product link, or open a specific message.

In this way, marketing automation can help you achieve your goals while also saving you a ton of time and effort.

Constant Contact's built-in email marketing templates

6. Automated Drip Campaigns

Automated drip campaigns are emails that automatically guide the subscriber along a specific customer journey. They’re perfect for onboarding new customers or pushing subscribers further down the sales funnel.

Drip campaigns can save you a ton of time and effort by allowing you to set up these sequences in advance. With that done, you can be confident that your subscribers are getting the right emails, at the right time, without any manual input from you.

With Constant Contact, you can either send emails based on a set schedule or in response to actions that the user takes. For example, you might trigger a drip series when a user joins your email list, opens an email, clicks a link, or buys a particular digital download.

How to create an automated drip campaign in WordPress

7. A/B Testing

A/B split testing can help you understand how changes to the subject lines affect your email open rates.

With Constant Contact, it’s easy to set up A/B testing. Simply build an email with two subject lines and then deliver each version to a small portion of your contact list.

Constant Contact will then choose the best subject line based on the number of opens. It will then automatically send the winning variation to the rest of your mailing list. In this way, you can optimize your subject lines to get the highest possible open rates.

If you’re struggling to come up with multiple subject lines, then Constant Contact can even recommend some possible text based on your email’s content and industry.

8. Built-in Tracking and Reports

Sending an email campaign doesn’t mean your work is done. After sending your messages, you’ll need to monitor the results and analyze how recipients are reacting.

To help you out, Constant Contact automatically records the email open rate, total sent emails, bounces, and successful deliveries. It then displays this information in a detailed report that also shows click rate, did not open, unsubscribes, and marked spam stats.

Viewing detailed email statistics

Constant Contact will track how your campaigns perform over time, so you can monitor them over the long term. You can even select up to 5 campaigns and compare them to see which got the most opens and clicks.

You can use these reports to see what works for your unique business and audience, and then use these findings to improve future campaigns.

9. Create High-Converting Landing Pages

Looking for an easy and effective way to collect leads and generate sales?

Constant Contact comes with an easy page builder that allows you to create custom lead generation pages. These pages are fully customizable, so you can collect exactly the information you need, such as their name, email address, and phone number.

10. Event Management

Are you running an in-person or virtual event? Constant Contact has everything you need to create, promote, and manage your event, all in one place. 

You can send email invites to leads and potential customers, send out discount coupon codes, and even sell your tickets online.

After the event, you can view detailed reports in the Constant Contact dashboard so you can see what worked and what didn’t, and then use this insight to improve your future events.

11. Social Media Marketing

Constant Contact provides a central location where you can manage all your social media platforms. For example, you can schedule your posts for LinkedIn, Facebook, Instagram and more, and then track their performance in the same dashboard.

This can save you a ton of time and effort, while providing a more consistent experience for all your followers.

Constant Contact can even help to grow your contact list with social ads.

12. AI Content Generator

Constant Contact has a multichannel AI content generator that you can use to automatically draft your email, text, and social media campaigns.

Simply type in a few keywords and choose a format such as ‘Announcement’ or ‘Newsletter.’ Constant Contact will then generate some text based on that information.

You can then customize the text so it perfectly reflects your company’s tone and branding, and use it in your marketing campaigns. For more on this topic, please see our guide on how to write content using AI content generators.

13. Supports Popular eCommerce Tools

Are you running an online store?

Constant Contact has built-in tools that can help you reach existing customers. You can create various automated email campaigns like welcome sequences, follow-up emails, and abandoned cart emails.

Constant Contact can also sync your products and contacts from popular eCommerce platforms including Shopify and WooCommerce.

14. A Ton of Integrations

Constant Contact can integrate with over 5000 apps, including Zapier, WooCommerce, and Salesforce. For WordPress users, there’s also a Constant Contact Forms plugin that acts as a connector between your website and Constant Contact.

The free Constant Contact WordPress plugin

The easiest way to get more subscribers is by adding an email subscription form to your website.

Constant Contact comes with an email signup form builder, but it also integrates with popular form builder plugins including WPForms.

The WPForms form builder plugin

This lets you grow your email list in Constant Contact using an optimized, custom form.

Simply create a signup form in WPForms and then connect that form to Constant Contact in the plugin’s settings.

Connecting Constant Contact to WPForms

Another option is showing your signup form as a popup, using OptinMonster.

Instead of embedding the subscribe form in your website’s content, you can create opt-in popups that grab the visitor’s attention. OptinMonster even comes with ready-made templates that can act as a starting point for your email signup form.

OptinMonster's email signup templates

After choosing a template, you can fine-tune the design using a drag-and-drop editor.

When you’re happy with the signup form, you can add Constant Contact as an integration by following the onscreen instructions.

Connecting Constant Contact to your OptinMonster account

For more on this topic, please see our guide on how to build your email list with OptinMonster.

15. Professional and Community Support

Constant Contact allows you to create automated marketing campaigns without having to write any code or learn complicated tools. However, sometimes you may need some extra help to run a successful campaign.

The good news is that Constant Contact has a ton of online resources that you can access at any time of the day or night. This includes downloadable PDF files, infographics, and a blog where they share marketing best practices.

The Constant Contact blog

They also run regular webinars covering topics such as how to manage your online events, and how to connect your social media accounts to Constant Contact.

If you can’t attend these webinars in real time, then Constant Contact will even send you a recording after the event.

Constant Contact's email marketing webinars

If you prefer one-on-one help, then all the Constant Contact plans come with live chat and phone support so you can speak directly to the experts.

Finally, if you want expert advice on how to run world-class campaigns, then you can book a session with one of Constant Contact’s marketing advisors or designers.

Getting one-on-one help from a marketing expert

Constant Contact Pricing and Plans

Constant Contact has a 60 day free trial that allows you to send up to 100 emails. That gives you enough time to build your email list and start making money online blogging with WordPress, before you need to buy a Constant Contact license.

The Constant Contact pricing plans

If you do decide to invest in a premium plan, then you have a few different options:

  • Lite. Starting at $12 per month, the Lite plan gives you 1 GB storage and a monthly email limit that’s 10x your number of contacts. You’ll also get access to professionally-designed email templates, AI recommendations, an automated welcome email, plus reach and engagement reporting. That said, the Lite plan is a great option for businesses who are just getting started with email marketing.
  • Standard. Starting at $35 per month, this plan comes with 10 GB storage and a monthly email limit that’s 12x your number of contacts. It also comes with features that can boost your open rates including A/B testing, subject line recommendations, and subject line personalization. You can also send more targeted emails thanks to its segmentation features. This makes the Standard plan perfect for online stores and businesses who want to boost their engagement levels and convert leads into customers.
  • Premium. With prices starting at $80 per month, you’ll get 25 GB storage and a monthly email limit that’s 24x your number of contacts. You can also send up to 500 SMS messages every month. This plan also puts a focus on automation and segmentation, with support for custom automation paths and contact activity segmentation. With that said, we recommend Premium to any businesses that want to create highly targeted campaigns, especially if they have a large email list.

Conclusion: Is Constant Contact The Right Email Marketing Service For Your WordPress Website?

After looking at the features, support, and pricing plans, we’re confident that Constant Contact is a great marketing platform for online marketplaces, stores, and businesses of all sizes.

It provides a central location where you can manage all your marketing activities, and comes with powerful automation and segmentation features. These are must-haves for any business that wants to boost their opens, clicks, and engagement rates.

If you’re still building your email list, then the Lite plan is a great place to start. It allows you to create an automated welcome email that will make signups feel more valued. The Lite plan also includes web signup forms, so you can convert website visitors into customers and subscribers.

If you already have an email list and want to boost your engagement rates, then the Standard plan is a good option. It has everything you need to create attention-grabbing subject lines, including personalization and A/B testing.

Standard also has pre-built automation templates so you can get more opens and clicks, without having to design the automation paths yourself.

Finally, the Premium plan unlocks Constant Contact’s most powerful automation and segmentation tools. This makes it a great option for businesses that have large email lists, and need a way to target users without investing a ton of time and effort.

We hope this Constant Contact review helped you decide whether it’s the right email marketing service for you. You can also check out our guide on how to increase your blog traffic, or see our expert pick of the best AI chatbots.

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